Events Services Case Studies and Success Stories with AnyRoad
CASE STUDY Conversate Collective
Conversate Collective used AnyRoad to run field marketing events for a CPG beauty brand. They wanted to learn more about consumer behavior and drive more targeted marketing. AnyRoad helped them colle...ct data using QR codes and mobile registration. Over 50% of surveyed buyers purchased from Walgreens and Target. After the events, 74% of guests were more likely to buy the brand's products. Conversate gained detailed demographic insights to help the brand target the right consumers.
AnyRoad helped Conversate Collective run field marketing events for a CPG beauty brand. Conversate wanted to learn more about consumer behavior and drive targeted marketing. Using AnyRoad, they colle...cted data with QR codes and mobile registration. They found that 50% of surveyed buyers purchased from Walgreens and Target. After the events, 74% of guests were more likely to buy the brand. AnyRoad gave detailed demographic insights to help target future customers.
Food & Beverages Case Studies and Success Stories with AnyRoad
CASE STUDY Absolut Vodka
AnyRoad helped Absolut Vodka improve their brand home experience. Absolut wanted to create a world-class visitor center and needed strong analytics, reservation management, and 24/7 support. With Any...Road, they gained better guest insights and improved operations. As a result, Absolut saw a 36% increase in average guest revenue and achieved an 85% brand conversion rate after events. They also became the #1 Thing to Do in Åhus on TripAdvisor.
AnyRoad helped Diageo launch immersive, multi-sensory whisky experiences for Johnnie Walker. Diageo used AnyRoad’s platform for registration, ticketing, and analytics. The solution enabled personaliz...ed guest journeys and efficient operations. Post-visit NPS increased by 16 points. A key demographic became 40% more likely to drink whisky after visiting. Diageo invested £185 million to set a new standard in whisky tourism.
AnyRoad helped Ben & Jerry’s Factory Experiences move from manual ticket sales to online booking. Before, guests waited up to three hours for tours and staff tracked visitors with spreadsheets. With ...AnyRoad’s platform, 73% of tour bookings now happen online. The new system handles 1,100 visitors per day and gives insights on guests from all 50 states. The change made the booking process smoother and improved the guest experience.
Sierra Nevada used AnyRoad to improve their guest experience at two brewery locations. They needed better data to understand and engage over one million annual visitors. AnyRoad provided tools to mea...sure guest satisfaction and program success. Sierra Nevada achieved a 93% post-event conversion rate, 92% visitor satisfaction, and 86% improved brand perception. The solution helped them create stronger customer loyalty and optimize their experiences.
Diageo used the AnyRoad platform to improve its Johnnie Walker brand home experiences. The challenge was to create immersive, personalized whisky tours and measure their impact. AnyRoad managed regis...tration, ticketing, and analytics, helping Diageo customize guest experiences. Results included a 16-point increase in NPS and a 40% higher conversion rate among a key demographic. Diageo invested £185 million to set a new standard in whisky tourism.
AnyRoad helped Ben & Jerry’s Factory Experiences move from manual ticket sales to online booking. Before, guests waited in long lines and staff tracked visitors with spreadsheets. With AnyRoad’s plat...form, 73% of tour bookings are now online. The new system handles up to 1,100 visitors per day and gives insights on guests from all 50 states. The change made the booking process smoother and improved the guest experience.
AnyRoad helped Campari Group improve global consumer loyalty through better event and experience management. Campari faced challenges with fragmented systems, inconsistent quality, and limited consum...er insights. AnyRoad provided a unified platform for event operations, CRM, and analytics. Campari saw a 3X increase in marketing opt-in rates, identified 4,500 repeat visitors, and converted 48% of visitors to brand promoters. Event management became easier, and Campari increased engagement by 25% since 2020.
AnyRoad helped Absolut Vodka create a brand home in Åhus. Absolut wanted to build a world-class visitor experience and prove ROI. They used AnyRoad for 24/7 customer support, reservation management, ...and analytics. Absolut saw a 36% increase in average guest revenue. They achieved an 85% brand conversion rate after events. TripAdvisor named Absolut’s brand home the #1 thing to do in Åhus.
AnyRoad helped Sierra Nevada, a leading American craft brewery, improve their guest experience. They used AnyRoad Atlas and Experience Manager to measure and enhance visitor engagement. The brewery a...chieved a 93% post-event conversion rate, turning infrequent buyers into brand champions. Visitor satisfaction reached 92% across both locations. Brand perception improved for 86% of guests after their experience.
Entertainment Case Studies and Success Stories with AnyRoad
CASE STUDY OCESA
AnyRoad helped OCESA track festival attendees and collect feedback. OCESA used AnyRoad Live to register 7,802 attendees and gather 1,111 post-event responses. The platform worked offline, so OCESA co...uld collect data even with spotty WiFi. OCESA used this data to show value to sponsors and make sponsorship sales easier. 80% of feedback responses rated the festival as promoters.
AnyRoad helped OCESA track festival attendees and gather feedback. OCESA used AnyRoad Live to register 7,802 attendees and collect 1,111 post-event feedback responses. The platform worked offline, le...tting OCESA capture data even with spotty WiFi. OCESA used the data to show value to sponsors and make sponsorship sales easier. 80% of feedback responses rated as promoters in NPS surveys.
Marketing and Advertising Case Studies and Success Stories with AnyRoad
CASE STUDY POPLIFE
AnyRoad helped POPLIFE and their mezcal client run festival activations to grow their consumer database. They used AnyRoad to collect data from festival goers, even without Wi-fi, and rewarded partic...ipants with branded swag. After the events, they sent follow-up surveys to learn more about consumer preferences and purchase intent. POPLIFE captured 50% more consumer information than with competitors. 85% of consumers reported intent to purchase the mezcal post-event, and there was a 75% lift in purchase intent after the experience.
AnyRoad helped POPLIFE and their mezcal client collect more consumer data at festival events. They used AnyRoad to capture attendee information, even without Wi-Fi, and rewarded participants with bra...nded swag. After the events, they sent follow-up surveys to learn more about consumer preferences and purchase intent. POPLIFE grew their marketable database by 50% and saw a 75% lift in purchase intent. 85% of consumers reported intent to purchase the mezcal after the event.
Consumer Goods Case Studies and Success Stories with AnyRoad
CASE STUDY The Flower Shop
The Flower Shop used AnyRoad to collect data from event attendees. They wanted to learn more about their customers and improve their marketing and product development. With AnyRoad, they gathered fir...st-party data from 50% of event attendees. 66.7% of registered guests opted into marketing outreach. Their events achieved a 90 NPS score. AnyRoad helped them measure ROI and grow their email database.
AnyRoad helped The Flower Shop collect 50% of event attendees' data at field activations. The company used AnyRoad's data capture tools, like QR codes and mobile registration, to gather first-party d...ata. 66.7% of registered guests opted into marketing outreach. The Flower Shop achieved a 90 NPS rating for their experiences. These results helped guide product development and marketing strategy.
Other Industry Case Studies and Success Stories with AnyRoad
CASE STUDY Campari Group
AnyRoad helped Campari Group improve global consumer loyalty through better event and experience management. Campari faced challenges with fragmented systems, inconsistent quality, and limited consum...er insights. AnyRoad provided a unified platform for event operations, CRM, and analytics. Campari saw a 3X increase in marketing opt-in rates, identified 4,500 repeat visitors, and converted 48% of visitors to brand promoters. Event management became easier, and Campari increased operational efficiency by 25% since 2020.
