Analytic Partners helped Kroger use Commercial Mix Analytics to improve marketing decisions. Kroger moved from individual opinions to a shared understanding using real-time data. The partnership crea...ted a test-and-learn culture at Kroger. This approach made the brand more agile and helped them respond to business changes quickly. Kroger's VP of Marketing praised the insights and partnership as key to their success.
VF Corporation used Analytic Partners to improve their marketing strategy. They wanted to defend budgets and make better decisions in a changing market. Analytic Partners helped them use data to grow... brands like Vans and The North Face. They used scenario planning and analytics to understand short and long-term marketing impact. This helped them win market share and set future strategies based on evidence, not just gut feeling.
ADAPTA helped a global fashion retailer solve data management problems. The retailer had slow, manual data collection and scattered data, causing delays and lack of trust in insights. ADAPTA consolid...ated and cleansed data, reducing collection time from three months to three weeks. This faster process uncovered $30M in potential revenue. The new data strategy improved decision-making and built trust across teams.
Hill’s Pet Nutrition used Analytic Partners’ Commercial Analytics to drive growth in a changing pet food market. The company wanted to optimize media investment and double sales in three years. They ...expanded business driver analysis, increased measurement cadence, optimized for multiple KPIs, and engaged stakeholders. With a holistic analytics program, Hill’s Pet Nutrition doubled household penetration and achieved 114% ROI growth over 7 years.
Nespresso used Analytic Partners' commercial analytics program to improve their marketing measurement. Their old system only measured media spend and missed other key investments. With the new soluti...on, Nespresso included more data sources and involved more teams. This helped them understand how different factors drive sales. As a result, they saw double-digit growth in capsule machine sales and high adoption of the analytics program.
Colgate-Palmolive uses Analytic Partners to improve their media mix in a changing market. They use data and analytics to make smart decisions. They focus on the consumer and adjust their channel mix ...for new behaviors. They build a culture of teamwork to turn data into business intelligence. This helps them avoid focusing only on performance marketing and get more value from brand marketing.
LinkedIn Ads used Analytic Partners to improve its marketing measurement. LinkedIn moved from in-house Marketing Mix Models to a full-funnel Commercial Analytics solution. Analytic Partners helped Li...nkedIn validate its marketing mix model and use geo-based incrementality testing. This new approach gave LinkedIn deeper insights and helped prove marketing’s value. LinkedIn was able to optimize its media strategy and show higher ROI from its marketing investments.
Analytic Partners’ GPS-Enterprise platform helped Cox Communications shift marketing from a cost center to a profit center. Facing post-pandemic market pressures and rising media costs, Cox used comm...ercial analytics to optimize spend and improve ROI. The solution enabled scenario planning, channel efficiency analysis, and executive-level reporting. Cox achieved a 10% increase in marketing efficiency and a double-digit rise in customer relationships. The analytics program secured executive buy-in and drove sustainable business growth.
Cox Communications used Analytic Partners’ GPS-Enterprise platform to improve marketing measurement. During the COVID-19 pandemic, Cox faced rapid changes in consumer behavior and increased competiti...on. The company needed to show marketing’s value and protect its budget. With commercial analytics, Cox built trust with stakeholders and used scenario planning to guide decisions. As a result, Cox saw a 10% increase in marketing efficiency and a double-digit increase in customer relationships.
