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Latest Product Updates and Feature Enhancements on adform
Adform reinforces commitment to open standards for agentic advertising
Adform collaborates with IAB Tech Lab to advance open standards for agentic advertising, focusing on interoperability and transparency. The initiative includes implementing AAMP 2.0 and ARTF support ...to enable AI agents to manage advertising workflows seamlessly. This effort reinforces Adform's commitment to open infrastructure and industry collaboration.
Adform Opens Full-Stack Infrastructure for Agentic Advertising
Adform has launched a full-stack infrastructure for agentic advertising, integrating its Adform FLOW platform with AI tools like Claude and ChatGPT. This allows advertisers to access over 800 capabil...ities, enhancing campaign planning, optimization, and reporting. The new Model Context Protocol (MCP) server acts as a gateway for AI systems, enabling seamless integration and improved performance across the programmatic ecosystem.
Adform and Adsquare have enhanced their partnership to launch the Agentic Real-Time Framework (ARTF), a standardized, privacy-secure integration within Adform's DSP. This collaboration allows adverti...sers to apply Adsquare's geospatial and offline data in real-time, supporting informed decision-making and advancing agentic media buying standards.
Adform Opens Full-Stack Infrastructure for Agentic Advertising
Adform has launched a significant update to its integrated advertising platform, Adform FLOW, enabling direct connections through AI tools like ChatGPT and Microsoft Copilot. The platform now offers ...over 800 agentic capabilities, allowing advertisers to optimize campaigns with enhanced AI-driven planning and reporting. The new Model Context Protocol (MCP) server facilitates seamless AI integration, providing a unified and actionable user experience. This advancement positions Adform at the forefront of agentic advertising, enhancing flexibility and control for advertisers.
Adform Becomes First-Ever DSP to Join ISBAs Partner Programme, Championing Digital Sovereignty for British Advertisers
Adform has become the first Demand Side Platform (DSP) to join ISBA's Partner Programme, enhancing digital sovereignty for UK advertisers. This partnership aims to provide greater transparency and ac...countability in digital advertising, countering the dominance of major tech companies. Adform's European roots and commitment to privacy align with ISBA's mission for a fairer media marketplace.
Adform has integrated with the Spotify Ad Exchange, enhancing its media buying platform. This partnership allows advertisers to effectively reach Spotify's audience, leveraging digital audio's growin...g impact. The integration aims to boost advertisers' audio investments and strengthen omnichannel strategies by combining Spotify's audio capabilities with Adform's DSP.
