To make the digital advertising ecosystem stronger, safer and more secure.
Latest Product Updates and Feature Enhancements on DoubleVerify
DoubleVerify extends AI brand suitability to Meta Platforms - Mi3
DoubleVerify has expanded its AI-powered brand suitability measurement to Meta's Facebook and Instagram, offering post-bid measurement across 30 content categories. This enhancement aims to provide a...dvertisers with improved transparency and control, leveraging DV's Universal Content Intelligence engine for content classification. The partnership with Meta focuses on delivering measurable value to advertisers through unified suitability controls.
DoubleVerify launches content-level controls on Meta platforms - PPC Land
DoubleVerify launched content-level controls for Meta's Facebook and Instagram platforms on February 18, 2025. This enhancement, powered by AI-driven Universal Content Intelligence, allows advertiser...s to block unsuitable content before ad delivery. The update introduces 30 new avoidance categories, including Youth and Young Adults, and integrates with DoubleVerify's existing brand safety infrastructure, enhancing campaign performance and media effectiveness.
Business . Scoop ANZ Brand Suitability Violations Lowest In APAC According To DoubleVerify Global Insights Report
DoubleVerify's 2025 Global Insights: APAC Report reveals that ANZ has achieved the lowest brand suitability violations in the APAC region, with a 10% year-over-year decline to 5.1%. Despite improveme...nts in media quality, challenges remain with fraud and Sophisticated Invalid Traffic (SIVT) rates. The report emphasizes the need for real-time, region-specific insights to optimize media performance and protect brand reputation.
DoubleVerify's 2025 Global Insights Report Uncovers North America's Shifting Digital Ad Landscape
DoubleVerify released its 2025 Global Insights Report, highlighting key trends in North America's digital ad landscape. The report reveals a rise in bot fraud, with a 101% increase year-over-year, an...d emphasizes the growing importance of attention metrics. Social media channels outperform others in driving campaign performance, while consumer resistance to low-quality ads is increasing. The report serves as a guide for advertisers to optimize media investments.
DoubleVerify has launched its first attention measurement solution for social media, enabling brands and agencies to assess user engagement on these platforms. The initial rollout features an integra...tion with Snap, allowing advertisers to better understand and optimize campaign performance on Snapchat. This move expands DoubleVerifys analytics capabilities into the social media advertising space.
DoubleVerify expands attention measurement to Snapchat in social media first - Mi3
DoubleVerify has launched DV Authentic Attention for Social on Snapchat, bringing its attention measurement technology to a social media platform for the first time. The solution integrates platform ...data with Lumen Researchs eye-tracking to deliver metrics like Ad Focus, Dwell Time, and Attention Index, enabling advertisers to assess Snapchat campaign performance with detailed, impression-level insights.
DoubleVerify debuts social attention measurement with Snap partnership - PPC Land
DoubleVerify launched DV Authentic Attention for Social, its first attention measurement solution for social media, debuting with Snapchat. The platform integrates Snapchats exposure data with Lumen ...Researchs eye-tracking analytics to deliver impression-level attention metrics. This marks DoubleVerifys expansion into social media measurement, enabling advertisers to assess campaign impact and optimize media quality on Snapchat.
DoubleVerify unveils AI tool to boost video ad performance | Back End News
DoubleVerify has launched DV Authentic AdVantage, an AI-powered tool that enhances video ad performance on closed platforms like YouTube. The solution integrates DoubleVerifys verification technology... with DV Scibids AI, enabling brands to optimize ad cost and quality while safeguarding media integrity and brand reputation. DV Authentic AdVantage operates within the DV Media AdVantage Platform, targeting improved outcomes for advertisers on walled garden video channels.
DoubleVerify Launches DV Authentic AdVantage an Industry-First, AI-Powered Solution To Drive Superior Performance Across Proprietary Video Platforms - DoubleVerify
DoubleVerify has launched DV Authentic AdVantage, an AI-powered solution designed to enhance performance measurement and optimization across proprietary video platforms. This industry-first product l...everages artificial intelligence to improve inventory quality, fraud detection, viewability, and brand safety for advertisers and agencies in video and connected TV environments.
DoubleVerify Uncovers ShadowBot Scheme Involving 35 Million Spoofed Mobile Devices - DoubleVerify
DoubleVerify has identified the ShadowBot ad fraud scheme, which involved 35 million spoofed mobile devices generating fake ad traffic. This discovery highlights DoubleVerifys expertise in digital ad... verification, fraud detection, and brand safety for advertisers and agencies. The exposure of ShadowBot strengthens DoubleVerifys position as a leader in ad fraud prevention and inventory quality assurance.
