Gridmidia used Equativ to implement the Criteo ID. This helped them show personalized ads without third-party cookies. They saw a... 30% monthly increase in revenue. The solution was tailored to their needs. Gridmidia trusted Equativ’s advice and saw record growth.
Equativ's Showtime rich media format powered Vibezz's digital campaign for A Vida de Chuck in Brazil. The campaign aimed to... boost awareness and engagement with interactive ads that let users explore movie content. Results included a 66.5% video completion rate, 0.66% click-through rate, and 4.82% engagement rate. Nearly 25% of users interacted for over 18 seconds. The campaign also saved 1.34 tons of CO2, showing a focus on sustainability.
INV Medios used Equativ's Maestro Activation to run a large CTV campaign for a public sector client. The agency managed... creative assets, media planning, and campaign execution in one platform. They delivered over 6 million impressions and achieved a 95% view-through rate. The workflow cut out third-party fees and improved transparency. INV Medios saw faster launches and better reporting with the self-service tool.
Equativ's Showtime rich media format powered Vibezz's digital campaign for A Vida de Chuck in Brazil. The campaign achieved a... 66.5% video completion rate and a 0.66% click-through rate, surpassing industry benchmarks. Users engaged with the ad for over 18 seconds on average, with a 4.82% engagement rate. The campaign also reduced emissions by 1.34 tons of CO2, verified by Scope3. Vibezz praised the creative and sustainable approach for driving strong audience engagement.
Equativ's Maestro platform helped Receptiv target receptive users for Pinnacle Advertising. Receptiv used AI to find users likely to respond... to ads. With Equativ's premium inventories, they reached the right audience at scale. This led to a 26% reduction in cost per acquisition for Pinnacle Advertising. The campaign focused on digital ad efficiency and audience targeting.
GreenPMPs™ helped Butler/Till cut carbon emissions by 17% in global ad campaigns. The platform boosted video completion rate to 86%... and viewability to 90%. Butler/Till accessed premium media inventory with lower emissions. The campaign covered display, online video, and connected TV. These results show strong performance and sustainability in digital advertising.
Butler/Till used Equativ's GreenPMPsTM to run a global campaign focused on sustainability. The campaign reached 13.8 million impressions and achieved... an 86% video completion rate. Viewability increased to 90%, and click-through rates improved. The campaign cut total carbon emissions by 17%, offsetting 451 grams of CO2 per 1,000 impressions. These results show strong media performance with a lower environmental impact.
Receptiv used Equativ’s Maestro platform to target users most likely to respond to ads. They partnered with Pinnacle Advertising to... improve digital campaign results for a retail client. By accessing premium inventories, Receptiv reached highly relevant audiences at scale. This approach led to a 26% reduction in cost per acquisition. The campaign showed how AI-driven targeting can boost ad performance.
Equativ CTV helped dentsu double the industry average for brand lift, achieving an 8% uplift in brand perception. The campaigns reached... a 98% view-through rate, showing strong engagement and message retention. Dentsu used Equativ's premium CTV inventory and Deal IDs for operational efficiency across DSPs like The Trade Desk and DV360. The partnership delivered measurable brand impact and improved campaign performance for clients in FMCG and fashion.
PremiumAds and Gridmidia
- Marketing And Advertising
Equativ helped PremiumAds and Gridmidia use the Criteo ID to boost ad revenue. The Criteo ID allowed them to monetize... inventory without third-party cookies. PremiumAds saw record-breaking growth. Gridmidia reported a 30% monthly revenue increase after implementing the solution. Both companies praised Equativ for tailored support and strong partnership.
GroupM used Equativ Buyer Connect and Utiq to boost Dr. Oetker's Euro Cup campaign. The goal was to increase audience... reach and cut media waste using privacy-compliant, first-party identifiers. The cookieless campaign saw user reach rise by 48.3% and impressions by 56% over cookie-led methods. Viewability hit 75%, five points above standard. GroupM gained better ad frequency control and higher ROAS for Dr. Oetker.
Equativ's adtech platform powered VoteShift's digital strategy for Paul Young's 2023 Memphis mayoral campaign. The campaign used semantic targeting, CTV,... YouTube, and display ads to boost Young's name recognition by 12 points. Ads targeted key demographics and local news outlets, ensuring broad visibility. Over 57,000 votes were cast, the highest turnout since 2007, and Young won with 27.62% of the vote. The campaign demonstrated how advanced adtech drives political campaign success.
Equativ helped Amnet France achieve a 96% video completion rate for a leading food brand's three-week branding campaign across Spain, Italy, France, and Germany. Amnet used Equativ's... curated Auction Packages to target premium video inventory with over 90% predicted VCR. The campaign delivered 800,000 completed video ads, with Italy reaching a 99% average VCR. Amnet praised Equativ for a smooth activation workflow and full campaign control.
