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Verve Performance+ Marketplace (formerly PubNative) vs Appodeal Platform: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Verve Performance+ Marketplace (formerly PubNative) vs. Appodeal Platform is based on a specific set of business needs and context. The comparison uses 679 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Verve Performance+ Marketplace (formerly PubNative) and Appodeal Platform

Verve Performance+ Marketplace (formerly PubNative), and Appodeal Platform belong to a category of solutions that help Publisher Ad Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Verve Performance+ Marketplace (formerly PubNative) covers Advertisement with Mobile, Communication Management with User Generated Content, Engagement Management, Training & Onboarding with Mobile, etc.

Appodeal Platform focuses on Advertisement with Video, Communication Management with Mobile, Helpdesk Management, Engagement Management with Promotions, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Verve Performance+ Marketplace (formerly PubNative)

Focus area

Software Failure Risk

  • medium

logo Appodeal Platform

Focus area

Software Failure Risk

  • low

About

PubNative - Advanced Mobile Monetization

PUBLISHERS FIRST - Appodeal

Age

2014

Financials

M&A

SEED

Business Need

Total Processes
(we found evidences for)

8

26

Total Goals
(we found evidences for)

4

9

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


engagement management

engaging and following up


helpdesk management




discount management


promotion management


community building


generation of new leads


Top Goals

Goals Achieved

  • Improve efficiency

  • Increase sales & revenue

  • Improve brand engagement

  • Improve visibility

  • See 1 more
  • Increase customer life time value

  • Increase sales & revenue

  • Improve visibility

  • Enhance customer relationships

  • Improve efficiency

  • Launch new products

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • See 6 more

Top Channels

Channels Used

  • mobile

  • video

  • games

  • mobile app

  • display advertisement

  • promotions

  • mobile ads

  • phone calls

  • social media

  • Facebook

  • review sites

  • Amazon

  • offline

  • on premises

  • user generated content

  • blogs

  • chat

  • Twitter

  • See 15 more
  • mobile

  • video

  • games

  • mobile app

  • display advertisement

  • promotions

  • mobile ads

  • phone calls

  • social media

  • Facebook

  • review sites

  • Amazon

  • offline

  • on premises

  • user generated content

  • blogs

  • chat

  • Twitter

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

No Data

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

No Data

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medium

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Business Setting