Media Briefing: DoubleVerify casts itself as news ally in Cannes as scrutiny mounts
DoubleVerify positioned itself as a supporter of news publishers at Cannes, emphasizing its role in addressing concerns around keyword blocking and brand safety in digital advertising. As scrutiny of... ad tech practices grows, DoubleVerify aims to strengthen relationships with media companies by offering solutions that balance advertiser demands with publisher monetization needs.
DoubleVerify Launches News Accelerator Publisher Council to Help Drive Advertiser ...
DoubleVerify has launched the News Accelerator Publisher Council, a new initiative designed to help advertisers reach engaged news audiences while ensuring brand suitability and safety. The council b...rings together leading publishers and industry experts to drive innovation in news monetization and enhance advertiser confidence in premium news inventory. This move strengthens DoubleVerifys position in digital media quality and brand safety solutions for advertisers and publishers.
DoubleVerify Launches News Accelerator Publisher Council to Help Drive Advertiser Investment in News - DoubleVerify
DoubleVerify has launched the News Accelerator Publisher Council, a new initiative designed to increase advertiser investment in news publishers. The council brings together industry leaders to devel...op strategies and best practices that enhance brand safety, transparency, and measurement for news inventory, aiming to drive greater advertiser confidence and revenue for digital news platforms.
DoubleVerify Launches DV Authentic AdVantage, an Industry-First, AI-Powered Solution to ...
DoubleVerify has introduced DV Authentic AdVantage, an AI-powered solution designed to enhance advertising performance across proprietary video platforms. The platform leverages artificial intelligen...ce to optimize ad authenticity and effectiveness, targeting improved outcomes for digital advertisers in the video ecosystem.
DoubleVerify has launched a new pre-screen brand safety and suitability solution for the Google Search Partner Network (SPN). This offering aims to strengthen brand protection and maximize ROI for ad...vertisers by ensuring ads appear in safe and suitable environments across SPN inventory.
DoubleVerify Issues Industry Alert for Ads.txt Exploits - Business Wire
DoubleVerify has issued an industry alert highlighting over 100 cases of ads.txt exploitation, including new schemes like Synthetic Echo. The DV Fraud Lab identified a surge in fraud where attackers ...manipulate ads.txt to divert ad spend. DoubleVerify released guidance in its Transparency Center to help advertisers detect and prevent these digital ad fraud tactics.
DoubleVerify launches Pre-Screen Safety and Suitability Solution for Google's ... - Agency Reporter
DoubleVerify has launched its Pre-Screen Safety and Suitability Solution for Googles Search Partner Network (SPN). This new product aims to enhance brand protection and maximize advertising ROI by en...suring ads appear in safe and suitable environments across Googles SPN inventory.
DoubleVerify Launches Pre-Screen Safety and Suitability Solution for Google?s ... - MarketScreener
DoubleVerify has launched a pre-screen safety and suitability solution for Googles advertising platforms, enhancing brand protection by allowing advertisers to ensure their ads appear in appropriate ...contexts. This new product aims to improve ad placement safety and suitability across Googles ecosystem.
DoubleVerify Expands its AI-Powered Brand Safety & Suitability Offering for TikTok to ...
DoubleVerify expands its AI-powered brand safety and suitability offering for TikTok, enhancing its capabilities to ensure safer advertising environments on the platform.
DV Expands Media Quality Coverage to Include New Conversation Ad Inventory on Reddit
DoubleVerify expands its media quality coverage to include new conversation ad inventory on Reddit, enhancing its offerings in fraud prevention, viewability, and brand safety for brands and agencies.
DoubleVerify unveils AI-driven tools to enhance news advertising - Mi3
DoubleVerify introduces AI-driven tools to improve news advertising, including an AI-powered keyword review tool and News Plus segments, aimed at reducing overblocking and enhancing publisher monetiz...ation. The DV News Accelerator Publisher Council is also launched for ongoing feedback.
DoubleVerify Extends Industry-Leading Data Solutions to Supply-Side Platforms to Enable ...
DoubleVerify expands its data solutions to supply-side platforms like Criteos Commerce Grid and Index Exchange, enhancing programmatic decision-making and curation for advertisers, allowing better co...ntrol over inventory selection and optimization of curated deals.
Introducing Our Latest News Plus Contextual Segments - DoubleVerify
DoubleVerify introduces new contextual segments focusing on inventory quality, fraud, viewability, brand safety, and suitability across various platforms including CTV, programmatic, and social media.... They also highlight insights and innovations like the 2024 Global Insights Report and DV Authentic Attention.