Havas and Havas City Nantes
- Marketing And Advertising
- Large
Equativ partnered with Havas and Havas City Nantes to cut campaign emissions by about 25%. They used a carbon emissions... calculator to measure and reduce CO2e in display and video ad campaigns. Display campaign emissions dropped by 33%, from 56 kg to 37 kg CO2e, and video campaign emissions fell by 17%. The display campaign achieved a 0.11% click-through rate, while the video campaign reached a 71% view-through rate. This case shows that sustainable digital advertising can deliver strong performance.
CMI Media Group
- Marketing And Advertising
- Large
GreenPMP+™ helped CMI Media Group cut digital ad carbon emissions and boost campaign results. The company saw a 48% increase... in click-through rate and a 39% rise in video completion rate. Average campaign CPM dropped by 16%. GreenPMP+™ also reduced total campaign emissions by 14% and banner impression emissions by 48%. CMI Media Group aims for Net Zero by 2030 with these sustainable advertising solutions.
Equativ partnered with VoteShift to support Paul Young's 2023 Memphis mayoral campaign. The goal was to boost Young's name recognition... and guide voters from awareness to action. Equativ ran a four-month digital media plan using Display, CTV, YouTube, OLV, and Story Ads. Semantic targeting and local news placements helped increase Young's name recognition by 12 points. The campaign achieved a 99% CTV VTR, 72% YouTube VTR, and a 1.07% Story Ad CTR, all above industry benchmarks.
Equativ helped dentsu run Connected TV (CTV) ad campaigns for clients in FMCG and fashion. The campaigns achieved an 8%... uplift in brand perception, which is double the industry average. View-through rates stayed above 98%, showing strong audience engagement. Equativ's Deal IDs worked across multiple DSPs, making campaign activation easier. Dentsu praised Equativ for premium inventory and strong support.
CMI Media Group
- Marketing And Advertising
- Medium
Philadelphia, USA
CMI Media Group used GreenPMP+ to cut digital ad carbon emissions and improve campaign results. They aimed to reach Net... Zero by 2030. The solution led to a 48% higher click-through rate and a 39% higher video completion rate. Campaign costs dropped by 16%. Carbon emissions fell by 14% overall and by 48% for banner ads. This shows that sustainable ad tech can boost both performance and environmental goals.
Amnet France used Equativ’s auction packages to run a three-week branding video campaign for a major food brand across Spain, Italy, France, and Germany. The campaign targeted... premium video inventory with over 90% predicted video completion rate. Amnet achieved an average 96% video completion rate and delivered 800,000 completed video ads, outperforming other SSPs by up to 12 points. The activation process was smooth, with no setup issues reported. Equativ’s platform helped Amnet maximize reach and brand awareness for their client.
Equativ partnered with VoteShift to support Paul Young's 2023 Memphis mayoral campaign. The goal was to boost Young's name recognition... and guide voters from awareness to action. Equativ used a four-month digital media plan with Display, CTV, YouTube, OLV, and Story Ads. Semantic targeting and local news placements helped increase Young's name recognition by 12 points. The campaign achieved a 99% CTV VTR, 72% YouTube VTR, and a 1.07% Story Ad CTR, all above industry benchmarks.
Amnet France used Equativ to run a three-week branding video campaign for a major food brand in Spain, Italy, France, and Germany. They targeted video... inventory with over 90% predicted video completion rate. The campaign achieved 800,000 completed video ads and a 96% average video completion rate. In Italy, the average video completion rate reached 99%. Amnet France benefited from Equativ's premium supply and advanced algorithms to exceed their client's goals.
GroupM used Equativ Buyer Connect and Utiq to run a brand awareness campaign for Dr. Oetker during the 2024 Euro... Cup. The goal was to increase audience reach and reduce media waste using privacy-compliant, first-party identifiers. The cookieless campaign boosted user reach by 48.3% and increased impressions by 56% compared to cookie-based targeting. Ad waste dropped by 21%, and viewability hit 75%. GroupM gained new insights into audience impact and improved campaign ROAS.
Equativ partnered with Havas to cut digital ad campaign emissions by about 25%. They used a carbon emissions calculator to... measure and optimize the energy footprint of display and video ads. Display campaign CO2e dropped by 33%, and video campaign emissions fell by 17%. The display campaign achieved a 0.11% click-through rate, while video ads reached a 71% view-through rate. This case shows that sustainable ad practices can deliver strong marketing results.
