Transportation/Trucking/Railroad Case Studies and Success Stories with Acxiom
CASE STUDY Heathrow
Heathrow used Acxiom’s Salesforce services to improve customer experience and boost revenue. The airport wanted to align travel and shopping for a seamless journey. Acxiom helped Heathrow build a pri...vacy-compliant customer data foundation using Salesforce Data Cloud. They used advanced identity resolution and location technology to recognize travelers. Heathrow automated marketing and CRM, and used a Customer Data Platform for real-time, personalized services. The project set a new standard for data-driven airport operations.
Media Production Case Studies and Success Stories with Acxiom
CASE STUDY America’s Test Kitchen
Acxiom’s Customer Intelligence Platform helped America’s Test Kitchen move from a product focus to a customer focus. The solution gave them a single view of their customers and let them personalize m...essages. They could now measure customer activity and business results. America’s Test Kitchen reduced manual reporting, built models to win back customers, and found new ways to increase revenue. They also improved customer experience and could predict and reduce email opt-outs.
Acxiom helped Golf Digest improve how it understands and reaches golf fans. Golf Digest wanted to learn more about its users and make its audience more appealing to advertisers. Acxiom enriched Golf ...Digest’s first-party data and used Real Identity solutions to connect data points and gain insights. The solution created a single customer view and made it easier to deliver better content and experiences. Golf Digest can now market new platforms and attract more users and advertisers.
Acxiom’s Customer Intelligence Platform helped America’s Test Kitchen shift from product-centric to customer-centric marketing. The solution gave them a single view of each customer and let them pers...onalize messages. They could now measure customer activity and business results more easily. America’s Test Kitchen reduced manual reporting and built models to predict churn and win back subscribers. They also found new cross-sell and upsell opportunities, which increased revenue.
Acxiom helped Golf Digest improve how they deliver content to golf fans. Golf Digest wanted to better understand their users and grow their audience. Acxiom enriched Golf Digest’s first-party data an...d used Real Identity solutions to create a single view of the customer. The solution made it easier for Golf Digest to connect with their audience and attract advertisers. Golf Digest’s team can now deliver better products and experiences to their customers.
Consumer Electronics Case Studies and Success Stories with Acxiom
CASE STUDY A leading wearables brand
Acxiom Addressable Advertising helped a leading wearables brand use its first-party data for programmatic advertising. Acxiom created three custom behavioral segments from the brand's data. The campa...ign also used syndicated data audiences. The custom segments led to nearly twice as many households making purchases compared to syndicated audiences. The campaign drove almost 7,000 incremental sales over average segments.
Acxiom Addressable Advertising helped a leading wearables brand use its first-party data for programmatic ads. Acxiom created three custom behavioral segments from the brand's data. The campaign also... used syndicated audience data for comparison. The custom segments led to nearly twice as many households making purchases. The campaign drove almost 7,000 extra sales compared to average segments.
Hospitality Case Studies and Success Stories with Acxiom
CASE STUDY Heathrow
Acxiom’s Salesforce services helped Heathrow transform its customer experience. Heathrow wanted a seamless journey for travelers and better revenue from its stores. They used Salesforce Data Cloud to... build a privacy-compliant data foundation. Advanced identity resolution let them recognize even anonymous travelers. Heathrow automated CRM, digital, and paid media channels. They used a Customer Data Platform to manage first-party cookies and deliver real-time, personalized services. This set a new standard for data-driven airport operations.
Retail Case Studies and Success Stories with Acxiom
CASE STUDY A top retailer
Acxiom’s Addressable Advertising helped a top retailer increase foot traffic in stores. The retailer used first-, second-, and third-party data to find new customers. Acxiom set up a private marketpl...ace with top fashion sites for targeted ads. Factual’s Foot Traffic Attribution measured and optimized the cost per store visit. The campaign achieved more in-store visits at a low $5 CPV.
