Latest Product Updates and Feature Enhancements on Extreme Reach
XR Solves the Nightmare of How Advertising Production Crews Get Hired & Paid with Launch of XR Pay App | Press Release | XR
XR Extreme Reach has launched the XR Pay App, designed to streamline the hiring and payment processes for advertising production crews. This new product aims to enhance efficiency in ad operations by... simplifying the creation, management, and delivery of ads.
XR Receives Continued MRC Accreditation for Video Ad Measurement | Press Release | XR
XR Extreme Reach has been granted continued accreditation by the Media Rating Council (MRC) for its video ad measurement capabilities, affirming its compliance with industry standards.
Strategic Partnerships and Integrations of Extreme Reach
LTN and XR Extreme Reach partner to power live syndication across broadcast stations | Press Release | XR
LTN and XR Extreme Reach have formed a partnership to enhance live syndication across broadcast stations, aiming to streamline ad operations and improve efficiency.
Nielsen and XR Announce Platform Integration to Make it Easier for Brands and Agencies to Deliver Ads Powered by Nielsen Measurement | Press Release | XR
Nielsen and XR have integrated their platforms to streamline ad delivery for brands and agencies, enhancing ad operations with Nielsen's measurement capabilities.
XR and Amazon Ads Announce Direct Integration with Amazon DSP, Expanding Access to Premium Ad Inventory and Streamlining Campaign Activation | Press Release | XR
XR and Amazon Ads have announced a direct integration with Amazon DSP. This collaboration expands access to premium ad inventory and streamlines campaign activation, enhancing advertising efficiency.
Nielsen and XR Announce Platform Integration to Make it Easier for Brands and Agencies to Deliver Ads Powered by Nielsen Measurement - ADWEEK
XR (Extreme Reach) and Nielsen have announced a platform integration to streamline ad operations for brands and agencies. This collaboration enables automatic application of Nielsen ONE measurement t...ags within XR's ad server, simplifying campaign activation and reducing errors. The partnership aims to enhance ad delivery efficiency and audience impact measurement.
Sikorsky and CAE to integrate MAD-XR to MH-60R helicopters
Sikorsky and CAE will integrate CAE's Magnetic Anomaly Detection-Extended Role (MAD-XR) sensor into MH-60R Seahawk helicopters for the U.S. and Royal Australian Navies. The MAD-XR, a digital passive ...sensor, enhances anti-submarine warfare by detecting magnetic anomalies from submarines. Sikorsky will handle integration with the helicopters mission computers, leveraging recent software upgrades.
Google I/O 2025: Google Partners with Samsung and Qualcomm for AI-Powered Android XR Smart Glasses
Google, Samsung, and Qualcomm are collaborating to develop AI-powered Android XR smart glasses. This partnership brings together Googles Android platform, Samsungs device expertise, and Qualcomms Sna...pdragon XR processors to accelerate innovation in extended reality wearables. The alliance aims to deliver advanced XR hardware and software, enhancing immersive experiences for enterprise and consumer markets.
Mergers, Acquisitions, and Business Moves by Extreme Reach
XR Acquires Telly Traffic to Bolster UK Advertising Operations Support for Advertisers and Agencies | Press Release | XR
XR has acquired Telly Traffic to enhance its advertising operations support in the UK, aiming to improve services for advertisers and agencies.
Leadership and Executive Team Updates at Extreme Reach
XR Appoints John Batter as Chief Executive Officer | Press Release | XR
XR Extreme Reach has appointed John Batter as its new Chief Executive Officer, focusing on transforming ad operations and enhancing efficiency.