Latest Product Updates and Feature Enhancements on YMax Platform
How Yieldmo Cut Database Costs and Cloud Dependencies
Yieldmo transitioned from AWS DynamoDB to ScyllaDB to reduce database costs and enhance multicloud flexibility. The move cut costs by half and improved latency. ScyllaDB's DynamoDB-compatible API all...owed minimal code changes, enabling a swift migration. Yieldmo's ad-serving infrastructure now benefits from lower costs and increased reliability across multiple cloud providers.
Yieldmo and Experian have partnered to help athletic retailers target high-intent shoppers amid tariff pressures. By combining Yieldmo's AI-powered ad formats with Experian's audience data, they enab...le brands to identify and convert potential buyers effectively. This strategic collaboration aims to optimize ad spend and enhance consumer engagement, crucial as tariffs impact costs and consumer behavior.
Leadership and Executive Team Updates at YMax Platform
Anthony Flaccavento il nuovo Chief Revenue Officer di Yieldmo
Yieldmo has appointed Anthony Flaccavento as Chief Revenue Officer to drive global revenue growth. With over ten years of experience in ad tech and digital advertising, Flaccavento will oversee sales..., account management, and go-to-market strategies. This move aligns with Yieldmo's expansion goals, including the development of its AI-based platform, Ymax.ai, and strengthening its presence in premium media and advanced advertising technologies.
Yieldmo Names Anthony Flaccavento as Chief Revenue Officer
Yieldmo appoints Anthony Flaccavento as Chief Revenue Officer to oversee global revenue operations, including sales and partnerships. Flaccavento will focus on scaling demand for Yieldmo's AI-powered... platform, Ymax.ai, and enhancing relationships with brands and partners. This move is part of Yieldmo's strategy to expand its offerings in AI-driven advertising solutions.
