DemandWorks Overview

DemandWorks specializes in B2B demand generation, offering a suite of tools designed to drive revenue growth. Key features include content syndication and account-based marketing (ABM), which help businesses engage with top accounts effectively. Geofencing capabilities allow for targeted marketing efforts, while 1:1 conversation tools facilitate personalized interactions with potential leads. These features collectively enable businesses to generate qualified leads and enhance brand engagement. DemandWorks' approach aligns with current industry trends, focusing on personalized and data-driven marketing strategies to meet the evolving demands of the B2B buying journey.

Use Cases

Customers recommend Account Management, Engaging And Following Up, Lead Nurturing, as the business use cases that they have been most satisfied with while using DemandWorks.

Other use cases:

  • Segmentation And Targeting
  • Generation Of New Leads
  • Lead Engagement
  • Identify Target Customers
  • Buyer Engagement
  • Campaign Management
  • Content Tracking
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DemandWorks Use-Cases and Business Priorities: Customer Satisfaction Data

Peer review evidence (same sources as the product rating summary)

"...Whether it's via your ABM list, buyer demographics, purchasing intent or install base, you can place your content in the inbox of the right buyer, at the right time! ..." DemandWorks Media
"...Engage with key buyers throughout their purchasing journey with ad formats proven to perform. ..." DemandWorks Media
"...Right now, you could be making these seven major mistakes during your lead nurturing campaigns and not even know it...." DemandWorks Media

DemandWorks, belong to a category of solutions that help Lead Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

DemandWorks helps unlock revenue growth by providing qualified leads from top accounts. Powerful B2B tools like content syndication, ABM, geofencing, and 1:1 conversations are utilized.

DemandWorks Customer wins, Customer success stories, Case studies

Why is DemandWorks the best choice for Account Management?

What solutions does DemandWorks provide for Engaging And Following Up?

 

Workiva - Computer Software - Large

Ames, USA

Workiva used DemandWorks for demand generation since 2018. They ran over 50 campaigns, reaching 21 million business professionals. DemandWorks helped Workiva achieve a 3.5× return on investment and a... 500% surge in closed-won opportunities. Workiva saw a 128% growth in total SALs and a 62% increase in open opportunities. DemandPRO, the programmatic display solution, boosted MQL conversions by 30% and campaign CTR to 0.70%.

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The ABM Agency - Marketing And Advertising - Small

Atlanta, USA

The ABM Agency used DemandWorks to boost their B2B programmatic display campaigns. They doubled their audience match rates and achieved a 98.2% target account list match rate. Campaign click-through ...rates were 8× above the industry average, reaching 0.69% on average. Launch times dropped by up to 50%, and 70 campaigns ran in the first 6 months. Every matched account was reached, with 43% account engagement.

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Pluralsight - Information Technology And Services - Large

Draper, USA

Pluralsight used DemandWorks' eBulletins platform and first-party intent data to reach 6.2 million IT professionals worldwide. DemandWorks helped Pluralsight target senior IT decision-makers and gene...rate net-new leads, accelerating their global sales pipeline. Pluralsight ranked DemandWorks #1 out of 20+ vendors in 11 of 12 regions and doubled their spend quarter-over-quarter from 2019 to 2020. DemandWorks became the second biggest driver of enterprise pipeline creation for Pluralsight globally. The partnership shifted focus to new accounts, delivering more pipeline per dollar, especially in APAC.

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PayScale - Information Technology And Services - Medium

Seattle, USA

DemandWorks helps PayScale generate 60% net-new leads, the highest among all vendors. Between 10–15% of PayScale's marketing qualified leads come from DemandWorks. Email campaigns with DemandWorks de...liver a 122% median ROI, outperforming other channels. DemandWorks targets HR decision-makers at large companies and integrates with PayScale's marketing stack. The partnership has delivered consistent results for 2.5 years.

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PathFactory - Marketing And Advertising - Medium

Toronto, Canada

DemandWorks helped PathFactory reach targeted accounts with binge-friendly content. Leads spent an average of 2 minutes and 27 seconds with content. The content binge rate was 19.3%. DemandWorks gene...rated pipeline value 30 times higher than program cost. PathFactory saw the lowest cost per target account lead. DemandWorks became the top driver of MQLs, SQLs, and SQOs for PathFactory.

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The ABM Agency - Marketing And Advertising

DemandWorks helped The ABM Agency boost click-through rates and audience match rates. The agency used DemandWorks for programmatic display and identity resolution. There were no yearly contracts. The... team at DemandWorks was very responsive. The ABM Agency saw better match rates than with other vendors.

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DemandWorks Features

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FEATURE RATINGS AND REVIEWS
Custom Reports

3.16/5 ★

Read Reviews (2)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.16/5 ★

Read Reviews (2)

Software Failure Risk Guidance

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Top Failure Risks for DemandWorks

DemandWorks Media LLC Profile

Company Name

DemandWorks Media LLC

Company Website

https://www.dwmedia.com/

HQ Location

444 N. Michigan Avenue, Suite 1200, Chicago, Illinois 60611, US

Employees

11-50

Social

Linkedin Twitter

Financials

PRIVATE