Latest Product Updates and Feature Enhancements on DoubleVerify
DoubleVerify Expands AI-Powered Brand Suitability Measurement Coverage Across Meta Threads
DoubleVerify has expanded its AI-powered brand suitability measurement to Meta Threads, enhancing ad transparency and performance for global advertisers. This expansion allows brands to verify ad pla...cement suitability using DV's Universal Content Intelligence engine, ensuring ads appear beside contextually relevant content. The service is part of DV's Media AdVantage Platform, which optimizes media effectiveness and return on ad spend.
DoubleVerify Expands DV Authentic Attention to TikTok as the First Badged TikTok Marketing Partner for Impression-Level Attention Insights
DoubleVerify has expanded its DV Authentic Attention product to TikTok, becoming the first badged TikTok Marketing Partner for impression-level attention insights. This integration allows advertisers... to measure and optimize ad performance on TikTok using AI analytics, providing detailed insights into ad exposure and audience engagement. The launch is part of DoubleVerify's strategy to enhance media effectiveness across social platforms.
DoubleVerify Expands Global Measurement Capabilities to Include Microsoft Advertisings Proprietary Inventory and Data
DoubleVerify has expanded its integration with Microsoft Advertising to enhance measurement capabilities for Audience ads, including DV Campaign AutomatorTM. This integration provides advertisers wit...h improved transparency and efficiency, allowing them to authenticate media quality across Microsoft's inventory. The new DV Campaign AutomatorTM streamlines campaign processes, enhancing execution speed and verification coverage for brands and agencies using Microsoft's ad formats.
DoubleVerify Introduces DV AI Verification offering to Identify and Manage Agent Interactions and Avoid AI Slop
DoubleVerify announced the launch of DV AI Verification, a new suite of products designed to help advertisers manage AI agent interactions and avoid low-quality AI-generated content. This offering, p...art of DV's Media AdVantage Platform, includes features like Agent ID Measurement and AI SlopStopper, enhancing transparency and ad performance across digital ecosystems. The product will be generally available later this year, with further capabilities expected in 2026.
DoubleVerify Launches Industry-First Streaming TV Products to Drive Greater Transparency and Elevate CTV Advertising Quality
DoubleVerify has launched new streaming TV products, including Verified Streaming TV and "Do Not Air" Automation, to enhance transparency and quality in CTV advertising. These offerings aim to preven...t ad spend wastage in low-quality environments and improve contextual alignment. The company is also leveraging IMDb data to enhance AI-driven contextual insights, with new capabilities expected in early 2026.
DoubleVerify expands AI brand suitability measurement into Meta's Threads | Mi3
DoubleVerify has expanded its AI-powered brand suitability measurement to Meta's Threads, enhancing transparency and contextual relevance for advertisers. This initiative, supported by DV's Universal... Content Intelligence engine, offers independent verification and media quality measurement across Meta platforms. Advertisers can access insights via DV Pinnacle, aiming to maximize campaign impact. Future enhancements include fraud and viewability measurement.
DoubleVerify extends AI brand suitability to Meta Platforms - Mi3
DoubleVerify has expanded its AI-powered brand suitability measurement to Meta's Facebook and Instagram, offering post-bid measurement across 30 content categories. This enhancement aims to provide a...dvertisers with improved transparency and control, leveraging DV's Universal Content Intelligence engine for content classification. The partnership with Meta focuses on delivering measurable value to advertisers through unified suitability controls.
DoubleVerify launches content-level controls on Meta platforms - PPC Land
DoubleVerify launched content-level controls for Meta's Facebook and Instagram platforms on February 18, 2025. This enhancement, powered by AI-driven Universal Content Intelligence, allows advertiser...s to block unsuitable content before ad delivery. The update introduces 30 new avoidance categories, including Youth and Young Adults, and integrates with DoubleVerify's existing brand safety infrastructure, enhancing campaign performance and media effectiveness.
