Analytic Partners Marketing Mix Modeling Overview

Marketing mix modeling (MMM Marketing) aims to improve ROI and is evolving into commercial analytics. It now leverages data beyond historical trends.

Use Cases

Customers recommend Marketing Mix, Onboarding, Channel Marketing, as the business use cases that they have been most satisfied with while using Analytic Partners Marketing Mix Modeling.

Other use cases:

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Business Priorities

Improve ROI and Grow Market Share are the most popular business priorities that customers and associates have achieved using Analytic Partners Marketing Mix Modeling.

Other priorities:

  • Increase Sales & Revenue
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Analytic Partners Marketing Mix Modeling Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

for Analytic Partners Marketing Mix Modeling

Top Industries

  • Financial Services
  • Retail
  • Government Administration

Popular in

Analytic Partners Marketing Mix Modeling is popular in Financial Services, Retail, and Government Administration and is widely used by

Comprehensive Insights on Analytic Partners Marketing Mix Modeling Use Cases

How can Analytic Partners Marketing Mix Modeling enhance your Marketing Mix process?

Case Studies

Consumer Goods

CASE STUDY Colgate-Palmolive

Colgate-Palmolive uses Analytic Partners to improve their media mix in a changing market. They use data and analytics to make smart decisions. They focus on the consumer and adjust their channel mix ...for new behaviors. They build a culture of teamwork to turn data into business intelligence. This helps them avoid focusing only on performance marketing and get more value from brand marketing.

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Retail

CASE STUDY VF Corporation

VF Corporation used Analytic Partners to improve their marketing strategy. They wanted to defend budgets and make better decisions in a changing market. Analytic Partners helped them use data to grow... brands like Vans and The North Face. They used scenario planning and analytics to understand short and long-term marketing impact. This helped them win market share and set future strategies based on evidence, not just gut feeling.

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Apparel & Fashion

CASE STUDY global fashion retailer

ADAPTA helped a global fashion retailer solve data management problems. The retailer had slow, manual data collection and scattered data, causing delays and lack of trust in insights. ADAPTA consolid...ated and cleansed data, reducing collection time from three months to three weeks. This faster process uncovered $30M in potential revenue. The new data strategy improved decision-making and built trust across teams.

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Internet

CASE STUDY LinkedIn

LinkedIn Ads used Analytic Partners to improve its marketing measurement. LinkedIn moved from in-house Marketing Mix Models to a full-funnel Commercial Analytics solution. Analytic Partners helped Li...nkedIn validate its marketing mix model and use geo-based incrementality testing. This new approach gave LinkedIn deeper insights and helped prove marketing’s value. LinkedIn was able to optimize its media strategy and show higher ROI from its marketing investments.

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Consumer Goods

CASE STUDY Hill’s Pet Nutrition

Hill’s Pet Nutrition used Analytic Partners’ Commercial Analytics to drive growth in a changing pet food market. The company wanted to optimize media investment and double sales in three years. They ...expanded business driver analysis, increased measurement cadence, optimized for multiple KPIs, and engaged stakeholders. With a holistic analytics program, Hill’s Pet Nutrition doubled household penetration and achieved 114% ROI growth over 7 years.

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Consumer Goods

CASE STUDY Nespresso

Nespresso used Analytic Partners' commercial analytics program to improve their marketing measurement. Their old system only measured media spend and missed other key investments. With the new soluti...on, Nespresso included more data sources and involved more teams. This helped them understand how different factors drive sales. As a result, they saw double-digit growth in capsule machine sales and high adoption of the analytics program.

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Analytic Partners Marketing Mix Modeling Features

  • Low
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FEATURE RATINGS AND REVIEWS
Analytics

4.26/5 ★

Read Reviews (16)
Custom Reports

3.76/5 ★

Read Reviews (5)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.26/5 ★

Read Reviews (16)
Custom Reports

3.76/5 ★

Read Reviews (5)

Software Failure Risk Guidance

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for Analytic Partners Marketing Mix Modeling

Top Failure Risks for Analytic Partners Marketing Mix Modeling

Analytic Partners News

Partnership

Analytic Partners Announces Strategic Partnership with Association of National Advertisers

Analytic Partners has announced a strategic partnership with the Association of National Advertisers.

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M&A

Analytic Partners Strengthens Market Position and Enhances Customer Solutions with Analyx Acquisition

Analytic Partners enhances its market position and customer solutions by acquiring Analyx.

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M&A

Analytic Partners acquires Analyx

Analytic Partners has acquired Analyx, enhancing its presence in Europe and adding analytics talent. Analyx has analyzed $5 billion in marketing spend recently. This follows Analytic Partners' 2024 acquisition of Magic Numbers in the UK.

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M&A

Analytic Partners Strengthens Market Position and Enhances ...

Analytic Partners enhances its market position and customer solutions through the acquisition of Analyx, as highlighted in their news content.

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Analytic Partners Profile

Company Name

Analytic Partners

Company Website

https://analyticpartners.com/

HQ Location

360 Lexington Avenue, 17th floor, New York, NY 10017, US

Employees

101-250

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Financials

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