Latest News & Updates on Displayce

Displayce has launched a suite of AI agents to enhance digital out-of-home (DOOH) advertising. These agents streamline media planning, activation, and analysis, integrating with AI environments like ...ChatGPT and Claude. The goal is to transform DOOH from an execution channel to a strategic decision-making tool, improving efficiency in campaign design and evaluation.
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Displayce launched its Agentic DOOH suite, featuring AI agents to enhance digital out-of-home (DOOH) campaign planning, activation, and analysis. The suite includes agents that transform briefs into ...media plans, create sales presentations, and analyze campaign performance. This integration aims to make DOOH a strategic component in media planning, leveraging AI environments like ChatGPT.
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Displayce has launched three AI agents, termed Agentic DOOH, accessible via the Model Context Protocol (MCP). These agents automate media planning, campaign performance analysis, and sales presentati...on creation, enhancing integration with AI environments like ChatGPT. This aims to position DOOH as a decision-making tool in media planning, addressing traditional bottlenecks in the process.
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Displayce launched three AI agents for digital out-of-home (DOOH) advertising, accessible via the Model Context Protocol (MCP). These agents automate media planning, campaign performance analysis, an...d sales presentations, integrating DOOH data directly into AI environments like ChatGPT. This aims to position DOOH as a core component in media planning, addressing historical bottlenecks in the process.
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Displayce has launched its Agentic DOOH offering via the Model Context Protocol (MCP), introducing AI agents to enhance media planning, activation, and analysis in digital out-of-home (DOOH) campaign...s. This suite includes three specialized agents designed to transform media briefs into actionable plans, analyze campaign performance, and create AI-powered sales narratives, aiming to integrate DOOH into early strategic planning stages.
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Displayce has launched Pulse, a predictive optimization engine for Digital Out-Of-Home (DOOH) advertising. Pulse identifies "Prime Time" screens by predicting footfall peaks using event data, enhanci...ng campaign reach by reallocating budgets in real-time to high-impact areas. This innovation has shown a median increase of 28.5% in impressions, optimizing DOOH campaigns without additional costs.
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Displayce has launched Pulse and Delivery Pilot, enhancing its DOOH platform. Pulse, a predictive optimization engine, increases impressions by 28.5% using real-time data to target prime audience mom...ents. Delivery Pilot ensures flawless campaign execution by identifying errors and optimizing delivery. Together, they maximize ROI and improve campaign efficiency for programmatic traders and OOH media agencies.
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Displayce has partnered with TikTok to extend mobile campaigns to Digital Out-of-Home (DOOH) screens across Europe. This collaboration integrates TikTok's creative content into high-visibility urban ...screens, enhancing brand storytelling and engagement. The partnership aims to amplify campaign impact by blending social media reach with the scale of DOOH, offering new creative opportunities for brands and agencies.
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Displayce and TikTok have formed a partnership to extend TikTok's mobile campaigns to digital out-of-home (DOOH) screens across Europe. This collaboration allows campaigns to be displayed on high-vis...ibility DOOH screens in key urban and high-traffic areas, enhancing engagement and message recall. Displayce's platform connects advertisers to over 1.8 million billboards in 80 countries.
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Displayce has partnered with TikTok for the "Out of Phone" initiative, enabling TikTok campaigns to be displayed on digital out-of-home screens across Europe. This collaboration allows brands to show...case TikTok videos on physical screens in urban areas, enhancing campaign effectiveness. Displayce focuses on the technical delivery and scaling of these campaigns, marking a significant evolution in programmatic DOOH.
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Displayce has partnered with TikTok to support the 'Out of Phone' initiative, enabling TikTok campaigns to be displayed on digital out-of-home screens across Europe. This collaboration allows brands ...to extend their TikTok content to physical screens in urban areas, enhancing campaign effectiveness. Displayce focuses on the technical delivery and scaling of these campaigns, marking a significant step in programmatic DOOH evolution.
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Displayce has partnered with TikTok to extend mobile campaigns to digital out-of-home (DOOH) screens across Europe. This collaboration allows TikTok's creative content to be displayed on high-visibil...ity DOOH screens, enhancing brand storytelling and engagement. The partnership aims to merge social media and outdoor advertising, offering advertisers new creative opportunities and increasing campaign effectiveness.
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Displayce has partnered with TikTok to extend TikTok campaigns from mobile screens to Digital Out-of-Home (DOOH) screens across Europe. This collaboration enables TikTok's creative content to appear ...on high-visibility DOOH screens, enhancing brand storytelling and increasing engagement. The partnership aims to amplify the impact of social campaigns by integrating them with DOOH, offering advertisers new creative possibilities and a broader reach.
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Displayce has partnered with Values.media and Prisma Media to enhance Digital Out-of-Home (DOOH) advertising by integrating Prisma Media's CRM data. This collaboration allows for precise targeting of... DOOH screens based on audience socio-behavioral characteristics, using Displayce's platform for programmatic media buying. This innovation enhances omnichannel strategies by combining data intelligence with mass media reach.
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Displayce and NIQ have partnered to introduce sales lift measurement for digital out-of-home (DOOH) advertising in Europe. This collaboration integrates NIQ's consumer intelligence with Displayce's m...edia platform, enabling advertisers to link DOOH campaigns to in-store sales, enhancing transparency and accountability. The solution will be available in France, allowing marketers to track and optimize campaign performance.
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Displayce has appointed Matt Hamill as the UK head of sales to enhance its growth and visibility in the UK market. Hamill, with 20 years of media experience, will focus on expanding Displayce's progr...ammatic DOOH offerings, leveraging a network of over 35,000 digital screens.
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Displayce has appointed Matt Hamill as head of sales UK to enhance its presence in the UK market. With extensive experience in media and ad tech, Hamill will focus on scaling programmatic digital out...-of-home (DOOH) advertising. This move aligns with Displayce's strategy to expand its programmatic DOOH offerings, leveraging a network of over 35,000 digital screens.
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Displayce has appointed Matt Hamill as Head of Sales UK to enhance its market presence in the UK. With 20 years of media experience, Hamill will focus on developing strategic relationships and suppor...ting programmatic DOOH growth. This move aligns with Displayce's ambition to expand its influence in the UK's 1.4 billion DOOH market.
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