Latest Product Updates and Feature Enhancements in Customer Journey and Experience
Insider One Announces Native Integration with ChatGPT Apps
Insider One has launched a native integration with ChatGPT Apps, enabling brands to drive business outcomes through conversational engagement. This integration allows brands to activate campaigns, ca...pture engagement data, and connect interactions to customer profiles and journeys within Insider One. The integration aims to transform AI-driven conversations into measurable, omnichannel customer engagement strategies.
Calabrio offers Omni Agent Intelligence to centralize quality and performance across human and AI agents - KMWorld
Calabrio has launched Omni Agent Intelligence, a solution designed to unify quality and performance management for both human and AI agents. This offering aims to enhance operational efficiency by pr...oviding centralized insights and analytics to optimize customer interactions.
New and upcoming innovations for Agentforce Commerce
Salesforce has introduced new innovations for Agentforce Commerce, enhancing B2C commerce with AI-driven features. These include agentic shopping for personalized experiences, ChatGPT catalog integra...tion, and Google's Universal Commerce Protocol integration. New capabilities in contextual search, connected commerce, intelligent order management, and point-of-sale systems are also highlighted. These updates aim to improve customer engagement, operational efficiency, and drive growth.
Salesforce Expands MuleSoft Agent Fabric with Automated Discovery - Salesforce
Salesforce has expanded its MuleSoft Agent Fabric with new automated discovery capabilities, enhancing AI agent management across platforms like Salesforce Agentforce, Amazon Bedrock, and Google Clou...d's Vertex AI. The update introduces Agent Scanners for automatic detection and cataloging of AI agents, providing a unified control plane for governance and visibility. This development supports scalable AI deployment, offering seamless integration and oversight of agents and tools within the enterprise.
Agentic AI for Contact Centers: Automating Beyond the Bot
Cyara introduces agentic AI for contact centers, advancing beyond traditional chatbots. This technology enables autonomous orchestration, integrating CRM, IVR, and ticketing systems to enhance custom...er experiences. Agentic AI adapts in real-time, improving efficiency and reducing friction. It requires robust data governance and continuous oversight, transforming human agents into AI supervisors. This shift promises more proactive and resilient contact centers.
Introducing Optimove Loyalty - Empowering Marketers to Reduce Bonus Dependency and Drive Long - Term Player Engagement
Optimove has launched Optimove Loyalty, a no-code product designed for iGaming and sports betting operators to reduce reliance on cash-led promotions. The product enables marketers to create gamified... loyalty experiences independently, enhancing player engagement and protecting profit margins. Features include badges, virtual currencies, missions, and widgets, aligning with regulatory scrutiny and market differentiation needs.
Agentforce MCP Beta Brings All the Power of Tool Calling, None of the Context Bloat
Salesforce has introduced Agentforce MCP Support in beta, enhancing AI agent capabilities by integrating Anthropic's Model Context Protocol. This feature allows enterprises to connect agents to third...-party tools with ease, manage access controls, and prevent data exposure. The integration aims to improve interoperability and security for AI agents, offering a streamlined setup and management process.
Salesforce rolls out new AI-powered Slackbot for enterprise customers - Investing.com India
Salesforce has launched an AI-powered Slackbot to help enterprise users perform tasks without leaving Slack. The tool, part of Salesforce's Agentforce 360 vision, integrates AI to understand user con...text and improve productivity. Available to Business+ and Enterprise+ customers, it aims to streamline workflows while maintaining security standards.
Optimove Launches Comprehensive AI Marketing Tools Hub to Power Positionless Marketing - Yahoo Finance
Optimove has launched its AI Marketing Tools Hub, designed to enhance Positionless Marketing by providing marketers with curated AI tools. This hub enables faster execution, smarter decisions, and gr...eater independence, allowing marketers to optimize workflows without relying on other teams. The initial launch includes 13 AI tools covering data analysis, creative content, and productivity, with ongoing updates planned.
Progress Software Corporation (PRGS) Announces its Debut in The ...
Progress Software Corporation has been recognized in The Forrester Wave: Digital Experience Platforms, Q4 2025, highlighting its influence in the digital experience market. The company also announced... the release of its developer toolsets, Progress Telerik and Progress Kendo UI, featuring AI-driven enhancements. These developments underscore Progress Software's commitment to scalable and personalized digital solutions.
Salesforce Bolsters Customer Trust and Resilience with Net New ISO 22301Certification
Salesforce has achieved the ISO/IEC 22301:2019 certification, enhancing its business continuity management. This certification ensures operational resilience and minimal downtime for Salesforce's ser...vices, including Sales Cloud, Service Cloud, and others. It complements existing certifications like ISO 27001 and ISO 42001, reinforcing Salesforce's reputation as a trusted provider of AI, data, and CRM solutions.
New! Next Gen Marketing Cloud, Archive and New Licensing Now Generally Available for ISVs
Salesforce has launched the Next Gen Marketing Cloud, Archive, and a new licensing model for ISVs, now generally available. These offerings allow ISVs to embed Salesforce's AI-native capabilities dir...ectly into their applications, enhancing marketing automation, personalization, and data governance. The new licensing structure aims to reduce costs and increase adoption by shifting to a login-based model.