Business . Scoop ANZ Brand Suitability Violations Lowest In APAC According To DoubleVerify Global Insights Report
DoubleVerify's 2025 Global Insights: APAC Report reveals that ANZ has achieved the lowest brand suitability violations in the APAC region, with a 10% year-over-year decline to 5.1%. Despite improveme...nts in media quality, challenges remain with fraud and Sophisticated Invalid Traffic (SIVT) rates. The report emphasizes the need for real-time, region-specific insights to optimize media performance and protect brand reputation.
DoubleVerify's 2025 Global Insights Report Uncovers North America's Shifting Digital Ad Landscape
DoubleVerify released its 2025 Global Insights Report, highlighting key trends in North America's digital ad landscape. The report reveals a rise in bot fraud, with a 101% increase year-over-year, an...d emphasizes the growing importance of attention metrics. Social media channels outperform others in driving campaign performance, while consumer resistance to low-quality ads is increasing. The report serves as a guide for advertisers to optimize media investments.
DoubleVerify Snap
DoubleVerify has launched its first attention measurement solution for social media, enabling brands and agencies to assess user engagement on these platforms. The initial rollout features an integra...tion with Snap, allowing advertisers to better understand and optimize campaign performance on Snapchat. This move expands DoubleVerifys analytics capabilities into the social media advertising space.
DoubleVerify expands attention measurement to Snapchat in social media first - Mi3
DoubleVerify has launched DV Authentic Attention for Social on Snapchat, bringing its attention measurement technology to a social media platform for the first time. The solution integrates platform ...data with Lumen Researchs eye-tracking to deliver metrics like Ad Focus, Dwell Time, and Attention Index, enabling advertisers to assess Snapchat campaign performance with detailed, impression-level insights.
DoubleVerify debuts social attention measurement with Snap partnership - PPC Land
DoubleVerify launched DV Authentic Attention for Social, its first attention measurement solution for social media, debuting with Snapchat. The platform integrates Snapchats exposure data with Lumen ...Researchs eye-tracking analytics to deliver impression-level attention metrics. This marks DoubleVerifys expansion into social media measurement, enabling advertisers to assess campaign impact and optimize media quality on Snapchat.
DoubleVerify unveils AI tool to boost video ad performance | Back End News
DoubleVerify has launched DV Authentic AdVantage, an AI-powered tool that enhances video ad performance on closed platforms like YouTube. The solution integrates DoubleVerifys verification technology... with DV Scibids AI, enabling brands to optimize ad cost and quality while safeguarding media integrity and brand reputation. DV Authentic AdVantage operates within the DV Media AdVantage Platform, targeting improved outcomes for advertisers on walled garden video channels.
DoubleVerify Launches DV Authentic AdVantage an Industry-First, AI-Powered Solution To Drive Superior Performance Across Proprietary Video Platforms - DoubleVerify
DoubleVerify has launched DV Authentic AdVantage, an AI-powered solution designed to enhance performance measurement and optimization across proprietary video platforms. This industry-first product l...everages artificial intelligence to improve inventory quality, fraud detection, viewability, and brand safety for advertisers and agencies in video and connected TV environments.
DoubleVerify Uncovers ShadowBot Scheme Involving 35 Million Spoofed Mobile Devices - DoubleVerify
DoubleVerify has identified the ShadowBot ad fraud scheme, which involved 35 million spoofed mobile devices generating fake ad traffic. This discovery highlights DoubleVerifys expertise in digital ad... verification, fraud detection, and brand safety for advertisers and agencies. The exposure of ShadowBot strengthens DoubleVerifys position as a leader in ad fraud prevention and inventory quality assurance.
Media Briefing: DoubleVerify casts itself as news ally in Cannes as scrutiny mounts
DoubleVerify positioned itself as a supporter of news publishers at Cannes, emphasizing its role in addressing concerns around keyword blocking and brand safety in digital advertising. As scrutiny of... ad tech practices grows, DoubleVerify aims to strengthen relationships with media companies by offering solutions that balance advertiser demands with publisher monetization needs.
