Real-World Case Studies and Customer Success Stories with DemandWorks

Pluralsight used DemandWorks' eBulletins platform and first-party intent data to reach 6. 2 million IT professionals worldwide. DemandWorks helped Pluralsight...target senior IT decision-makers and generate net-new leads, accelerating their global sales pipeline. Pluralsight ranked DemandWorks #1 out of 20+ vendors in 11 of 12 regions and doubled their spend quarter-over-quarter from 2019 to 2020. DemandWorks became the second biggest driver of enterprise pipeline creation for Pluralsight globally. The partnership shifted focus to new accounts, delivering more pipeline per dollar, especially in APAC.
Show More..

DemandWorks helps PayScale generate 60% net-new leads, the highest among all vendors. Between 10–15% of PayScale's marketing qualified leads come... from DemandWorks. Email campaigns with DemandWorks deliver a 122% median ROI, outperforming other channels. DemandWorks targets HR decision-makers at large companies and integrates with PayScale's marketing stack. The partnership has delivered consistent results for 2.5 years.
Show More..

DemandWorks used its B2B email newsletter platform, eBulletins, to help Pluralsight reach key decision-makers. Pluralsight wanted more high quality leads... and better brand engagement. DemandWorks used first-party intent data to target the right people at the right time. Pluralsight says DemandWorks delivered more high quality leads than any other provider, quarter over quarter.
Show More..

DemandWorks helps Payscale get high quality leads for their sales teams. Payscale uses account-based marketing and content syndication to reach... decision-makers. DemandWorks targets leads by job role, company size, and industry. Payscale says DemandWorks is a reliable source of leads. This improves lead generation and ROI for Payscale.
Show More..

DemandWorks used artificial intelligence to help LevelBlue find leads from mid-market companies in the US and Canada. The solution targeted... job titles like security architect and IT administrator. LevelBlue wanted high quality leads and better brand reputation. The marketing program manager said DemandWorks helped generate qualified leads for their sales team. Account-based marketing and content syndication were key features.
Show More..

DemandWorks helped LevelBlue reach IT decision makers with targeted B2B eBulletin newsletters. LevelBlue closed deals from DemandWorks leads in the... first quarter and became ROI positive within two quarters. 34% of LevelBlue's closed deals from content syndication are attributed to DemandWorks. Email campaigns delivered a 122% median ROI, outperforming other channels. Salesforce CRM integration enabled instant lead processing and automated trial setup. AI-powered account-based marketing matched LevelBlue's ideal customer profile for better conversion.
Show More..

DemandWorks helps PayScale generate 60% net-new leads, the highest among all vendors. Between 10–15% of PayScale's marketing qualified leads come... from DemandWorks. Email campaigns with DemandWorks deliver a 122% median ROI, outperforming other channels. DemandWorks targets HR decision-makers at large companies and integrates with PayScale's marketing stack. The partnership has delivered consistent results for 2.5 years, making DemandWorks PayScale's top CPL channel for sales opportunities.
Show More..

DemandWorks helped LevelBlue reach IT decision makers with targeted B2B eBulletin newsletters. LevelBlue closed deals from DemandWorks leads in the... first quarter and became ROI positive within two quarters. 34% of LevelBlue's closed deals from content syndication are attributed to DemandWorks. Email campaigns delivered a 122% median ROI, outperforming other channels. Leads flowed directly into Salesforce, speeding up trial setup and sales response.
Show More..

DemandWorks helped AT&T Cybersecurity find the right leads using account-based marketing. Their AI technology targeted employees at mid-market companies. The... service was fast, flexible, and exceeded expectations. AT&T Cybersecurity praised the support team and the quality of content syndication. They found campaign planning seamless and the pricing competitive.
Show More..

Pluralsight used DemandWorks' eBulletins platform and first-party intent data to reach 6. 2 million IT professionals worldwide. DemandWorks helped Pluralsight...target senior IT decision-makers and generate net-new leads, accelerating their global sales pipeline. Pluralsight ranked DemandWorks #1 out of 20+ vendors in 11 of 12 regions and doubled their spend quarter-over-quarter from 2019 to 2020. DemandWorks became the second biggest driver of enterprise pipeline creation for Pluralsight globally. The partnership shifted focus to new accounts, delivering more pipeline per dollar, especially in APAC.
Show More..