Pega Launches The Industrys Most Complete Agentic Compliance Solution with Enhanced Pega CLM - FinancialContent
Pega has launched an enhanced version of its Client Lifecycle Management (CLM) solution, incorporating advanced agentic AI features. The new version automates onboarding, document processing, and ris...k assessment, improving compliance accuracy and efficiency for financial institutions. Key features include GenAI-powered document processing, agentic screening, and real-time entity verification, transforming compliance operations into a strategic advantage.
AutoRABIT Announces FedRAMP Milestones for Salesforce Security Solutions
AutoRABIT has achieved FedRAMP Moderate Authorization to Operate (ATO) for its CodeScan and Guard solutions, enhancing security for Salesforce environments in government agencies. These solutions add...ress Salesforce's unique security challenges by automating code analysis and monitoring configurations, aligning with federal compliance standards to protect sensitive data and streamline compliance processes.
Salesforce Enhances AI Reliability with New Observability Tools for Agents
Salesforce has introduced new observability tools to enhance AI agent reliability, focusing on analytics, optimization, and health monitoring. These tools provide small businesses with insights into ...AI performance, enabling better decision-making and operational efficiency. Early adopters like 1-800Accountant and Engine report improved service quality and scalability. The tools aim to address challenges in managing AI agents, offering a pathway for businesses to optimize AI deployment.
Cyntexa Announces Updates to ChargeOn on Salesforce AppExchange - Markets Financial Content
Cyntexa has updated its ChargeOn application on Salesforce AppExchange, enhancing payment processing and orchestration capabilities. ChargeOn integrates with over 14 global payment gateways, offering... streamlined revenue automation and eliminating vendor lock-in. The update includes advanced features for secure, efficient payment management within Salesforce, including PCI and DSS compliance.
New Optimove Insights Report Reveals the Real Cause of Holiday Marketing Fatigue: Irrelevance, Not Frequency - GlobeNewswire
Optimove released its 2025 Consumer Marketing Fatigue Report, highlighting the challenges marketers face with excessive messaging. The report emphasizes personalization and AI-driven insights as solu...tions to combat marketing fatigue and enhance customer engagement. Key findings include the impact of message overload and the benefits of tailored communications. CEO Pini Yakuel advocates for AI tools to boost engagement and loyalty.
Salesforces Slack to stop direct service in China, The Information reports - TipRanks
Salesforce is restricting third-party companies from long-term indexing and storing Slack messages, impacting rival enterprise AI firms like Glean. This move tightens Salesforce's control over Slack ...data, potentially limiting AI competitors' access.
Progress Software Redefines Digital Experiences with the First Generative Content Management System ( CMS ) Built on Trusted AI IT Business Net
Progress Software has announced early access to Progress Agentic RAG for Sitefinity, a generative content management system integrating retrieval-augmented generation with real-time content assembly.... This innovation offers AI-driven, hyper-personalized digital experiences, transforming static content into dynamic interactions. It aims to enhance content visibility and user engagement by aligning content with user intent.
Salesforce Defines New AI Tools for Small Business Archetype - StartupHub.ai
Salesforce has launched the "Agentblazer" archetype and Agentforce 360 platform to transform small businesses with AI. This initiative integrates AI across business functions, enhancing customer rela...tions and operations. The platform offers automation and data-driven insights, positioning Salesforce as a comprehensive AI partner for SMBs.
Salesforce Agentic AI Redefines Service Automation
Salesforce has announced a milestone for its Agentforce platform, an advanced AI system that has managed over two million customer interactions. Agentforce leverages Salesforce's unified platform, in...tegrating structured and unstructured data to deliver personalized, context-aware responses. This innovation enhances customer service by automating routine inquiries, allowing human agents to focus on complex problem-solving and strategic engagement. Future enhancements include natural voice capabilities and deeper personalization.
Salesforce Agentic AI Reshapes Enterprise Operations - StartupHub.ai
Salesforce is advancing its Agentic AI, embedding intelligent agents across enterprise operations through its Partnerblazer ecosystem. This initiative aims to transform business processes from reacti...ve to proactive, with applications in sectors like healthcare and compliance. Agentforce and AgentExchange platforms enable partners to integrate solutions, enhancing automation and decision-making. Salesforce's strategy highlights a shift towards AI-driven enterprise transformation.
Bombora Debuts Curated Ecosystem Audiences - Demand Gen Report
Bombora has launched Curated Ecosystem Audiences, enhancing its B2B digital audience solutions. This new offering allows advertisers to access specialized, partner-powered audience segments using Bom...bora's high-value B2B data. Initial partners include Crunchbase, Definitive Healthcare, HG Insights, and G2. The solution offers unmatched intelligence, omnichannel activation, and flexibility for advertisers, aiming to improve targeting precision and ROI.
Salesforce AI Sustainability: The Business Value Imperative - StartupHub.ai
Salesforce is leveraging AI to transform sustainability from a compliance task into a strategic business driver. At the Dreamforce conference, Salesforce highlighted its Agentforce Net Zero offering,... which integrates sustainability data with business operations. This approach enhances operational efficiency and competitive advantage by centralizing data, improving reporting accuracy, and enabling AI-driven insights for strategic decision-making.
Salesforce Agentic Commerce: AI Redefines Retail
Salesforce introduces Agentic Commerce, leveraging AI to enhance retail experiences. New tools and partnerships with OpenAI and Stripe integrate commerce into conversational AI, improving product dis...covery and personalization. Features like Shopper Agent and Agentic Boost streamline customer interactions and inventory management. The platform also integrates with Adyen for payment flexibility and supports Google Android and Zebra Technologies for hardware upgrades, marking a strategic shift towards AI-driven commerce.