DoubleVerify Launches News Accelerator Publisher Council to Help Drive Advertiser ...
DoubleVerify has launched the News Accelerator Publisher Council, a new initiative designed to help advertisers reach engaged news audiences while ensuring brand suitability and safety. The council b...rings together leading publishers and industry experts to drive innovation in news monetization and enhance advertiser confidence in premium news inventory. This move strengthens DoubleVerifys position in digital media quality and brand safety solutions for advertisers and publishers.
DoubleVerify Launches News Accelerator Publisher Council to Help Drive Advertiser Investment in News - DoubleVerify
DoubleVerify has launched the News Accelerator Publisher Council, a new initiative designed to increase advertiser investment in news publishers. The council brings together industry leaders to devel...op strategies and best practices that enhance brand safety, transparency, and measurement for news inventory, aiming to drive greater advertiser confidence and revenue for digital news platforms.
DoubleVerify Launches DV Authentic AdVantage, an Industry-First, AI-Powered Solution to ...
DoubleVerify has introduced DV Authentic AdVantage, an AI-powered solution designed to enhance advertising performance across proprietary video platforms. The platform leverages artificial intelligen...ce to optimize ad authenticity and effectiveness, targeting improved outcomes for digital advertisers in the video ecosystem.
DoubleVerifyGoogle(SPN)ROI
DoubleVerify has launched a new pre-screen brand safety and suitability solution for the Google Search Partner Network (SPN). This offering aims to strengthen brand protection and maximize ROI for ad...vertisers by ensuring ads appear in safe and suitable environments across SPN inventory.
DoubleVerify Issues Industry Alert for Ads.txt Exploits - Business Wire
DoubleVerify has issued an industry alert highlighting over 100 cases of ads.txt exploitation, including new schemes like Synthetic Echo. The DV Fraud Lab identified a surge in fraud where attackers ...manipulate ads.txt to divert ad spend. DoubleVerify released guidance in its Transparency Center to help advertisers detect and prevent these digital ad fraud tactics.
DoubleVerify launches Pre-Screen Safety and Suitability Solution for Google's ... - Agency Reporter
DoubleVerify has launched its Pre-Screen Safety and Suitability Solution for Googles Search Partner Network (SPN). This new product aims to enhance brand protection and maximize advertising ROI by en...suring ads appear in safe and suitable environments across Googles SPN inventory.
DoubleVerify Launches Pre-Screen Safety and Suitability Solution for Google?s ... - MarketScreener
DoubleVerify has launched a pre-screen safety and suitability solution for Googles advertising platforms, enhancing brand protection by allowing advertisers to ensure their ads appear in appropriate ...contexts. This new product aims to improve ad placement safety and suitability across Googles ecosystem.
DoubleVerify introduces pre-bid video tools for TikTok ads - Investing.com
DoubleVerify has introduced pre-bid video tools for TikTok ads, enhancing their advertising solutions.
DoubleVerify Expands its AI-Powered Brand Safety & Suitability Offering for TikTok to ...
DoubleVerify expands its AI-powered brand safety and suitability offering for TikTok, enhancing its capabilities to ensure safer advertising environments on the platform.
Strategic Partnerships and Integrations of DoubleVerify
DoubleVerify & Spectrum Reach Boost Streaming TV Transparency
DoubleVerify has partnered with Spectrum Reach to enhance transparency in streaming TV advertising. This strategic partnership aims to provide advertisers with better insights into programmatic campa...igns at the show level, addressing a major challenge in connected TV advertising. The collaboration is part of DoubleVerify's strategy to offer intelligence on content type, rating, and context relevance, helping brands optimize media spend and improve campaign efficiency.
DoubleVerify and Spectrum Reach Partner to Advance Program-Level ...
DoubleVerify and Spectrum Reach have partnered to enhance transparency in streaming TV advertising. Spectrum Reach joins DV's Certified Transparent Streaming program, offering show-level data for adv...ertisers. This collaboration aims to improve ad performance by providing detailed program-level insights, ensuring privacy and scalability. The partnership supports advertisers in optimizing streaming investments by integrating these insights into DV's reporting tools.
