Latest Product Updates and Feature Enhancements in Sales Engagement

 

New and upcoming innovations for Agentforce Commerce

Salesforce has introduced new innovations for Agentforce Commerce, enhancing B2C commerce with AI-driven features. These include agentic shopping for personalized experiences, ChatGPT catalog integra...tion, and Google's Universal Commerce Protocol integration. New capabilities in contextual search, connected commerce, intelligent order management, and point-of-sale systems are also highlighted. These updates aim to improve customer engagement, operational efficiency, and drive growth.

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Salesforce Expands MuleSoft Agent Fabric with Automated Discovery - Salesforce

Salesforce has expanded its MuleSoft Agent Fabric with new automated discovery capabilities, enhancing AI agent management across platforms like Salesforce Agentforce, Amazon Bedrock, and Google Clou...d's Vertex AI. The update introduces Agent Scanners for automatic detection and cataloging of AI agents, providing a unified control plane for governance and visibility. This development supports scalable AI deployment, offering seamless integration and oversight of agents and tools within the enterprise.

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Dialpad Launches Real-Time AI in Japan

Dialpad has launched its real-time AI capabilities in Japan, offering features like Japanese transcription, AI Recaps, and real-time coaching at no cost until April 2026. This launch, in partnership ...with SoftBank, aims to enhance productivity for Japanese enterprises by providing advanced AI tools tailored for business communication.

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Agentforce MCP Beta Brings All the Power of Tool Calling, None of the Context Bloat

Salesforce has introduced Agentforce MCP Support in beta, enhancing AI agent capabilities by integrating Anthropic's Model Context Protocol. This feature allows enterprises to connect agents to third...-party tools with ease, manage access controls, and prevent data exposure. The integration aims to improve interoperability and security for AI agents, offering a streamlined setup and management process.

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New Launch: Saleshandy MCP (Model Context Protocol) | Saleshandy News Center

Saleshandy has launched the Model Context Protocol (MCP), enabling users to manage cold email campaigns directly from LLMs like ChatGPT and Claude. This new feature allows seamless email sequence bui...lding, prospect management, sender health monitoring, and campaign performance tracking without switching tools, enhancing the cold outreach experience for users already working with AI tools.

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Sidetrade Advances Security Leadership with SOC 1 Type II, SOC 2 Type II Reports and ISO 27001 Certification as AI Footprint Expands

Sidetrade has achieved SOC 1 Type II, SOC 2 Type II reports, and ISO 27001:2022 certification, enhancing its security leadership. These certifications, validated by EY France, confirm Sidetrade's rob...ust data protection and operational resilience, crucial for AI governance in regulated environments. This positions Sidetrade as a trusted AI provider, particularly for enterprises under strict regulatory regimes.

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Yext predicts AI will redefine online discovery by 2026

Yext forecasts a significant transformation in online discovery by 2026, driven by AI search tools and growing consumer trust in AI recommendations. The company highlights a shift from traditional se...arch results to AI-generated summaries and personalized recommendations. Yext emphasizes the need for structured data and verified knowledge to enhance AI interactions, predicting that websites will serve more as data sources for AI systems.

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Salesforce rolls out new AI-powered Slackbot for enterprise customers - Investing.com India

Salesforce has launched an AI-powered Slackbot to help enterprise users perform tasks without leaving Slack. The tool, part of Salesforce's Agentforce 360 vision, integrates AI to understand user con...text and improve productivity. Available to Business+ and Enterprise+ customers, it aims to streamline workflows while maintaining security standards.

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Gryphon AI announces Gryphon ONE for Salesforce on Salesforce AppExchange

Gryphon AI launched Gryphon ONE on Salesforce AppExchange, enhancing compliance and engagement solutions. This strategic product release aims to transform compliance risk management into a growth dri...ver by leveraging trust as a strategic asset to boost revenue.

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Salesforce Bolsters Customer Trust and Resilience with Net New ISO 22301Certification

Salesforce has achieved the ISO/IEC 22301:2019 certification, enhancing its business continuity management. This certification ensures operational resilience and minimal downtime for Salesforce's ser...vices, including Sales Cloud, Service Cloud, and others. It complements existing certifications like ISO 27001 and ISO 42001, reinforcing Salesforce's reputation as a trusted provider of AI, data, and CRM solutions.

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New! Next Gen Marketing Cloud, Archive and New Licensing Now Generally Available for ISVs

Salesforce has launched the Next Gen Marketing Cloud, Archive, and a new licensing model for ISVs, now generally available. These offerings allow ISVs to embed Salesforce's AI-native capabilities dir...ectly into their applications, enhancing marketing automation, personalization, and data governance. The new licensing structure aims to reduce costs and increase adoption by shifting to a login-based model.

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AutoRABIT Announces FedRAMP Milestones for Salesforce Security Solutions

AutoRABIT has achieved FedRAMP Moderate Authorization to Operate (ATO) for its CodeScan and Guard solutions, enhancing security for Salesforce environments in government agencies. These solutions add...ress Salesforce's unique security challenges by automating code analysis and monitoring configurations, aligning with federal compliance standards to protect sensitive data and streamline compliance processes.