Medallia Upgrade Adds Real-Time "Frontline" Data
Medallia has upgraded its platform with new AI capabilities aimed at enhancing customer and employee experiences. The update includes Intelligent Summaries for Text Analytics, Mobile Scorecard Notifi...cations, expanded Spanish language support, and Root Cause Assist on Mobile Scorecards. These features deliver real-time insights to frontline workers, enabling faster, smarter decision-making and significant efficiency gains.
Salesforce Story: Vibe Coding Demo - Salesforce
Salesforce has launched Agentforce Vibes, a low-code development tool that uses natural language prompts to build AI applications. This tool allows users to create apps from descriptions without codi...ng, leveraging company data for context. It aims to simplify app development by treating AI as a collaborative partner, enabling developers to focus on shaping solutions rather than writing code.
AI-powered fintech startup Quid surpasses 8 million users within a year of launch
Quid, an AI-powered fintech platform, has surpassed 8 million users within a year of its launch. The platform, founded by Jitesh Shah, offers tailored financial products like loans and credit cards, ...and features an AI-driven tech stack for a seamless user experience. Quid is developing an AI-driven credit management product and plans to launch on the iOS App Store soon, focusing on financial inclusion and literacy.
Slack and Salesforce unveil custom industry solutions for digital HQs - Cita Directa
Slack and Salesforce have launched custom industry solutions aimed at creating digital headquarters for businesses. These solutions, developed with Salesforce consulting partners, target sectors like... financial services, manufacturing, and retail. They offer industry-specific features to streamline operations and improve customer interactions, available through Salesforce's AppExchange platform.
Salesforce introduces Data 360 as part of its new platform
Salesforce has introduced Data 360, a unified data foundation integrating Data Cloud, Tableau, MuleSoft, and the upcoming Informatica acquisition. This platform enhances enterprise intelligence by pr...oviding real-time contextual insights, supporting smarter decision-making and orchestrated collaboration. Data 360 strengthens Salesforce's Agentforce 360 platform, enabling digital agents to act and learn in real time with improved data governance and transparency.
Agentforce AI Voice Agents Are Future-Ready - Salesforce
Salesforce introduces Agentforce Voice, an AI-powered voice assistant designed to enhance customer service by offering natural, immediate, and cost-effective support. The system uses real-time data a...nd machine learning to personalize interactions and escalate calls as needed. Key innovations include the Flash Planner for rapid decision-making and a trust layer for reliable asynchronous logging. Companies like Engine are piloting this technology to improve customer experience and reduce costs.
Introducing eVerse: Enterprise Simulation Environments to Train AI Agents
Salesforce AI Research introduces eVerse, a new enterprise simulation framework designed to train AI agents for enhanced capability and consistency. eVerse uses synthetic data, realistic testing, and... reinforcement learning to optimize AI performance in enterprise settings. The framework has shown significant improvements, such as a 69% increase in task success rates, and is being piloted with customers like UCSF Health to improve healthcare billing processes.
Introducing eVerse: Enterprise Simulation Environments to Train AI Agents - Salesforce
Salesforce AI Research introduces eVerse, a framework for training AI agents in enterprise simulation environments. eVerse optimizes agent capability and consistency through synthetic data, realistic... testing, and reinforcement learning. It aims to address "jagged intelligence" in AI models, enhancing reliability in business operations. The framework is being piloted with customers like UCSF Health to improve healthcare billing systems.
Salesforce Announces the Agentic Enterprise. - Salesforce
Salesforce has launched Agentforce 360, a platform that integrates AI agents with human workflows to enhance productivity and customer engagement. This release, part of the Agentic Enterprise initiat...ive, includes features like a conversational development studio, voice capabilities, and hybrid reasoning. It aims to transform business operations by enabling AI-driven decision-making and efficiency across various sectors.
Salesforce boosts AI capabilities with global launch of Agentforce 360
Salesforce has globally launched its AI platform, Agentforce 360, which automates routine tasks and integrates with its cloud-based tools. The platform serves 12,000 customers, including Reddit, Open...Table, and Adecco. Additionally, Salesforce's Slack will incorporate conversational AI for task completion and data gathering.
Agentic AI-Powered Contact Center Built on Salesforce - PwC
PwC has launched the Agentic AI-Powered Contact Center, built on Salesforce technologies, to enhance customer engagement. This AI-first model integrates Salesforce's Agentforce Service, providing con...versational AI and unified customer data for improved efficiency and customer satisfaction. The collaboration aims to transform customer service into a growth engine, offering significant cost reductions and CSAT enhancements across industries.
Salesforce earns first ISO 42001 certification
Salesforce has achieved the ISO 42001 certification for its AI platforms, including Agentforce, Einstein, and Slack AI. This certification, the first international AI-management standard, highlights ...Salesforce's commitment to ethical and transparent AI practices, ensuring compliance with global benchmarks for security and responsibility.
Teradata Unveils Autonomous Customer Intelligence
Teradata has launched Autonomous Customer Intelligence, a software and services offering that leverages AI to transform raw data into actionable insights in real time. This enhancement to their custo...mer experience offerings includes AI Services and a Customer Intelligence Framework. The solution aims to improve customer engagement and retention by using real-time signals and industry-specific knowledge.
