AnyRoad Overview

AnyRoad is a premier experiential marketing platform that helps brands enhance their event operations and optimize experiences to boost brand loyalty and ROI. It serves as a unified platform for consumer brands to manage events and experiences efficiently. AnyRoad's standout feature is its ability to provide flexible and configurable solutions tailored to specific event types and industry needs. The platform is recognized for its ease of setup and rapid results, making it a preferred choice for innovative brands. With industry-leading support, AnyRoad ensures that every brand interaction is impactful, fostering deeper customer connections and driving measurable outcomes.

Use Cases

Customers recommend Engaging And Following Up, Campaign Management, Customise Loyalty Program, as the business use cases that they have been most satisfied with while using AnyRoad.

Other use cases:

  • Create Engagement Based Loyalty
  • Competitive Intelligence
  • Relationship Management
  • Lead Management
See all use cases See less use cases

Business Priorities

Improve Brand Engagement and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using AnyRoad.

Other priorities:

  • Build Brand Awareness
  • Increase Sales & Revenue
  • Improve ROI
See all business priorities See less business priorities

AnyRoad Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...Great approach to customer engagement. . ...." Peer review by Josh H.

AnyRoad is the leading experiential marketing platform for operating and optimizing events and experiences. It helps grow brand loyalty and drive greater ROI.

Popular Business Setting

for AnyRoad

Top Industries

  • Hospitality

Popular in

  • Small Business

AnyRoad is popular in Hospitality, and is widely used by Small Business,

Comprehensive Insights on AnyRoad Use Cases

How can AnyRoad optimize your Engaging And Following Up Workflow?

What benefits does AnyRoad offer for Campaign Management?

Case Studies

Entertainment

CASE STUDY OCESA

AnyRoad helped OCESA track festival attendees and gather feedback. OCESA used AnyRoad Live to register 7,802 attendees and collect 1,111 post-event feedback responses. The platform worked offline, le...tting OCESA capture data even with spotty WiFi. OCESA used the data to show value to sponsors and make sponsorship sales easier. 80% of feedback responses rated as promoters in NPS surveys.

Read more →
Food & Beverages

CASE STUDY Sierra Nevada

AnyRoad helped Sierra Nevada, a leading American craft brewery, improve their guest experience. They used AnyRoad Atlas and Experience Manager to measure and enhance visitor engagement. The brewery a...chieved a 93% post-event conversion rate, turning infrequent buyers into brand champions. Visitor satisfaction reached 92% across both locations. Brand perception improved for 86% of guests after their experience.

Read more →
Consumer Goods

CASE STUDY The Flower Shop

AnyRoad helped The Flower Shop collect 50% of event attendees' data at field activations. The company used AnyRoad's data capture tools, like QR codes and mobile registration, to gather first-party d...ata. 66.7% of registered guests opted into marketing outreach. The Flower Shop achieved a 90 NPS rating for their experiences. These results helped guide product development and marketing strategy.

Read more →
Events Services

CASE STUDY Conversate Collective

AnyRoad helped Conversate Collective run field marketing events for a CPG beauty brand. Conversate wanted to learn more about consumer behavior and drive targeted marketing. Using AnyRoad, they colle...cted data with QR codes and mobile registration. They found that 50% of surveyed buyers purchased from Walgreens and Target. After the events, 74% of guests were more likely to buy the brand. AnyRoad gave detailed demographic insights to help target future customers.

Read more →
Food & Beverages

CASE STUDY Diageo

AnyRoad helped Diageo launch immersive, multi-sensory whisky experiences for Johnnie Walker. Diageo used AnyRoad’s platform for registration, ticketing, and analytics. The solution enabled personaliz...ed guest journeys and efficient operations. Post-visit NPS increased by 16 points. A key demographic became 40% more likely to drink whisky after visiting. Diageo invested £185 million to set a new standard in whisky tourism.

Read more →
Marketing and Advertising

CASE STUDY POPLIFE

AnyRoad helped POPLIFE and their mezcal client run festival activations to grow their consumer database. They used AnyRoad to collect data from festival goers, even without Wi-fi, and rewarded partic...ipants with branded swag. After the events, they sent follow-up surveys to learn more about consumer preferences and purchase intent. POPLIFE captured 50% more consumer information than with competitors. 85% of consumers reported intent to purchase the mezcal post-event, and there was a 75% lift in purchase intent after the experience.

Read more →

AnyRoad Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.55/5 ★

Read Reviews (14)
Custom Reports

4.02/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.55/5 ★

Read Reviews (14)
Custom Reports

4.02/5 ★

Read Reviews (3)

Software Failure Risk Guidance

?

for AnyRoad

Top Failure Risks for AnyRoad

AnyRoad Inc. News

Product

AnyRoad Introduces First-Ever ROI Measurement for B2C Experiential Marketing - PR Newswire

AnyRoad has launched a tool for measuring ROI in B2C experiential marketing.

Read more →

AnyRoad Inc. Profile

Company Name

AnyRoad Inc.

Company Website

https://www.anyroad.com/

HQ Location

2 Shaw Alley, AnyRoad - 2nd Floor, San Francisco, CA 94105, US

Employees

11-50

Social

Linkedin

Financials

SERIES A