Consumer Electronics Case Studies and Success Stories with Equativ
CASE STUDY Razer
Equativ helped Razer launch its Razer Media monetization program through the Razer Cortex app. Razer needed a transparent ad server and programmatic solution to reach gamers with effective advertisin...g. Equativ provided a full-stack platform and customized setup to fit Razer's needs. The partnership improved Razer's direct IO campaign transactions. Razer valued Equativ's consultative approach and experienced team.
Razer used Equativ's full-stack ad tech platform to improve its Razer Media monetization program. Razer needed a customizable and transparent solution for its Razer Cortex app. Equativ provided an ad... server and programmatic solution, allowing Razer to deliver premium ads to gamers. The partnership led to a 0.1%+ engagement rate, 91% viewability rate, and a risk-free, fraud-free environment. Razer valued Equativ's consultative approach and local support.
Equativ helped Havas and Havas City Nantes cut campaign emissions by about 25%. They used a carbon emissions calculator to measure and reduce the energy footprint of display and video ad campaigns. D...isplay campaign CO2e dropped by 33%, from 56 kg to 37 kg, and video campaign emissions fell by 17%, from 252 kg to 208 kg. The display campaign achieved a 0.11% click-through rate, and the video campaign reached a 71% view-through rate. This shows that sustainable ad practices can deliver strong marketing results.
GroupM used Equativ Buyer Connect and Utiq to run a brand awareness campaign for Dr. Oetker during the 2024 Euro Cup. The goal was to increase reach and control ad frequency without wasting impressio...ns. GroupM used Equativ's curation platform and Utiq's first-party identifier for privacy-compliant targeting. The cookieless campaign increased user reach by 48.3% and impressions by 56% compared to cookie-based targeting. The cookieless approach also reduced ad waste and delivered a 75% viewability rate, five points above standard.
Amnet France used Equativ's curated Auction Packages to run a three-week branding video campaign for a leading food brand in Spain, Italy, France, and Germany. The goal was to maximize video completi...on rates and reach a broad audience. Amnet activated four video deals across four markets using Equativ's premium supply and algorithms. The campaign achieved 800,000 completed video ads and a 96% average video completion rate, outperforming other SSPs. Amnet reported a smooth activation process and exceeded client goals.
Equativ partnered with Havas to cut ad campaign emissions and boost ad performance. They used a carbon emissions calculator to measure and reduce the energy footprint of display and video ads. By foc...using on low-impact devices and optimizing creative assets, they cut display campaign CO2e by 33% and video campaign CO2e by 17%. The display campaign achieved a 0.11% CTR, and the video campaign reached a 71% VTR. This case shows that sustainable ad practices can deliver strong marketing results.
Equativ helped VoteShift run a digital ad campaign for Paul Young in the 2023 Memphis mayoral election. The campaign used semantic targeting and multiple ad formats like CTV, YouTube, and display ads.... The strategy increased Young's name recognition by 12 points. Over 57,000 votes were cast, the highest turnout since 2007, and Young won with 27.62% of the vote. The campaign raised more money than any other candidate and reached voters in every city zip code.
Amnet France used Equativ's platform to run a three-week branding video campaign for a leading food brand in Spain, Italy, France, and Germany. The goal was to reach a broad audience and maximize vid...eo completion rate (VCR). Amnet activated four Auction Packages on Equativ's premium inventory, targeting video placements with over 90% predicted VCR. The campaign achieved 800,000 completed video ads and a 96% average VCR, outperforming other supply-side platforms. In Italy, the average VCR reached 99%.
VoteShift used Equativ's digital advertising solutions to support Paul Young's 2023 Memphis mayoral campaign. The challenge was to boost name recognition and reach diverse voters in a crowded field. ...VoteShift ran a four-month media plan using Display, CTV, YouTube, OLV, and Story Ads. Semantic targeting placed ads in relevant, brand-safe spaces. Results included a 12-point increase in name recognition, a 0.09% digital display rate, 99% CTV VTR, 72% YouTube VTR, 65% OLV VTR, and a 1.07% Story Ad CTR, all above industry benchmarks.
Equativ Buyer Connect helped GroupM run a brand awareness campaign for Dr. Oetker during the 2024 UEFA European Championship. GroupM used Equativ and Utiq to increase audience reach and control ad fr...equency in a privacy-compliant way. The cookieless campaign increased user reach by 48.3% and impressions by 56% compared to cookie-based targeting. The cookieless approach also reduced ad waste and delivered a 75% viewability rate, five points above standard. GroupM and Dr. Oetker saw better campaign results and improved brand impact.
Equativ helped VoteShift run a digital ad campaign for the 2023 Memphis mayoral election. The goal was to boost name recognition for candidate Paul Young. Equativ used semantic targeting and a four-m...onth media plan with display, CTV, YouTube, and local news ads. Young's name recognition increased by 12 points. He won the election with 27.62% of the vote and the highest turnout since 2007.
Internet Case Studies and Success Stories with Equativ
CASE STUDY IMVU
IMVU used Equativ's ad server to improve ad targeting and campaign setup. Their old system made targeting hard and campaign setup slow. With Equativ, IMVU created 44 user segments from 900,000 profil...es for better ad targeting. They now use first-party data to reach specific users and run internal campaigns. IMVU spends less time setting up ads and has more control over their inventory.
IMVU used Equativ's ad server to improve ad targeting and campaign setup. Their old system made targeting hard and took too much time. With Equativ, IMVU created 44 user segments from 900,000 profile...s for better ad targeting. They now use first-party data to reach specific users and run internal campaigns. This led to less time spent on setup and more control over their ad inventory.
Sports Case Studies and Success Stories with Equativ
CASE STUDY Fan Controlled Football (FCF)
Equativ helped Fan Controlled Football (FCF) manage their sponsor ad inventory. FCF needed a simple platform to handle ad serving, measurement, and campaign management. Equativ provided an ad server ...and SSP with transparency, control, and advanced reporting. All sponsors renewed at higher spend levels. FCF could run paid, in-house, and programmatic ads in one place. The platform was easy to use and offered strong client support.
Equativ helped Fan Controlled Football manage and grow their ad inventory. FCF needed a simple platform to handle direct-sold media, run in-house campaigns, and access more programmatic demand. Equat...iv provided an ad server and SSP with transparency, control, and advanced reporting. All sponsors renewed at higher spend levels. FCF could preview creatives, use one platform for all ad types, and received strong client support. The platform was easy to use, even for first-time ad-tech users.