Tata Chemicals launches ChemForce CRM platform with Salesforce - Techcircle
Tata Chemicals has launched ChemForce, a CRM platform developed with Salesforce, to enhance customer interaction management and sales processes in India. Built on Salesforce Manufacturing Cloud, Chem...Force integrates sales and customer data, aiming to improve data accuracy and decision-making with analytics and AI tools. Initially for sales teams in India, the platform's scope will expand to other departments and regions.
Strategic Partnerships and Integrations in Customer Journey and Experience
LM, PG&E, Salesforce and Wells Fargo Launch EMBERPOINT to Tr - ASDNews
Salesforce, along with Lockheed Martin, PG&E, and Wells Fargo, has launched EMBERPOINT, a venture aimed at transforming wildfire prevention and response. Salesforce will provide the digital foundatio...n, integrating data streams into a real-time response engine using Agentforce and Slack. This partnership seeks to enhance wildfire safety through advanced technologies and coordinated efforts.
Qmatic Signs eTermin as New Solution Partner to Expand Presence in the German Market
Qmatic has partnered with eTermin GmbH to enhance its presence in Germany, offering advanced queue and customer journey management solutions. eTermin will serve as a solution partner, helping public ...and private sectors improve service efficiency and customer interactions. This collaboration aims to leverage eTermin's local expertise with Qmatic's global platform to modernize service delivery in Germany.
Salesforce Partners with Google to Launch Universal Commerce Protocol ...
Salesforce and Google have expanded their partnership to launch the Universal Commerce Protocol (UCP), enabling Agentforce Commerce merchants to integrate with Google's AI-driven shopping experiences.... This collaboration aims to enhance product discovery and checkout processes across Google's platforms, leveraging AI for seamless, conversational commerce.
Google's Mandiant releases free Salesforce access control checker - iTnews
Mandiant, a Google-owned security vendor, has released AuraInspector, an open-source tool to detect access control misconfigurations in Salesforce environments. The tool identifies potential security... gaps in the Salesforce Aura framework, helping prevent unauthorized data access. It automates the detection of misconfigurations, using Salesforce's GraphQL API to bypass data retrieval limits. AuraInspector is available on GitHub but is not an official Google product.
TGI Solar Power Group Inc. and Genesys Info X Announce Strategic ...
TGI Solar Power Group Inc. and Genesys Info X have formed a strategic partnership to launch FUSED88.com, an AI and ASI-driven management platform. Genesys Info X will handle technical development, wh...ile TGI Solar leads business operations. The platform offers comprehensive enterprise features and is currently in beta testing.
IDrive Launches Salesforce Backup: Offering Comprehensive, Automatic Cloud-to ... - Yahoo Finance
IDrive has launched a new product, IDrive Salesforce Backup, which provides comprehensive, automated cloud-to-cloud backup for Salesforce data and metadata. This solution offers enterprise-grade feat...ures, including automated daily backups, ransomware-ready disaster recovery, and granular restore capabilities. It ensures compliance with SOC 2 Type 2, SEC, SOX, and HIPAA standards, and is priced at $20/user/year with unlimited storage.
Fortimize Expands Salesforce Performance Suite With New Data Utilization Assessment
Fortimize has introduced a Data Utilization Assessment to its Salesforce Performance Suite. This new tool aids Salesforce customers in optimizing data movement, credit usage, and architecture readine...ss, crucial for managing usage-based pricing models. It enhances transparency and predictability, supporting AI and multi-cloud expansion without destabilizing operations.
Salesforce and AWS Launch Agentforce 360 to Simplify Enterprise AI Adoption
Salesforce and AWS have launched Agentforce 360, a platform designed to simplify AI adoption for enterprises. This collaboration combines Salesforce's CRM expertise with AWS's cloud capabilities, off...ering features like compliance tools and intuitive AI integration. The platform, available via AWS Marketplace, aims to streamline AI procurement and enhance business operations, particularly for small businesses in regulated industries.
Pega and Moody's Collaborate to Streamline Customer Lifecycle Management and KYC ...
Pega and Moody's have formed a strategic collaboration to enhance customer lifecycle management (CLM) and Know Your Customer (KYC) processes for financial services. This partnership allows Pega clien...ts to access Moody's entity verification data directly, improving operational efficiency, accuracy, and compliance. The integration aims to reduce onboarding time by up to 30% and data entry errors by 40%, offering a more robust compliance and customer experience.
Adecco says joint venture with Salesforce can help reduce AI bubble risks - Reuters
Adecco and Salesforce have formed a joint venture aimed at mitigating risks associated with the AI bubble. This collaboration leverages Salesforce's AI CRM capabilities to enhance Adecco's offerings ...and ensure sustainable AI integration.
DataGroomr Announces Updates to its AI-Powered Data Quality App on Salesforce AppExchange
DataGroomr has updated its AI-powered data quality app on Salesforce AppExchange, introducing AI Recommendations and Live Dedupe features. These enhancements provide real-time deduplication and AI-dr...iven insights, enabling Salesforce users to automate and improve data quality management. The app's no-code interface and adaptive AI simplify data management, enhancing data accuracy and supporting downstream analytics and AI initiatives.
PickMyCall and vcita Launch the Ultimate AI Receptionist for Small Business
Roojoom's subsidiary, PickMyCall, has partnered with vcita to launch an AI Receptionist integrated into vcita's small business management platform. This AI solution automates call answering, appointm...ent booking, and lead qualification, enhancing productivity for small businesses. The AI Receptionist leverages Roojoom's advanced customer journey orchestration technology, offering enterprise-level performance at an SMB-friendly price.