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Salesforce Enhances AI Reliability with New Observability Tools for Agents

Salesforce has introduced new observability tools to enhance AI agent reliability, focusing on analytics, optimization, and health monitoring. These tools provide small businesses with insights into ...AI performance, enabling better decision-making and operational efficiency. Early adopters like 1-800Accountant and Engine report improved service quality and scalability. The tools aim to address challenges in managing AI agents, offering a pathway for businesses to optimize AI deployment.

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Elastic Email x Canva Integration to Enhance Email Designs

Elastic Email has launched an integration with Canva, allowing users to seamlessly transfer designs between the two platforms. This integration enables users to export Canva designs to Elastic Email ...and import images from Elastic Email to Canva, enhancing email design capabilities. The integration aims to streamline workflows by eliminating the need for manual downloads and uploads.

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Cyntexa Announces Updates to ChargeOn on Salesforce AppExchange - Markets Financial Content

Cyntexa has updated its ChargeOn application on Salesforce AppExchange, enhancing payment processing and orchestration capabilities. ChargeOn integrates with over 14 global payment gateways, offering... streamlined revenue automation and eliminating vendor lock-in. The update includes advanced features for secure, efficient payment management within Salesforce, including PCI and DSS compliance.

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Salesforces Slack to stop direct service in China, The Information reports - TipRanks

Salesforce is restricting third-party companies from long-term indexing and storing Slack messages, impacting rival enterprise AI firms like Glean. This move tightens Salesforce's control over Slack ...data, potentially limiting AI competitors' access.

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ZoomInfo Unveils AI Builder Catalog For Hiring Efficiency - Nasdaq

ZoomInfo Technologies Inc. has launched the AI Builder Catalog to improve hiring efficiency by enabling recruiters to create comprehensive talent profiles. This tool helps identify top AI talent thro...ugh verified sources and provides a unified view of candidates' work, aiding in unbiased hiring decisions.

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Freshworks Inc. Introduces Enhanced AI Capabilities in Freshservice for Streamlined IT Management and Improved Employee Experience - Quiver Quantitative

Freshworks Inc. has enhanced its AI-powered IT management platform, Freshservice, with new AI capabilities to improve issue resolution and employee experience. Key features include upgraded Freddy AI... Agents for self-service, proactive integrations for early issue detection, and AI-powered Intelligent Routing for efficient ticket management. Freshservice was recognized as a Strong Performer in The Forrester WaveTM report, highlighting its effectiveness in enterprise service management.

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Salesforce Defines New AI Tools for Small Business Archetype - StartupHub.ai

Salesforce has launched the "Agentblazer" archetype and Agentforce 360 platform to transform small businesses with AI. This initiative integrates AI across business functions, enhancing customer rela...tions and operations. The platform offers automation and data-driven insights, positioning Salesforce as a comprehensive AI partner for SMBs.

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Salesforce Agentic AI Reshapes Enterprise Operations - StartupHub.ai

Salesforce is advancing its Agentic AI, embedding intelligent agents across enterprise operations through its Partnerblazer ecosystem. This initiative aims to transform business processes from reacti...ve to proactive, with applications in sectors like healthcare and compliance. Agentforce and AgentExchange platforms enable partners to integrate solutions, enhancing automation and decision-making. Salesforce's strategy highlights a shift towards AI-driven enterprise transformation.

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Salesforce Agentic AI Redefines Service Automation

Salesforce has announced a milestone for its Agentforce platform, an advanced AI system that has managed over two million customer interactions. Agentforce leverages Salesforce's unified platform, in...tegrating structured and unstructured data to deliver personalized, context-aware responses. This innovation enhances customer service by automating routine inquiries, allowing human agents to focus on complex problem-solving and strategic engagement. Future enhancements include natural voice capabilities and deeper personalization.

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Elastic Email Introduces Inbox for Team and Customer Communication

Elastic Email Introduces Inbox for Team and Customer Communication

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Xnurta Announces Criteo Integration To Simplify Omnichannel Ad Management

Xnurta Announces Criteo Integration To Simplify Omnichannel Ad Management

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New Feature: Smart Email Verification! | Saleshandy News Center

Saleshandy has launched a new feature called Smart Email Verification. This feature allows users to verify only those prospects who haven't been verified in the past 15 days, reducing verification co...sts and improving efficiency. Users can customize the verification interval in their settings.

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Salesforce AI Sustainability: The Business Value Imperative - StartupHub.ai

Salesforce is leveraging AI to transform sustainability from a compliance task into a strategic business driver. At the Dreamforce conference, Salesforce highlighted its Agentforce Net Zero offering,... which integrates sustainability data with business operations. This approach enhances operational efficiency and competitive advantage by centralizing data, improving reporting accuracy, and enabling AI-driven insights for strategic decision-making.

