Viant DSP Overview

Viant’s DSP allows seamless targeting of customers across all programmatic channels and formats. Advertisers can efficiently reach their audience with DSP ads.

Use Cases

Customers recommend Advertisement, Helpdesk Management, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Viant DSP.

Other use cases:

  • Sending & Publishing Communications
  • Media Buying
  • Forecasting
  • Lead Qualification: Technographic
  • Identify Target Customers
  • Campaign Management
  • Contract Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Viant DSP.

Other priorities:

  • Launch New Products
  • Scale Best Practices
  • Improve ROI
  • Build Brand Awareness
See all business priorities See less business priorities

Viant DSP Use-Cases and Business Priorities: Customer Satisfaction Data

Viant DSP works with different mediums / channels such as Mobile.

Reviews

"...We use adelphic to buy programmatic video and banner ads across the web...." Peer review by Agency

Peer review evidence (same sources as the product rating summary)

"...That means Adelphic can now offer digital signage in physical proximity to a store as part of a campaign that includes ads on mobile phones, for example...." Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel
"...You can achieve very affordable CPMs in your mobile campaigns and the support is really helpful and advise you the best way to get the maximum performance...." Peer review by Administrator
"...Adelphic provides an enterprise-ready self-service software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers across all devices and formats...." Peer review

Popular Business Setting

for Viant DSP

Top Industries

  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Viant DSP is popular in Marketing And Advertising, and is widely used by Mid Market, Small Business, and Enterprise.

Viant DSP Customer wins, Customer success stories, Case studies

11 buyers and buying teams have used Cuspera to assess how well Viant DSP solved their business needs. Cuspera uses 111 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

 

Ad Fontes Media

Viant To Employ Ad Fontes Media's News Reliability And Bias Technology

Viant will use Ad Fontes Media's technology to assess news reliability and detect bias, enhancing its digital advertising capabilities.

Read on →
 

A premier video game developer and publisher - Entertainment - Large

Viant’s omnichannel DSP helped a leading video game developer boost awareness for a top-selling game launch. The campaign used digital out-of-home (DOOH) billboards in busy locations and cross-device... retargeting. Viant’s identity resolution and device graph increased reach by 15X for users exposed to DOOH ads. The retargeting campaign achieved a 72% viewability rate. The approach maximized multi-screen engagement and brand visibility.

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A top-five global car brand - Automotive - Very Large

Viant’s cross-screen technology helped a top-five global car brand connect linear TV with digital audiences. The brand needed to reach car buyers aged 25-54 across all major U.S. markets during a tim...e of high TV ad demand. Using Viant’s TV extension solution, they managed cross-device reach and frequency, hitting target rating point goals. The campaign achieved up to 3x better cost-per-point efficiency than spot TV. Over 60% of households were reached on at least one mobile device, and the campaign outperformed industry benchmarks for reaching adults 25-54.

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A leading streaming provider - Entertainment - Large

Viant's DSP helped a leading streaming provider boost viewer engagement. The provider targeted lapsed viewers with people-based ads using first-party data and Viant’s identity graph. This approach ac...hieved an 18% tune-in rate, 18 times higher than a probabilistic campaign. The campaign drove 31,472 unique TV users and increased average watch time to 25 minutes per tune-in. The people-based strategy accounted for 17% of total time watched during the campaign.

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A U.S. state tourism board - Government Administration - Medium

USA

Viant’s omnichannel DSP helped a U.S. state tourism board boost out-of-state visits. The board ran ads across programmatic linear TV, connected TV, online video, and display. They used identity resol...ution and Arrivalist data to measure campaign impact. The campaign delivered a 1.5% lift in visits in five months, and a 3.5% lift over eight months. Nearly half of ad-exposed visitors arrived within 60 days.

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National pizza chain - Restaurants - Very Large

USA

Viant's demand-side platform helped a national pizza chain boost online orders during the COVID-19 lockdown. The chain used targeted connected TV ads, reaching CRM audiences on smart TVs. Viant's cus...tom conversion analysis matched ad exposures to online purchases. The campaign led to a 152% month-over-month increase in conversion rate and a 67% quarter-over-quarter growth. The pizza chain gained clear insight into CTV ad effectiveness and cross-device conversions.

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lightning

Peers used Viant DSP for advertisement and helpdesk management

Viant DSP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

2.75/5 ★

Read Reviews (13)
Analytics

2.10/5 ★

Read Reviews (7)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

2.75/5 ★

Read Reviews (13)
Analytics

2.10/5 ★

Read Reviews (7)

Software Failure Risk Guidance

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for Viant DSP

Top Failure Risks for Viant DSP

Viant Technology Inc. News

Executive

Viant Announced the Appointment of Craig Abrahams to BOD

Viant Technology Inc. appointed Craig Abrahams to its board of directors, effective August 10, 2026. Abrahams brings over 25 years of experience in technology and digital media, having previously co-founded Caesars Interactive Entertainment and led Playtika through significant growth and acquisition. His expertise is expected to support Viant's next phase of accelerated growth.

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Executive

Viant Appoints Craig Abrahams to Board as CTV Advertising Business ...

Viant Technology Inc. has appointed Craig Abrahams to its board of directors as an independent director. Abrahams brings over 25 years of experience in technology and digital media, including roles at Playtika and Caesars Interactive Entertainment. His expertise in scaling technology businesses and executing strategic acquisitions aligns with Viant's focus on expanding its connected TV and AI-powered programmatic advertising platform.

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Executive

Viant Technology Appoints Craig Abrahams as Class I Direc...

Viant Technology appointed Craig Abrahams as a Class I director and Audit Committee member, effective August 10, 2026. He will receive $585,000 in initial equity compensation under the company's Non-Employee Director Compensation Policy.

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Executive

Viant Appoints Craig Abrahams to Board of Directors

Viant Technology Inc. appoints Craig Abrahams to its board of directors. Abrahams, an experienced entrepreneur and executive, brings expertise in technology and digital media, having previously co-founded Caesars Interactive Entertainment and led Playtika through significant growth and acquisitions. His appointment aligns with Viant's strategic goals for accelerated growth in AI and CTV advertising solutions.

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Viant Technology Inc. Profile

Company Name

Viant Technology Inc.

Company Website

https://www.viantinc.com/

HQ Location

2722 Michelson Dr, Suite 100, Irvine, California 92612, US

Employees

251-500

Social

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Financials

M&A