Captiv8 Platform Overview
Captiv8 facilitates influencer marketing efforts by providing a platform to discover creators, track return on investment, manage payments, and amplify content. Teams leverage Captiv8 to build and scale influencer programs with enriched data insights, making informed decisions to optimize campaigns. The platform supports diversity initiatives, incorporating inclusive practices into influencer strategies. Users can benefit from partnerships that enhance program reach and effectiveness. Recognized as a leader in its field, Captiv8's tools cater to enterprise-level marketing needs, ensuring comprehensive campaign management from start to finish.
Use Cases
Customers recommend Engaging And Following Up, Campaign Management, Competitive Intelligence, as the business use cases that they have been most satisfied with while using Captiv8 Platform.
Business Priorities
Improve Brand Engagement and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Captiv8 Platform.
Captiv8 Platform Use-Cases and Business Priorities: Customer Satisfaction Data
Captiv8 Platform works with different mediums / channels such as Video.
Captiv8-platform enables analytics and marketing for leveraging Instagram, Vine, and Snapchat influencers. The reach of social media stars is harnessed for effective campaigns.
Comprehensive Insights on Captiv8 Platform Use Cases
What makes Captiv8 Platform ideal for Engaging And Following Up?
Captiv8 Platform Features
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| FEATURE | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (6) |
| Custom Reports | Read Reviews (5) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (6) |
| Custom Reports | Read Reviews (5) |
Software Failure Risk Guidance
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Top Failure Risks for Captiv8 Platform
Captiv8, Inc. News
Captiv8 Powers American Eagle x Tru Kolors with Travis Kelce
Captiv8 collaborated with American Eagle to launch a campaign for the AE x Tru Kolors collection by Travis Kelce. Captiv8's role included strategy support and talent casting, emphasizing cultural marketing through creator-driven storytelling. This partnership highlights a shift in brand marketing towards transformative collaborations that blend celebrity and creator voices to inspire audiences.
Introducing Captiv8s Brand & Media Safety Feature
Captiv8 launched the Brand & Media Safety Feature, enabling enterprise marketers to assess creator partnerships for content and media risk. This new capability strengthens brand integrity controls within influencer marketing campaigns, addressing the growing need for safety and alignment as campaign scale and complexity increase.
Captiv8 Celebrates Three Wins at the 2025 Effie Awards
Captiv8 won three 2025 Effie Awards in Commerce & Shopper categories for innovative influencer marketing campaigns with Unilever brands, including Dove. The recognition highlights Captiv8s impact in driving measurable results for commerce marketing through its end-to-end influencer marketing platform.
Publicis Groupe acquires influencer agency Captiv8
Publicis Groupe has acquired Captiv8, a leading influencer marketing platform, to expand its digital media and influencer capabilities. Captiv8 will be integrated with Epsilon and Influential under Publicis Groupes Connected Media division, strengthening its global reach in influencer marketing technology and data-driven advertising solutions.
Captiv8, Inc. Profile
Company Name
Captiv8, Inc.
Company Website
https://captiv8.io/HQ Location
San Francisco, CA
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