Latest Product Updates and Feature Enhancements on Extreme Reach
XR Report: Everyone is Watching with Captions On
XR Extreme Reach's Global Ad Accessibility Study reveals that captions have become a standard viewing behavior across various platforms, driven by younger audiences. Despite this trend, only 28% of T...V and CTV ads in the U.S. included captions in 2025. XR's CMO, Graham McKenna, emphasizes the need for advertisers to integrate captions into creative processes to meet consumer expectations and enhance engagement.
XR Extreme Reach released a study on Global Accessibility Awareness Day revealing that captions are now a mainstream viewing behavior, especially among younger audiences. The study highlights a gap i...n caption adoption between entertainment content and ads, with only 28% of U.S. TV and CTV ads including captions in 2025. XR emphasizes the importance of captions in capturing audience attention and enhancing the viewing experience.
XR Global Launches World's First Augmented Reality Online Casino Games ...
XR Global has launched the world's first augmented reality online casino games, available on iOS, Android, and the immersive web. This innovation uses XR technologies to offer interactive casino expe...riences, allowing players to engage with games like slots and blackjack in real-world environments. The launch aims to enhance player engagement and attract new users by offering a unique gaming experience.
XR Global has launched its first extended reality casino games, including roulette and blackjack, on its Cross-XR platform, compatible with devices like Meta Oculus Quest 2 and Apple Vision Pro. The ...games aim to merge physical and digital entertainment, targeting online and social casino operators.
XR Global has launched an augmented reality online casino, accessible on iOS, Android, and the web, integrating augmented, mixed, and virtual reality for an immersive gaming experience. The platform ...supports interactive environments and is available for integration by online casino operators. XR Global plans to license its technology globally, expanding its game lineup and market reach.
XR Global has launched its first extended reality casino games, featuring augmented, mixed, and virtual reality. Available on the Cross-XR platform, these games include roulette, blackjack, and more,... accessible via iOS, Android, and the "Immersive Web." Supported devices include Meta Oculus Quest 2 and Apple Vision Pro. The company aims to enhance digital entertainment by integrating real-world casino experiences.
XR Casino Launches Worlds First AR Online Casino Games
XR Global has launched the world's first augmented reality online casino games, utilizing its proprietary XR technology. The games, available on iOS, Android, and the Immersive Web, offer an immersiv...e experience with slots, roulette, and blackjack in real-world environments. XR Global plans to license its XR-enabled gaming portfolio to operators globally, enhancing interactive gaming experiences.
XR Receives Continued MRC Accreditation for Video Ad Measurement | Press Release | XR
XR Extreme Reach has been granted continued accreditation by the Media Rating Council (MRC) for its video ad measurement capabilities, affirming its compliance with industry standards.
XR Solves the Nightmare of How Advertising Production Crews Get Hired & Paid with Launch of XR Pay App | Press Release | XR
XR Extreme Reach has launched the XR Pay App, designed to streamline the hiring and payment processes for advertising production crews. This new product aims to enhance efficiency in ad operations by... simplifying the creation, management, and delivery of ads.
Strategic Partnerships and Integrations of Extreme Reach
XR and Amazon Ads Announce Direct Integration with Amazon DSP, Expanding Access to Premium Ad Inventory and Streamlining Campaign Activation | Press Release | XR
XR and Amazon Ads have announced a direct integration with Amazon DSP. This collaboration expands access to premium ad inventory and streamlines campaign activation, enhancing advertising efficiency.
Nielsen and XR Announce Platform Integration to Make it Easier for Brands and Agencies to Deliver Ads Powered by Nielsen Measurement | Press Release | XR
Nielsen and XR have integrated their platforms to streamline ad delivery for brands and agencies, enhancing ad operations with Nielsen's measurement capabilities.
LTN and XR Extreme Reach partner to power live syndication across broadcast stations | Press Release | XR
LTN and XR Extreme Reach have formed a partnership to enhance live syndication across broadcast stations, aiming to streamline ad operations and improve efficiency.
Nielsen and XR Announce Platform Integration to Make it Easier for Brands and Agencies to Deliver Ads Powered by Nielsen Measurement - ADWEEK
XR (Extreme Reach) and Nielsen have announced a platform integration to streamline ad operations for brands and agencies. This collaboration enables automatic application of Nielsen ONE measurement t...ags within XR's ad server, simplifying campaign activation and reducing errors. The partnership aims to enhance ad delivery efficiency and audience impact measurement.
Sikorsky and CAE to integrate MAD-XR to MH-60R helicopters
Sikorsky and CAE will integrate CAE's Magnetic Anomaly Detection-Extended Role (MAD-XR) sensor into MH-60R Seahawk helicopters for the U.S. and Royal Australian Navies. The MAD-XR, a digital passive ...sensor, enhances anti-submarine warfare by detecting magnetic anomalies from submarines. Sikorsky will handle integration with the helicopters mission computers, leveraging recent software upgrades.
