Latest Product Updates and Feature Enhancements on Captiv8 Platform
Introducing Captiv8s Brand & Media Safety Feature
Captiv8 launched the Brand & Media Safety Feature, enabling enterprise marketers to assess creator partnerships for content and media risk. This new capability strengthens brand integrity controls wi...thin influencer marketing campaigns, addressing the growing need for safety and alignment as campaign scale and complexity increase.
Introducing Captiv8 Storefronts: Social Commerce Re-Imagined
Captiv8 has launched Captiv8 Storefronts, a new product that allows brands to create shoppable, creator-powered storefronts without technical integrations, enhancing social commerce capabilities.
Strategic Partnerships and Integrations of Captiv8 Platform
Captiv8 Powers American Eagle x Tru Kolors with Travis Kelce
Captiv8 collaborated with American Eagle to launch a campaign for the AE x Tru Kolors collection by Travis Kelce. Captiv8's role included strategy support and talent casting, emphasizing cultural mar...keting through creator-driven storytelling. This partnership highlights a shift in brand marketing towards transformative collaborations that blend celebrity and creator voices to inspire audiences.
Captiv8 and Perplexity Partner to Launch AI-Powered Campaign Intelligence Tools
Captiv8 has partnered with Perplexity for Startups to launch new AI-powered campaign intelligence tools. This collaboration aims to enhance how marketers plan, optimize, and report on influencer mark...eting campaigns. The partnership integrates advanced AI capabilities into Captiv8s influencer marketing platform, supporting enterprise brands with improved data-driven insights and campaign performance measurement.
Captiv8 Partners with Perplexity to Launch AI-Powered Campaign Intelligence Tools - PR Newswire
Captiv8 has partnered with Perplexity to introduce new AI-powered campaign intelligence tools. This collaboration leverages Perplexity's advanced AI capabilities to enhance Captiv8's influencer marke...ting platform, enabling brands to gain deeper insights and optimize campaign performance using real-time data and analytics.
Mergers, Acquisitions, and Business Moves by Captiv8 Platform
Publicis Groupe acquires influencer agency Captiv8
Publicis Groupe has acquired Captiv8, a leading influencer marketing platform, to expand its digital media and influencer capabilities. Captiv8 will be integrated with Epsilon and Influential under P...ublicis Groupes Connected Media division, strengthening its global reach in influencer marketing technology and data-driven advertising solutions.
Publicis Groupe acquires Captiv8 to expand influencer marketing platform
Publicis Groupe has acquired Captiv8, an end-to-end influencer marketing platform, to strengthen its influencer marketing capabilities. This acquisition aims to expand Publicis Groupes technology-dri...ven marketing solutions and enhance its offerings in the influencer marketing sector.
Publicis Groupe acquires influencer marketing platform Captiv8
Publicis Groupe has acquired Captiv8, an end-to-end influencer marketing platform. This move expands Publicis Groupes capabilities in creator marketing and data-driven influencer campaigns. Captiv8s ...technology will integrate with Publicis global offerings, enhancing social commerce and measurement solutions for enterprise clients.
Awards, Recognitions, and Industry Achievements of Captiv8 Platform
Captiv8 Named #1 Enterprise Influencer Marketing Software Eleven Consecutive Quarters & Leader in Affiliate Marketing in G2s Fall 2025 Reports
Captiv8 has been recognized as the #1 Enterprise Influencer Marketing Software for eleven consecutive quarters and a Leader in Affiliate Marketing in G2's Fall 2025 Reports. The platform excels in in...fluencer discovery, affiliate integrations, and performance tracking, earning 27 badges for its ease of use and high user adoption. Captiv8's unified solution continues to drive creator-led growth for brands across various segments.
Captiv8 Celebrates Three Wins at the 2025 Effie Awards
Captiv8 won three 2025 Effie Awards in Commerce & Shopper categories for innovative influencer marketing campaigns with Unilever brands, including Dove. The recognition highlights Captiv8s impact in ...driving measurable results for commerce marketing through its end-to-end influencer marketing platform.
