Marketing Mix Modeling - MMM to Improve ROI - Analytic Partners
Latest Product Updates and Feature Enhancements on Analytic Partners Marketing Mix Modeling
Analytic Partners Launches New Testing Capabilities with Agile Learning Tool | Analytic Partners Marketing Measurement and Commercial Analytics Solutions
Analytic Partners has introduced new testing capabilities within its Agile Learning tool, enabling businesses to design, execute, and measure business experiments more effectively. This enhancement s...upports data-driven decision-making in marketing measurement and commercial analytics, allowing users to optimize strategies through integrated test-and-learn solutions.
Strategic Partnerships and Integrations of Analytic Partners Marketing Mix Modeling
Analytic Partners Announces Strategic Partnership with Association of National Advertisers | Analytic Partners Marketing Measurement and Commercial Analytics Solutions
Analytic Partners has formed a strategic partnership with the Association of National Advertisers (ANA). This collaboration aims to advance marketing measurement and commercial analytics solutions fo...r ANA member organizations, leveraging Analytic Partners expertise in data-driven marketing optimization.
Analytic Partners has acquired Analyx, enhancing its presence in Europe and adding analytics talent. Analyx has analyzed $5 billion in marketing spend recently. This follows Analytic Partners' 2024 a...cquisition of Magic Numbers in the UK.