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Salesforce Agentic Commerce: AI Redefines Retail

Salesforce introduces Agentic Commerce, leveraging AI to enhance retail experiences. New tools and partnerships with OpenAI and Stripe integrate commerce into conversational AI, improving product dis...covery and personalization. Features like Shopper Agent and Agentic Boost streamline customer interactions and inventory management. The platform also integrates with Adyen for payment flexibility and supports Google Android and Zebra Technologies for hardware upgrades, marking a strategic shift towards AI-driven commerce.

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Yext Deprecates Legacy Tool, Rolls Out Modular Features in Mobile-First Platform Revamp

Yext has deprecated its Knowledge Assistant tool and introduced new modular features in its digital experience platform. The update includes a user-editable schema for technical SEO, a starting locat...ion for map-based locator pages, and a customizable banner section, aligning with Yexts shift towards a mobile-first, modular web architecture.

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Salesforce Story: Vibe Coding Demo - Salesforce

Salesforce has launched Agentforce Vibes, a low-code development tool that uses natural language prompts to build AI applications. This tool allows users to create apps from descriptions without codi...ng, leveraging company data for context. It aims to simplify app development by treating AI as a collaborative partner, enabling developers to focus on shaping solutions rather than writing code.

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Slack and Salesforce unveil custom industry solutions for digital HQs - Cita Directa

Slack and Salesforce have launched custom industry solutions aimed at creating digital headquarters for businesses. These solutions, developed with Salesforce consulting partners, target sectors like... financial services, manufacturing, and retail. They offer industry-specific features to streamline operations and improve customer interactions, available through Salesforce's AppExchange platform.

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Elastic Email Unlocks AI-powered Assistant with the Email MCP Server

Elastic Email introduces the MCP Server, integrating AI agents like ChatGPT and GitHub Copilot with its platform. This allows users to manage email campaigns, send emails, and handle contacts through... natural language commands. The MCP Server uses the Model Context Protocol for secure AI integration, enhancing email operations with conversational control.

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Salesforce introduces Data 360 as part of its new platform

Salesforce has introduced Data 360, a unified data foundation integrating Data Cloud, Tableau, MuleSoft, and the upcoming Informatica acquisition. This platform enhances enterprise intelligence by pr...oviding real-time contextual insights, supporting smarter decision-making and orchestrated collaboration. Data 360 strengthens Salesforce's Agentforce 360 platform, enabling digital agents to act and learn in real time with improved data governance and transparency.

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Lead411 Announces New Flexible Pricing: Spark, Ignite, and Blaze Plans

Lead411 has introduced a new pricing model with three subscription plans: Spark, Ignite, and Blaze. These plans offer varying levels of access to verified B2B contact data, intent insights, and autom...ation tools, catering to individuals, growing teams, and enterprise organizations. The new pricing structure aims to provide flexibility and scalability, enhancing sales and marketing efforts without compromising data quality.

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Agentforce AI Voice Agents Are Future-Ready - Salesforce

Salesforce introduces Agentforce Voice, an AI-powered voice assistant designed to enhance customer service by offering natural, immediate, and cost-effective support. The system uses real-time data a...nd machine learning to personalize interactions and escalate calls as needed. Key innovations include the Flash Planner for rapid decision-making and a trust layer for reliable asynchronous logging. Companies like Engine are piloting this technology to improve customer experience and reduce costs.

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Introducing eVerse: Enterprise Simulation Environments to Train AI Agents - Salesforce

Salesforce AI Research introduces eVerse, a framework for training AI agents in enterprise simulation environments. eVerse optimizes agent capability and consistency through synthetic data, realistic... testing, and reinforcement learning. It aims to address "jagged intelligence" in AI models, enhancing reliability in business operations. The framework is being piloted with customers like UCSF Health to improve healthcare billing systems.

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Introducing eVerse: Enterprise Simulation Environments to Train AI Agents

Salesforce AI Research introduces eVerse, a new enterprise simulation framework designed to train AI agents for enhanced capability and consistency. eVerse uses synthetic data, realistic testing, and... reinforcement learning to optimize AI performance in enterprise settings. The framework has shown significant improvements, such as a 69% increase in task success rates, and is being piloted with customers like UCSF Health to improve healthcare billing processes.

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Salesforce Announces the Agentic Enterprise. - Salesforce

Salesforce has launched Agentforce 360, a platform that integrates AI agents with human workflows to enhance productivity and customer engagement. This release, part of the Agentic Enterprise initiat...ive, includes features like a conversational development studio, voice capabilities, and hybrid reasoning. It aims to transform business operations by enabling AI-driven decision-making and efficiency across various sectors.

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Agentic AI-Powered Contact Center Built on Salesforce - PwC

PwC has launched the Agentic AI-Powered Contact Center, built on Salesforce technologies, to enhance customer engagement. This AI-first model integrates Salesforce's Agentforce Service, providing con...versational AI and unified customer data for improved efficiency and customer satisfaction. The collaboration aims to transform customer service into a growth engine, offering significant cost reductions and CSAT enhancements across industries.

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Salesforce boosts AI capabilities with global launch of Agentforce 360

Salesforce has globally launched its AI platform, Agentforce 360, which automates routine tasks and integrates with its cloud-based tools. The platform serves 12,000 customers, including Reddit, Open...Table, and Adecco. Additionally, Salesforce's Slack will incorporate conversational AI for task completion and data gathering.

