Audi wanted to improve the car-buying journey for customers. They worked with ZeroLight to create the e-tron Machine Learning Showcase for CES 2019. The solution used 3D digital twins, real-time beha...vior analysis, and automated content creation. Customers could personalize their car online and continue the experience in the dealership. The showcase made the process more personal and consistent for each customer.
ZeroLight built a 3D streamed online car configurator for Slate Auto. Slate Auto wanted to let fans customize their new electric vehicle. The configurator launched with Slate's new truck and helped s...ecure 100,000 reservations in two weeks. Users spent an average of 4 minutes 39 seconds per session. The tool handled over 6.5 million sessions and 2,000+ concurrent users. The project was completed in just 10 weeks.
Go 3D Visualiser by ZeroLight helped Volkswagen Brasil launch the new VW Tera SUV. The goal was to let users explore and configure the car online and generate leads. ZeroLight built a 3D web experien...ce in five weeks, letting users view the Tera from all angles and customize features. The site included a form and an AR reward. The 3D experience got 3 times more configurations and camera changes than a 2D version. Users spent an average of 2 minutes and 35 seconds per session, with a peak of 37 concurrent streams.
ZeroLight used the VIVE Pro Eye headset and NVIDIA GPUs to upgrade the BMW M Virtual Experience. The new VR solution added eye tracking and foveated rendering. This let BMW get detailed customer beha...vior insights and better visual quality. The system rendered at 9x the resolution while keeping a 90fps refresh rate. BMW used this at events to let users explore and configure the BMW M5 in virtual reality.
ZeroLight created a photorealistic 3D configurator for the Acura MDX 2020 launch. Acura wanted a detailed digital experience for customers to explore and configure the SUV. ZeroLight used both real-t...ime and offline rendering to match Acura’s quality standards. The solution delivered fast, high-quality visuals that work on any device. Users can view the car from all angles and enjoy a smooth experience, even with slow internet.
ZeroLight's Palette SDK powered the launch of Can-Am Origin and Can-Am Pulse electric motorcycles for BRP. BRP used ZeroLight to build two online configurators, letting users explore over 100,000 uni...que motorcycle options. The solution included 3D model prep, environment production, and quality assurance. Customers can view photorealistic digital twins and share their configurations. BRP now creates product images and videos without physical shoots using SpotLight Suite.
ZeroLight's cloud-based visualisation platform helped Lucid Motors launch the Lucid Air with a fully digital car-buying journey. Customers can explore, configure, and purchase the Lucid Air online or... in-store using Palette and Palette+ configurators. The solution delivers a seamless experience across devices, with 4K and VR options in Lucid Studios and a digital 1-to-1 Concierge tool for remote sales. The platform enables real-time, on-demand personalisation for every customer. Lucid Motors created a premium, scalable, and engaging purchase experience with ZeroLight.
Volkswagen Germany used ZeroLight's Palette SDK and OmniStream to launch Live Beratung, a direct-to-consumer live consulting platform. The tool lets customers meet a Volkswagen product expert in a vi...rtual 3D space and explore digital twins of vehicles. Customers can choose features and get answers in real time. After the session, they connect with a local dealership to continue buying. Since January 2023, customer feedback and session length have exceeded expectations, showing strong engagement with the platform.
ZeroLight's SpotLight platform powered Audi UK's Facebook Instant Experience campaign for the e-tron launch. Audi UK wanted to boost awareness and engagement with an interactive car configurator insi...de Facebook. The campaign let users explore and customize the e-tron without leaving the app. ZeroLight created 196 unique pages and 1041 digital assets for the experience. The solution delivered a fast, immersive, and personalized journey for car buyers.
ZeroLight's 3D streamed online configurator powered the 2026 Corvette ZR1X launch for GM. The previous ZR1 configurator achieved a 93% CSAT score, doubled user time on site, and tripled engagement co...mpared to 2D tools. 80% of visitors used the configurator, with seven times more 3D vehicle interactions and over 4,200 daily sessions. The new ZR1X configurator improved visuals and user experience, helping car buyers personalize their vehicles online. This set a new standard for interactive automotive marketing.
ZeroLight's Palette configurator helped BRP create 3D vehicle configurators for four brands: Can-Am, Lynx, Sea-Doo, and Ski-Doo. BRP needed a solution to show every vehicle option in high quality and... make it easy for customers to use online. The cloud-based Palette tool lets users see any configuration live, on any device, with no delays. This improved the customer experience and set a new standard for online vehicle retail.
