Real-World Case Studies and Customer Success Stories with AdParlor

AdParlor used its creator marketing strategy to help a major mobile gaming app developer boost app installs. The goal was to get more high-quality users and increase in-app purchases while keeping cu...stomer acquisition costs low. AdParlor worked with vetted creators on Instagram to make story sequences that showed off app features and encouraged purchases. The campaign led to a 57% increase in app installs, over 6,800 installs, and 1,200+ new paying users. The customer acquisition cost stayed below the target, and the campaign led to an ongoing partnership.
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AdParlor helped TP-Link boost TikTok Shop sales with a creator-led strategy. TP-Link wanted to increase online sales during the holiday season. AdParlor used 40 creators to make engaging TikTok conte...nt and ran both website conversion and product sales campaigns. The campaign got 507,000 video views, 24,300 engagements, and a 4.8% engagement rate. Product sales campaigns drove 510 purchases and lowered cost-per-acquisition. Real-time data helped optimize the campaign for better results.
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AdParlor helped an online shopping retailer in the electronics category drive sales and gain new customers. They used a dynamic paid social program across Meta, TikTok, and Pinterest. The strategy in...cluded budget allocation, creative ad formats, and a mix of electronic products. The campaign led to a 23% higher ROAS than target benchmarks. Cost per acquisition was 32% lower than the retailer's benchmark.
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AdParlor helped TP-Link launch a new home security camera on TikTok. The goal was to build product awareness and drive consideration in the US. AdParlor used 108 creators to make branded content and ...used paid ads to reach more people. The campaign got 2.5 million paid impressions and 6.9 million organic video views. The cost per thousand impressions was lower than the benchmark.
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AdParlor used an omni-channel strategy to help a national beauty and candle retailer boost sales from a Netflix Bridgerton collaboration. The goal was to increase brand awareness and drive sales. AdP...arlor ran high-production video, influencer ads, Meta Reminder Ads, and TikTok Countdown Sticker Ads before the reveal. They launched Meta Moment Maker and TikTok TopFeed campaigns during the reveal, plus CTV and exclusive Netflix inventory. Product catalog ads on Meta and TikTok increased sales. The campaign drove mass awareness and strong sales growth.
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AdParlor helped a major sporting goods retailer launch and grow its retail media network. The retailer wanted to scale operations and improve measurement for its vendors. AdParlor provided strategic ...account management, created 48 custom brand events, and built 9 custom reporting dashboards. The solution enabled better campaign planning, execution, and reporting. The retailer achieved scalable growth and enhanced transparency with custom solutions.
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AdParlor helped UpGuys, a modern office retail company, increase awareness and drive offline store purchases. UpGuys wanted to boost their ROAS and expand beyond Facebook. AdParlor created custom edu...cational content on SomeGoodBuys and used ads on Yahoo/Verizon and Meta for retargeting. This approach led to clear increases in conversions and site traffic for UpGuys. The results showed strong impact since UpGuys had not invested in media before.
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AdParlor helped a national beauty and candle retailer boost their Semi Annual Sale using Meta’s Moment Maker. The goal was to drive awareness and purchases both online and in-store. AdParlor used a f...ull funnel strategy with mass awareness and retargeting on Facebook and Instagram. The campaign increased reach and improved omni ROAS. The client exceeded their sales goals during the event.
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AdParlor helped a national home decor retailer use influencer marketing to reach new users and drive web traffic. The retailer wanted to increase traffic and new user signups before the holiday seaso...n. AdParlor used authentic influencer content and launched Branded Ads on Meta and Pinterest. They used different ad units, including product catalogs and collection ads. The campaign led to over 3% link click-through rate and a $9.15 return on ad spend.
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AdParlor and Meta helped a national beauty & candle retailer boost in-store sales with a custom coupon ad. The retailer wanted to drive traffic during their Semi-Annual Sale by targeting existing cus...tomers with single-use promo coupons. AdParlor used a new Meta feature to deliver unique codes that could be saved to mobile wallets, making redemption easy and secure. The campaign reached 13.9 million people and achieved a penetration rate of 61-72%. This led to strong engagement and a significant increase in offline revenue.
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AdParlor helped a national beauty and candle retailer grow its TikTok presence. The goal was to reach new audiences and boost brand awareness. AdParlor launched a Hashtag Challenge with influencers a...nd original music. Six influencers started the campaign with sponsored posts. The campaign got 5.5 billion video views, 9.9 million influencer video views, and 1.5 million user-generated videos. The brand saw massive reach and strong engagement on TikTok.
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AdParlor helped a popular sporting goods retailer improve their dynamic ad program. The client wanted a smooth transition and better campaign results. AdParlor quickly assessed the campaigns and made... changes for fast improvements. Their custom budget and frequent optimizations led to strong month-over-month growth. The client saw a 55% savings in CPA. Even during a slow season, the client achieved better results.
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AdParlor helped a modern office retail company increase brand awareness and in-store purchases. The company wanted to improve ROAS and reach new audiences outside Facebook. AdParlor used a segmented ...targeting strategy for both B2B and B2C audiences. They ran full-funnel campaigns and measured offline results with MWB Studies and LiveRamp. The company saw a 16% higher blended ROAS and more purchase intent by adding Snapchat and Pinterest to their marketing mix.
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QVC used GMV Max on TikTok to boost shop awareness and drive ROI. The brand wanted to reach more people and increase conversions for its TikTok Shop. AdParlor created a full-funnel TikTok strategy wi...th tailored creative and a big increase in ad spend. QVC raised its spend by over 80% year-over-year and tripled daily media investment. The campaign achieved a 4X return on investment and strong growth in reach and high-intent customers.
