Amazon DSP Overview
This is a summary of the comprehensive capabilities and benefits of Amazon DSP based on over 212 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Amazon DSP, belong to a category of solutions that help Demand Side Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Amazon DSP is right for your needs? Our Cuspera AI engine can evaluate how Amazon DSP fits your specific business needs, industry, and context. Get your personalized assessment report today.
Amazon DSP supports business activities such as:
- Advertisement
- Sending & Publishing Communications
- Campaign Management
- Media Buying
- Ad Retargeting
Amazon DSP can help you with many business goals, such as Increase Sales & Revenue, Build Brand Awareness, Acquire Customers, Improve Digital And Social Presence, Improve ROI, etc. It can help manage these activities if you use Review Sites Amazon Video etc. for these needs.
Amazon DSP was founded in 1994. Mechanical or Industrial Engineering Vertical is its biggest customer base.
Reviews
"...In mid-September Amazon launched Sponsored Display, empowering advertisers to retarget shoppers off-Amazon without using the Amazon DSP...." Sponsored Display: An Overview of One of Amazon s Newest Ad Options
Cuspera Reviews
25 buyers and buying teams have used Cuspera to assess how well Amazon DSP solved their Demand Side Platform needs. Cuspera uses 212 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Demand Side Platform needs.
Business Priorities
Increase Sales & Revenue and Build Brand Awareness are the most popular business priorities peers achieved using Amazon DSP.
Use Cases
Peers recommend Advertisement , Sending & Publishing Communications , Campaign Management , as the business use cases that they have been most satisfied while using Amazon DSP.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Advertisement with Review Sites, Amazon, Video and Display Advertisement |
4.71/5 ★ |
"...In mid-September Amazon launched Sponsored Display, empowering advertisers to retarget shoppers off-Amazon without using the Amazon DSP...." Sponsored Display: An Overview of One of Amazon s Newest Ad Options |
| Sending & Publishing Communications with Website, Review Sites and Amazon |
4.51/5 ★ |
"...Amazon DSP is a demand-side platform that allows advertisers to programmatically reach their audiences both on Amazon sites and apps as well as through our direct publisher relationships and third-party exchanges...." Amazon Advertising replaces AMS in drive into the ad market |
| Campaign Management with Review Sites, Amazon, Video and Display Advertisement |
4.35/5 ★ |
"...For self-service users, you can use Amazon DSP to buy and manage video campaigns...." How Much Does It Cost to Advertise on Amazon? |
| campaign analytics |
3.68/5 ★ |
"...Amazon campaign reporting allows you to measure advertising s impact on how consumers discover, research, and purchase your products...." Amazon DSP - Create programmatic ad campaigns |
| PEER EXPERIENCES | |
|---|---|
| Advertisement with Review Sites, Amazon, Video and Display Advertisement |
4.71/5 ★ |
"...In mid-September Amazon launched Sponsored Display, empowering advertisers to retarget shoppers off-Amazon without using the Amazon DSP...." Sponsored Display: An Overview of One of Amazon s Newest Ad Options |
|
| Sending & Publishing Communications with Website, Review Sites and Amazon |
4.51/5 ★ |
"...Amazon DSP is a demand-side platform that allows advertisers to programmatically reach their audiences both on Amazon sites and apps as well as through our direct publisher relationships and third-party exchanges...." Amazon Advertising replaces AMS in drive into the ad market |
|
| Campaign Management with Review Sites, Amazon, Video and Display Advertisement |
4.35/5 ★ |
"...For self-service users, you can use Amazon DSP to buy and manage video campaigns...." How Much Does It Cost to Advertise on Amazon? |
|
| campaign analytics |
4.35/5 ★ |
8+ more Business Use Cases
Our AI advisor, Wyz, harnessed 212 insights from peers and experts to help you assess how these Amazon DSP use cases fit your Demand Side Platform needs.
Popular Business Setting
for Amazon DSP
Top Industries
- Mechanical or Industrial Engineering
- Marketing and Advertising
Popular in
- Enterprise
- Mid Market
Peers used Amazon DSP to Increase sales & revenue and Build brand awareness
IT and Other Capabilities
for Amazon DSP
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (14) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (14) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (6) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (6) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| Custom Reports | Read Reviews (16) |
| Analytics | Read Reviews (4) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| Custom Reports | Read Reviews (16) |
| Analytics | Read Reviews (4) |
Software Failure Risk Guidance
?for Amazon DSP
Overall Risk Meter
Top Failure Risks for Amazon DSP
Vendor Profile Details
HQ Location
Seattle, Washington
Employees
10001+
Social
Financials
IPO
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