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Latest Product Updates and Feature Enhancements on AdEspresso
Hootsuite Rebuilds for the AI Era, Introducing Wisdom
Hootsuite introduces Wisdom, a social-first AI agent, transforming live social signals into actionable intelligence. This launch is part of Hootsuite's new Social OS, an AI-driven operating system th...at integrates social intelligence, publishing, customer care, and advocacy. The system includes MCP connectors, enabling AI agents to access Hootsuite insights within existing workflows.
Meet Hootsuite Social OS: The social media AI tool for 2026
Hootsuite has introduced Social OS, an AI-native social operating system designed to integrate social intelligence, content creation, customer care, and employee advocacy. The platform includes four ...apps—Perch, Nest, Lumen, and Parliament—unified by Wisdom, a social-first AI agent. This rebuild focuses on AI-driven workflows, enhancing capabilities across social media management and employee advocacy.
Hootsuite launched Social OS, reorganizing its product suite into four AI-driven tools: Perch, Nest, Parliament, and Lumen, all connected by the Wisdom AI layer. New MCP connectors enable integration... of Hootsuite's social intelligence into external AI workflows. The launch emphasizes real-time social data utilization to enhance customer anticipation and decision-making.
Hootsuite Rebuilds for the AI Era, Introduces Wisdom AI Agent
Hootsuite introduces Wisdom, a social-first AI agent, and Social OS, an AI-powered operating system, to enhance social intelligence and business operations. Wisdom leverages proprietary social data f...or real-time insights, while Social OS integrates Hootsuite's products for seamless social media management. New MCP connectors enable integration with existing AI tools.
Hootsuite Releases an Enhanced Inbox to Help Digital Marketers Streamline Their Customer Service Experience on Social
Hootsuite has launched an enhanced inbox feature designed to help digital marketers improve customer service on social media platforms. This update aims to streamline communication and enhance user e...xperience by integrating advanced tools for managing social interactions more efficiently.
Hootsuite Analytics: Social ROI for Small Business
Hootsuite has enhanced its analytics capabilities to help small businesses improve social media ROI. The platform now integrates with Google Analytics 5, enabling users to track social media campaign...s' impact on website conversions and revenue. Hootsuite's advanced features, like real-time sentiment analysis and A/B testing, offer businesses actionable insights to optimize their social media strategies.
Hootsuite Releases 2026 Social Playbook with Templates for Instagram ...
Hootsuite has released its 2026 social playbook, offering detailed strategies and templates for automating the scheduling of Instagram Reels and TikTok videos. This guide is designed to help small bu...sinesses maintain consistent posting without daily management burdens. It includes role-based permissions, standardized naming conventions, and AI-driven optimization for hashtags and posting times, aiming to enhance engagement and ROI.
Hootsuite launched OwlyGPT, a generative AI assistant designed for social media, powered by real-time social data. This tool addresses the limitations of traditional AI, which often relies on outdate...d data, by providing marketers with timely insights to enhance content creation and campaign performance. OwlyGPT aims to reduce the time and budget wasted on inefficient AI tools, helping marketers stay relevant and make informed decisions.
Leadership and Executive Team Updates at AdEspresso
Hootsuite founder Ryan Holmes is back as interim CEO, replacing ...
Ryan Holmes, founder of Hootsuite, returns as interim CEO, replacing the outgoing executive. This leadership change aims to guide the company through its next phase of growth and innovation in social... media management.
Awards, Recognitions, and Industry Achievements of AdEspresso
G2 2026 best software product: Hootsuite ranks #1 in marketing
Hootsuite has been recognized as the #1 Best Software Product of 2026 by G2, based on verified customer reviews and performance data. The company also retained its position as the #1 Best Software Co...mpany in Canada and climbed to #1 Best Marketing Products. These awards highlight Hootsuite's capabilities in social media management, including AI-powered social listening, data-driven strategy, and enterprise-level analytics.
Hootsuite has been awarded over 200 Leader Badges in G2's Winter 2025 Reports, highlighting its leadership in social media management. This recognition is based on more than 4,000 positive reviews, p...ositioning Hootsuite as a top solution in categories like Social Media Analytics and Management. CEO Irina Novoselsky emphasizes the company's commitment to empowering businesses with actionable social insights.
Hootsuite secured top positions in G2's 2025 Best Software Awards, excelling in categories like 'Best Software Products' and 'Best Marketing Products'. Recognized for its leadership in social media m...arketing, Hootsuite topped eight categories, including 'Best Enterprise Products'. CEO Irina Novoselsky highlighted the company's commitment to enhancing social media value for businesses.