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Strategic Partnerships and Integrations in Sales Engagement

 

LM, PG&E, Salesforce and Wells Fargo Launch EMBERPOINT to Tr - ASDNews

Salesforce, along with Lockheed Martin, PG&E, and Wells Fargo, has launched EMBERPOINT, a venture aimed at transforming wildfire prevention and response. Salesforce will provide the digital foundatio...n, integrating data streams into a real-time response engine using Agentforce and Slack. This partnership seeks to enhance wildfire safety through advanced technologies and coordinated efforts.

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Dialpad and TD SYNNEX Partner to Bring Agentic AI Communications to Global Markets

Dialpad has partnered with TD SYNNEX to expand its global reach, offering AI-powered communications solutions through TD SYNNEX's network. This collaboration enables TD SYNNEX partners to access Dial...pad's unified communications and Agentic AI solutions, enhancing customer interactions with AI-driven insights and automation. The partnership aims to modernize communication stacks and improve global scalability.

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Salesforce Partners with Google to Launch Universal Commerce Protocol ...

Salesforce and Google have expanded their partnership to launch the Universal Commerce Protocol (UCP), enabling Agentforce Commerce merchants to integrate with Google's AI-driven shopping experiences.... This collaboration aims to enhance product discovery and checkout processes across Google's platforms, leveraging AI for seamless, conversational commerce.

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Google's Mandiant releases free Salesforce access control checker - iTnews

Mandiant, a Google-owned security vendor, has released AuraInspector, an open-source tool to detect access control misconfigurations in Salesforce environments. The tool identifies potential security... gaps in the Salesforce Aura framework, helping prevent unauthorized data access. It automates the detection of misconfigurations, using Salesforce's GraphQL API to bypass data retrieval limits. AuraInspector is available on GitHub but is not an official Google product.

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IDrive Launches Salesforce Backup: Offering Comprehensive, Automatic Cloud-to ... - Yahoo Finance

IDrive has launched a new product, IDrive Salesforce Backup, which provides comprehensive, automated cloud-to-cloud backup for Salesforce data and metadata. This solution offers enterprise-grade feat...ures, including automated daily backups, ransomware-ready disaster recovery, and granular restore capabilities. It ensures compliance with SOC 2 Type 2, SEC, SOX, and HIPAA standards, and is priced at $20/user/year with unlimited storage.

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Salesforce and AWS Launch Agentforce 360 to Simplify Enterprise AI Adoption

Salesforce and AWS have launched Agentforce 360, a platform designed to simplify AI adoption for enterprises. This collaboration combines Salesforce's CRM expertise with AWS's cloud capabilities, off...ering features like compliance tools and intuitive AI integration. The platform, available via AWS Marketplace, aims to streamline AI procurement and enhance business operations, particularly for small businesses in regulated industries.

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Fortimize Expands Salesforce Performance Suite With New Data Utilization Assessment

Fortimize has introduced a Data Utilization Assessment to its Salesforce Performance Suite. This new tool aids Salesforce customers in optimizing data movement, credit usage, and architecture readine...ss, crucial for managing usage-based pricing models. It enhances transparency and predictability, supporting AI and multi-cloud expansion without destabilizing operations.

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Dialpad and the Florida Panthers Bring Real-Time AI to its Business Communications - Business Wire

Dialpad partners with the Florida Panthers to integrate real-time AI into the team's business communications, enhancing efficiency and collaboration.

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Adecco says joint venture with Salesforce can help reduce AI bubble risks - Reuters

Adecco and Salesforce have formed a joint venture aimed at mitigating risks associated with the AI bubble. This collaboration leverages Salesforce's AI CRM capabilities to enhance Adecco's offerings ...and ensure sustainable AI integration.

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DataGroomr Announces Updates to its AI-Powered Data Quality App on Salesforce AppExchange

DataGroomr has updated its AI-powered data quality app on Salesforce AppExchange, introducing AI Recommendations and Live Dedupe features. These enhancements provide real-time deduplication and AI-dr...iven insights, enabling Salesforce users to automate and improve data quality management. The app's no-code interface and adaptive AI simplify data management, enhancing data accuracy and supporting downstream analytics and AI initiatives.

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Merkle Partners with Airship to Create Mobile Loyalty Accelerator Solution for Salesforce ...

Merkle, Airship, and Salesforce have partnered to create a mobile loyalty accelerator solution for Salesforce Marketing Cloud. This collaboration leverages Salesforce's Loyalty Management for scalabl...e loyalty programs, Airship's mobile-first customer experience capabilities, and Merkle's strategy and data expertise to deliver personalized, real-time loyalty experiences. The partnership aims to enhance customer engagement and drive growth through integrated mobile experiences.

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Sidetrade and NX Partners form Alliance to Strengthen CFO Resilience in Benelux and Switzerland - Sidetrade

Sidetrade and NX Partners have formed a partnership to enhance CFO resilience in Benelux and Switzerland. This alliance integrates Sidetrade's AI-powered Order-to-Cash platform with NX Partners' fina...ncial advisory services, focusing on improving payment punctuality and financial agility. NX Partners will implement Sidetrade's AI, Aimie, to enhance finance teams' capabilities, thereby expanding Sidetrade's presence in the region.

