Food & Beverages Case Studies and Customer Success Stories with AnyRoad
Ben & Jerry’s Factory Experiences
- Food & Beverages
AnyRoad helped Ben & Jerry’s Factory Experiences move from manual ticket sales to online booking. Before, guests waited up to... three hours for tours and staff tracked visitors with spreadsheets. With AnyRoad’s platform, 73% of tour bookings now happen online. The new system handles 1,100 visitors per day and gives insights on guests from all 50 states. The change made the booking process smoother and improved the guest experience.
AnyRoad helped Sierra Nevada, a leading American craft brewery, improve their guest experience. They used AnyRoad Atlas and Experience Manager... to measure and enhance visitor engagement. The brewery achieved a 93% post-event conversion rate, turning infrequent buyers into brand champions. Visitor satisfaction reached 92% across both locations. Brand perception improved for 86% of guests after their experience.
AnyRoad helped Diageo launch immersive, multi-sensory whisky experiences for Johnnie Walker. Diageo used AnyRoad’s platform for registration, ticketing, and analytics.... The solution enabled personalized guest journeys and efficient operations. Post-visit NPS increased by 16 points. A key demographic became 40% more likely to drink whisky after visiting. Diageo invested £185 million to set a new standard in whisky tourism.
AnyRoad helped Absolut Vodka create a brand home in Åhus. Absolut wanted to build a world-class visitor experience and prove... ROI. They used AnyRoad for 24/7 customer support, reservation management, and analytics. Absolut saw a 36% increase in average guest revenue. They achieved an 85% brand conversion rate after events. TripAdvisor named Absolut’s brand home the #1 thing to do in Åhus.
Events Services Case Studies and Customer Success Stories with AnyRoad
Conversate Collective
- Events Services
AnyRoad helped Conversate Collective run field marketing events for a CPG beauty brand. Conversate wanted to learn more about consumer... behavior and drive targeted marketing. Using AnyRoad, they collected data with QR codes and mobile registration. They found that 50% of surveyed buyers purchased from Walgreens and Target. After the events, 74% of guests were more likely to buy the brand. AnyRoad gave detailed demographic insights to help target future customers.
Entertainment Case Studies and Customer Success Stories with AnyRoad
OCESA
- Entertainment
AnyRoad helped OCESA track festival attendees and gather feedback. OCESA used AnyRoad Live to register 7,802 attendees and collect 1,111... post-event feedback responses. The platform worked offline, letting OCESA capture data even with spotty WiFi. OCESA used the data to show value to sponsors and make sponsorship sales easier. 80% of feedback responses rated as promoters in NPS surveys.
AnyRoad helped POPLIFE and their mezcal client run festival activations to grow their consumer database. They used AnyRoad to collect... data from festival goers, even without Wi-fi, and rewarded participants with branded swag. After the events, they sent follow-up surveys to learn more about consumer preferences and purchase intent. POPLIFE captured 50% more consumer information than with competitors. 85% of consumers reported intent to purchase the mezcal post-event, and there was a 75% lift in purchase intent after the experience.
Consumer Goods Case Studies and Customer Success Stories with AnyRoad
The Flower Shop
- Consumer Goods
AnyRoad helped The Flower Shop collect 50% of event attendees' data at field activations. The company used AnyRoad's data capture... tools, like QR codes and mobile registration, to gather first-party data. 66.7% of registered guests opted into marketing outreach. The Flower Shop achieved a 90 NPS rating for their experiences. These results helped guide product development and marketing strategy.
Other Industry Case Studies and Success Stories with AnyRoad
Campari Group
- Alcohol
AnyRoad helped Campari Group improve global consumer loyalty through better event and experience management. Campari faced challenges with fragmented systems,... inconsistent quality, and limited consumer insights. AnyRoad provided a unified platform for event operations, CRM, and analytics. Campari saw a 3X increase in marketing opt-in rates, identified 4,500 repeat visitors, and converted 48% of visitors to brand promoters. Event management became easier, and Campari increased operational efficiency by 25% since 2020.