StackAdapt Expands ABM Ecosystem With New Integrations From Bombora, Lead Forensics, and Leadspace - Business Wire
StackAdapt and Bombora have expanded their integration, allowing B2B marketers to access Bombora's digital audiences directly through StackAdapt's platform. This partnership enhances campaign efficie...ncy, targeting, and conversion by providing limitless audience customization, omnichannel execution, and account-level measurement. The integration aims to improve the precision and scalability of B2B marketing campaigns.
vcita, in partnership with PickMyCall, launches an AI voice receptionist that helps SMBs capture every opportunity - Yahoo Finance
Roojoom, through its subsidiary PickMyCall, has collaborated with vcita to launch an AI voice receptionist for SMBs. This solution integrates with vcita's business management platform, automating cal...l handling, appointment scheduling, and lead qualification without requiring training. The partnership aims to enhance SMB responsiveness and capture missed opportunities, leveraging Roojoom's AI technology.
Pathkind Labs Partners with WebEngage to Optimize Patient Engagement
Pathkind Labs has partnered with WebEngage to enhance patient engagement. This collaboration aims to leverage WebEngage's customer engagement platform to improve communication and interaction with pa...tients, thereby optimizing the overall patient experience.
Pathkind and WebEngage unite to deliver personalised, data-driven patient experiences - IndiaMedToday
WebEngage has partnered with Pathkind Labs to enhance patient engagement through a unified digital ecosystem. This collaboration integrates multiple platforms for real-time interactions, improving pa...tient data visibility and communication efficiency. The initiative aims to deliver personalized experiences, boost lead recovery, and increase patient satisfaction, marking a significant advancement in digital healthcare communication.
Netcracker Technology : Swisscom Expands Autonomous Networking With Netcracker for B2B Domain
Swisscom has expanded its partnership with Netcracker to enhance its B2B domain by consolidating IT systems onto Netcracker's domain orchestration platform. This move aims to improve efficiencies, re...duce costs, and support Swisscom's autonomous networking goals. The collaboration builds on previous successes in network automation and modernization.
Calabrio Expands Partner Ecosystem to Accelerate Innovation and ...
Calabrio has expanded its partner ecosystem by adding Avant and Sabio, and strengthening its partnership with Five9. This expansion aims to enhance Calabrio's cloud-native, AI-powered suite, Calabrio... ONE, by providing comprehensive solutions for the contact center market. The partnerships focus on empowering advisors, transforming customer experience, and enhancing digital engagement, offering customers improved contact center solutions.
Merkle Partners with Airship to Create Mobile Loyalty Accelerator Solution for Salesforce ...
Merkle, Airship, and Salesforce have partnered to create a mobile loyalty accelerator solution for Salesforce Marketing Cloud. This collaboration leverages Salesforce's Loyalty Management for scalabl...e loyalty programs, Airship's mobile-first customer experience capabilities, and Merkle's strategy and data expertise to deliver personalized, real-time loyalty experiences. The partnership aims to enhance customer engagement and drive growth through integrated mobile experiences.
CACI and Optimove Strengthen Partnership to Help Brands Maximize their Customer Marketing Effectiveness
Optimizely has partnered with Google Cloud to launch Optimizely Opal, an AI agent orchestration platform, on the Google Cloud Marketplace. This collaboration integrates Optimizely Opal with Gemini En...terprise, enhancing AI-driven digital experiences. Customers can now easily access and deploy Opal, benefiting from Google Cloud's infrastructure and Optimizely's technology, enabling efficient and personalized digital experiences.
Salesforce (CRM) and OpenAI Expand Partnership with New Integrations - Yahoo Finance
Salesforce and OpenAI have expanded their partnership to integrate Salesforce's Agentforce 360 platform with OpenAI's frontier models, including GPT-5. This collaboration enables users to access Sale...sforce functionalities within ChatGPT, enhancing capabilities like querying sales data and creating visualizations. Additionally, a new commerce experience allows businesses to reach ChatGPT users while maintaining control over their data and customer relationships.
Slack and Salesforce Unveil Tailored Industry Solutions for Digital HQs
Salesforce and Slack have launched tailored industry solutions for digital HQs, focusing on sectors like financial services, manufacturing, and retail. These solutions, developed with Salesforce cons...ulting partners, aim to enhance productivity and streamline operations by integrating tools and workflows. The initiative leverages Salesforce's Customer 360 and Slack's platform to offer industry-specific features, available through Salesforce's AppExchange.
Salesforce announces expanded partnerships with OpenAI - TNGlobal - TechNode Global
Salesforce and OpenAI have expanded their strategic partnership to enhance employee and consumer experiences using Salesforces Agentforce 360 and OpenAI's frontier models, including GPT-5. This colla...boration allows integration of Salesforce's platform with ChatGPT, enabling users to query sales records and build visualizations. The partnership aims to transform enterprise workflows by embedding AI capabilities into platforms like Slack and ChatGPT, enhancing data-driven operations and customer interactions.
Salesforce & AWS deepen AI partnership to boost agentic adoption - SecurityBrief Australia
Salesforce and AWS have expanded their partnership to enhance AI adoption for enterprises, focusing on data unification, secure AI agents, and modernizing contact centers. The collaboration includes ...new integrations like Salesforce's Data 360 with AWS Clean Rooms, and the Agentforce platform on AWS Marketplace. This partnership aims to simplify AI procurement and deployment, driving agentic enterprise transformation.
