Adthena Auto Takedown helped Princess Cruises protect their brand in paid search. Competitors were using Princess Cruises' brand terms, raising costs and causing confusion. The Auto Takedown tool rem...oved infringing ads and reduced manual work. Princess Cruises saw a 33% drop in brand CPCs and saved £16K in three months. Infringing ads dropped by 95%, freeing up budget for growth campaigns.
Adthena helped Capital on Tap double their PMax conversions and lower cost per lead by 37%. The platform automated competitor tracking and keyword research, saving over 2 hours each month. Capital on... Tap reduced wasted ad spend by 13% and cut non-converting term spend from 42% to 29%. They added 331 negative keywords to improve ad relevance. Real-time alerts and market insights enabled faster, data-driven decisions and better brand protection.
Adthena helped Capital on Tap improve paid search efficiency. The team used Adthena to track competitors, monitor keywords, and protect their brand. They cut non-converting term spend from 42% to 29%.... PMax conversions doubled. Cost per lead dropped by 37%. The solution saved over 2 hours a month by automating manual tasks.
Legal Services Case Studies and Success Stories with Adthena
CASE STUDY Georgia law firm
Adthena helped a Georgia law firm fight trademark infringements and high CPCs. The firm used Adthena’s Brand Protection to track and stop competitors bidding on their branded terms. In five months, t...hey found 44 infringing competitors and got 17 to stop. The law firm cut brand CPCs by 25% and reduced infringements by 39%. Automated reports made campaign management easier and more effective.
Computer Software Case Studies and Success Stories with Adthena
CASE STUDY Sage
Adthena helped Sage, a UK software provider, cut cost-per-click by 75% in just five days. Sage used Adthena’s brand protection tools to find and stop brand infringements. They identified 89,000 infri...ngements by one partner in a year. After enforcing new agreements, Sage also saw a 33% drop in partner impression share. Adthena’s data gave Sage more control and helped them prove the value of their paid media spend.
Adthena helped VodafoneZiggo boost orders by 500%. The company used Adthena data and automation to improve paid search results. They increased spend on non-brand terms, raising impression share by 70...%. Pausing Lone Ranger terms saved five figures each year. Automation saved 16 hours per month per team member. Adthena also enabled six-figure cost savings and better budget allocation.
Adthena helped Vodafone boost results for the Samsung S22 launch. Vodafone used Adthena’s Strategic Insights and Search Term Opportunities with Google Smart Bidding. This mix let them spot gaps in th...e market and act fast. They added 27 new keywords and balanced manual and automated bidding. Vodafone increased click share by 7% and sales by 10%, all with a positive ROAS.
Adthena helped VodafoneZiggo improve their paid search campaigns. VodafoneZiggo used Adthena’s insights and automation to see all their ad spend and optimize budgets. They increased spend on non-bran...d terms by 45%, which led to a 70% boost in impression share and a 500% increase in orders. The team saved time by automating monitoring and reporting, cutting manual work by 16 hours per person each month. Adthena’s tools also saved VodafoneZiggo five figures annually by stopping waste and protecting their brand.
Transportation/Trucking/Railroad Case Studies and Success Stories with Adthena
CASE STUDY Avanti West Coast
Avanti West Coast increased online ticket sales by 30% and reduced their cost per acquisition by 20% after implementing Adthena's search intelligence platform.
Adthena helped Avanti West Coast improve their PPC strategy. They used the Lone Ranger report to stop spending on brand terms where they already ranked first organically. This saved them 32.2% in cos...ts each month. They reinvested those savings into generic search terms using the Head-to-Head Competitor report. This led to a 13% increase in revenue. Avanti West Coast gained market share and managed costs more efficiently.
Adthena helped Avanti West Coast save 32.2% on brand spend using the Lone Ranger report. The company stopped bidding on brand terms where they were the only bidder and held the top organic spot. They... reinvested the savings into generic search terms identified by Adthena’s Head-to-Head Competitor report. This led to a 13% increase in revenue on generics. Avanti West Coast also saw a 538.6% increase in non-branded click share and 29% more revenue from organic search.
Retail Case Studies and Success Stories with Adthena
CASE STUDY UNTUCKit
Adthena's Brand Activator helped UNTUCKit improve brand search efficiency. Before using the tool, UNTUCKit struggled to measure incrementality and wasted ad spend on brand search. Brand Activator gav...e real-time insights and automated ad visibility based on competitor activity. This reduced unnecessary ad spend and increased confidence in branded search results. UNTUCKit saved $54,000 in six months by using Adthena's solution.
Insurance Case Studies and Success Stories with Adthena
CASE STUDY Generali France
Adthena helped Generali France optimize Google Ads spend and protect brand visibility. Generali used Brand Activator, Auto Takedown, and Market Trends to automate campaign management and brand protec...tion. The company saved €100K in paid search budget. SEO traffic increased by 26%. Lead conversions improved by 8% in the first year.
Staysure, a travel insurance company, improved website conversions by 20% and reduced cost-per-acquisition by 15% using Adthena's competitor intelligence platform.
Staysure, a travel insurance provider, increased their ROI by 25% using Adthena's keyword research tool, which helped them discover new and profitable keywords and improve their PPC campaign performa...nce.
