Latest News & Updates on Extreme Reach

Xreal unveiled its Aura glasses featuring Android XR and the Snapdragon Reality Elite chipset, offering a 70° field of view with Sony Micro-OLED displays. The glasses support up to 5 floating app win...dows and include features like 6 DoF tracking and hand-tracking input. The Aura glasses are expected to launch this fall, priced under $1,500.
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VITURE unveiled Helix, the first AI safety glasses built on NVIDIA's XR AI solution, at AWE 2026. The glasses integrate NVIDIA's AI infrastructure with VITURE's hardware, offering real-time AI-assist...ed workflows for industrial and clinical settings. Helix features a 12MP camera, microphone array, and wireless connectivity, with shipments starting in Q1 2027.
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XR Extreme Reach's Global Ad Accessibility Study reveals that captions have become a standard viewing behavior across various platforms, driven by younger audiences. Despite this trend, only 28% of T...V and CTV ads in the U.S. included captions in 2025. XR's CMO, Graham McKenna, emphasizes the need for advertisers to integrate captions into creative processes to meet consumer expectations and enhance engagement.
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XR Extreme Reach released a study on Global Accessibility Awareness Day revealing that captions are now a mainstream viewing behavior, especially among younger audiences. The study highlights a gap i...n caption adoption between entertainment content and ads, with only 28% of U.S. TV and CTV ads including captions in 2025. XR emphasizes the importance of captions in capturing audience attention and enhancing the viewing experience.
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XR Global has launched the world's first augmented reality online casino games, available on iOS, Android, and the immersive web. This innovation uses XR technologies to offer interactive casino expe...riences, allowing players to engage with games like slots and blackjack in real-world environments. The launch aims to enhance player engagement and attract new users by offering a unique gaming experience.
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XR Global has launched its first extended reality casino games, featuring augmented, mixed, and virtual reality. Available on the Cross-XR platform, these games include roulette, blackjack, and more,... accessible via iOS, Android, and the "Immersive Web." Supported devices include Meta Oculus Quest 2 and Apple Vision Pro. The company aims to enhance digital entertainment by integrating real-world casino experiences.
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XR Global has launched its first extended reality casino games, including roulette and blackjack, on its Cross-XR platform, compatible with devices like Meta Oculus Quest 2 and Apple Vision Pro. The ...games aim to merge physical and digital entertainment, targeting online and social casino operators.
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XR Global has launched an augmented reality online casino, accessible on iOS, Android, and the web, integrating augmented, mixed, and virtual reality for an immersive gaming experience. The platform ...supports interactive environments and is available for integration by online casino operators. XR Global plans to license its technology globally, expanding its game lineup and market reach.
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XR Global has launched the world's first augmented reality online casino games, utilizing its proprietary XR technology. The games, available on iOS, Android, and the Immersive Web, offer an immersiv...e experience with slots, roulette, and blackjack in real-world environments. XR Global plans to license its XR-enabled gaming portfolio to operators globally, enhancing interactive gaming experiences.
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XR Extreme Reach has been granted continued accreditation by the Media Rating Council (MRC) for its video ad measurement capabilities, affirming its compliance with industry standards.

XR Extreme Reach has launched the XR Pay App, designed to streamline the hiring and payment processes for advertising production crews. This new product aims to enhance efficiency in ad operations by... simplifying the creation, management, and delivery of ads.
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Raonmeta and Poland's Dig in Vision have partnered to globally expand an AI-based XR virtual training platform. The collaboration combines Raonmeta's Metademy platform with Dig in Vision's XR content..., starting with welding education. This partnership aims to enhance vocational training by creating practical training environments, addressing the global shortage of skilled workers, and expanding XR training content across various industrial fields.
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XR and Amazon Ads have announced a direct integration with Amazon DSP. This collaboration expands access to premium ad inventory and streamlines campaign activation, enhancing advertising efficiency.

Nielsen and XR have integrated their platforms to streamline ad delivery for brands and agencies, enhancing ad operations with Nielsen's measurement capabilities.

LTN and XR Extreme Reach have formed a partnership to enhance live syndication across broadcast stations, aiming to streamline ad operations and improve efficiency.

XR (Extreme Reach) and Nielsen have announced a platform integration to streamline ad operations for brands and agencies. This collaboration enables automatic application of Nielsen ONE measurement t...ags within XR's ad server, simplifying campaign activation and reducing errors. The partnership aims to enhance ad delivery efficiency and audience impact measurement.
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XR has acquired Telly Traffic to enhance its advertising operations support in the UK, aiming to improve services for advertisers and agencies.

XR has appointed Greg Mandel as CEO and Frank Devito as COO of XR Pay, signaling a leadership change aimed at enhancing ad operations.

XR Extreme Reach has appointed John Batter as its new Chief Executive Officer, focusing on transforming ad operations and enhancing efficiency.