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AdParlor helped the US’ largest sporting goods retailer move their dynamic ad program to new platforms during Q4. The goal was to make the transition smooth and grow results. AdParlor built strong pa...rtnerships and used real-time data to improve budgeting. They expanded ads to Facebook, Instagram, Pinterest, and Snapchat. The retailer saw month-over-month growth, better return on ad spend, and lower costs.
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AdParlor used influencer and branded content to help a national office supply retailer increase awareness of local store re-openings. The goal was to educate customers about in-store and online servi...ces. The team ran campaigns on Facebook, Instagram, and TikTok with geo-targeting for key areas. The approach led to higher video engagement, more site and store traffic, and increased revenue. The case highlights improved LCTR, higher video view rates, and better ROAS.
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AdParlor used a full-funnel, multi-channel strategy for Restore Hyper Wellness. The goal was to optimize their national brand budget and drive website sales. AdParlor managed campaigns across Meta, G...oogle Search, and YouTube. Their approach included detailed planning and fluid budget management. Restore Hyper Wellness saw a 5.4x greater total ROAS and reduced CPAs compared to other agency partners.
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AdParlor helped a leading national soup brand run its first creator campaign. The goal was to boost brand visibility with a recipe competition using user-generated content. AdParlor partnered with 78... influencers on Instagram and TikTok to drive engagement and participation. The campaign got 1.46 million creator video impressions and 1.12 million video views. The brand saw strong results and plans more influencer campaigns.
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AdParlor used creator marketing to help Rocky Mountain Chocolate Factory boost sales for National Caramel Apple Day. The campaign partnered with 11 Instagram creators to promote in-store redemptions ...and purchases. Influencer content was amplified with paid social ads to reach a wider audience. The campaign led to a 26% year-over-year increase in caramel apple sales and a 26% increase in overall sales. This approach combined organic storytelling with targeted paid media for strong results.
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AdParlor helped an innovative sports apparel client increase sales revenue across North America. The client wanted to grow revenue and improve collaboration among teams. AdParlor used paid media stra...tegies on Facebook and Instagram with customized creative and advanced audience targeting. The campaign increased the client's revenue by 76% and purchases by 87%. The results outperformed the client’s previous agency and reduced costs.
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Meta Ads helped a popular at-home fitness equipment brand boost both in-store and online sales. The brand wanted to increase sales during the holidays by working with a major sporting goods retailer.... AdParlor used Meta’s store location optimization and geo-targeting to reach shoppers near stores with inventory. Real-time catalog data targeted people interested in fitness equipment. The campaign increased foot traffic and sales, showing strong results for targeted store-level ads.
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Meta's Advantage+ Shopping Campaigns helped Hill’s Pet Nutrition improve catalog sales. The goal was to boost return on ad spend using ASC compared to their usual strategy. AdParlor set up a test to ...compare ASC with the business-as-usual approach. Hill’s saw a 162% increase in ROAS and reached more new customers at a lower cost. The company now uses this strategy for key campaigns.
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AdParlor used a cross-platform strategy to help Hill’s Pet Nutrition promote a national animal adoption event. They used creative ad formats and influencer marketing on Facebook, Instagram, TikTok, a...nd Snapchat. Meta carousel ads showed real-time directions to shelters. TikTok creators used countdown stickers to build excitement. Snapchat featured a custom Lens to encourage user-generated content. The campaign increased reach, gained new followers, and set records for pet adoptions.
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AdParlor helped a top pet food brand use first-party data to get more customer leads. The brand wanted to grow its CRM and find high-quality leads. AdParlor ran a Meta Lead Gen campaign and used cust...om surveys on Fluent’s websites. They set up real-time tech to send leads to the CRM. The campaign used targeted ads and easy mobile forms. The result was strong conversion rates and valuable insights about pet owners. The cost per lead was $1, and the brand gained thousands of new leads each month.
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AdParlor helped Trace3 use LinkedIn industry creators to boost its AI leadership. Trace3 wanted to be seen as a leader in B2B AI innovation. The campaign partnered with AI-focused influencers to reac...h tech and business decision-makers. Content showed Trace3’s work with NFL teams and its AI team. The campaign got 37.3K video views and increased engagement and awareness for Trace3 in the AI space.
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AdParlor helped Slim Chickens run an influencer campaign to promote their dry rub wings. The goal was to reach younger people and boost awareness. They used 12 creators on TikTok and Meta with the ha...shtag #DiscoverYourWings. The campaign got 7.6 million video views and 2.6 million post engagements. 72% of engagements came from users aged 18-34, meeting the goal of reaching a younger audience.
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AdParlor used Meta to help New Theatre & Restaurant boost holiday gift certificate sales. The goal was to reach both loyal and new customers with targeted ads. AdParlor used geo-targeting and a well-...known spokesperson to attract attention. Their strategy focused on new prospects and re-engaging past buyers. As a result, New Theatre & Restaurant broke five years of sales records in one holiday season.
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AdParlor helped Slim Chickens grow its TikTok presence using influencer marketing and paid media. The goal was to boost brand awareness and TikTok followers by promoting limited-time menu items. AdPa...rlor used a mix of mid-tier to mega influencers and user-generated content for authentic engagement. Paid media amplified top creator content to reach more people. Slim Chickens saw over 108% growth in TikTok followers and millions of post engagements.
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AdParlor used a creator marketing strategy for a leading OTC pharmaceutical brand. The goal was to boost awareness and consideration for its fungal nail solution. Six Instagram creators shared educat...ional content, which was then used in paid Meta campaigns. The campaign drove traffic to Amazon and Walmart. Results included a 4.8-point lift in ad recall and increased brand awareness.
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