Hullabalook: Product updates, Customer stories, and Insights | 2026 Cuspera

Hullabalook's Visual Bundles helped Urban Barn boost transactions per user by 75%. The Canadian retailer wanted to inspire shoppers and make it easier to buy multiple products together. Visual Bundle...s let shoppers see and buy product combinations in one click. Urban Barn saw a 21% increase in average order value and a 142% rise in revenue per user. The technology worked well for both sofas and beds, showing strong results across categories.
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Hullabalook helped B&Q launch a new online paint shopping experience. Before, customers could only buy Valspar mixed paint in stores. Hullabalook's technology let shoppers browse, visualize, and buy ...over 100,000 paint options online. The new product listing page made it easy to compare shades and buy with fewer clicks. B&Q saw a 27x return on investment, a 54% increase in conversion rate, and over 3000% more product options available online.
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Hullabalook helped Mr Bricolage improve their online paint shopping experience. Mr Bricolage wanted to make it easier for customers to browse and visualize paint shades. They used Hullabalook’s AI-po...wered product listing page. This led to a 33% increase in product click-throughs and higher revenue. Customers now find and compare paint colors quickly and easily online.
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Hullabalook’s Room Creator helped Sofology boost online shopping. Sofology wanted to make it easier for shoppers to find and visualize products. The Room Creator tool let customers design rooms and s...ee products together. Shoppers who used the tool saw a 39% higher conversion rate, 8% higher average order value, 179% more sessions, and 66% more pages visited. Customers stayed longer and returned more often, driving more revenue for Sofology.
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