Aprimo Productivity Management Overview

Aprimo Productivity Management is a top-tier work and marketing resource management software. It is designed for high-powered marketing teams seeking efficiency.

Use Cases

Customers recommend Workflow Management, Products & Pricelist Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using Aprimo Productivity Management.

Other use cases:

  • Social Media Analytics
  • Collaboration
  • Campaign Management
  • Sales Review & Feedback
  • Event Management
  • Product Marketing
  • Content Curation
See all use cases See less use cases

Business Priorities

Grow Market Share and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Aprimo Productivity Management.

Other priorities:

  • Improve Digital And Social Presence
See all business priorities See less business priorities

Aprimo Productivity Management Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...The workflow and customization options make it easier to update per tactic type...." Peer review by Genevieve M, Senior Project/Account Manager, Marketing and Advertising

Popular Business Setting

for Aprimo Productivity Management

Top Industries

  • Financial Services
  • Pharmaceuticals
  • Retail

Popular in

  • Small Business
  • Large Enterprise
  • Enterprise

Aprimo Productivity Management is popular in Financial Services, Pharmaceuticals, and Retail and is widely used by Small Business, Large Enterprise, and Enterprise.

Aprimo Productivity Management Customer wins, Customer success stories, Case studies

What solutions does Aprimo Productivity Management provide for Workflow Management?

How can Aprimo Productivity Management enhance your Products & Pricelist Management process?

11 buyers and buying teams have used Cuspera to assess how well Aprimo Productivity Management solved their business needs. Cuspera uses 117 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Hachette Book Group - Publishing

Aprimo Digital Asset Management helped Hachette Book Group replace their slow, unreliable DAM system. Hachette needed a stable, fast, and scalable solution for over six hundred thousand products. Apr...imo streamlined workflows, improved search, and made asset uploads and distribution easier. The new system integrated with more than twelve existing systems. Users now have quick access to assets and automatic file replication for retail sites.

Read on →
lightning

Peers used Aprimo Productivity Management for workflow management and products & pricelist management

Aprimo Productivity Management Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.15/5 ★

Read Reviews (8)
Custom Reports

3.19/5 ★

Read Reviews (25)
Analytics

3.16/5 ★

Read Reviews (6)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.15/5 ★

Read Reviews (8)
Custom Reports

3.19/5 ★

Read Reviews (25)
Analytics

3.16/5 ★

Read Reviews (6)

Software Failure Risk Guidance

?

for Aprimo Productivity Management

Top Failure Risks for Aprimo Productivity Management

Aprimo US LLC News

Product

DAM for Life Sciences: Validated Audit Trails and FDA-Compliant Version Control

Aprimo offers a Digital Asset Management (DAM) platform tailored for life sciences, ensuring compliance with FDA regulations. It features validated audit trails, FDA-compliant version control, and electronic signatures aligned with 21 CFR Part 11. The platform supports regulated marketing workflows with configurable controls, inspection-ready governance, and robust security measures. Aprimo aids quality teams in validation processes, enhancing traceability and efficiency in managing promotional content.

Read more →
Awards

Aprimo Recognized as a Leader Again in the 2025 Gartner Magic Quadrant for Digital Asset Management - Yahoo Finance

Aprimo has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Digital Asset Management Platforms, marking its continued leadership in the field. The company is noted for its AI-powered platform that enhances content operations, offering features like generative AI search and predictive metadata. Aprimo's solutions help global brands streamline content management and achieve measurable outcomes.

Read more →
Product

Aprimo unveils AI agents to revolutionise content operations

Aprimo has launched AI Agents designed to automate content workflows and enhance content operations. These AI Agents, integrated within Aprimo's SMART DAM architecture, include Planning, Librarian, Critic, Compliance, and Production Agents. They aim to increase content creation efficiency by over 80% and improve engagement by up to 30%. The AI Agents autonomously manage tasks, offering proactive guidance and reducing manual intervention.

Read more →
Product

Aprimo Launches AI-Powered Future-Ready Content Ops

Aprimo has launched its AI-powered Future-Ready Content Operations, enhancing its digital asset management platform with advanced AI-driven automation, asset discovery, personalization, and strategic planning. The release aims to improve marketing efficiency, asset reuse, and compliance, offering features like Predictive Metadata Dashboard and Compass navigation assistant. These innovations help enterprises deliver personalized experiences and optimize campaign ROI.

Read more →

Aprimo US LLC Profile

Company Name

Aprimo US LLC

Company Website

https://www.aprimo.com/

Year Founded

2012

HQ Location

230 W Monroe Street, Suite 1200 Chicago, IL 60606

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

PRIVATE