Entertainment Case Studies and Success Stories with Chartboost
CASE STUDY Gram Games
Gram Games achieved a 23% increase in Average Revenue Per Daily Active User (ARPDAU) after switching to Chartboost Mediation, enhancing their game's monetization strategy significantly.
Chartboost Mediation helped Gram Games boost ad revenue for Merge Dragons!. The studio wanted better dashboard flexibility, detailed reporting, and higher eCPMs. Chartboost Mediation offered a wide n...etwork demand and transparent control. Gram Games saw a 23% increase in ARPDAU in the first week. eCPMs rose by nearly 30%. Implementation was easy and results exceeded expectations.
Chartboost Mediation helped Zynga improve ad revenue for Words With Friends 2. Zynga wanted to boost ARPDAU and reduce reliance on single ad sources. Chartboost Mediation gave them more control, bett...er auction transparency, and strong rewarded video performance. Words With Friends 2 saw a 2.5% ARPDAU increase, 6% to 11% ARPDAU lift for interstitial and rewarded video ads, and up to 14% CPM increase for rewarded video. The app's crash rate dropped below 2% after migration.
Chartboost helped Radio Javan, a music streaming app, increase earnings by 45%. The app relied on interstitial ads for over 70% of its revenue. Chartboost analyzed data and added higher placements in... the ad waterfall. This led to a 102% increase in impressions. Revenue grew by 26% in the UK, 47% in the US, and 253% in Germany. Radio Javan praised Chartboost for excellent service and fast results.
