Real-World Case Studies and Customer Success Stories with DeltaX

DeltaX Signal2Ads helped Eureka Forbes promote Dr. Aeroguard air purifiers using real-time air pollution data. The campaign used geo-fenced, dynamic Facebook ads triggered by changes in air quality. ...Dr. Aeroguard reached 75% of its target audience in Delhi NCR. The campaign achieved a click-through rate 25 times higher than industry standards. Brand recall increased by 300% in Delhi, and home demo requests rose by 90%. Product inquiries and ARPU also went up.
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DeltaX’s U-shaped attribution model helped Sephora improve digital marketing results. Sephora wanted better insights to boost digital revenue and improve marketing ROI. DeltaX provided a multi-touch ...attribution solution, letting Sephora compare marketing channels and pick the best model. After using DeltaX, Sephora saw an 80% increase in ROI. The new model helped Sephora make smarter budget decisions and optimize campaigns.
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Achieving an 80% increase in ROI, Sephora used DeltaX’s U-shaped attribution model to optimize marketing channels and boost digital revenues.

Cleartrip achieved a 2.8-point brand lift using DeltaX's hyperlocal campaign, significantly increasing user engagement.

MakeMyTrip's homestays category saw increased engagement through AQI-triggered personalized ads, leveraging DeltaX's technology for real-time ad optimization.

DeltaX Signal2Ads helped MakeMyTrip run AQI-triggered personalized ads for homestays in 14 cities. The challenge was to boost the homestays category using real-time, city-specific messaging based on ...air quality. DeltaX provided live triggers, AI-driven optimization, and real-time dashboards. In one month, MakeMyTrip saw over 10 million impressions and a 23% increase in engagement compared to previous campaigns. Personalized ads and real-time triggers increased exposure and conversions for the homestays segment.
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DeltaX DCO powered Cleartrip's hyperlocal campaign during The Big Billion Days travel sale. Cleartrip used DeltaX to create over 3,000 personalized video ads across 1,500+ locations in 11 cities. The... campaign targeted users at pubs, restaurants, cafes, malls, and famous places with location-based messaging. This approach drove a 2.8 point brand lift and achieved a 2.16% CTR, reaching 12.3 million users. The campaign launched in just two weeks and increased engagement and purchase intent for Cleartrip.
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DeltaX helped ByBit, a crypto trading platform, improve its media mix and ROI. ByBit faced challenges with deduping signups, limited last-click tracking, and missing attribution for cross-platform us...er actions. DeltaX implemented a data-driven attribution model and offline integration. This enabled accurate path tracking, reduced duplicate signups by 15%, and increased attributed cross-platform conversions by 18%. ByBit saw a 32% increase in ROI and a 25% rise in first-time deposits.
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ByBit increased ROI by 32% and optimized their media mix using DeltaX's data-driven attribution model.

Cadbury Zip's hyperlocal campaign in Malaysia increased ad recall by 4.6 points and rekindled consumer fondness, driving sales effectively.

Nestle Maggi used weather triggers with DeltaX for ad personalization, leading to better engagement and improved sales.

DeltaX powered Cadbury Zip’s digital campaign in Malaysia. Cadbury wanted to win back young consumers after losing market share. DeltaX used Facebook and Instagram ads with real-time location targeti...ng and creative videos. The campaign boosted ad recall by 4.6 points. Store footfall increased by 31%. Sales rose both online and offline.
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Disney+ Hotstar increased subscriptions and tripled engagement using DeltaX's real-time triggers during IPL matches.