Acxiom helped a home improvement retailer modernize its buyer journey analytics for ecommerce growth. The retailer faced challenges with poor media channel insights and outdated event-based analytics.... Acxiom built a new data architecture and migrated the client from Adobe Analytics to Adobe Customer Journey Analytics. Over 1,000 workspaces were prioritized and migrated in stages. As a result, 75% of data automation reduced migration time and the retailer optimized over $1 million in media and channel spend.
Acxiom helped a large national retailer improve customer acquisition marketing. The retailer wanted more online membership signups and to boost awareness for new warehouse club locations. Acxiom used... new audience segments and geo-fencing in three markets. The campaign led to 75 new memberships in two weeks. Click-through rates were 2.5 times higher than the industry standard.
Acxiom modernized the analytics engine for a home improvement retailer. The retailer struggled with poor media channel insights and outdated analytics. Acxiom migrated data from Adobe Analytics to Ad...obe Customer Journey Analytics. They automated 75% of the data to speed up migration. The retailer optimized over $1 million in media and channel spend. The new system helped prioritize ecommerce personalization.
Acxiom’s Addressable Advertising helped a top retailer boost in-store foot traffic. The retailer used first-, second-, and third-party data to find new customers. Acxiom built a private marketplace o...f top sites for targeted ads. Factual’s Foot Traffic Attribution tracked and optimized cost per visit. The campaign delivered more store visits at a low $5 cost per visit.
Acxiom helped a large national retailer improve customer acquisition marketing. The retailer wanted more online membership signups and to boost awareness for new store locations. Acxiom used new audi...ence segments and geo-fencing in three markets. The campaign led to 75 new memberships in two weeks. The click-through rate was 2.5 times higher than the industry standard.
Publishing Case Studies and Success Stories with Acxiom
CASE STUDY Golf Digest
Acxiom helped Golf Digest build a single customer view using a Master Data Warehouse. Golf Digest wanted to improve content delivery and create new revenue streams by understanding its audience bette...r. Acxiom replaced their old data system with a cloud-based solution and managed services. They enriched first-party data, resolved consumer data points, and created an omnichannel view for marketers. Golf Digest now delivers better customer experiences and can launch products faster.
Financial Services Case Studies and Success Stories with Acxiom
CASE STUDY A top investment client
Acxiom helped a top investment client use value-based bidding in Google Marketing Platform. The client wanted to increase brokerage account deposits, not just registrations. Acxiom synced user IDs, u...sed Snowflake for offline data, and automated uploads with Offline Conversion Ingestion. They tested value-based bidding in SA360. The client saw a 65% lift in average deposits and a 15% lower cost per deposit.
Acxiom built a data-driven content management solution using Adobe Experience Manager and Adobe Workfront. The customer faced slow campaign launches and high costs due to manual processes and siloed ...data. The new solution automated content creation and approvals, and integrated Acxiom’s data for a single customer view. This led to $13 million in annual operational cost savings and a 65% improvement in campaign speed-to-market. The customer also saw better engagement and acquisition with more personalized experiences.
Acxiom’s marketing and unified data layer solutions helped a leading financial services brand modernize its data infrastructure. The brand wanted to cut costs and work more efficiently by moving to A...WS cloud. Acxiom migrated the brand to a cloud-based system using Snowflake Data Cloud. The results included a 4x increase in model scoring speed, 30% faster time-to-market, 2x faster credit bureau file processing, and a 15% drop in operational costs.
Acxiom used value-based bidding to help a top investment client improve their media strategy. The client synced internal user IDs with Google and used offline deposit data for optimization. They auto...mated uploads and tested value-based bidding in SA360. This led to a 65% lift in average deposits and a 15% lower cost per deposit.
Acxiom built a data-driven content management solution using Adobe Experience Manager and Adobe Workfront for a financial services company. The company struggled with slow campaign launches, siloed d...ata, and manual processes. Acxiom's solution automated content creation and approvals, integrated customer data, and improved creative optimization. The results included $13 million in annual operational cost savings and a 65% improvement in campaign time-to-market. The company also saw better engagement and acquisition through personalized experiences.