DemandWorks helped Pluralsight reach the right buyers with targeted B2B email newsletters. Pluralsight used DemandWorks’ first-party intent data to deliver... content to decision-makers at the right time. The goal was to generate high quality leads and boost brand reputation. Pluralsight’s demand generation manager said DemandWorks delivered more high quality leads than any other provider. The support team was fast and responsive. Pluralsight found campaign planning seamless and results exceeded expectations.
Show More..

DemandWorks used its account-based marketing and artificial intelligence to help AT&T Cybersecurity find leads. The system targeted employees at mid-market... companies in the US and Canada with specific IT job titles. AT&T Cybersecurity got a list of qualified prospects that matched their needs. The marketing program manager praised DemandWorks for generating qualified leads and for great service. The support team was fast and detailed. The process made lead generation campaigns easy and effective.
Show More..

Workiva used DemandWorks' demand generation services to grow their sales pipeline. They wanted more high-quality leads and better engagement with... decision-makers. DemandWorks helped them with content syndication, account-based marketing, and targeted emails. Workiva saw a 128% increase in sales accepted leads, a 500% rise in closed-won opportunities, and a 30% boost in marketing qualified lead conversions. Their click-through rate was 8 times higher than the industry average.
Show More..

DemandWorks helps PayScale reach HR decision-makers at large companies. 60% of leads from DemandWorks are net new, the highest among... PayScale's vendors. DemandWorks delivers 10–15% of PayScale's marketing qualified leads. Email campaigns with DemandWorks achieve a 122% median ROI, outperforming other channels. DemandWorks integrates with PayScale's marketing stack for seamless lead flow. PayScale values the consistent, high-quality leads and strong customer service.
Show More..

DemandWorks helped AT&T Cybersecurity (LevelBlue) find high-quality leads using account-based marketing. Their AI technology targeted specific employees at mid-market companies.... The service made content syndication easy and improved top-of-funnel nurturing. Customers praised the fast support and flexible campaign planning. The solution delivered consistent results and exceeded expectations.
Show More..

Pluralsight used DemandWorks' eBulletins platform and first-party intent data to reach 6. 2 million IT professionals worldwide. DemandWorks helped Pluralsight...target senior IT decision-makers and generate net-new leads, accelerating their global sales pipeline. Pluralsight ranked DemandWorks #1 out of 20+ vendors in 11 of 12 regions and doubled their spend quarter-over-quarter from 2019 to 2020. DemandWorks became the second biggest driver of enterprise pipeline for Pluralsight globally. The partnership shifted focus to new accounts, delivering more pipeline per dollar, especially in APAC.
Show More..

The ABM Agency used DemandWorks to boost their B2B programmatic display campaigns. They doubled their audience match rates and achieved... a 98.2% target account list match rate. Campaign click-through rates were 8× above the industry average, reaching 0.69% on average. Launch times dropped by up to 50%, and 70 campaigns ran in the first 6 months. Every matched account was reached, with 43% account engagement.
Show More..

DemandWorks helped PathFactory reach targeted accounts with binge-friendly content. Leads spent an average of 2 minutes and 27 seconds with... content. The content binge rate was 19.3%. DemandWorks generated pipeline value 30 times higher than program cost. PathFactory saw the lowest cost per target account lead. DemandWorks became the top driver of MQLs, SQLs, and SQOs for PathFactory.
Show More..

DemandWorks helped The ABM Agency boost click-through rates and audience match rates. The agency used DemandWorks for programmatic display and... identity resolution. There were no yearly contracts. The team at DemandWorks was very responsive. The ABM Agency saw better match rates than with other vendors.
Show More..

DemandWorks helped PathFactory get high quality leads from target accounts. The solution delivered engaged leads and strong ROI quickly. PathFactory... saw the lowest cost per target account lead compared to other content promotion methods. Leads generated were worth 30 times more than the program cost. A senior demand generation manager praised the strong conversion rates.
Show More..