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Kordia becomes managed services partner for Dialpad

Kordia becomes managed services partner for Dialpad

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ZoomInfo and Markaaz Partner to Redefine Global Business Growth and Risk Management ...

ZoomInfo and Markaaz have formed a strategic partnership to launch an AI-powered platform that integrates sales intelligence with credit and risk data. This collaboration aims to streamline business ...growth and risk management by providing a unified data solution that enhances customer onboarding and compliance processes. The platform will be available in January 2026, offering enterprises a comprehensive view of business relationships.

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Salesforce (CRM) and OpenAI Expand Partnership with New Integrations - Yahoo Finance

Salesforce and OpenAI have expanded their partnership to integrate Salesforce's Agentforce 360 platform with OpenAI's frontier models, including GPT-5. This collaboration enables users to access Sale...sforce functionalities within ChatGPT, enhancing capabilities like querying sales data and creating visualizations. Additionally, a new commerce experience allows businesses to reach ChatGPT users while maintaining control over their data and customer relationships.

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Slack and Salesforce Unveil Tailored Industry Solutions for Digital HQs

Salesforce and Slack have launched tailored industry solutions for digital HQs, focusing on sectors like financial services, manufacturing, and retail. These solutions, developed with Salesforce cons...ulting partners, aim to enhance productivity and streamline operations by integrating tools and workflows. The initiative leverages Salesforce's Customer 360 and Slack's platform to offer industry-specific features, available through Salesforce's AppExchange.

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Dialpad and Verint Partner to Resell Enterprise-Grade Workforce Management Integration

Dialpad and Verint Partner to Resell Enterprise-Grade Workforce Management Integration

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Salesforce announces expanded partnerships with OpenAI - TNGlobal - TechNode Global

Salesforce and OpenAI have expanded their strategic partnership to enhance employee and consumer experiences using Salesforces Agentforce 360 and OpenAI's frontier models, including GPT-5. This colla...boration allows integration of Salesforce's platform with ChatGPT, enabling users to query sales records and build visualizations. The partnership aims to transform enterprise workflows by embedding AI capabilities into platforms like Slack and ChatGPT, enhancing data-driven operations and customer interactions.

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Salesforce & AWS deepen AI partnership to boost agentic adoption - SecurityBrief Australia

Salesforce and AWS have expanded their partnership to enhance AI adoption for enterprises, focusing on data unification, secure AI agents, and modernizing contact centers. The collaboration includes ...new integrations like Salesforce's Data 360 with AWS Clean Rooms, and the Agentforce platform on AWS Marketplace. This partnership aims to simplify AI procurement and deployment, driving agentic enterprise transformation.

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Strategy Collective and Yext Unveil Pulse to Boost Local Marketing and Scalable Growth for ... - KTLA

Strategy Collective and Yext Unveil Pulse to Boost Local Marketing and Scalable Growth for ... - KTLA

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Salesforce, Google Expand Partnership with Agentforce 360, Gemini - Salesforce

Salesforce and Google have expanded their strategic partnership by integrating Salesforce's Agentforce 360 platform with Google's Workspace and Gemini models. This collaboration enhances AI capabilit...ies, enabling seamless integration of sales and service functions across Google Workspace and improving AI-driven business processes. The partnership aims to boost productivity and streamline operations for enterprises by leveraging advanced AI models and interoperability.

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Salesforce, AWS Collaboration Accelerates AI Transformation - Salesforce

Salesforce and AWS have deepened their collaboration to accelerate AI transformation for shared customers. This partnership focuses on integrating Salesforce's Data 360 and AWS technologies to enhanc...e AI deployment, data access, and customer experiences. Key initiatives include unified data management, secure AI agent interoperability, and streamlined procurement via AWS Marketplace, enabling businesses to harness AI's potential securely and efficiently.

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Salesforce Announces Support for Agentic Commerce Protocol with Stripe - Salesforce

Salesforce, in collaboration with Stripe and OpenAI, announced support for the Agentic Commerce Protocol (ACP) to enhance its Agentforce Commerce platform. This partnership aims to integrate AI-drive...n instant checkout capabilities, improving customer experiences and operational efficiency for merchants. The collaboration leverages Stripe's financial infrastructure to facilitate seamless transactions, marking a significant advancement in AI-powered commerce.

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Salesforce will bring Agentforce to OpenAI ChatGPT

Salesforce is expanding its partnerships with AI developers Anthropic and OpenAI. Agentforce data will be integrated into OpenAI's ChatGPT, allowing mutual customers to sell products via an instant c...heckout feature. Salesforce will also deploy Anthropic's Claude Code across its engineering team. The company plans further collaboration with Anthropic to enhance Agentforce 360 for regulated industries like financial services.