DoubleVerify, Spectrum Reach boost streaming TV transparency
DoubleVerify and Spectrum Reach have collaborated to enhance transparency in streaming TV. This partnership aims to provide advertisers with better insights and measurement capabilities, improving ad... performance and accountability in the streaming space.
Spectrum Reach Joins DoubleVerify's Certified Transparent Streaming Program
DoubleVerify announced that Spectrum Reach has joined its Certified Transparent Streaming program, becoming the first partner. This program offers verified show-level reporting across streaming TV an...d CTV inventory, enhancing transparency and performance for advertisers. Spectrum Reach will share detailed program data, including news and sports, within DV Authentic Streaming TV reporting, ensuring privacy and data control. This partnership aims to improve advertiser trust and outcomes in streaming environments.
DoubleVerify and Roku Bring Greater Trust and Performance to Streaming TV
DoubleVerify and Roku have strengthened their partnership to enhance security and performance in connected TV advertising. Their collaboration has significantly reduced fraudulent ad impressions mimi...cking Roku device traffic. Leveraging Roku's Advertising Watermark and DoubleVerify's technology, they have blocked billions of fake ad requests, ensuring transparency and accountability for advertisers.
DoubleVerify : Extends Media Quality Authentication to Uber | MarketScreener
DoubleVerify has partnered with Uber to enhance media quality authentication for Uber's Journey Ads. This collaboration leverages DoubleVerify's technology to ensure ads are viewable by humans and pr...otected from fraud. Advertisers can access detailed measurement data through DV Pinnacle, enhancing transparency and performance in ad campaigns.
Rakuten Viber DoubleVerify marketingweek.gr
Rakuten Viber has partnered with DoubleVerify to enhance media quality verification, optimize ad performance, and validate campaign results. This collaboration aims to ensure advertisers reach genuin...e users within Viber's advertising environment, protecting brand reputation and ensuring effective budget utilization.
DoubleVerify integrates with Microsoft Advertising | Advanced Television
DoubleVerify has expanded its integration with Microsoft Advertising to enhance measurement coverage for Audience ads, offering advertisers improved transparency and efficiency. The integration inclu...des the launch of DV Campaign Automator, which streamlines campaign processes for brands and agencies using Microsoft's AI-powered Audience ads. This collaboration aims to optimize ad performance and provide comprehensive media verification across Microsoft's platforms.
DoubleVerify launches council to support ads on news sites - Social Samosa
DoubleVerify has launched a new council aimed at supporting advertising on news publisher sites. Founding members include The Associated Press, The Atlantic, CNN, Euronews, The Guardian, The Local Me...dia Consortium, and The New York Times. The initiative seeks to foster collaboration between major news organizations and the ad tech sector to enhance media quality and brand safety for digital advertising.
Impact Plus Partners With DoubleVerify & Integral Ad Science To Reduce Advertising ...
Impact Plus formed a partnership with DoubleVerify and Integral Ad Science to help reduce the environmental impact of digital advertising. This collaboration aims to leverage ad verification and meas...urement technology to optimize campaign efficiency and lower carbon emissions in media buying.
DoubleVerify partners with Internet Watch Foundation to combat online child exploitation
DoubleVerify has partnered with the Internet Watch Foundation to enhance digital advertising safety by leveraging IWFs tools and datasets to combat child sexual abuse material (CSAM) online, aiming t...o prevent ad funds from supporting exploitative content.
DoubleVerify Partners with IWF to Drive Greater Ad Ecosystem Safety and Strengthen Initiatives Against Child Sexual Abuse Material Online
DoubleVerify partners with the Internet Watch Foundation to enhance digital ad safety by accessing IWF's tools and datasets to combat child sexual abuse material online.
