Latest News & Updates on Azerion

Azerion has launched a self-service omnichannel advertising platform aimed at small and medium businesses across Europe. The platform supports ad inventory in radio, TV, in-game, and mobile channels,... and includes AI-powered tools for ad creation. This initiative aims to simplify digital advertising for SMBs, making it accessible without the need for technical expertise.
Show More..

Azerion's Kids Marketplace has achieved PRIVO COPPA Safe Harbour certification, validating its compliance with child-directed advertising and privacy standards. This certification reinforces Azerion'...s commitment to providing a secure, privacy-first environment for brands engaging with children and families.
Show More..

Azerion has integrated the Spotify Ad Exchange into its Hawk DSP platform, enhancing its global premium inventory access. This integration allows advertisers to leverage Spotify's audio, display, and... video formats, along with first-party data, for precise targeting. The move simplifies campaign activation and improves performance, aligning with Azerion's strategy to expand its omnichannel DSP capabilities.
Show More..

Azerion has partnered with Veridooh to integrate Veridooh's independent verification technology into Azerion's Hawk DSP platform. This integration allows Azerion's clients to verify programmatic digi...tal out-of-home (pDOOH) campaigns independently, enhancing measurement accuracy and cross-channel attribution. The partnership aims to boost advertiser confidence in pDOOH by addressing measurement uncertainties.
Show More..

Azerion's study, "The State of UK DOOH: Momentum, Measurement and the Road to Maturity," highlights measurement and attribution as key barriers to increased investment in digital out-of-home (DOOH) a...dvertising. Despite these challenges, 61% of planners expect to increase spend. The report suggests improving cross-media measurement and data partnerships to boost confidence and spending in DOOH.
Show More..

Azerion has introduced its AI Audience Platform, Personas, designed to enhance audience targeting and engagement through AI-driven insights.

Azerion has launched Personas, an AI-powered audience platform that enhances its Data Management Platform (DMP). Personas uses Generative AI to create dynamic audience profiles based on real-time beh...avioral signals, offering a more accurate consumer understanding. This tool reduces audience planning time from weeks to minutes and supports omnichannel activation across various digital channels, ensuring privacy-first, scalable, and multilingual audience strategies.
Show More..

Azerion has launched Personas, an AI-powered audience intelligence tool integrated into its Data Management Platform. This tool uses Generative AI to create dynamic consumer profiles, updating them i...n real-time based on behavioral signals. It aims to enhance digital advertising by reducing audience planning time from weeks to minutes and supports activation across multiple digital channels.
Show More..

Azerion has launched an AI-powered audience platform that enhances its Data Management Platform (DMP) with new "Personas" for real-time consumer insights. This upgrade allows advertisers to create dy...namic, privacy-first audience profiles using generative AI and deep learning. The platform supports over 50 languages and offers omnichannel activation, enabling precise targeting and faster campaign planning.
Show More..

Azerion's Casual Games Studio has launched a new direct-to-consumer portal for the Vex IP, consolidating its portfolio of Vex titles. This move enhances Azerion's owned entertainment assets and marks... a significant step in its digital entertainment strategy.
Show More..

Azerion's casual games studio has launched a dedicated platform for its Vex intellectual property, enhancing its gaming portfolio and user engagement.

Azerion and Westfield Rise have partnered to launch "Shopper Audio," an in-mall audio advertising offering across Unibail-Rodamco-Westfield's shopping centers in France. This initiative aims to monet...ize audio spaces, leveraging Azerion's digital advertising platform and Westfield Rise's data to target consumers effectively. The collaboration enhances Azerion's retail media presence in Europe.
Show More..

Azerion partners with Veridooh to provide independent verification for programmatic digital out-of-home (pDOOH) advertising. This collaboration integrates Veridooh's SmartCreative technology with Aze...rion's Hawk DSP, enabling advertisers to verify campaign performance independently. The partnership aims to enhance confidence in pDOOH by addressing measurement uncertainties, thereby encouraging greater investment in the channel.
Show More..

Amaury Media selects Azerion as a partner, highlighting a strategic collaboration in the media sector.

Azerion has formed a commercial partnership with Amaury Media to monetize its digital audio content in France. This collaboration will leverage Azerion's proprietary technology to manage Amaury Media...'s audio advertising inventory, including popular sports podcasts. The partnership enhances Azerion's digital audio offerings, adding to its existing collaborations with Radio France and Skyrock.
Show More..

Azerion and Bauer Media France have formed a strategic partnership to exclusively monetize Bauer's media brands, including Tl 7 Jours, Maxi, and Tlcble Sat Hebdo. Azerion will manage the programmatic... monetization for Tl 7 Jours, leveraging its proprietary technology stack to optimize advertising revenue. This collaboration aims to enhance Bauer's digital strategy and maximize inventory value through Azerion's hybrid approach combining field sales and programmatic performance.
Show More..

BIEN.Media and Azerion Netherlands have formed a strategic partnership to enhance the podcast market through programmatic audio advertising. BIEN.Media will manage branded content sales, while Azerio...n will focus on programmatic sales, leveraging their expertise in advanced platform management and technology. This collaboration aims to provide advertisers with scalable, high-quality podcast content and support creators in monetizing their work.
Show More..

Azerion has integrated Global Data Resources (GDR) data into its Hawk DSP platform, enhancing geo-demographic targeting capabilities across Europe. This integration allows for privacy-compliant audie...nce targeting without personal data, aligning with regulatory trends. The partnership offers advertisers scalable, cross-channel solutions, expanding Azerion's reach and data capabilities in major European markets.
Show More..