DeltaX helped Disney+ Hotstar boost subscriptions using moment marketing during IPL 2020. The platform used real-time triggers to target users based on live match events. DeltaX Studio launched over ...20,000 video ads on Facebook and Instagram. Engagement rates for these ads increased by 3x compared to non-match hour campaigns. The campaign monitored over 380,000 triggers and drove strong subscription growth for Disney+ Hotstar.
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DeltaX's DCO solution helped Eurokids International boost admissions across 400 franchises in 8 cities. The platform enabled the launch of 400 personalized ads and seamless CRM integration for real-t...ime lead distribution. In just five weeks, the campaign generated over 3,500 leads and 12 million impressions. Eurokids saw a successful increase in admissions. The partnership streamlined lead generation and improved targeting for each franchise.
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DeltaX helped Citibank Thailand find new credit card customers and lower costs. Citibank used DeltaX to connect their CRM and media data with Facebook. This let them target better audiences and spend... less for each lead. Citibank saw a 34% lower cost per lead and 2.3 times more eligible leads in six months. They used the same strategy in other Southeast Asian markets.
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DeltaX helped PurpleClick, a digital marketing agency, improve campaign management for SMB clients. PurpleClick used DeltaX's interactive dashboard, AI-driven optimizer, and custom reports to cut man...ual work. The agency saw a 40-50% reduction in manual intervention for campaign management. Real-time reporting improved transparency and client retention. PurpleClick reported higher productivity and better campaign results with DeltaX.
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DeltaX helped Dentsu Kenya automate reporting for KCB campaigns. Manual dashboards and reporting slowed the team. DeltaX unified data from channels like Meta, LinkedIn, and Twitter. The platform deli...vered interactive dashboards and AI-driven budget optimization. Dentsu Kenya saved 75% of reporting time. The team gained real-time campaign views and improved ROAS. Client satisfaction increased with faster, accurate reports.
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Mamaearth achieved a 102% return on ad spend (ROAS) using DeltaX's weather-targeted marketing, enhancing product resonance and engagement for their Onion Shampoo campaign.

DeltaX created the Cadbury ShopsForShopless mobile solution. Cadbury wanted to help hawkers sell products during Diwali. The solution gave hawkers a virtual storefront and let users onboard sellers b...y scanning a QR code. Over 3,500 shops opened, 100,000 visitors registered, and 3.2 million scans happened. The campaign empowered small-scale hawkers and showed Cadbury's commitment to community support.
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DeltaX Hub and LeadX helped L’Oréal Professionnel run hyperlocal Facebook campaigns for 500+ partner salons in India. The challenge was to generate qualified leads and promote each salon with custom ...offers within a 2-3km radius. DeltaX enabled real-time lead distribution and creative personalization for each salon. In three months, L’Oréal Professionnel generated over 37,000 high-quality leads and reached 3.5 crore unique customers. The campaigns lowered CPA by 25% and drove strong sales growth for partner salons.
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DeltaX DCO platform helped Mamaearth boost its Onion Shampoo campaign with weather-targeted ads. The platform used real-time weather data to trigger ads in seven Indian cities. DeltaX's AI-powered Op...timizer and Insights tools improved campaign performance. Mamaearth achieved 102% of its target ROAS in one month. The campaign also saw a 4.4 point increase in ad recall and a 3.7 point boost in action intent.
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DeltaX Signal2Ads helped Nestle Maggi run weather-based ad campaigns. The platform used real-time rain and humidity triggers to show personalized ads on Facebook and Instagram. DeltaX Optimizer and I...nsights tools improved campaign targeting and reporting. The campaign achieved a 12% lower CPC, a 2.4-point lift in ad recall overall, and a 3.9-point lift among women. Video view rates increased by 54% during the monsoon season.
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DeltaX helped Tokopedia run the #RamadanEkstra 2022 campaign. Tokopedia wanted to help merchants promote their stores with personalized videos during Ramadan. DeltaX built a microsite where over 50,0...00 merchants could create custom, co-branded videos. The campaign boosted merchant exposure and got strong engagement on social media. Tokopedia praised DeltaX for automating the process and driving campaign success.
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DeltaX Creative Studio and Launcher helped Hero MotoCorp run a big Diwali ad campaign. The campaign used custom videos for six bike models in 200 cities. Each city got its own offers and greetings in... six languages. The videos ran on Meta platforms and used countdowns to create urgency. The campaign reached a 44% video-through rate, much higher than a previous 5% VTR. Hero MotoCorp saw stronger brand connections and better engagement with local audiences.
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DeltaX powered a personalized video campaign for Bajaj's Pulsar 250 launch. Bajaj wanted to engage users with interactive, influencer-driven content. DeltaX built a web app where users could create c...ustom videos with their chosen influencer and share them via WhatsApp. Over 22,000 co-branded videos were made, and 14,000 unique users visited the app. The campaign drove strong brand engagement and increased buzz for the Pulsar 250.
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