Latest Product Updates and Feature Enhancements on Deepintent
CTV Democratizes Big-Screen Moments for Niche Healthcare Brands, DeepIntent CEO Says
DeepIntent is revolutionizing healthcare advertising by enabling niche pharmaceutical brands to access premium connected TV (CTV) inventory, traditionally dominated by larger budgets. CEO Chris Paque...tte highlights the platform's HIPAA-compliant data infrastructure, designed to facilitate personalized, dual-audience marketing for patients and providers. The recent launch of Helix enhances DeepIntent's capabilities in privacy-safe, audience-based buying, leveraging new channels like free ad-supported streaming television.
DeepIntent has launched HelixTM, a healthcare marketing cloud designed to enhance data-driven marketing solutions. Built on DeepIntent's proprietary infrastructure, Helix provides HIPAA-compliant acc...ess to healthcare data, enabling faster workflows and improved campaign engagement. Early partners report significant improvements in campaign performance and prescription volumes. Helix is now available to brands and agencies within the DeepIntent ecosystem.
DeepIntent's Helix upends healthcare marketing with a HIPAA-ready cloud
DeepIntent launched Helix, a healthcare marketing cloud offering HIPAA-compliant access to extensive healthcare data. Helix allows agencies and brands to build custom marketing solutions using DeepIn...tent's data infrastructure. It features a flexible build environment, analytics workbench, and MCP server for AI integration. Early partners report significant improvements in workflow speed and campaign engagement. Announced at DeepIntent's AdLab forum, Helix addresses infrastructure gaps in healthcare marketing.
DeepIntent Launches Helix for AI-Ready Healthcare Marketing
DeepIntent has launched Helix, a healthcare marketing cloud designed to integrate data, compliance, and AI capabilities. Helix offers HIPAA-compliant access to extensive health data, enabling precise... audience segmentation and faster marketing campaign execution. It provides an open environment for agencies and brands to leverage various data sets without building costly infrastructure, enhancing marketing performance and patient engagement.
DeepIntent Launches Helix for AI-Driven Healthcare Marketing
DeepIntent has launched DeepIntent Helix, a healthcare marketing cloud designed to empower marketers with data-driven capabilities. Built on a decade of investment in healthcare data infrastructure, ...Helix offers features like data integration, customizable environments, and AI protocols. Early adopters like Deerfield and Trinity report significant improvements in campaign execution and engagement, highlighting Helix's impact on healthcare marketing innovation.
DeepIntent has launched Helix, an AI-driven platform targeting the $300 billion healthcare cloud market. Helix integrates advertising with HIPAA-compliant data infrastructure, leveraging DeepIntent's... reach and patient data to enhance campaign execution. The platform aims to unify fragmented data and improve operational efficiency, despite facing regulatory risks and competition from AI-native rivals.
Outcomes Are Backbone of Healthcare Targeting: DeepIntent's ...
DeepIntent enhances healthcare advertising by offering real-time optimization through its demand-side platform (DSP). The platform links ad exposure to medical and pharmacy claims, enabling marketers... to measure outcomes like filled prescriptions. This integration allows for immediate insights and improved campaign effectiveness, particularly for pharmaceutical marketers.
DeepIntent expands HealthFirst Media Suite with Audio Package
DeepIntent has launched the HealthFirst Audio Package, enhancing its Media Suite with digital audio offerings. This package provides healthcare advertisers with precision-targeted access to digital a...udio through partnerships with iHeartMedia and SiriusXM Media. It aims to maximize campaign performance by reaching healthcare providers and patients during high-attention moments, offering a new channel for effective engagement in the healthcare sector.
DeepIntent launches FAST solution for healthcare streaming ads - PPC Land
DeepIntent launched the HealthFirst FAST Package on August 21, 2025, a Free Ad Supported Streaming TV solution for healthcare advertisers. It leverages AI-driven targeting to connect healthcare brand...s with verified patients and providers on platforms like LG Ad Solutions and Pluto TV. The package offers enhanced targeting and performance optimization, addressing the shift towards streaming platforms in healthcare advertising.