DoubleVerify Partners with IWF to Drive Greater Ad Ecosystem Safety and ... - Yahoo Finance
DoubleVerify has partnered with the Internet Watch Foundation (IWF) to enhance safety in the advertising ecosystem and strengthen efforts against online child sexual abuse material.
Funding News and Financial Performance of DoubleVerify
DoubleVerify Reports Fourth Quarter and Full Year 2025 Financial Results
DoubleVerify announced its financial results for Q4 and full year 2025, reporting a 14% revenue increase to $748.3 million. The company achieved a net income of $50.7 million and an adjusted EBITDA o...f $245.6 million. DoubleVerify authorized $300 million for share repurchases, the largest in its history, and highlighted growth in social, CTV measurement, and programmatic activation.
DoubleVerify (DV) Reports Strong Q2 Earnings Performance - The Globe and Mail
DoubleVerify reported a strong Q2 performance with a 21% revenue increase to $189 million, driven by successful platform launches and new client acquisitions. The Media AdVantage Platform contributed... to growth across key segments, including social media and connected TV. Despite minor challenges, the company raised its full-year revenue growth guidance to 15%, highlighting strategic expansion efforts.
DoubleVerify : Q1 Financial Results (Q1 2025 Earnings Call Prepared Remarks Final %281%29)
DoubleVerify reported its Q1 2025 financial results, highlighting key performance metrics and business developments during the quarter in its official earnings call.
Leadership and Executive Team Updates at DoubleVerify
DoubleVerify Appoints Stuart Flint to Lead EMEA Operations
DoubleVerify has appointed Stuart Flint as Managing Director for EMEA to enhance its regional operations and growth. Flint, with experience from TikTok and Yahoo, will focus on expanding client relat...ionships and advancing DoubleVerify's go-to-market strategy. His appointment aligns with the company's efforts to strengthen its leadership and global presence in digital advertising.
DoubleVerify Announces Commercial Leadership Team Evolution - Business Wire
DoubleVerify announced changes in its commercial leadership team. Julie Eddleman will step down as Chief Commercial Officer at the end of 2025, transitioning to a Senior Advisor role. Steve Mougis wi...ll take over as Chief Commercial Officer, and Gian LaVecchia will become Chief Revenue Officer. Joris Stevens joins as SVP, Global Account Management, marking strategic leadership shifts to drive growth.
DoubleVerify Announces Leadership Changes Amidst Executive Departure - TipRanks.com
DoubleVerify announced leadership changes with Julie Eddleman stepping down as Chief Commercial Officer by the end of 2025. Steve Mougis will succeed her in 2026. Gian LaVecchia and Joris Stevens wil...l also join the leadership team to strengthen the commercial division.
Awards, Recognitions, and Industry Achievements of DoubleVerify
DoubleVerify Named Best Use of Technology Finalist for News Accelerator Initiative in Digiday Marketing and Advertising Awards Europe
DoubleVerify has been nominated for the "Best Use of Technology" award in the Digiday Marketing and Advertising Awards Europe for its News Accelerator initiative. This recognition highlights DV's AI-...powered brand suitability technology, which enhances advertisers' engagement with news content while maintaining control and transparency. The initiative has helped brands like Vodafone engage with contextually relevant news content at scale.
DoubleVerify Named Best Use of Technology Finalist for News Accelerator Initiative in Digiday ...
DoubleVerify has been nominated for the "Best Use of Technology" award in the Digiday Marketing and Advertising Awards Europe. This nomination recognizes the company's News Accelerator initiative, wh...ich helps advertisers effectively engage with news content using AI-driven page-level classification technology.
Corporate News and Organizational Updates on DoubleVerify
DoubleVerify expands APAC team, launches operations in Malaysia - CRN Asia
DoubleVerify has launched operations in Malaysia as part of its APAC expansion strategy. The company has strengthened its teams across Australia, Hong Kong, India, Indonesia, the Philippines, and Tha...iland, increasing its regional workforce by 63% since 2023. This expansion aims to provide enhanced technology and support for advertisers in the growing APAC digital ecosystem.