dunnhumby Overview

Dunnhumby helps retailers and brands perfect shopping science through customer data analytics. They specialize in grocery, retail pharmacy, and financial services.

Use Cases

Customers recommend Media Planning, Engagement Management, Measuring Customer Satisfaction, as the business use cases that they have been most satisfied with while using dunnhumby.

Other use cases:

  • Customise Loyalty Program
  • Merchandising
  • Category Management
  • Trade Show Marketing
  • Sending & Publishing Communications
  • Lifetime Value Management
  • Collaboration
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Business Priorities

Increase Sales & Revenue and Acquire Customers are the most popular business priorities that customers and associates have achieved using dunnhumby.

Other priorities:

  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve ROI
  • Scale Best Practices
  • Improve Efficiency
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dunnhumby Use-Cases and Business Priorities: Customer Satisfaction Data

dunnhumby works with different mediums / channels such as Offline. Point Of Sale. Promotions etc.

dunnhumby's features include Personalization. and dunnhumby support capabilities include 24/7 Support, AI Powered, Email Support, etc. also dunnhumby analytics capabilities include Analytics, and Custom Reports.

Peer review evidence (same sources as the product rating summary)

"...The dunnhumby media team worked in collaboration with Nestl , Tesco and a range of partners to formulate, build and deliver an insight-led, connected media plan to support the launch of the on-pack Sky Store promotion...." Nestl Case Study
"...Create Customer strategies that increase engagement, maximise the value of your retail media and unlock new revenue. ..." Helping retailers, brands perfect the shopping science
"...A deeper understanding of the customer enabled Coop Norge to move to digital coupons; increasing sales, customer satisfaction and loyalty. ..." Raia Drogasil Case Study

dunnhumby Customer wins, Customer success stories, Case studies

What Are the key features of dunnhumby for Media Planning?

What Are the key features of dunnhumby for Engagement Management?

How can dunnhumby enhance your Measuring Customer Satisfaction process?

How does dunnhumby address your Customise Loyalty Program Challenges?

How can dunnhumby optimize your Merchandising Workflow?

11 buyers and buying teams have used Cuspera to assess how well dunnhumby solved their business needs. Cuspera uses 254 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

lightning

Peers used dunnhumby for media planning and engagement management

dunnhumby Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.99/5

Read Reviews (1)
Analytics

4.39/5

Read Reviews (41)
Custom Reports

4.20/5

Read Reviews (36)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.99/5

Read Reviews (1)
Analytics

4.39/5

Read Reviews (41)
Custom Reports

4.20/5

Read Reviews (36)

Software Failure Risk Guidance

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for dunnhumby

Overall Risk Meter

Low Medium High

Top Failure Risks for dunnhumby

DunnHumby News

Executive

New CEO at Dunnhumby | News

Dunnhumby has appointed Jamie Samaha as the new CEO, effective July 20, succeeding Josh Bottomley. Samaha, previously CEO at Reward, brings extensive experience in data, loyalty, and customer engagement. Under Tesco's ownership, he aims to enhance Dunnhumby's role in supporting retailers and brands globally. Bottomley will assist in the transition until mid-July.

Executive

dunnhumby announces leadership transition as Jamie Samaha appointed Chief Executive Officer

Jamie Samaha has been appointed as the new CEO of dunnhumby, effective July 20, succeeding Josh Bottomley. With over 25 years of experience in customer intelligence and commerce media, Samaha aims to lead dunnhumby into its next growth phase. Bottomley will assist in the transition period until mid-July.

Awards

dunnhumby recognised by Forrester as loyalty services Notable Provider

dunnhumby has been recognized by Forrester as a Notable Provider in the Loyalty Services Landscape for Q2 2026, highlighting its capabilities in customer understanding and loyalty program design. This recognition follows its previous inclusion as a Notable Vendor in Retail Planning Platforms by Forrester.

Product

New dunnhumby research shows the customer perspective of retail media

Dunnhumby released a study highlighting the importance of personalized retail media for enhancing shopper experiences. The research indicates that 91% of shoppers are comfortable with data capture if it leads to relevant advertising. The study emphasizes the need for retailers to balance innovation with customer trust, suggesting that personalized pricing and in-store product suggestions are popular, while automation is viewed cautiously.

DunnHumby Profile

Company Name

DunnHumby

Company Website

https://www.dunnhumby.com/

HQ Location

184 Shepherds Bush Road, Brook Green, London W6 7NL, GB

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