Salesforce, Google Expand Partnership with Agentforce 360, Gemini - Salesforce
Salesforce and Google have expanded their strategic partnership by integrating Salesforce's Agentforce 360 platform with Google's Workspace and Gemini models. This collaboration enhances AI capabilit...ies, enabling seamless integration of sales and service functions across Google Workspace and improving AI-driven business processes. The partnership aims to boost productivity and streamline operations for enterprises by leveraging advanced AI models and interoperability.
Salesforce, AWS Collaboration Accelerates AI Transformation - Salesforce
Salesforce and AWS have deepened their collaboration to accelerate AI transformation for shared customers. This partnership focuses on integrating Salesforce's Data 360 and AWS technologies to enhanc...e AI deployment, data access, and customer experiences. Key initiatives include unified data management, secure AI agent interoperability, and streamlined procurement via AWS Marketplace, enabling businesses to harness AI's potential securely and efficiently.
Singlife partners Salesforce to launch AI agent for service staff - Insurance Asia
Singlife has partnered with Salesforce to launch an AI agent for its customer service staff. This tool, utilizing Salesforces Data Cloud, enables instant access to Singlifes internal resources, enhan...cing service efficiency. Singlife is the first in Singapore to adopt Salesforces Agentforce, aiming to extend its use to financial advisers for improved client interactions.
Salesforce will bring Agentforce to OpenAI ChatGPT
Salesforce is expanding its partnerships with AI developers Anthropic and OpenAI. Agentforce data will be integrated into OpenAI's ChatGPT, allowing mutual customers to sell products via an instant c...heckout feature. Salesforce will also deploy Anthropic's Claude Code across its engineering team. The company plans further collaboration with Anthropic to enhance Agentforce 360 for regulated industries like financial services.
Salesforce Announces Support for Agentic Commerce Protocol with Stripe - Salesforce
Salesforce, in collaboration with Stripe and OpenAI, announced support for the Agentic Commerce Protocol (ACP) to enhance its Agentforce Commerce platform. This partnership aims to integrate AI-drive...n instant checkout capabilities, improving customer experiences and operational efficiency for merchants. The collaboration leverages Stripe's financial infrastructure to facilitate seamless transactions, marking a significant advancement in AI-powered commerce.
Salesforce partners with Google Android and Zebra Technologies for POS deployment
Salesforce, Google Android, and Zebra Technologies have partnered to launch Retail Cloud POS, available on Android in December 2025. This joint solution aims to enhance retail operations by providing... hardware flexibility and improving store associate productivity. The collaboration integrates Zebra's Android-based solutions with Salesforce's platform, enabling seamless inventory management and customer engagement.
PwC & Salesforce Launch AI-Powered Contact Center Solution
Perficient and Salesforce have formed a strategic partnership to drive AI-powered business transformation. This alliance focuses on creating "agentic enterprises" by leveraging AI and data to enhance... decision-making and customer experiences. The collaboration includes deploying Salesforce's Agentforce and other AI-first technologies to unify data and accelerate business outcomes.
SaffronStays partners with WebEngage to elevate guest experience - Hotelier India
WebEngage has partnered with SaffronStays to enhance guest experiences through personalized communication and engagement strategies. This collaboration aims to increase SaffronStays' ROI by driving r...epeat bookings and customer loyalty. WebEngage's platform will enable SaffronStays to deliver timely, personalized interactions, potentially boosting direct reservations by 40% and reducing reliance on third-party channels.
Mergers, Acquisitions, and Business Moves in Customer Journey and Experience
Movate acquires Solomo to boost AI, Salesforce capabilities - Outsource Accelerator
Movate acquired Solomo to enhance its AI and Salesforce capabilities, focusing on healthcare sector solutions. Solomo's expertise in Salesforce-driven solutions will integrate with Movate's AI suite ...to improve enterprise data management and customer experience platforms. This acquisition aims to meet growing demand for integrated, data-driven solutions in healthcare and other sectors.
Salesforce to Acquire Qualified to Boost AI Marketing Capabilities
Salesforce has agreed to acquire Qualified, an AI marketing solutions provider, to enhance its Agentforce products. This acquisition aims to improve Salesforce's AI capabilities in marketing by integ...rating Qualified's technology for lead engagement and conversion. The deal is set to close in Salesforce's fiscal year 2027, subject to regulatory approvals.
SEO Community Reacts To Adobes Semrush Acquisition
Adobe has acquired Semrush, marking a significant milestone in the SEO industry. This acquisition highlights the growing importance of SEO platforms, especially as they adapt to AI-driven changes. Th...e SEO community views this as a validation of the sector's value. Concerns about pricing and product integration remain, but the move aligns with Adobe's focus on enterprise solutions.
Salesforce (CRM) Completes Informatica Acquisition - GuruFocus
Salesforce has completed its acquisition of Informatica, enhancing its AI-driven data management capabilities. The $25 per share acquisition is expected to positively impact Salesforce's financial me...trics, including earnings per share and free cash flow, by the second year post-closure. This strategic move aims to bolster Salesforce's data capabilities, supporting AI operations across enterprises.
