Equativ Overview

Equativ's global ad platform integrates advanced technology and data intelligence to enhance advertising strategies. It provides a full-stack solution for publishers, offering tools that unify and simplify ad curation. This platform leverages consumer research to improve user experiences, making it an essential tool for advertisers aiming to boost marketing outcomes. Equativ's capabilities enable smarter ad placements and better results, ensuring that advertisers and publishers can achieve their objectives efficiently.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using Equativ.

Other use cases:

  • Competitive Intelligence
  • Helpdesk Management
  • Engaging And Following Up
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Business Priorities

Improve Brand Engagement and Improve Efficiency are the most popular business priorities that customers and associates have achieved using Equativ.

Other priorities:

  • Increase Sales & Revenue
  • Establish Thought Leadership
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Equativ Use-Cases and Business Priorities: Customer Satisfaction Data

Equativ works with different mediums / channels such as Mobile. Display Advertisement. and Video.

Peer review evidence (same sources as the product rating summary)

"...Smart provides a powerful self-service Demand Side Platform (DSP) called LiquidM to help agencies, direct advertisers, and trading desks scale programmatic marketing efforts and maximize revenues...." The Most Powerful Adserving and RTB Platform
"...Online Advertising Reporting has become crucial, Publishers and Media Buyers need transparency and powerful insights to ensure optimization of their monetization campaigns. ..." The Most Powerful Adserving and RTB Platform
"...The LiquidM platform provides an intuitive UI, extensive global reach, and efficient campaign management tools...." The Most Powerful Adserving and RTB Platform

Equativ, belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Equativ is built to fulfill the promise of advertising technology. It optimizes ad performance and efficiency.

Equativ Customer wins, Customer success stories, Case studies

What Are the key features of Equativ for Sending & Publishing Communications?

 

Renault Group (Dacia) - Automotive - Very Large

Boulogne-Billancourt, France

Equativ helped Renault Group and its agency OMD improve digital ad reach by 25%. They used a privacy-safe, consent-based identifier for cross-publisher frequency control. This reduced duplicated impr...essions and media waste by 20%. The campaign kept guaranteed delivery and improved audience quality. The solution worked without third-party cookies, making it future-proof for automotive advertising.

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Gridmidia - Marketing And Advertising - Small

Brazil

Gridmidia used Equativ to implement the Criteo ID. This helped them show personalized ads without third-party cookies. They saw a 30% monthly increase in revenue. The solution was tailored to their n...eeds. Gridmidia trusted Equativ’s advice and saw record growth.

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Kabrita (Ausnutria) - Food & Beverages - Large

Zwolle, Netherlands

Equativ helped Kabrita, a premium goat milk formula brand, run a digital campaign in the UAE and Saudi Arabia. The campaign aimed to boost brand awareness and engage health-conscious parents. Equativ... used contextual targeting and interactive ad formats in English and Arabic. The campaign achieved a 65% video viewability rate and a 0.78% CTR, more than double the original benchmark. Brand awareness rose by 15.5% on average in the region.

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Vibezz - Marketing And Advertising - Small

Sao Paulo, Brazil

Equativ's Showtime rich media format powered Vibezz's digital campaign for A Vida de Chuck in Brazil. The campaign aimed to boost awareness and engagement with interactive ads that let users explore ...movie content. Results included a 66.5% video completion rate, 0.66% click-through rate, and 4.82% engagement rate. Nearly 25% of users interacted for over 18 seconds. The campaign also saved 1.34 tons of CO2, showing a focus on sustainability.

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Allen Media Group - Media Production - Large

Los Angeles, USA

Allen Media Group used Equativ to split ad accounts for The Weather Channel and Local Now. This change stopped brand-safety filters from hurting ad demand on The Weather Channel. As a result, Allen M...edia Group saw 10x revenue growth for Local Now and 2x revenue for The Weather Channel. Fill rates across both properties improved by 6x. The new setup let them control and optimize each property for better ad performance.

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Kabrita (Ausnutria) - Food & Beverages - Large

Heerenveen, Netherlands

Kabrita, a premium goat milk formula brand under Ausnutria, used Equativ to run a digital campaign in the UAE and Saudi Arabia. The campaign aimed to boost brand awareness and engage health-conscious... parents. Equativ used contextual targeting and interactive ad formats in English and Arabic. The campaign achieved a 65% video viewability rate and a 0.78% CTR, more than double the original benchmark. Brand awareness increased by 15.5% on average in the region.

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Equativ Features

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FEATURE RATINGS AND REVIEWS
Custom Reports

3.79/5 ★

Read Reviews (6)
Analytics

3.66/5 ★

Read Reviews (5)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.79/5 ★

Read Reviews (6)
Analytics

3.66/5 ★

Read Reviews (5)

Software Failure Risk Guidance

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for Equativ

Top Failure Risks for Equativ

Equativ SAS News

Product

Equativ Scales Global Retail Media Footprint with U.S. Launch

Equativ has launched its retail media offering in the U.S., expanding its global footprint. This move leverages Equativ's expertise as a High Impact Creative partner within Walmart Connect's marketplace. The platform aims to enhance retailers' and brands' capabilities with high-impact shoppable formats, driving significant growth in the U.S. retail media market. The launch follows Equativ's success in Europe and includes strategic hires to support its U.S. expansion.

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Partnership

Chalice AI and Equativ Advance Containerized AI Curation and Activation Across the Open Internet

Chalice AI and Equativ have formed a partnership to enhance containerized AI curation and activation across the open internet. This collaboration aims to accelerate the adoption of ARTF and container standards, facilitating interoperable AI decision-making in curation and execution processes.

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Partnership

Cannes, Captured: AdExchanger and Equativ Partner to Scale the Industrys Biggest Moments

Equativ and AdExchanger have formed a strategic partnership to enhance content distribution at the Cannes Lions 2026. This collaboration will focus on live content, executive interviews, and multi-channel distribution, aiming to extend the reach of key industry insights beyond the event. The partnership highlights Equativ's role in amplifying marketing and media conversations.

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Executive

Jackie Stevenson Appointed Strategic Advisor to Equativ Board, Strengthening the Link Between Creative Intelligence and Modern Media Systems

Equativ has appointed Jackie Stevenson as a Strategic Advisor to its Board, enhancing the connection between creative intelligence and modern media systems.

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Equativ SAS Profile

Company Name

Equativ SAS

Company Website

https://equativ.com/

Year Founded

2001

HQ Location

6 rue de la Chaussée d’Antin, 75009 Paris, France

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

M&A