The ABM Agency used DemandWorks to boost their B2B programmatic display campaigns. They doubled their audience match rates and achieved... a 98.2% target account list match rate. Campaign click-through rates were 8× above industry average, reaching 0.69% across 70 campaigns in six months. Campaign launch times dropped by up to 50%. Every matched account was reached, and 43% of target accounts engaged with content.
Show More..

DemandWorks helped PathFactory reach targeted B2B accounts with binge-friendly content. Leads spent an average of 2 minutes and 27 seconds... with content, showing high engagement. DemandWorks delivered a 19.3% content binge rate, second only to PathFactory's organic traffic. The program generated pipeline value 30 times greater than its cost. DemandWorks became PathFactory's top channel for qualified leads and delivered the lowest cost per target account lead.
Show More..

DemandWorks helped PathFactory get high quality leads fast. PathFactory saw strong conversion rates and a low cost per target account... lead. Leads from DemandWorks were worth 30 times more than the program cost. The service team was fast and responsive. PathFactory found campaign planning easy and support detailed. DemandWorks made PathFactory look like a hero to their team.
Show More..

DemandWorks helped The ABM Agency improve digital marketing with programmatic display and identity resolution. The agency wanted more high-quality leads... and better engagement with decision-makers. DemandWorks delivered higher audience match rates and increased click-through rates. The ABM Agency praised DemandWorks for great service, fast support, and flexible campaign planning. The team found DemandWorks more responsive than other vendors.
Show More..

DemandWorks helped PathFactory reach targeted accounts with binge-friendly content. Leads spent an average of 2 minutes and 27 seconds with... content. Nearly 1 in 5 leads consumed multiple pieces in a session. DemandWorks generated pipeline value 30 times higher than program cost. It became PathFactory's top channel for qualified leads and delivered the lowest cost per target account lead.
Show More..

DemandWorks helped The ABM Agency double their audience match rates and achieve a 98. 2% target account list match rate....Campaign click-through rates reached 8× the industry average, with a 43% account engagement rate. The agency completed 70 campaigns in six months using DemandPRO DSP, reducing campaign launch times by up to 50%. Every matched account was reached, and 93% of target accounts received content. The ABM Agency expanded their programmatic advertising capabilities without yearly contracts.
Show More..

Workiva used DemandWorks for demand generation since 2018. They ran over 50 campaigns, reaching 21 million business professionals. DemandWorks helped... Workiva achieve a 3.5× return on investment and a 500% surge in closed-won opportunities. Workiva saw a 128% growth in total SALs and a 62% increase in open opportunities. DemandPRO, the programmatic display solution, boosted MQL conversions by 30% and campaign CTR to 0.70%.
Show More..

DemandWorks' demand generation services helped Workiva achieve 128% growth in total SALs. Workiva saw a 500% increase in closed-won opportunities.... MQL conversions rose by 30%. Click-through rates were 8 times higher than the industry average. Workiva praised DemandWorks for their collaboration, flexibility, and strong customer service.
Show More..

Workiva used DemandWorks for demand generation since 2018. They ran over 50 campaigns, reaching 21 million business professionals. DemandWorks helped... Workiva achieve a 3.5× return on investment and a 500% surge in closed-won opportunities. Workiva saw a 128% growth in total SALs and a 62% increase in open opportunities. DemandPRO, the programmatic display solution, drove a 30% rise in MQL conversions and an average campaign CTR of 0.70%.
Show More..

Workiva used DemandWorks for full-funnel demand generation since 2018. They ran over 50 campaigns, reaching 21 million business professionals. DemandWorks... drove a 3.5× return on investment and a 500% surge in closed-won opportunities. Workiva saw a 128% growth in total SALs and a 62% increase in open opportunities. DemandPRO, the programmatic display solution, boosted MQL conversions by 30% and campaign CTR to 0.70%, eight times the global average.
Show More..

Workiva used DemandWorks for full-funnel demand generation, including content syndication and programmatic display. Over 50 campaigns reached 21 million business... professionals globally. Workiva saw a 3.5× return on investment and a 500% surge in closed-won opportunities. There was a 128% growth in total SALs and a 62% increase in open opportunities. DemandWorks became Workiva's #2 global lead source, driving strong pipeline growth and EMEA expansion.
Show More..