Retail Case Studies and Success Stories with dunnhumby
CASE STUDY Éxito
dunnhumby helped Éxito, Colombia’s largest grocery retailer, build a connected Retail Media platform. Éxito faced challenges with fragmented media inventory and duplicated efforts across teams. dunnh...umby unified Éxito’s data, media, and CPG partnerships under one solution. The new platform delivered value four times faster than expected, with deployment completed in six months. Éxito improved customer interactions and created a strong value proposition for brand advertisers.
dunnhumby helped CRAI, a large Italian supermarket chain, use customer data insights and analytics to improve loyalty and sales. CRAI had a loyalty program but did not use customer behavior data or p...ersonalized engagement before. dunnhumby enabled CRAI to create personalized communications and segment customers by habits and value. This led to a 40% growth in average incremental sales during CRM campaigns and a 1% growth in like-for-like sales. CRAI saw greater loyalty and increased customer spend.
dunnhumby Shop helped CR Vanguard, a leading grocery retailer in China, digitalise sales data and improve customer insights. The solution enabled clean, integrated customer data and trained staff to ...run their own reports. CR Vanguard saw an 80% improvement in report delivery efficiency. Like-for-like sales increased by 2-5%. The platform supported better collaboration with suppliers and data-driven business decisions.
dunnhumby used data science to help a traditional U.S. grocery retailer improve pricing in the Fresh Beef category. The retailer faced challenges with category reviews and lacked actionable insights ...from previous partners. dunnhumby created a detailed workplan and optimized prices. This led to a 35% increase in unit sales and a 10% uplift in sales dollars. The solution focused on price and promotions for sustainable growth.
Dunnhumby helped Raia Drogasil use customer data to improve category management. The company moved from sales-only analysis to customer-centric decisions. This led to a 4.3% sales uplift in 21 weeks ...in test and rollout stores. Packaging repositioning drove 1.5% sales growth and 2.2% unit growth. Raia Drogasil improved in-store experience and product positioning for shoppers.
dunnhumby helped Coop Norge move from paper to digital coupons using a new mobile app. The app gave customers offers based on their shopping history and channel choice. App usage grew by 86%. Now, 70...% of coupons redeemed come from the app. Coop Norge saw higher coupon use, more sales, and better customer loyalty. The switch also cut costs and waste from paper coupons.
Food & Beverages Case Studies and Success Stories with dunnhumby
CASE STUDY Halo Top
Halo Top used dunnhumby media and customer insights to launch in the UK. The campaign aimed to grow awareness and sales for Halo Top and the ice cream category. Halo Top became Tesco’s second-largest... luxury ice cream brand in six months and the UK’s third-largest in a year. The launch campaign generated 17% of total brand sales, delivered 95 million impressions, and reached 18.2 million customers. 66% of engaged customers were new or lapsed in the category, and coupon redemption hit 16%.
dunnhumby used customer data science and insights to help Samworth Brothers improve sales in the 'Pies and Savouries' category. The solution focused on optimizing promotions and creating a customer-l...ed rulebook for Tesco. Samworth Brothers identified key products with high uplift potential. The project led to a projected sales uplift of over 1.8% across the category. This case shows strong supplier-retailer collaboration and data-driven promotional planning.
dunnhumby helped FrieslandCampina launch Pöttyös Kakaós Tej using customer data and insights. The campaign focused on a gap in the cocoa drinks market. FrieslandCampina worked with Tesco and dunnhumb...y to plan and execute the launch. The campaign drove a 38% uplift in category sales in the first nine weeks. 45% of buyers were new to the category. FrieslandCampina repeated the campaign after its initial success.
dunnhumby helped Nestlé boost sales of confectionery sharing bags in Tesco stores. The team used customer data analytics and insights to understand shopper behavior. They created a connected media pl...an for a Sky Store on-pack promotion. The campaign reached 5.8 million customers. Nestlé saw an 11% sales uplift by linking insight and media planning at the household level.
dunnhumby used customer data science to help Red Bull improve assortment decisions. Red Bull worked with Checkers in South Africa to better understand customer buying behavior. They optimized the ene...rgy drinks category and shelf plans using data and insights. This led to 21.7% to 31.9% growth in the energy drinks category across three test regions. Customer cross-shopping grew from 30% to 54%. Red Bull and the retailer increased collaboration and engagement.