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Singlife partners Salesforce to launch AI agent for service staff - Insurance Asia

Singlife has partnered with Salesforce to launch an AI agent for its customer service staff. This tool, utilizing Salesforces Data Cloud, enables instant access to Singlifes internal resources, enhan...cing service efficiency. Singlife is the first in Singapore to adopt Salesforces Agentforce, aiming to extend its use to financial advisers for improved client interactions.

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PwC & Salesforce Launch AI-Powered Contact Center Solution

Perficient and Salesforce have formed a strategic partnership to drive AI-powered business transformation. This alliance focuses on creating "agentic enterprises" by leveraging AI and data to enhance... decision-making and customer experiences. The collaboration includes deploying Salesforce's Agentforce and other AI-first technologies to unify data and accelerate business outcomes.

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Salesforce partners with Google Android and Zebra Technologies for POS deployment

Salesforce, Google Android, and Zebra Technologies have partnered to launch Retail Cloud POS, available on Android in December 2025. This joint solution aims to enhance retail operations by providing... hardware flexibility and improving store associate productivity. The collaboration integrates Zebra's Android-based solutions with Salesforce's platform, enabling seamless inventory management and customer engagement.

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Mergers, Acquisitions, and Business Moves in Sales Engagement

 

Movate acquires Solomo to boost AI, Salesforce capabilities - Outsource Accelerator

Movate acquired Solomo to enhance its AI and Salesforce capabilities, focusing on healthcare sector solutions. Solomo's expertise in Salesforce-driven solutions will integrate with Movate's AI suite ...to improve enterprise data management and customer experience platforms. This acquisition aims to meet growing demand for integrated, data-driven solutions in healthcare and other sectors.

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Salesforce to Acquire Qualified to Boost AI Marketing Capabilities

Salesforce has agreed to acquire Qualified, an AI marketing solutions provider, to enhance its Agentforce products. This acquisition aims to improve Salesforce's AI capabilities in marketing by integ...rating Qualified's technology for lead engagement and conversion. The deal is set to close in Salesforce's fiscal year 2027, subject to regulatory approvals.

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Freshworks (NASDAQ: FRSH) to acquire FireHydrant, unifying AI-native ServiceOps - Stock Titan

Freshworks has signed a definitive agreement to acquire FireHydrant, an AI-powered incident management platform. This acquisition aims to integrate FireHydrant's IT Operations Management with Freshse...rvice's IT Service Management, creating an AI-native ServiceOps solution. The unified platform is designed to enhance incident response and IT resilience. The acquisition is expected to close in Freshworks' first fiscal quarter of 2026.

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Clari and Salesloft Complete Merger and Appoint Steve Cox as CEO to ...

Clari and Salesloft have merged to form a new entity focused on building a Predictive Revenue System. This merger aims to unify data and AI workflows to enhance revenue predictability. Steve Cox has ...been appointed CEO to lead this initiative, which includes doubling R&D investment to drive AI innovation. The merger promises comprehensive revenue orchestration and AI-driven growth for global customers.

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DealHub Acquires Subskribe, Extending its Leadership in Agentic Quote-to-Revenue By FinanceWire - Investing.com

DealHub has acquired Subskribe to enhance its leadership in the Agentic Quote-to-Revenue space. This acquisition integrates Subskribe's advanced subscription management and billing platform with Deal...Hub's CPQ solution, offering AI-driven pricing optimization and revenue management for SaaS and AI-first enterprises. The unified platform aims to support diverse go-to-market strategies and improve revenue operations.

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Salesforce (CRM) Completes Informatica Acquisition - GuruFocus

Salesforce has completed its acquisition of Informatica, enhancing its AI-driven data management capabilities. The $25 per share acquisition is expected to positively impact Salesforce's financial me...trics, including earnings per share and free cash flow, by the second year post-closure. This strategic move aims to bolster Salesforce's data capabilities, supporting AI operations across enterprises.

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Salesforce Completes Acquisition of Informatica

Salesforce has completed its acquisition of Informatica, enhancing its platform with Informatica's data management capabilities. This acquisition aims to strengthen Salesforce's AI-driven services by... integrating Informatica's data catalog, integration, governance, and metadata management into Salesforce's ecosystem, providing a comprehensive data foundation for AI applications.

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Salesforce (CRM) Signs Definitive Agreement for Acquisition of Spindle AI - Yahoo Finance

Salesforce has signed a definitive agreement to acquire Spindle AI, a platform specializing in agentic analytics. This acquisition aims to enhance Salesforce's capabilities in agent observability and... self-improvement, focusing on custom analytics and ROI forecasting. The deal is expected to close in Q4 2026, pending customary conditions.

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Sidetrade Completes Acquisition of ezyCollect - Sidetrade

Sidetrade has completed the acquisition of ezyCollect, an Australian SaaS provider specializing in Order-to-Cash solutions, for 37.3 million. This acquisition expands Sidetrade's presence into the As...ia-Pacific region and supports its international growth strategy. The deal includes cash and share components to retain ezyCollect's founders and key team members, with potential earn-outs based on revenue growth.

