Latest News & Updates on Deepintent

DeepIntent launched Helix AI, an agentic AI platform designed for healthcare marketers. Helix AI integrates with DeepIntent's DSP and other channels to provide market insights and audience activation.... It uses natural language processing to optimize campaign performance and accelerate marketing strategies, offering a significant advance in healthcare marketing through AI-driven data capabilities.
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DeepIntent launched Helix AI, an agentic AI platform designed for healthcare marketers, enabling rapid natural language queries across prescriber data, patient populations, and market trends. Built o...n the DeepIntent Helix cloud, it integrates with existing data infrastructure, offering audience intelligence, competitive analysis, and campaign performance optimization. The platform aims to reduce planning cycle times by 50%, transforming healthcare marketing strategies.
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DeepIntent has launched Helix AI, an agentic AI platform designed for healthcare marketers. Helix AI integrates with DeepIntent's DSP and other channels, enabling marketers to derive insights from he...alth datasets and engage audiences with precision. It offers tools for audience intelligence, market trend analysis, and campaign optimization using natural language. Helix AI enhances the speed and effectiveness of healthcare marketing strategies.
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DeepIntent has launched new tools for healthcare marketers to target and optimize live sports and events advertising. The platform now offers verified live inventory and custom algorithms, enabling p...recise targeting of live streaming TV inventory for healthcare and pharma companies. The new capabilities are powered by DeepIntent's AEGIS 1 AI data center, enhancing deterministic targeting and real-time optimization against pharma KPIs.
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DeepIntent has launched new tools for healthcare marketers to target live sports and events advertising. The platform offers verified live inventory and custom algorithms to optimize ad delivery duri...ng live sports events, enhancing targeting precision. The new capabilities are powered by AEGIS 1, an AI data center, enabling healthcare advertisers to reach audiences during high-demand live moments.
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DeepIntent and epocrates have partnered to integrate programmatic advertising into the epocrates clinical platform. This allows advertisers to reach over one million clinicians with real-time context...ual signals during clinical decision-making moments. The integration provides a new channel for pharmaceutical brands to engage healthcare professionals directly within their workflow.
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DeepIntent has partnered with Lane4.io to launch a new programmatic path to point-of-care inventory. This integration enhances healthcare marketers' access to premium inventory through DeepIntent's d...emand-side platform and Lane4.io's supply-side platform.
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DeepIntent integrates OptimizeRx's authenticated EHR network into its healthcare DSP platform, enhancing programmatic advertising capabilities for life sciences marketers. This collaboration allows m...arketers to access EHR inventory directly within DeepIntent's platform, facilitating point of care campaigns and improving provider engagement. The integration is set to be available in Q3 2026.
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DeepIntent has integrated OptimizeRx's authenticated EHR network into its healthcare DSP, becoming the first platform to access OptimizeRx’s premium point-of-care inventory. This integration, launc...hing in Q3 2026, allows life sciences marketers to execute programmatic campaigns within clinical workflows, enhancing targeting precision and supporting omnichannel strategies.
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DeepIntent is revolutionizing healthcare advertising by enabling niche pharmaceutical brands to access premium connected TV (CTV) inventory, traditionally dominated by larger budgets. CEO Chris Paque...tte highlights the platform's HIPAA-compliant data infrastructure, designed to facilitate personalized, dual-audience marketing for patients and providers. The recent launch of Helix enhances DeepIntent's capabilities in privacy-safe, audience-based buying, leveraging new channels like free ad-supported streaming television.
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DeepIntent has launched HelixTM, a healthcare marketing cloud designed to enhance data-driven marketing solutions. Built on DeepIntent's proprietary infrastructure, Helix provides HIPAA-compliant acc...ess to healthcare data, enabling faster workflows and improved campaign engagement. Early partners report significant improvements in campaign performance and prescription volumes. Helix is now available to brands and agencies within the DeepIntent ecosystem.
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DeepIntent launched Helix, a healthcare marketing cloud offering HIPAA-compliant access to extensive healthcare data. Helix allows agencies and brands to build custom marketing solutions using DeepIn...tent's data infrastructure. It features a flexible build environment, analytics workbench, and MCP server for AI integration. Early partners report significant improvements in workflow speed and campaign engagement. Announced at DeepIntent's AdLab forum, Helix addresses infrastructure gaps in healthcare marketing.
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DeepIntent has launched DeepIntent Helix, a healthcare marketing cloud designed to empower marketers with data-driven capabilities. Built on a decade of investment in healthcare data infrastructure, ...Helix offers features like data integration, customizable environments, and AI protocols. Early adopters like Deerfield and Trinity report significant improvements in campaign execution and engagement, highlighting Helix's impact on healthcare marketing innovation.
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DeepIntent has launched Helix, a healthcare marketing cloud designed to integrate data, compliance, and AI capabilities. Helix offers HIPAA-compliant access to extensive health data, enabling precise... audience segmentation and faster marketing campaign execution. It provides an open environment for agencies and brands to leverage various data sets without building costly infrastructure, enhancing marketing performance and patient engagement.
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DeepIntent has launched Helix, an AI-driven platform targeting the $300 billion healthcare cloud market. Helix integrates advertising with HIPAA-compliant data infrastructure, leveraging DeepIntent's... reach and patient data to enhance campaign execution. The platform aims to unify fragmented data and improve operational efficiency, despite facing regulatory risks and competition from AI-native rivals.