Equativ helped VoteShift run a four-month digital media campaign for Paul Young in the 2023 Memphis mayoral election. The campaign used... targeted ads across display, CTV, YouTube, and local news to boost Young's name recognition by 12 points. Semantic targeting ensured ads reached relevant and brand-safe content. The strategy led to the highest voter turnout since 2007, with Young winning 27.62% of the vote. Equativ's adtech tools played a key role in connecting with voters and driving political success.
Equativ's adtech platform powered VoteShift's digital strategy for the 2023 Memphis mayoral race. The campaign used semantic targeting, CTV, YouTube,... and display ads to boost Paul Young's name recognition by 12 points. Strategic ad placements on local news and targeted demographics increased visibility. Over 57,000 votes were cast, the highest turnout since 2007, with Young winning 27.62% of the vote. The campaign demonstrated how advanced adtech can drive political campaign success.
Equativ Buyer Connect helped GroupM run a brand awareness campaign for Dr. Oetker during the 2024 UEFA European Championship. GroupM... used Equativ and Utiq to increase audience reach and control ad frequency in a privacy-compliant way. The cookieless campaign increased user reach by 48.3% and impressions by 56% compared to cookie-based targeting. The cookieless approach also reduced ad waste and delivered a 75% viewability rate, five points above standard. GroupM and Dr. Oetker saw better campaign results and improved brand impact.
Havas and Havas City Nantes
- Marketing And Advertising
- Large
Equativ partnered with Havas and Havas City Nantes to cut campaign emissions by about 25%. They used a carbon emissions... calculator to measure and reduce the energy footprint of display and video ad campaigns. Display campaign CO2e dropped by 33%, and video campaign emissions fell by 17%. The display campaign achieved a 0.11% click-through rate, while the video campaign reached a 71% view-through rate. This case shows that sustainable digital advertising can deliver strong performance and lower environmental impact.
Equativ helped Amnet France achieve a 96% video completion rate for a leading food brand's three-week branding campaign across Spain, Italy, France, and Germany. Amnet used Equativ's... premium auction packages to target video inventory with over 90% predicted VCR. The campaign delivered 800,000 completed video ads, with Italy reaching a 99% average VCR. Amnet praised the smooth activation workflow and control provided by Equativ's curated PMPs.
Equativ helped Razer onboard its ad inventory and meet its need for an ad server and programmatic solution. Razer used Equativ's... full-stack platform to launch its Razer Media monetization program through the Razer Cortex app. The solution offered customization for Razer's desktop app and provided a premium ad experience for gamers. Razer improved transactions with direct IO campaigns and plans to expand into programmatic advertising. Razer valued Equativ's consultative approach and ability to deliver tailored solutions quickly.
Equativ helped Razer launch its Razer Media monetization program. Razer needed a transparent, customizable ad server and programmatic solution for... its Razer Cortex app. Equativ provided an end-to-end platform that allowed Razer to onboard inventory and deliver premium ads to gamers. The solution included custom setup and strong local support. Razer improved direct IO campaign transactions and plans to expand programmatic deals.
Equativ helped Razer onboard its ad inventory and meet its need for an ad server and programmatic solution. Razer used Equativ's... full-stack platform to launch its Razer Media monetization program through the Razer Cortex app. The solution offered customization for Razer's desktop app and provided a premium ad experience for gamers. Razer improved transactions with direct IO campaigns and plans to expand into programmatic advertising. Razer valued Equativ's consultative approach and technical expertise.
Internet Case Studies and Customer Success Stories with Equativ
IMVU
- Internet
- Large
Equativ helped IMVU upgrade to an advanced ad server for better ad targeting. IMVU used Equativ to create 44 user... segments from 900,000 profiles. This first-party data strategy let IMVU target ads more precisely and run internal campaigns. IMVU now spends less time setting up ads and has more control over inventory. The platform's customization and strong support impressed IMVU's team.
IMVU used Equativ to upgrade its ad server and improve ad targeting. The new system let IMVU use first-party data... to create 44 user segments from 900,000 profiles. This helped them target ads better and run more effective campaigns. IMVU spent less time setting up ads and gained more control over their inventory. The partnership also increased creator revenue and improved customer support.
Equativ helped IMVU upgrade to an advanced ad server for better ad targeting. IMVU used Equativ's platform to create 44... user segments from 900,000 profiles. This enabled precise first-party data targeting and faster campaign setup. IMVU gained more control and visibility over their ad inventory. The partnership increased efficiency and supported internal campaigns for creator revenue.