Azerion, Hijos de Rivera, and GUT (by Globant) launched an innovative in-game advertising campaign for MUCHO, a new drink co-created with UFC Champion Ilia Topuria. The campaign, targeting young game...rs, used native integration for exclusive in-game presence, achieving over 600K impressions and high viewability. Azerion's role as the technological partner highlights its leadership in gaming ecosystem advertising.
Show More..

Xibo Signage has integrated its SSP Connector with Improve Digital by Azerion, enhancing its digital out-of-home (DOOH) capabilities. This partnership allows Xibo users to access Azerion's programmat...ic network, expanding revenue opportunities and improving campaign automation. The collaboration strengthens Azerion's DOOH strategy by integrating Xibo's CMS, offering media owners advanced tools for managing networks and reaching broader audiences.
Show More..

Azerion and Deezer have formed an exclusive ad sales partnership in Brazil, with Azerion becoming the sole audio and video monetization partner for Deezer. This strategic collaboration integrates Dee...zer's inventory with Azerion's Hawk DSP, enhancing ad targeting and performance insights. The partnership marks a significant expansion for Azerion in the digital audio market in Brazil.
Show More..

Azerion published its interim unaudited financial results for Q4 2025 and the full year 2025, highlighting a significant increase in revenue and adjusted EBITDA driven by its Platform segment. The co...mpany reported a 9% annual revenue growth in continuing operations, buoyed by its advertising platform and AAA game distribution. Azerion also completed the divestment of Whow Games, aligning with its strategy to focus on digital advertising and AI-driven solutions.
Show More..

Azerion reported its Q4 and full-year 2025 financial results, highlighting a 9% annual revenue growth to 540.6 million and a 14% increase in adjusted EBITDA to 67.1 million. The company divested Whow... Games, focusing on its core digital advertising business. Azerion's Platform segment achieved record revenues, driven by strategic initiatives and AI investments.
Show More..

Azerion announces that Julie Duong Ferat is stepping down as CFO, with Chief Strategy Officer Sebastiaan Moesman stepping in as acting CFO. Moesman is also nominated to become Co-CEO alongside CEO Um...ut Akpinar, pending shareholder approval. This move is part of Azerion's strategy to strengthen its governance structure.
Show More..

Azerion announces the transition of Julie Duong Ferat stepping down as CFO, with Sebastiaan Moesman, the current Chief Strategy Officer, stepping in as acting CFO. Sebastiaan is also nominated to joi...n the Management Board as Co-CEO alongside CEO Umut Akpinar, pending shareholder approval.
Show More..

Azerion has promoted Ryan Burnett to group sales director. Previously serving as the international senior account director, Burnett will now focus on driving Azerion's growth through new business gen...eration and developing existing client relationships, particularly with Publicis and OMG. His role will leverage Azerion's omnichannel offerings to enhance brand connections globally.
Show More..

Azerion has promoted Rebecca Callaghan to the newly created position of head of out-of-home (OOH), emphasizing its commitment to programmatic digital out-of-home (pDOOH) advertising. Callaghan, with ...over a decade of experience, will focus on revenue growth, product expansion, and strategic leadership to integrate pDOOH into omnichannel strategies, collaborating with media owners and technology platforms.
Show More..

Azerion has promoted Rebecca Callaghan to the newly created role of head of out-of-home (OOH) to enhance its programmatic digital out-of-home (pDOOH) offerings in the UK. This strategic move aims to ...integrate pDOOH into omnichannel media planning, focusing on revenue growth and industry collaboration. Callaghan, with over a decade of experience, will drive Azerion's growth in this emerging channel.
Show More..

Azerion has promoted Roxanne Harley to the newly created role of VP Strategy & Growth. This move is part of Azerion's efforts to enhance its integration of advertising disciplines, data streams, and ...technologies to deliver effective campaigns.
Show More..

Azerion has promoted Roxanne Harley to the newly-created role of VP Strategy and Growth. Previously the head of growth for Azerion UK, Harley will now integrate the company's creative studio with mar...keting insights and client growth plans. This move aims to enhance Azerion's data-driven advertising campaigns and support strategic planning and product development.
Show More..

Azerion has promoted Roxanne Harley to Vice President of Strategy and Growth, a new role aimed at unifying the company's advertising technologies, data insights, and creative services. This strategic... move reflects Azerion's focus on integrating data, creative, and campaign analytics to enhance advertising outcomes. Harley's expanded responsibilities include overseeing creative operations and campaign performance analysis, positioning Azerion as a holistic ad tech platform.
Show More..

Azerion has promoted Roxanne Harley to VP Strategy & Growth, expanding her role to include the company's creative studio and post-campaign analysis. This move aims to enhance Azerion's integrated app...roach to advertising, leveraging data-driven insights for optimized client campaigns. Harley's promotion reflects her contributions to Azerion's success and her leadership in strategic planning and growth initiatives.
Show More..

Azerion has announced a comprehensive rebranding initiative, introducing a new visual identity, redesigned website, and updated social media presence with the tagline "Everyone. Everywhere." This reb...randing reflects Azerion's evolution into a globally connected platform, emphasizing digital advertising as its core business. The company is also expanding into cloud infrastructure and AI-driven solutions to enhance profitability and growth.
Show More..

Azerion has launched a comprehensive rebranding initiative, introducing a new visual identity, website, and the tagline "Everyone. Everywhere." This rebranding underscores Azerion's focus on digital ...advertising and its expansion into cloud and AI solutions, aiming to enhance global connectivity and client success.
Show More..