Equativ Overview

Equativ's global ad platform integrates advanced technology and data intelligence to enhance advertising strategies. It provides a full-stack solution for publishers, offering tools that unify and simplify ad curation. This platform leverages consumer research to improve user experiences, making it an essential tool for advertisers aiming to boost marketing outcomes. Equativ's capabilities enable smarter ad placements and better results, ensuring that advertisers and publishers can achieve their objectives efficiently.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using Equativ.

Other use cases:

  • Competitive Intelligence
  • Helpdesk Management
  • Engaging And Following Up
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Business Priorities

Improve Brand Engagement and Improve Efficiency are the most popular business priorities that customers and associates have achieved using Equativ.

Other priorities:

  • Increase Sales & Revenue
  • Establish Thought Leadership
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Equativ Use-Cases and Business Priorities: Customer Satisfaction Data

Equativ works with different mediums / channels such as Mobile. Display Advertisement. and Video.

Equativ is built to fulfill the promise of advertising technology. It optimizes ad performance and efficiency.

Comprehensive Insights on Equativ Use Cases

Why is Equativ the best choice for Sending & Publishing Communications?

Case Studies

Marketing and Advertising

CASE STUDY Amnet France

Amnet France used Equativ's curated Auction Packages to run a three-week branding video campaign for a leading food brand in Spain, Italy, France, and Germany. The goal was to maximize video completi...on rates and reach a broad audience. Amnet activated four video deals across four markets using Equativ's premium supply and algorithms. The campaign achieved 800,000 completed video ads and a 96% average video completion rate, outperforming other SSPs. Amnet reported a smooth activation process and exceeded client goals.

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Marketing and Advertising

CASE STUDY GroupM

Equativ Buyer Connect helped GroupM run a brand awareness campaign for Dr. Oetker during the 2024 UEFA European Championship. GroupM used Equativ and Utiq to increase audience reach and control ad fr...equency in a privacy-compliant way. The cookieless campaign increased user reach by 48.3% and impressions by 56% compared to cookie-based targeting. The cookieless approach also reduced ad waste and delivered a 75% viewability rate, five points above standard. GroupM and Dr. Oetker saw better campaign results and improved brand impact.

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Internet

CASE STUDY IMVU

IMVU used Equativ's ad server to improve ad targeting and campaign setup. Their old system made targeting hard and took too much time. With Equativ, IMVU created 44 user segments from 900,000 profile...s for better ad targeting. They now use first-party data to reach specific users and run internal campaigns. This led to less time spent on setup and more control over their ad inventory.

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Consumer Electronics

CASE STUDY Razer

Razer used Equativ's full-stack ad tech platform to improve its Razer Media monetization program. Razer needed a customizable and transparent solution for its Razer Cortex app. Equativ provided an ad... server and programmatic solution, allowing Razer to deliver premium ads to gamers. The partnership led to a 0.1%+ engagement rate, 91% viewability rate, and a risk-free, fraud-free environment. Razer valued Equativ's consultative approach and local support.

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Marketing and Advertising

CASE STUDY Havas

Equativ partnered with Havas to cut ad campaign emissions and boost ad performance. They used a carbon emissions calculator to measure and reduce the energy footprint of display and video ads. By foc...using on low-impact devices and optimizing creative assets, they cut display campaign CO2e by 33% and video campaign CO2e by 17%. The display campaign achieved a 0.11% CTR, and the video campaign reached a 71% VTR. This case shows that sustainable ad practices can deliver strong marketing results.

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Sports

CASE STUDY Fan Controlled Football (FCF)

Equativ helped Fan Controlled Football (FCF) manage their sponsor ad inventory. FCF needed a simple platform to handle ad serving, measurement, and campaign management. Equativ provided an ad server ...and SSP with transparency, control, and advanced reporting. All sponsors renewed at higher spend levels. FCF could run paid, in-house, and programmatic ads in one place. The platform was easy to use and offered strong client support.

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Equativ Features

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  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.79/5 ★

Read Reviews (6)
Analytics

3.66/5 ★

Read Reviews (5)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.79/5 ★

Read Reviews (6)
Analytics

3.66/5 ★

Read Reviews (5)

Software Failure Risk Guidance

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for Equativ

Top Failure Risks for Equativ

Equativ SAS News

Product

Equativ Boosts Sustainable Advertising Credentials with Enhanced Green Media Solutions

Equativ integrates GreenPMPs on its Maestro platform, enabling advertisers to reduce carbon emissions in digital campaigns while improving performance.

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Partnership

Equativ and Titan OS Partner to Revolutionize CTV Advertising With Retail Media Precision

Equativ partners with Titan OS to enhance CTV advertising using retail media data, providing advertisers with consumer insights and expanding retail media campaigns to CTV inventory, reaching 30 million European households.

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Product

Equativ Unveils Maestro by Equativ: Its Most Advanced End-to-End Curation Platform for Enhanced Campaign Performance and Greater Control for Advertisers

Equativ has launched Maestro, an advanced curation platform designed to enhance campaign performance and provide greater control for advertisers, enabling efficient and transparent transactions in the digital advertising ecosystem.

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Product

Equativ Unveils Maestro by Equativ : Its Most Advanced End - to - End Curation Platform for Enhanced Campaign Performance and Greater Control for Advertisers

Equativ has launched Maestro by Equativ, an advanced platform designed to improve campaign performance and provide advertisers with greater control.

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Equativ SAS Profile

Company Name

Equativ SAS

Company Website

https://equativ.com/

Year Founded

2001

HQ Location

6 rue de la Chaussée d’Antin, 75009 Paris, France

Employees

251-500

Social

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Financials

M&A