Acxiom’s marketing and unified data layer solutions helped a leading financial services brand modernize its data infrastructure. The brand wanted to cut costs and work more efficiently by moving to A...WS cloud. Acxiom migrated the brand to a cloud-based solution using Snowflake Data Cloud. The results included a 4x increase in model scoring speed, 30% faster time-to-market, 2x faster credit bureau file processing, and a 15% drop in operational costs.
Education Case Studies and Success Stories with Acxiom
CASE STUDY An educational institution
Acxiom's InfoBase Enhancement helped an educational institution improve its marketing results. The challenge was to decide how much to spend on each segment for the best return, but existing data onl...y gave a basic view. With Acxiom, the institution gained detailed individual and household data. This allowed unique communication with different segments. Using Acxiom data, the institution saw a 219% lift in the top decile and a 350% improvement in campaign performance.
Acxiom’s InfoBase Enhancement helped an educational institution improve its marketing results. The institution needed better data to decide how much to spend on each segment. Acxiom provided detailed... individual and household-level data. This allowed the institution to target multiple segments with unique messages. Using Acxiom data, DataTech modeling achieved a 219% lift in the top decile over the previous model. The campaign saw a 350% improvement in performance.
Banking Case Studies and Success Stories with Acxiom
CASE STUDY One of the largest U.S. banks
Acxiom used Salesforce Marketing Cloud to help a major U.S. bank with digital transformation. The bank struggled with strategy, processes, and staff training for Salesforce. Acxiom audited the system..., redesigned processes, and trained staff. The bank now has a clear path to its digital vision and an effective team. Acxiom helped the bank set up a strong operating model.
Acxiom used its martech services to help a large U.S. bank with digital transformation. The bank wanted to give customers a journey-based experience using Salesforce products. The bank faced problems... with strategy, processes, and staff training. Acxiom audited the system, redesigned processes with Salesforce Marketing Cloud, and trained staff. Now, the bank has a clear path to its digital goals and an effective team in place.
Consumer Goods Case Studies and Success Stories with Acxiom
CASE STUDY ScottsMiracle-Gro
Acxiom audience segmentation helped ScottsMiracle-Gro grow after a surge in new customers in 2020. The company faced challenges with narrow margins, customer churn, and limited first-party data. Usin...g Acxiom data and MediaHub, they built targeted audience segments and ran a campaign from March to August 2021. The campaign used look-alike modeling and multiple digital channels to reach loyalists, switchers, and new homeowners. This approach aimed to retain new customers and strengthen brand loyalty.
Acxiom's InfoBase-powered audience modeling helped Scott’s Miracle-Gro grow after the pandemic. The company wanted to keep new customers and build stronger relationships with current ones. Acxiom use...d look-a-like modeling and scaled three audience segments for targeted campaigns. Scott’s Miracle-Gro reached 26.8 million people and got 117 million impressions. The campaign delivered an 11x lift over the control group, 203,000 extra site visits, and 2.25x more buy actions.
Acxiom used InfoBase data and look-a-like modeling to help Scott’s Miracle-Gro reach more customers. The goal was to keep new customers from 2020 and build stronger relationships with current ones. S...cott’s Miracle-Gro faced challenges like narrow margins and limited customer data. Acxiom scaled three audience segments for test and control campaigns. The campaign reached 26.8 million people and got 117 million impressions. Scott’s Miracle-Gro saw an 11x campaign lift, 203,000 more site visits, and 2.25x more buy actions over the control group.
Acxiom Audiences helped Schär, a global CPG brand, reach new prospects with gluten intolerance. Schär needed to find users in many countries, including places with strict privacy laws. Acxiom’s Data ...Guru team built a 1.4 million person audience using keyword data. The eight-week campaign was twice as effective as Google’s solutions. Acxiom’s audience had a 19% higher click-through rate and 4% better viewability than Google.
Acxiom Audiences helped Schär, a global CPG brand, reach new prospects with gluten intolerance. Schär needed to find users in many countries, including GDPR-compliant regions. Acxiom’s Data Guru team... built a 1.4M prospect audience using keyword content data. The eight-week campaign was twice as effective as Google’s solutions. Acxiom delivered a 19% higher CTR and 4% better viewability than Google.
