Latest Product Updates and Feature Enhancements on Captiv8 Platform
Captiv8 and Perplexity Partner to Revolutionize Influencer Campaigns ...
Captiv8 has integrated Perplexity's Sonar AI models into its platform, enhancing influencer vetting, brand safety, and real-time insights. This integration streamlines campaign planning and execution..., enabling marketers to make data-driven decisions quickly. The AI tools improve efficiency, targeting, and ROI, positioning Captiv8 as a leader in AI-driven influencer marketing.
Publicis Groupe
- Advertising And Marketing
- Very Large
Publicis doubles down on influencer with Captiv8 acquisition, merger ...
Paris, France
Publicis Groupe has acquired Captiv8, an end-to-end influencer marketing platform, to enhance its influencer marketing capabilities. The acquisition will integrate Captiv8's technology with Influenti...al, another influencer marketing platform acquired by Publicis, to create a unified platform. This platform aims to connect brands with over 15 million creators using AI-powered tools for social commerce and media channel strategies.
Publicis Groupe acquire captiv8 to boost influencer platform
Publicis Groupe has acquired Captiv8, an advanced influencer marketing platform, to enhance its global influencer offering. Captiv8's AI-powered technology and extensive creator network will be integ...rated with Publicis' existing services to create a powerful connected influencer platform. This acquisition aims to unify influencer strategies and provide transparent measurement of marketing impact, positioning Captiv8 within Publicis Connected Media.
Captiv8 Wins Big at the 2025 Global Performance Marketing Awards
Captiv8 secured six awards at the 2025 Global Performance Marketing Awards, including Gold for Best Brand Awareness Campaign and Best Use of AI in Performance Marketing. These accolades underscore Ca...ptiv8's innovation in AI-driven influencer marketing and brand safety technology, highlighting their commitment to advancing the creator economy through data-driven insights and authentic storytelling.
Captiv8 Wins 2025 AdExchanger Award for Best Use of Technology by an Agency
Captiv8, a leading influencer marketing platform, won the 2025 AdExchanger Award for Best Use of Technology by an Agency. The award recognizes Captiv8's innovative approach in unifying the creator ec...osystem through AI-driven solutions, enhancing campaign management, and improving brand safety. This achievement underscores Captiv8's leadership in marketing technology and its commitment to advancing influencer marketing strategies.
Captiv8 Named #1 Enterprise Influencer Marketing Software Eleven Consecutive Quarters & Leader in Affiliate Marketing in G2s Fall 2025 Reports
Captiv8 has been recognized as the #1 Enterprise Influencer Marketing Software for eleven consecutive quarters and a Leader in Affiliate Marketing in G2's Fall 2025 Reports. The platform excels in in...fluencer discovery, affiliate integrations, and performance tracking, earning 27 badges for its ease of use and high user adoption. Captiv8's unified solution continues to drive creator-led growth for brands across various segments.
