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Latest Product Updates and Feature Enhancements on adform
Adform Opens Full-Stack Infrastructure for Agentic Advertising
Adform has launched a significant update to its integrated advertising platform, Adform FLOW, enabling direct connections through AI tools like ChatGPT and Microsoft Copilot. The platform now offers ...over 800 agentic capabilities, allowing advertisers to optimize campaigns with enhanced AI-driven planning and reporting. The new Model Context Protocol (MCP) server facilitates seamless AI integration, providing a unified and actionable user experience. This advancement positions Adform at the forefront of agentic advertising, enhancing flexibility and control for advertisers.
Adform and Adsquare have launched an industry-first integration of the Agentic Real-Time Framework (ARTF) within Adform's DSP. This enhanced partnership enables privacy-safe activation of external da...ta without off-platform sharing, facilitating seamless integration of Adsquare's data capabilities. The collaboration aims to advance open, privacy-first standards in agentic advertising, enhancing interoperability and scalability in the programmatic ecosystem.
Adform Becomes First-Ever DSP to Join ISBAs Partner Programme, Championing Digital Sovereignty for British Advertisers
Adform has become the first Demand Side Platform (DSP) to join ISBA's Partner Programme, enhancing digital sovereignty for UK advertisers. This partnership aims to provide greater transparency and ac...countability in digital advertising, countering the dominance of major tech companies. Adform's European roots and commitment to privacy align with ISBA's mission for a fairer media marketplace.
Adform has integrated with the Spotify Ad Exchange, enhancing its media buying platform. This partnership allows advertisers to effectively reach Spotify's audience, leveraging digital audio's growin...g impact. The integration aims to boost advertisers' audio investments and strengthen omnichannel strategies by combining Spotify's audio capabilities with Adform's DSP.
