AdBook+ Overview

Adbook, by FatTail, offers advanced sales and operations solutions for publishers, enhancing control over advertising revenue. The business of advertising is redefined by its powerful tools.

Use Cases

Customers recommend Revenue Cycle Management, Advertisement, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using AdBook+.

Other use cases:

  • Workflow Management
  • Campaign Management
  • Contract Management
See all use cases See less use cases

AdBook+ Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...Faster, more scalable, and even easier to use, AdBook+ brings sales enablement, yield management and workflow automation together in a single platform: a Revenue Management Platform...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Quite simply, it is the next evolution of revenue management...." Peer review
"...As advertisers demand more transparency and safeguards as part of their campaigns, publishers must incorporate data from 4th-party sources for billing...." Taking your OMS from Good to Great with FlowIQ & AdBook+
"...Online publishing ad sales optimization tool that allows publishers to monetize, plan and sell inventory...." Peer review from FatTail

AdBook+, belong to a category of solutions that help Digital Advertising Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for AdBook+

Top Industries

  • Media Production
  • Marketing and Advertising

Popular in

  • Enterprise
  • Mid Market

AdBook+ is popular in Media Production, and Marketing And Advertising, and is widely used by Enterprise, and Mid Market,

AdBook+ Customer wins, Customer success stories, Case studies

How can AdBook+ optimize your Revenue Cycle Management Workflow?

How does AdBook+ facilitate Sending & Publishing Communications?

What Are the key features of AdBook+ for Workflow Management?

How does AdBook+ address your Campaign Management Challenges?

 

How GSTV Scaled DOOH Campaign Automation with FatTail

GSTV enhanced its digital out-of-home (DOOH) advertising operations by partnering with FatTail to automate campaign workflows. FatTail's solution transformed manual processes into an automated system..., significantly reducing setup time and enabling real-time updates. This automation allowed GSTV to focus on strategy and optimization, improving campaign efficiency and audience engagement metrics. The collaboration highlights the growing trend of programmatic DOOH and its impact on advertising effectiveness.

Read on →
 

GSTV (Gas Station TV) - Media Production - Medium

Detroit, USA

FatTail's AdBook OMS helped GSTV manage 29,000 locations and 115 million monthly impressions. GSTV replaced manual spreadsheets with automated, algorithm-driven forecasting. The sales process was red...uced to two steps, speeding up deals and improving accuracy. GSTV saw 3.7x higher engagement after automation. The platform enabled scalable operations and eliminated bottlenecks.

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AdBook+ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.32/5 ★

Read Reviews (5)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.32/5 ★

Read Reviews (5)

Software Failure Risk Guidance

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for AdBook+

Top Failure Risks for AdBook+

FatTail, Inc. News

Product

FatTail Launches Premium Supply Platform to Connect Publishers and Programmatic Buyers to the $275 Billion Direct Advertising Market FatTail

FatTail Launches Premium Supply Platform to Connect Publishers and Programmatic Buyers to the $275 Billion Direct Advertising Market FatTail

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FatTail, Inc. Profile

Company Name

FatTail, Inc.

Company Website

https://www.fattail.com/

HQ Location

20969 Ventura Blvd., Woodland Hills, CA 91364, US

Employees

11-50

Social

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Financials

SERIES A