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Sidetrade Completes Acquisition of ezyCollect - Yahoo Finance

Sidetrade has completed the acquisition of ezyCollect, an Australian SaaS provider, for 37.3 million. This acquisition, part of Sidetrade's international growth strategy, expands its presence into th...e Asia-Pacific region. The deal includes cash payments and Sidetrade shares to retain ezyCollect's founders and key team members. The acquisition is financed through Sidetrade's cash and a 25 million credit facility.

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Sidetrade acquires EzyCollect to expand AI Order-to-Cash in APAC - IT Brief Asia

Sidetrade has acquired EzyCollect, an Australia-based Order-to-Cash management company, to enhance its AI-powered platform in the Asia-Pacific region. This acquisition, valued at EUR 37 million, mark...s Sidetrade's entry into the APAC market and establishes Sydney as its regional headquarters. EzyCollect's integration will expand Sidetrade's reach, offering solutions for SMBs and leveraging AI to improve cash management. The acquisition aims to diversify Sidetrade's revenue streams and enhance its global presence.

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Sidetrade signs binding agreements to acquire 100% of ezyCollect, leading Order-to-Cash ...

Sidetrade has signed binding agreements to acquire 100% of ezyCollect, an Order-to-Cash leader in Asia-Pacific. This acquisition will expand Sidetrade's presence in the region, leveraging ezyCollect'...s expertise in SMB markets and integrating Sidetrade's AI technology. The deal, valued at approximately 37 million, marks a strategic expansion for Sidetrade, enhancing its global reach and product offerings.

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Salesforce to acquire Apromore, a push toward agentic process automation

Salesforce has signed a definitive agreement to acquire Apromore, a leader in process intelligence software, to enhance its agentic process automation capabilities. This acquisition will integrate Ap...romores technology into Salesforce, offering real-time process visibility and intelligent automation across business workflows. The deal is expected to close in Salesforces fiscal year 2026, strengthening its position in the process intelligence and automation market.

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Funding News and Financial Performance in Sales Engagement

 

CRITEO TO ANNOUNCE FOURTH QUARTER AND FISCAL YEAR 2025 FINANCIAL RESULTS ON FEBRUARY 11, 2026

Criteo will announce its fourth quarter and fiscal year 2025 financial results on February 11, 2026. CEO Michael Komasinski and CFO Sarah Glickman will host a conference call to discuss the results.

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Sidetrade : 2025 revenue up 14 % at constant exchange rates

Sidetrade reported a 14% increase in revenue for 2025 at constant exchange rates, driven by a 20% growth in SaaS subscriptions. The company expanded its presence in Asia-Pacific and the U.S., with th...e latter becoming its largest revenue region. Sidetrade also launched Aimie, an autonomous AI Cash Collection Agent, and renewed its ISO 27001 certification, enhancing its position in the Order-to-Cash industry.

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Freshworks to Announce Fourth Quarter and Full Year 2025 Financial Results on February 10, 2026 - Yahoo Finance

Freshworks Inc. will announce its financial results for Q4 and full year 2025 on February 10, 2026. A live webcast will follow the announcement to discuss the results and business highlights.

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Sidetrade: Financial Calendar 2026 - GlobeNewswire

Sidetrade has announced its 2026 financial calendar, detailing the schedule for its annual and quarterly revenue and results announcements, as well as the Annual Shareholder General Meeting.

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Freshworks reports 15% rise in revenue, losses down 81% for Q3

Freshworks reported a 15% increase in revenue to $215.1 million for Q3, with losses reduced by 81% to $7.5 million. The company also announced that its Freshservice for Business Teams is now availabl...e as a standalone product, which has doubled its ARR to over $35 million. Freshworks projects 12-13% revenue growth for Q4.

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Sales intelligence firm ZoomInfo Q3 revenue beats estimates on upmarket momentum

ZoomInfo Technologies reported Q3 2025 revenue of $318 million, surpassing FactSet estimates of $303.8 million. This performance is attributed to strong upmarket momentum. The company also posted an ...adjusted EPS of $0.28, exceeding expectations of $0.26. ZoomInfo provided guidance for Q4, anticipating revenue between $307 million and $310 million and adjusted EPS between $0.27 and $0.29.

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CRITEO REPORTS STRONG THIRD QUARTER 2025 RESULTS

CRITEO REPORTS STRONG THIRD QUARTER 2025 RESULTS

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ZoomInfo to Report Third Quarter Financial Results on November 3, 2025 - GuruFocus

ZoomInfo will announce its third-quarter 2025 financial results on November 3, 2025, after U.S. markets close. A conference call and webcast will follow at 4:30 p.m. ET.

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CRITEO TO ANNOUNCE THIRD QUARTER 2025 FINANCIAL RESULTS ON OCTOBER 29, 2025

Criteo will announce its third-quarter 2025 financial results on October 29, 2025. A conference call with CEO Michael Komasinski and CFO Sarah Glickman will discuss the results.

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Leadership and Executive Team Updates in Sales Engagement

 

Theyre more productive than ever: Marc Benioff says hiring in software engineering is mostly flat at Salesforce because of AI but the company is expanding headcount in one key area - ITPro

Salesforce CEO Marc Benioff announced that while software engineering hiring remains flat due to AI-driven productivity gains, the company is expanding its workforce in sales and customer engagement ...to support its agentic AI service, Agentforce. This strategic shift highlights Salesforce's focus on enhancing customer relationships and boosting adoption of AI technologies.