Strategic Partnerships and Integrations of DoubleVerify
DoubleVerify launches council to support ads on news sites - Social Samosa
DoubleVerify has launched a new council aimed at supporting advertising on news publisher sites. Founding members include The Associated Press, The Atlantic, CNN, Euronews, The Guardian, The Local Me...dia Consortium, and The New York Times. The initiative seeks to foster collaboration between major news organizations and the ad tech sector to enhance media quality and brand safety for digital advertising.
Impact Plus Partners With DoubleVerify & Integral Ad Science To Reduce Advertising ...
Impact Plus formed a partnership with DoubleVerify and Integral Ad Science to help reduce the environmental impact of digital advertising. This collaboration aims to leverage ad verification and meas...urement technology to optimize campaign efficiency and lower carbon emissions in media buying.
DoubleVerify partners with Internet Watch Foundation to combat online child exploitation
DoubleVerify has partnered with the Internet Watch Foundation to enhance digital advertising safety by leveraging IWFs tools and datasets to combat child sexual abuse material (CSAM) online, aiming t...o prevent ad funds from supporting exploitative content.
DoubleVerify Partners with IWF to Drive Greater Ad Ecosystem Safety and Strengthen Initiatives Against Child Sexual Abuse Material Online
DoubleVerify partners with the Internet Watch Foundation to enhance digital ad safety by accessing IWF's tools and datasets to combat child sexual abuse material online.
DoubleVerify Partners with IWF to Drive Greater Ad Ecosystem Safety and ... - Yahoo Finance
DoubleVerify has partnered with the Internet Watch Foundation (IWF) to enhance safety in the advertising ecosystem and strengthen efforts against online child sexual abuse material.
DoubleVerify Extends Gaming Measurement Suite Through Strategic Partnership with Roblox
DoubleVerify has expanded its gaming measurement suite through a strategic partnership with Roblox, enhancing its capabilities in fraud detection, viewability, and brand safety for gaming environment...s.
Mergers, Acquisitions, and Business Moves by DoubleVerify
DoubleVerify to Acquire Rockerbox - ExchangeWire.com
DoubleVerify announced an agreement to acquire Rockerbox, enhancing its digital media measurement capabilities with Rockerbox's marketing attribution solutions.
DoubleVerify acquires Rockerbox - Advanced Television
DoubleVerify acquires Rockerbox for $85 million to enhance its digital media measurement and analytics capabilities, integrating Rockerbox's marketing attribution solutions with DV's data for improve...d campaign performance insights.
Funding News and Financial Performance of DoubleVerify
DoubleVerify (DV) Reports Strong Q2 Earnings Performance - The Globe and Mail
DoubleVerify reported a strong Q2 performance with a 21% revenue increase to $189 million, driven by successful platform launches and new client acquisitions. The Media AdVantage Platform contributed... to growth across key segments, including social media and connected TV. Despite minor challenges, the company raised its full-year revenue growth guidance to 15%, highlighting strategic expansion efforts.
DoubleVerify reported its Q1 2025 financial results, highlighting key performance metrics and business developments during the quarter in its official earnings call.
DoubleVerify to Announce Third Quarter 2024 Financial Results on November 6, 2024
DoubleVerify will release its third quarter 2024 financial results on November 6, 2024, followed by a webcast discussing their financials and business outlook.
Leadership and Executive Team Updates at DoubleVerify
DoubleVerify Announces Commercial Leadership Team Evolution - Business Wire
DoubleVerify announced changes in its commercial leadership team. Julie Eddleman will step down as Chief Commercial Officer at the end of 2025, transitioning to a Senior Advisor role. Steve Mougis wi...ll take over as Chief Commercial Officer, and Gian LaVecchia will become Chief Revenue Officer. Joris Stevens joins as SVP, Global Account Management, marking strategic leadership shifts to drive growth.
DoubleVerify announced leadership changes with Julie Eddleman stepping down as Chief Commercial Officer by the end of 2025. Steve Mougis will succeed her in 2026. Gian LaVecchia and Joris Stevens wil...l also join the leadership team to strengthen the commercial division.
DV Scibids AI Helped Colgate-Palmolive Malaysia Achieve a 79% Increase In Unique Shopee Visitors
Colgate-Palmolive Malaysia used DoubleVerifys DV Scibids AI to drive a 79% increase in unique visitors to its Shopee store. The AI-powered solution optimized digital advertising, improved customer en...gagement, and delivered measurable growth in online traffic while maximizing media spend efficiency.
Mead Johnson Leveraged DV Scibids AI to Drive Ad Efficiencies at Scale on A Social Video Platform
Mead Johnson used DoubleVerify's DV Scibids AI to improve advertising efficiency on a major social video platform. This collaboration highlights DoubleVerify's role in providing advanced AI-driven ad... optimization solutions for large-scale digital campaigns.
