Fivetier: Product updates, Customer stories, and Insights | 2026 Cuspera

Five Tier helped Lexus boost customer engagement with an innovative engagement program. Lexus wanted to improve the journey from interest to acquisition. They used Five Tier's technology to create an... immersive test drive experience. Lexus saw a 5x increase in engagement. The solution used connected media and digital advertising.
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Five Tier Connect helped Lexus create a unique test drive program. Lexus used a mobile app to record drivers' reactions and blend them with commercial content. Each participant got a custom video to ...share on social media. Lexus collected data for remarketing and targeted ads through Five Tier's broadcast network. The program became more scalable in 2019 with new technology and a wider broadcast reach.
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Five Tier Connect powered the Teacher’s Appreciation Week Takeover for Teach For America. The campaign ran from May 3 to May 8, 2021, using out of home, connected TV, and PR channels. It reached 51 m...arkets in six regions with 205 highway billboards and eight Times Square screens. The campaign generated 633,908 billboard impressions, 35,103 connected TV impressions, and over 1,000,741 Times Square impressions. A press release reached more than 91 million additional impressions.
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Five Tier Connect helped Lexus create a unique test drive experience. Lexus wanted to engage loyal customers and collect data for remarketing. Five Tier sent personalized invitations and used a mobil...e app to record drivers' reactions during test drives. The app made custom commercials for each participant to share online. Lexus used the data to target ads and improve follow-up. The program became more scalable in 2019 with new technology and a bigger broadcast network.
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Five Tier Connect helped popchips launch the Year of Pop campaign. The campaign aimed to create viral content and boost brand recognition. It received millions of submissions and high visibility. Dur...ing the campaign, popchips sales doubled. The brand saw strong growth in a competitive food and beverage market.
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