Epsilon Digital

Zoopla used Epsilon’s PubLink and Prebid’s SharedID to prepare for third-party cookie deprecation. They wanted to increase monetization of their authenticated web traffic. By integrating these identi...ty solutions, Zoopla improved audience identification and increased bid opportunities. Zoopla saw a 31% increase in overall monetization and a 44% lift in Epsilon-purchased impressions in the first month. Month-over-month, Epsilon-purchased impressions grew by 30%.
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Yard House used Epsilon to send real-time, localized email campaigns. Each location's beer menu was updated live in emails using data from 68 locations. This campaign led to a 32% year-over-year incr...ease in click-through rates. The emails also re-engaged guests who had stopped interacting. Yard House used their restaurant API to power the campaign.
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Epsilon PeopleCloud Digital Media Solutions helped a leading women's retailer connect online and offline customer data. The retailer used first-party data and Epsilon's identity solution to target an...d message over 2 million real people. They matched 89% of customers to Epsilon's profiles, enabling personalized messaging. The campaign drove a $9:1 incremental ROAS for retention and 43% of annual purchases came from messaged individuals. Cost per acquisition was 250% lower than the benchmark for acquisition.
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Epsilon Digital helped Wine Country Gift Baskets reach 129,000 new customers. The company earned $16 million in revenue from new buyers. They achieved a $4.7 to $1 return on ad spend. Epsilon used re...al-time intent data and modeled audiences to target high-value shoppers. Personalized digital campaigns brought back existing customers and attracted new ones. Wine Country Gift Baskets now drives sales year-round, not just during holidays.
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Epsilon PeopleCloud Messaging powered the launch of Whole Foods 365 stores with a multi-touch email campaign. The campaign drove an 88% higher open rate for the weekly newsletter compared to industry... benchmarks. Registration confirmation emails saw a 460% higher click rate. Epsilon's CRM and creative services helped build a strong loyalty program foundation. The solution enabled personalized 1:1 emails and consistent brand messaging.
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