Adthena’s Brand Activator helped UNTUCKit save $54,000 in six months. UNTUCKit used the tool to optimize paid brand search and reduce wasted ad spend. The solution gave real-time competitor insights ...and automated ad visibility. The team improved efficiency and trusted the incrementality of branded results. Weekly tracking let them make data-driven decisions and show clear savings.
Jacamo increased their website conversion rate by 12% after implementing Adthena's technology, boosting sales and generating a positive return on investment.
Marketing and Advertising Case Studies and Success Stories with Adthena
CASE STUDY Serotonin x Assos
Adthena helped Serotonin x Assos use Brand Activator to drive six-figure revenue growth. The Brand Protection suite flagged over 108,000 trademark infringements, protecting brand equity. Adthena's ad... copy recommendations increased clicks by 4%. The team saved two hours a week by automating brand monitoring and competitor tracking. Adthena's insights supported market entry planning and improved paid search ROI.
Adthena helped Serotonin x Assos grow revenue by six figures and protect their brand. The Brand Protection suite flagged over 108,000 trademark infringements. Adthena's ad copy recommendations increa...sed clicks by 4%. The solution saved the team two hours per week. Adthena provided key competitor insights and improved bidding strategies. This led to better ad performance and stronger market position.
Adthena helped Dentsu boost demand for their client during Black Friday. Dentsu used Adthena’s insights to track competitor discounts and market trends. They quickly adjusted their client’s offers an...d ad spend in key categories. This led to a 360% increase in revenue, 140% more traffic, and a 37% rise in impression share. Dentsu credits Adthena for timely insights and saving time.
Adthena helped iProspect improve their digital marketing campaigns. iProspect used Adthena’s AI-driven insights and Whole Market View to restructure their campaigns. They used features like Search Te...rm Opportunities and Head to Head Comparison to find better keywords and reduce wasted spend. As a result, iProspect saw a 324% increase in conversions, a 47% drop in CPA, and a 14% decrease in CPC. The team also reported a 47% rise in ROAS.
Adthena helped iProspect improve their digital marketing campaigns. iProspect used Adthena's AI features to update campaign terms and find new keyword opportunities. Conversions increased by 324%. Co...st per acquisition dropped by 47%. Return on ad spend rose by 47%. Cost per click decreased by 14%. iProspect used features like Search Term Opportunities and Head to Head Comparison to beat competitors and lower costs.
Adthena helped Havas Market & Arena Media fight rising CPCs caused by competitors bidding on their client's brand terms. Using Adthena's Brand Protection feature, they tracked and escalated over 8,00...0 infringements to Google. This led to a 43% drop in infringements and a 10% decrease in CPC. Adthena also saved the team time on infringement management. The solution gave them better visibility into competitor activity and faster response to threats.
Adthena’s Ad Copy Testing helped iProspect improve its Google Shopping campaigns. iProspect used Adthena to test ad copy and compare prices with competitors. This let them update ads and increase bid...s where they had better prices. Conversion value went up by 102%. Traffic increased by 80%. Conversions rose by 62%. Click-through rates also improved in both brand and generic campaigns.
Adthena helped Journey Further boost Google Shopping results for a home furnishings brand. The agency used Adthena’s data to see how their client ranked against competitors. This insight let them tar...get growth areas and improve campaign strategy. Revenue from Google Shopping rose by 97%. Impression share increased by 27%. ROAS grew by 38%.
Adthena helped GIMO, a digital marketing agency for the gaming industry, cut rising cost-per-clicks (CPCs) for their clients. GIMO used Adthena’s Whole Market View and infringement reports to identif...y and stop brand bidding by rivals. They improved quality scores and enforced agreements to reduce brand spend. GIMO achieved a 47% drop in brand CPCs and 85% more brand clicks, saving about €1.12M on brand terms.
Adthena helped Havas Media Network improve Kia UK's paid search strategy. They used Brand Activator and a tiered, value-based bidding model. This cut brand campaign costs by 9%. Test drives increased... by 60%. Kia's market share grew by 61% in key categories. The team saved £286K by reallocating spend and automating brand protection.
Adthena helped the7stars and their lottery client optimize Google Ads PPC campaigns. The challenge was high CPC terms, brand equity risks, and the need for smarter ad strategies. Adthena’s Brand Acti...vator and Search Term Details tools reduced wasted spend and protected brand terms. The7stars used geo-testing to measure results. They achieved a 4% increase in clicks, 2% incremental sales, four-figure savings by cutting high-CPC terms, and a 10% boost in impression share while preserving brand equity.
Consumer Goods Case Studies and Success Stories with Adthena
CASE STUDY Koala Mattress
Koala Mattress achieved a 150% increase in conversion rate and 60% decrease in cost per acquisition through Adthena's keyword research and bid management tools.
Other Industry Case Studies and Success Stories with Adthena
CASE STUDY Go City
Adthena Ad Hijacking Detection helped Go City monitor affiliate compliance and stop brand bidding. Go City reduced cost-per-click by 75% and flagged 89,000 brand infringements. They cut competitor im...pression share by 83%. The team saved $4,722 in affiliate CPA and reduced partners bidding on brand terms by 86% in the first month. The solution made compliance tracking easy and improved communication with affiliates.