Salesforce Completes Acquisition of Informatica
Salesforce has completed its acquisition of Informatica, enhancing its platform with Informatica's data management capabilities. This acquisition aims to strengthen Salesforce's AI-driven services by... integrating Informatica's data catalog, integration, governance, and metadata management into Salesforce's ecosystem, providing a comprehensive data foundation for AI applications.
Salesforce (CRM) Signs Definitive Agreement for Acquisition of Spindle AI - Yahoo Finance
Salesforce has signed a definitive agreement to acquire Spindle AI, a platform specializing in agentic analytics. This acquisition aims to enhance Salesforce's capabilities in agent observability and... self-improvement, focusing on custom analytics and ROI forecasting. The deal is expected to close in Q4 2026, pending customary conditions.
Salesforce to acquire Apromore, a push toward agentic process automation
Salesforce has signed a definitive agreement to acquire Apromore, a leader in process intelligence software, to enhance its agentic process automation capabilities. This acquisition will integrate Ap...romores technology into Salesforce, offering real-time process visibility and intelligent automation across business workflows. The deal is expected to close in Salesforces fiscal year 2026, strengthening its position in the process intelligence and automation market.
Funding News and Financial Performance in Customer Journey and Experience
Pega to Announce Financial Results for the Third Quarter of 2025 and ...
Pegasystems Inc. will announce its financial results for Q3 2025 on October 21, 2025, followed by a conference call and webcast on October 22, 2025. The event will be accessible to the public and inv...estors, with a replay available on the company's website.
Leadership and Executive Team Updates in Customer Journey and Experience
Theyre more productive than ever: Marc Benioff says hiring in software engineering is mostly flat at Salesforce because of AI but the company is expanding headcount in one key area - ITPro
Salesforce CEO Marc Benioff announced that while software engineering hiring remains flat due to AI-driven productivity gains, the company is expanding its workforce in sales and customer engagement ...to support its agentic AI service, Agentforce. This strategic shift highlights Salesforce's focus on enhancing customer relationships and boosting adoption of AI technologies.
Cyara Appoints Sushil Kumar as CEO to Extend Enterprise AI Customer Experience (CX) Leadership - ACCESS Newswire
Cyara has appointed Sushil Kumar as CEO to drive innovation and global expansion in AI-powered customer experience (CX) assurance. Kumar, with a background in AI and cloud platforms, aims to enhance ...Cyara's leadership in CX assurance by focusing on product innovation and expanding partnerships. Cyara's platform supports over 350 million customer journeys annually, ensuring quality and reliability across various channels.
VC legend Ron Conway quits Salesforce Foundation after Benioff's National Guard comments
Ron Conway, a prominent venture capitalist, resigned from the Salesforce Foundation following controversial comments by Salesforce CEO Marc Benioff. Benioff's remarks supporting National Guard deploy...ment in San Francisco and his alignment with Trump led to Conway's departure. The Salesforce Foundation, focused on youth education and development, has been a significant philanthropic entity under Conway's decade-long board membership.
Affinitiv Appoints Sharon Kitzman as Chief Executive Officer to Accelerate Next Phase of Innovation and Growth - Business Wire
Affinitiv has appointed Sharon Kitzman as the new CEO to lead its next phase of growth and innovation. Kitzman, with over 34 years of experience in technology and automotive software, succeeds interi...m CEO Steve Stubitz. Her leadership is expected to enhance Affinitiv's impact in automotive marketing and software solutions.
Salesforce strengthens SEA presence with new leadership in Indonesia and Thailand - marketech apac
Salesforce has appointed Andreas Diantoro as the new country leader for Indonesia and Apisit Kuparatana for Thailand, enhancing its leadership in Southeast Asia. Diantoro will focus on growth and str...ategy in Indonesia, while Kuparatana will lead Salesforce's expansion in Thailand, emphasizing agentic AI transformations.
Salesforce Appoints Andreas Diantoro To Lead His Business In Indonesia - VOI
Salesforce has appointed Andreas Diantoro as the new Country Leader and President Director for Indonesia. Diantoro will lead Salesforce's strategic direction and growth in Indonesia, leveraging his e...xperience from SAP, Dell, Microsoft, and HP. This move underscores Salesforce's commitment to expanding its presence and strengthening relationships with customers and partners in the region.
Awards, Recognitions, and Industry Achievements in Customer Journey and Experience
Teradata Named a Leader in Data Fabric Platforms, Q4 2025 Analyst Evaluation
Teradata has been recognized as a Leader in The Forrester Wave: Data Fabric Platforms, Q4 2025. The company received top scores in Vision and Roadmap, Real-time Performance, and Scalability, highligh...ting its platform's strength in enterprise-scale analytics and AI. Teradata's focus on performance, scalability, and governance supports AI-driven decision-making across hybrid and multi-cloud environments.
Netcracker Honored With Prestigious Glotel Awards for Best Application of Agentic AI in Telecom and MVNO Solution of the Year - Business Wire
Netcracker received the Glotel Awards for its innovative use of Agentic AI in telecom and its MVNO solution, highlighting its leadership in the industry.
Netcracker Dominates International Business and Technology Excellence Awards - Business Wire
Netcracker received multiple accolades at the International Business and Technology Excellence Awards, highlighting its leadership in the tech industry.