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DeepIntent enhances healthcare advertising by offering real-time optimization through its demand-side platform (DSP). The platform links ad exposure to medical and pharmacy claims, enabling marketers... to measure outcomes like filled prescriptions. This integration allows for immediate insights and improved campaign effectiveness, particularly for pharmaceutical marketers.
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DeepIntent has launched the HealthFirst Audio Package, enhancing its Media Suite with digital audio offerings. This package provides healthcare advertisers with precision-targeted access to digital a...udio through partnerships with iHeartMedia and SiriusXM Media. It aims to maximize campaign performance by reaching healthcare providers and patients during high-attention moments, offering a new channel for effective engagement in the healthcare sector.
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DeepIntent launched the HealthFirst FAST Package on August 21, 2025, a Free Ad Supported Streaming TV solution for healthcare advertisers. It leverages AI-driven targeting to connect healthcare brand...s with verified patients and providers on platforms like LG Ad Solutions and Pluto TV. The package offers enhanced targeting and performance optimization, addressing the shift towards streaming platforms in healthcare advertising.
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DeepIntent has launched the HealthFirst FAST Package, a new AI-driven solution for healthcare advertising. This package connects healthcare brands with streaming platforms like LG Ad Solutions and Pl...uto TV, optimizing advertising strategies in real time. It ensures compliance with pharmaceutical standards while enhancing reach and engagement with targeted audiences, including healthcare professionals and patients.
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DeepIntent has launched the HealthFirst FAST Package, a new performance-driven solution for healthcare advertisers. This package connects brands with verified patients and providers across streaming ...platforms like LG Ad Solutions and Pluto TV. It leverages DeepIntent's AI-driven media buying experience to optimize healthcare advertising, ensuring measurable and compliant media performance. The package is now available within the DeepIntent DSP.
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DeepIntent has launched the HealthFirstTM FAST (Free Ad Supported Streaming TV) Package, a new solution designed to provide healthcare advertisers with scalable access to premium streaming channels l...ike LG Ad Solutions and Pluto TV. This offering aims to optimize media investments for healthcare brands by connecting them with verified patients and providers through AI-driven media buying, ensuring measurable and compliant advertising outcomes.
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DeepIntent and Lane4.io have partnered to enhance programmatic access to point-of-care media for healthcare marketers. This collaboration combines DeepIntent’s advertising capabilities with Lane4.i...o’s clinical messaging infrastructure, enabling pharma brands to reach healthcare providers effectively. The partnership introduces new capabilities for DeepIntent clients, including expanded reach and NPI-level trigger-based messaging, starting mid-June 2026.
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DeepIntent and Lane4.io have partnered to launch a new programmatic path for point-of-care inventory, enhancing healthcare marketing capabilities. This collaboration combines DeepIntent's DSP with La...ne4.io's SSP, offering expanded reach and NPI-level messaging across six EHR systems. The partnership aims to improve engagement between pharma brands and providers, supporting omnichannel strategies with measurable outcomes.
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DeepIntent and Epocrates have launched a partnership to deliver point-of-care advertising solutions. This collaboration aims to enhance healthcare marketing by integrating DeepIntent's demand-side pl...atform with Epocrates' clinical decision support tools.
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DeepIntent and epocrates have announced a first-to-market partnership to integrate programmatic advertising within the clinician workflow. This collaboration allows advertisers to engage healthcare p...rofessionals directly during clinical decision-making moments, leveraging real-time contextual signals. The partnership creates a new category of programmatic opportunity, enhancing DeepIntent's access to critical healthcare inventory and enabling more precise, contextually relevant marketing.
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DeepIntent has become the first healthcare demand-side platform (DSP) to integrate OptimizeRx's authenticated electronic health record (EHR) network. This collaboration allows life sciences marketers... to activate advertising within healthcare provider workflows using DeepIntent's platform. The integration aims to enhance privacy-safe advertising solutions and improve point-of-care engagement.
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Vitruvian Partners acquired a majority stake in DeepIntent, a healthcare advertising demand-side platform, for $637 million. This acquisition aims to enhance programmatic advertising capabilities in ...healthcare by leveraging DeepIntents data-driven technology for optimized ad targeting and ROI, highlighting the growing significance of specialized ad tech platforms in the sector.
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DeepIntent has appointed Ian Colley as Chief Marketing Officer. Colley, with extensive experience from The Trade Desk and IBM, will lead DeepIntent's global marketing and communications strategy. His... appointment comes after the launch of DeepIntent Helix, a healthcare marketing cloud platform, enhancing the company's capabilities in AI and data science for healthcare marketing.
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DeepIntent has appointed Ian Colley, former CMO of The Trade Desk, as its new chief marketing officer. Colley, with over 30 years of experience, will lead marketing and communications at the healthca...re-focused demand-side platform, reporting to CEO Chris Paquette. He replaces Adam Kapel, who departed in 2024.
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Ian Colley, former CMO of The Trade Desk, has been appointed to lead marketing at DeepIntent, a healthcare-focused demand-side platform. This move comes as the company navigates a shift from linear t...o programmatic advertising.
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