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Freshworks Appoints Kady Srinivasan as Chief Marketing Officer - GlobeNewswire

Freshworks has appointed Kady Srinivasan as Chief Marketing Officer. With over 15 years of experience in marketing transformations at SaaS companies, Srinivasan will lead Freshworks' global marketing... strategy. She aims to enhance the brand and drive growth by focusing on AI-assisted solutions. Srinivasan previously held leadership roles at You.com and Lightspeed Commerce.

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Criteo appoints Edouard Dinichert as Chief Customer Officer

Criteo appoints Edouard Dinichert as Chief Customer Officer

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Yext (YEXT): Evaluating Valuation After Strategic Leadership Hire and Global Expansion Push

Yext has appointed Wendi Sturgis as Senior Vice President International to drive growth in the EMEA region. This strategic leadership hire aligns with Yext's global expansion efforts. The company is ...experiencing a significant increase in share price and total shareholder return, driven by digital innovation and new product launches like Yext Scout. Despite its high price-to-earnings ratio, Yext is considered undervalued with a fair value estimate of $9.44.

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Yext appoints Wendi Sturgis as SVP International

Yext appoints Wendi Sturgis as SVP International

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VC legend Ron Conway quits Salesforce Foundation after Benioff's National Guard comments

Ron Conway, a prominent venture capitalist, resigned from the Salesforce Foundation following controversial comments by Salesforce CEO Marc Benioff. Benioff's remarks supporting National Guard deploy...ment in San Francisco and his alignment with Trump led to Conway's departure. The Salesforce Foundation, focused on youth education and development, has been a significant philanthropic entity under Conway's decade-long board membership.

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Awards, Recognitions, and Industry Achievements in Sales Engagement

 

Katzion Wins Salesforce Award for Audi Singapore Innovation - EV Mechanica

Katzion, a GlobalLogic company, received the Salesforce 2025 Partner Innovation Award in the Automotive category for its work with Audi Singapore. The award recognizes Katzion's development of the On...line Direct Sale platform, powered by Salesforce technologies, which enhances automotive retail through seamless online-to-offline experiences. This platform integrates Agentforce Marketing, MuleSoft, and data-driven intelligence to offer personalized and immersive customer journeys.

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Corporate News and Organizational Updates in Sales Engagement

 

Salesforce launches startup program in Malaysia and the Philippines - TNGlobal

Salesforce has expanded its Startup Program to Malaysia and the Philippines, providing local startups access to AI-powered products, mentorship, and go-to-market opportunities. This expansion aims to... foster growth in these regions' startup ecosystems, aligning with Salesforce's commitment to ASEAN and South Asia. The program, active since 2021, now supports over 435 startups, including more than 230 AI-first companies.

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Criteo Provides Update on Luxembourg Redomiciliation - Yahoo Finance

Criteo's Board of Directors has approved the company's legal domicile transfer from France to Luxembourg, with plans to replace its American Depositary Shares with ordinary shares listed on Nasdaq. A... shareholder meeting is scheduled for February 27, 2026, to seek approval for this conversion, which aims to streamline corporate structure and enhance capital management.

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Retreva Launches Nationwide Franchise Program and Welcomes First Two Franchisees - ACCESS Newswire

Retreva has launched a nationwide franchise program, marking a significant growth milestone. The program aims to expand Retreva's innovative sales prospecting platform, which integrates behavioral ps...ychology and sales science. The first two franchisees, including a former customer, have successfully onboarded, validating the model's scalability. Retreva anticipates continued expansion in 2026, driven by strong interest from entrepreneurs and sales professionals.

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Salesforce may rebrand as Agentforce, says CEO Benioff - Yahoo Finance

Salesforce is considering rebranding its corporate name to Agentforce, as confirmed by CEO Marc Benioff. This potential change reflects a strategic shift from cloud computing to artificial intelligen...ce, aligning with recent product rebranding efforts such as "Agentforce Sales" and "Agentforce Service." Focus groups indicated a preference for AI discussions over cloud technology, influencing this possible rebranding.

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Criteo Announces Intention to Redomicile to Luxembourg and List ...

Criteo plans to redomicile from France to Luxembourg and list its ordinary shares on Nasdaq, replacing its current ADS structure. This strategic move aims to simplify its corporate structure, enhance... capital management, and potentially include Criteo in U.S. stock indices. The transition is expected to complete by Q3 2026, pending shareholder approval.

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Salesforce refuses to accept hacker ransom demands - The Royal Gazette | Bermuda News , Business , Sports , Events , & Community

Salesforce has refused to comply with ransom demands from hackers claiming to have accessed its systems. The attackers, known as Scattered LAPSUS$ Hunters, allege they stole over a billion records fr...om 39 companies, including major brands, through phishing scams involving Salesforce Data Loader. Salesforce stated that their platform remains uncompromised and is working with authorities to address the issue.

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