DeepIntent Unveils HealthFirst FAST Package: A Game Changer for Healthcare Advertising
DeepIntent has launched the HealthFirst FAST Package, a new AI-driven solution for healthcare advertising. This package connects healthcare brands with streaming platforms like LG Ad Solutions and Pl...uto TV, optimizing advertising strategies in real time. It ensures compliance with pharmaceutical standards while enhancing reach and engagement with targeted audiences, including healthcare professionals and patients.
DeepIntent launches HealthFirst FAST Package - Advanced Television
DeepIntent has launched the HealthFirst FAST Package, a new performance-driven solution for healthcare advertisers. This package connects brands with verified patients and providers across streaming ...platforms like LG Ad Solutions and Pluto TV. It leverages DeepIntent's AI-driven media buying experience to optimize healthcare advertising, ensuring measurable and compliant media performance. The package is now available within the DeepIntent DSP.
DeepIntent Launches Free Ad Supported TV (FAST) Solution, Connecting Healthcare Brands to Premium Streaming Supply at Scale - Yahoo Finance
DeepIntent has launched the HealthFirstTM FAST (Free Ad Supported Streaming TV) Package, a new solution designed to provide healthcare advertisers with scalable access to premium streaming channels l...ike LG Ad Solutions and Pluto TV. This offering aims to optimize media investments for healthcare brands by connecting them with verified patients and providers through AI-driven media buying, ensuring measurable and compliant advertising outcomes.
Strategic Partnerships and Integrations of Deepintent
epocrates, DeepIntent Launch Point-of-Care Ad Partnership
DeepIntent and Epocrates have launched a partnership to deliver point-of-care advertising solutions. This collaboration aims to enhance healthcare marketing by integrating DeepIntent's demand-side pl...atform with Epocrates' clinical decision support tools.
epocrates and DeepIntent Announce First-to-Market Partnership for Programmatic Access ...
DeepIntent and epocrates have formed a groundbreaking partnership to integrate programmatic advertising into the clinician workflow. This collaboration allows advertisers to engage healthcare profess...ionals in real-time during clinical decision-making moments, leveraging DeepIntent's demand-side platform capabilities. The partnership aims to enhance precision and performance in healthcare marketing by providing direct access to high-intent clinical environments.
DeepIntent Becomes First Healthcare DSP to Integrate OptimizeRxs Authenticated EHR Network
DeepIntent has become the first healthcare demand-side platform (DSP) to integrate OptimizeRx's authenticated electronic health record (EHR) network. This collaboration allows life sciences marketers... to activate advertising within healthcare provider workflows using DeepIntent's platform. The integration aims to enhance privacy-safe advertising solutions and improve point-of-care engagement.
Vitruvian Partners acquired a majority stake in DeepIntent, a healthcare advertising demand-side platform, for $637 million. This acquisition aims to enhance programmatic advertising capabilities in ...healthcare by leveraging DeepIntents data-driven technology for optimized ad targeting and ROI, highlighting the growing significance of specialized ad tech platforms in the sector.
Leadership and Executive Team Updates at Deepintent
Former Trade Desk CMO Ian Colley to Lead Marketing at DeepIntent
DeepIntent has appointed Ian Colley, former CMO of The Trade Desk, as its new chief marketing officer. Colley, with over 30 years of experience, will lead marketing and communications at the healthca...re-focused demand-side platform, reporting to CEO Chris Paquette. He replaces Adam Kapel, who departed in 2024.
DeepIntent appoints Colley as Chief Marketing Officer
DeepIntent has appointed Ian Colley as Chief Marketing Officer. Colley, with extensive experience from The Trade Desk and IBM, will lead DeepIntent's global marketing and communications strategy. His... appointment comes after the launch of DeepIntent Helix, a healthcare marketing cloud platform, enhancing the company's capabilities in AI and data science for healthcare marketing.