Pega Named a Leader in Real-Time Interaction Management Software by ... - Business Wire
Pega has been recognized as a Leader in the Forrester Wave for Real-Time Interaction Management Software, Q4 2025. Pega's Customer Decision Hub and Customer Engagement Blueprint received top scores i...n 'Current Offering' and 'Strategy' categories. The report highlights Pega's strengths in AI-driven decisioning and orchestration, emphasizing its impact on customer engagement and enterprise transformation.
Netcracker and NEC Implement Critical BSS Functions for Leading Japanese Operator KDDI - Business Wire
Netcracker Technology received the Telecom Review Excellence Awards for Best Global BSS/OSS Solution and Most Innovative Automation Product. The Netcracker Digital Platform was recognized for aiding ...operators in digital transformation, while the Netcracker Digital Satellite Solution was honored for its AI-driven automation capabilities in satellite IT. These awards highlight Netcracker's commitment to innovation and customer success in the telecom industry.
Pega Named Leader in Q4 2025 Forrester RTIM Software Wave | PEGA Stock News
Pega has been named a Leader in the Q4 2025 Forrester Wave for Real-Time Interaction Management Software. Pega's Customer Decision Hub and Customer Engagement Blueprint received top scores in 'Curren...t Offering' and 'Strategy' categories. The Forrester report highlights Pega's strengths in cross-functional decisioning, AI model execution, and customer engagement, positioning it as a top choice for enterprises seeking to enhance customer interactions.
Calabrio Highly Commended at The CX Awards 2025 - contact-centres.com
Calabrio was highly commended at the 2025 CX Awards for its Workforce Engagement Management Platform. This recognition highlights Calabrio's innovative solutions, including AI-driven features like Au...to-QM and Trending Topics, which enhance contact center efficiency. The platform's success is demonstrated through its impact on clients like Mersey Care NHS Foundation Trust and Delta Airlines, improving call handling and agent scheduling.
Katzion Wins Salesforce Award for Audi Singapore Innovation - EV Mechanica
Katzion, a GlobalLogic company, received the Salesforce 2025 Partner Innovation Award in the Automotive category for its work with Audi Singapore. The award recognizes Katzion's development of the On...line Direct Sale platform, powered by Salesforce technologies, which enhances automotive retail through seamless online-to-offline experiences. This platform integrates Agentforce Marketing, MuleSoft, and data-driven intelligence to offer personalized and immersive customer journeys.
Netcracker Named a Leader in IDC MarketScape: Worldwide Customer ...
Netcracker has been recognized as a Leader in the IDC MarketScape for Worldwide Customer Experience Platforms for Telecommunications. This recognition highlights Netcracker's robust product portfolio..., AI and GenAI capabilities, and proven delivery record. The company's Intelligent Customer Experience solution enhances telecom operators' ability to monetize 5G infrastructure and deliver personalized digital offerings.
UTS Honours ServiceRocket Founder and CEO Rob Castaneda with UTS Fellowship Award
Rob Castaneda, Founder and CEO of ServiceRocket, was honored with a UTS Fellowship Award by the University of Technology Sydney. This recognition highlights his contributions as a UTS alumnus, indust...ry partner, and supporter through roles such as a North American Advisory Board member and philanthropic donor. Castaneda's leadership has transformed ServiceRocket into a global technology services leader, partnering with major software vendors worldwide.
Netcracker Technology : Netcracker Ranked as a Global Leader in Service Design and Orchestration and Monetization Platform Markets by Analysys Mason
Netcracker Technology has been recognized as a global leader in service design, orchestration, and monetization platform markets by Analysys Mason. This ranking highlights Netcracker's success with A...I-driven solutions, cloud-native architecture, and large-scale IT transformation projects for operators like Swisscom and Virgin Media O2. The recognition underscores Netcracker's innovation and proven delivery in enabling customer experience and operational excellence.
Corporate News and Organizational Updates in Customer Journey and Experience
Salesforce launches startup program in Malaysia and the Philippines - TNGlobal
Salesforce has expanded its Startup Program to Malaysia and the Philippines, providing local startups access to AI-powered products, mentorship, and go-to-market opportunities. This expansion aims to... foster growth in these regions' startup ecosystems, aligning with Salesforce's commitment to ASEAN and South Asia. The program, active since 2021, now supports over 435 startups, including more than 230 AI-first companies.
IgniteTech's AI-Driven Restructuring: CEO Replaced 80% of Staff - News and Statistics - IndexBox
IgniteTech CEO Eric Vaughan replaced 80% of the workforce in a strategic shift towards AI, despite internal resistance. The company launched two AI solutions and maintained strong financial performan...ce. Vaughan emphasized the need for cultural alignment to leverage AI's potential.
Salesforce may rebrand as Agentforce, says CEO Benioff - Yahoo Finance
Salesforce is considering rebranding its corporate name to Agentforce, as confirmed by CEO Marc Benioff. This potential change reflects a strategic shift from cloud computing to artificial intelligen...ce, aligning with recent product rebranding efforts such as "Agentforce Sales" and "Agentforce Service." Focus groups indicated a preference for AI discussions over cloud technology, influencing this possible rebranding.
Salesforce refuses to accept hacker ransom demands - The Royal Gazette | Bermuda News , Business , Sports , Events , & Community
Salesforce has refused to comply with ransom demands from hackers claiming to have accessed its systems. The attackers, known as Scattered LAPSUS$ Hunters, allege they stole over a billion records fr...om 39 companies, including major brands, through phishing scams involving Salesforce Data Loader. Salesforce stated that their platform remains uncompromised and is working with authorities to address the issue.