Sports Case Studies and Customer Success Stories with Equativ
Fan Controlled Football (FCF)
- Sports
Equativ helped Fan Controlled Football manage sponsor ad inventory and increase monetization. FCF needed an easy platform for direct-sold media... and in-house campaigns. Equativ provided an ad server and SSP with transparency, control, and advanced reporting. All sponsors renewed at higher spend levels. FCF used one platform for paid media, house promotions, and programmatic ads. The platform was easy to use and offered strong client services.
Equativ helped Fan Controlled Football manage sponsor ad inventory and increase monetization. FCF needed a simple platform for direct-sold media... and in-house campaigns. Equativ provided ad serving, measurement, and advanced reporting tools. All sponsors renewed at higher spend levels. FCF used one platform for paid media, house promotions, and programmatic ads. The platform was easy to use and supported live event sponsorships.
Equativ helped Fan Controlled Football (FCF) manage their sponsor ad inventory. FCF needed a simple platform to handle ad serving,... measurement, and campaign management. Equativ provided an ad server and SSP with transparency, control, and advanced reporting. All sponsors renewed at higher spend levels. FCF could run paid, in-house, and programmatic ads in one place. The platform was easy to use and offered strong client support.
Hospitality Case Studies and Customer Success Stories with Equativ
Air Transat
- Hospitality
- Large
Equativ's Display Countdown helped Air Transat boost Cyber Monday conversions. The campaign achieved a 1.21% click-through rate and a $0.21... cost-per-click. Engagement increased 8 times over the benchmark. The solution built urgency and improved message retention. Air Transat drove more sales during a key shopping event.
Equativ helped Air Transat run a Cyber Monday flight sale campaign. They used Display Countdown Enhancement to create urgency and... target high-intent travelers. The campaign achieved a 1.21% click-through rate and a $0.21 cost per click. Engagement increased 8 times compared to benchmarks. Ads reached 61% viewability, driving more conversions and sales.
Food & Beverages Case Studies and Customer Success Stories with Equativ
Kabrita (Ausnutria)
- Food & Beverages
- Large
Zwolle, Netherlands
Equativ helped Kabrita, a premium goat milk formula brand, run a digital campaign in the UAE and Saudi Arabia. The campaign aimed... to boost brand awareness and engage health-conscious parents. Equativ used contextual targeting and interactive ad formats in English and Arabic. The campaign achieved a 65% video viewability rate and a 0.78% CTR, more than double the original benchmark. Brand awareness rose by 15.5% on average in the region.
Kabrita, a premium goat milk formula brand under Ausnutria, used Equativ to run a digital campaign in the UAE and Saudi Arabia. The campaign aimed... to boost brand awareness and engage health-conscious parents. Equativ used contextual targeting and interactive ad formats in English and Arabic. The campaign achieved a 65% video viewability rate and a 0.78% CTR, more than double the original benchmark. Brand awareness increased by 15.5% on average in the region.
Automotive Case Studies and Customer Success Stories with Equativ
Renault Group (Dacia)
- Automotive
- Very Large
Boulogne-Billancourt, France
Equativ helped Renault Group and its agency OMD improve digital ad reach by 25%. They used a privacy-safe, consent-based identifier... for cross-publisher frequency control. This reduced duplicated impressions and media waste by 20%. The campaign kept guaranteed delivery and improved audience quality. The solution worked without third-party cookies, making it future-proof for automotive advertising.
Maestro by Equativ helped Renault Group and Dacia boost incremental reach by 25%. The campaign used privacy-safe, cross-publisher frequency control... in a cookieless environment. OMD and Utiq partnered to reduce media waste by 20%. The solution unified frequency caps across programmatic deals. This approach improved audience quality and ensured guaranteed delivery. The strategy set a new standard for privacy-first digital advertising.
Media Production Case Studies and Customer Success Stories with Equativ
Allen Media Group
- Media Production
- Large
Los Angeles, USA
Allen Media Group used Equativ to split ad accounts for The Weather Channel and Local Now. This change stopped brand-safety... filters from hurting ad demand on The Weather Channel. As a result, Allen Media Group saw 10x revenue growth for Local Now and 2x revenue for The Weather Channel. Fill rates across both properties improved by 6x. The new setup let them control and optimize each property for better ad performance.
Entertainment Case Studies and Customer Success Stories with Equativ
Diamond Films
- Entertainment
- Medium
São Paulo, Brazil
Diamond Films used Equativ's Showtime rich media format for the digital campaign of A Vida de Chuck in Brazil. The campaign aimed... to boost awareness and engagement with an interactive ad experience. Video completion rate reached 66.5% and click-through rate hit 0.66%, surpassing industry benchmarks. Nearly 25% of users interacted for over 18 seconds. The campaign saved 1.34 tons of CO2, showing a focus on sustainability in film marketing.