Acxiom's InfoBase-powered audience modeling helped Scott’s Miracle-Gro grow after the pandemic. The company wanted to keep new customers and build stronger relationships with current ones. Acxiom use...d look-a-like modeling and scaled three audience segments for targeted campaigns. Scott’s Miracle-Gro reached 26.8 million people and got 117 million impressions. The campaign delivered an 11x lift over the control group, 203,000 extra site visits, and 2.25 times more buy actions.
Internet Case Studies and Success Stories with Acxiom
CASE STUDY Upwork
Acxiom helped Upwork improve its client acquisition campaigns. Upwork used Acxiom Audiences' predictive insights to reach more tech-based audiences. This led to up to $150 savings per job post. Upwor...k also saved up to 75% in cost per acquisition. The solution allowed for more precise testing and better audience targeting.
Upwork used Acxiom Audiences to improve its client acquisition campaigns. Upwork wanted to scale these campaigns while keeping costs low. Acxiom provided predictive insights and access to better tech...-based audiences. Upwork saved up to $150 per job post and up to 75% in cost per acquisition. Upwork also reached more clients and tested campaigns more precisely.
Acxiom helped Upwork scale its client acquisition campaigns. Upwork used Acxiom Audiences' predictive insights to reach more tech-based audiences. Upwork saved up to $150 per job post. They reduced c...ost per acquisition by up to 75%. Upwork gained access to more quality audiences and improved testing precision.
Automotive Case Studies and Success Stories with Acxiom
CASE STUDY A leading automaker
Acxiom helped a leading automaker improve Facebook marketing results. The automaker wanted to better target owners and prospects using its CRM data. Acxiom provided data management solutions and stra...tegic guidance. The automaker achieved 4x the usual click-through rate on Facebook. They also saw the lowest cost per click for any Facebook campaign. The company gained more efficiency and could target posts to specific consumers.
Acxiom Real Identity helped an auto manufacturer fix fragmented customer data. The company used a first-party digital identity graph to connect offline and online touchpoints. This created a single c...ustomer view for better brand experiences. The solution led to $50 million in extra conversions. It lowered churn by 1%, saving over $20 million. The company also saved $15 million in media costs.
Acxiom CDP services helped a top automotive retailer create a single source of customer truth. The retailer used Treasure Data CDP and Sitecore Personalization to improve marketing personalization an...d analytics. Acxiom simplified partner selection and data management. The new solution enabled better use of first-party data, consistent customer experiences, and improved ROI. The retailer can now scale their marketing strategy across more regions and optimize media campaigns.
Acxiom Real Identity helped an auto manufacturer fix fragmented customer data across offline and digital channels. The company built a first-party digital identity graph to connect all customer touch...points. This created a single customer view for better brand experiences. The solution led to $50 million in extra conversions, $20 million in loyalty savings from a 1% lower churn rate, and $15 million in media savings. The company also improved customer engagement and drove enterprise-wide efficiencies.
Acxiom helped a leading automaker improve its Facebook marketing. The automaker wanted to better target owners and prospects using its CRM data. Acxiom provided data management solutions and strategi...c guidance. The automaker achieved 4x the usual click-through rate on Facebook. They also saw their lowest cost per click for any Facebook campaign. The company gained more efficiency and could target posts to specific consumers.
Acxiom CDP services helped a top automotive retailer create a single source of customer truth. The retailer used Treasure Data CDP and Sitecore Personalization to connect data and drive real-time mar...keting personalization. Acxiom simplified partner selection and planning, keeping core systems intact. The new solution improved data-driven decisions, media execution, and ROI. The retailer can now scale programs, use first-party data better, and support continuous marketing innovation.
Acxiom Real Identity helped an auto manufacturer fix fragmented customer data across offline and digital channels. The solution created a single customer identity by expanding to a first-party digita...l identity graph. This improved customer engagement and led to $50 million in extra conversions. The company saved $20 million by lowering churn and $15 million by reducing media waste. The unified identity layer also made operations more efficient.
