Latest Product Updates and Feature Enhancements on Adthena
Adthena Empowers Enterprise Retailers to Dominate Google Ads Landscape With New Search Intelligence Solution
Adthena has launched a new Retail Search Intelligence Solution aimed at empowering enterprise retailers to better navigate the Google Ads landscape. This solution provides insights into seasonality t...rends, ad performance, market share, and brand protection. It leverages Adthena's AI-driven technology to offer actionable insights, helping brands improve campaign performance and maximize return on ad spend (ROAS). The solution addresses challenges like Google Shopping auction fluctuations and competitor threats, enhancing control over digital strategies.
Adthena Announces Ask Arlo: your GenAI tool for search insights
Adthena has launched version 2.0 of Ask Arlo, a conversational AI tool designed to enhance search data analysis for marketers. This update uses real-time generative AI to provide instant insights and... tailored reports, improving decision-making efficiency. Built on Adthena's proprietary data, Ask Arlo offers a comprehensive understanding of market trends and competitor performance, empowering users to optimize Google Ads campaigns effectively.
Adthena has launched the Adthena AI Search Intelligence platform, designed to help enterprise clients understand AI-driven search results. This platform, built by Adthena's experienced engineering te...am, provides insights into LLM data-driven systems, enabling marketers to analyze domain visibility, link depth, and performance across multiple industries. It offers daily data updates and supports search result analysis, CTR, and local models.
Awards, Recognitions, and Industry Achievements of Adthena
Adthena's Ask Arlo shortlisted for four Global Search Awards
Adthena's AI-powered data analyst, Ask Arlo, has been shortlisted in four categories at the Global Search Awards 2025, highlighting its innovation in search marketing intelligence. The categories inc...lude Best Software Innovation and Best AI Search Software Solution. Ask Arlo uses advanced AI to provide real-time search insights, transforming complex data into actionable strategies for marketers.
Adthena & customers: Six UK Search Award nominations
Adthena and its clients have been nominated for six categories at the UK Search Awards, highlighting the success of their search strategies. Adthena's Brand Activator is recognized for its effectiven...ess in PPC management, saving brands significant costs on Google Ads. The nominations underscore Adthena's impact in enhancing search visibility and efficiency for clients like Legal & General and VodafoneZiggo.
Adthenas Ask Arlo wins at the European Search Awards 2025
Adthena's Ask Arlo, a generative AI-powered search assistant, won two awards at the European Search Awards 2025 for Best AI Search Software Solution and Best Search Software Tool. Ask Arlo enhances P...PC marketing by providing real-time competitive intelligence and insights through natural language queries, leveraging Adthena's Whole Market ViewTM technology.
Adthena wins Best AI Search Solution at APAC Search Awards
Adthena's Brand Activator solution won the Best AI Search Software Solution award at the APAC Search Awards 2025. This AI-driven tool optimizes Google Ads by pausing bids on top-ranking brand terms, ...saving enterprises up to AUD$15,000 monthly. It enhances brand protection with 24/7 SERP monitoring and improves spend efficiency by balancing paid and organic search efforts.
Ask Arlo is up for 3 awards: The AI-powered data analyst designed to optimize search campaigns
Ask Arlo, a product of Adthena, has been shortlisted for three European Search Awards in 2025, highlighting its capabilities in campaign efficiency, market exposure, and brand coverage and protection.
Adthenas Ask Arlo shortlisted for three European Search Awards
Adthenas Ask Arlo, a generative AI-powered search intelligence analyst, has been shortlisted for three European Search Awards. This recognition highlights Ask Arlos impact on campaign efficiency, bra...nd protection, and market exposure in paid search. The nomination underscores Adthenas innovation in AI-driven search analytics for digital marketing and PPC optimization.
