Viant DSP: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Viant DSP
Brand: Viant DSP
Rating: 4.03 (111 reviews)

4.03 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Reach consumers seamlessly across all programmatic channels and formats

Viant DSP Overview

Viant’s DSP allows seamless targeting of customers across all programmatic channels and formats. Advertisers can efficiently reach their audience with DSP ads.

Use Cases

Customers recommend Advertisement, Helpdesk Management, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Viant DSP.

Other use cases:

Sending & Publishing Communications
Media Buying
Forecasting
Lead Qualification: Technographic
Identify Target Customers
Campaign Management
Contract Management

See all use cases See less use cases

Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Viant DSP.

Other priorities:

Launch New Products
Scale Best Practices
Improve ROI
Build Brand Awareness

See all business priorities See less business priorities

Viant DSP Use-Cases and Business Priorities: Customer Satisfaction Data

Viant DSP works with different mediums / channels such as Mobile.

Reviews

"...You can achieve very affordable CPMs in your mobile campaigns and the support is really helpful and advise you the best way to get the maximum performance...." Peer review by Administrator

Popular Business Setting

for Viant DSP

Top Industries

Marketing and Advertising

Popular in

Mid Market
Small Business
Enterprise

Viant DSP is popular in Marketing And Advertising, and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Viant DSP Use Cases

How can Viant DSP enhance your Advertisement process?

7+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Viant DSP solved their business needs. Cuspera uses 111 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Consumer Goods

CASE STUDY A national sugar substitute brand

A national sugar substitute brand wanted to increase site visits and measure sales. They partnered with Matterkind and used Viant's DSP and Household ID for CTV activation. This helped them recognize... incremental conversions from CTV exposures. The brand achieved a 186% lift in site actions and a return on ad spend of $1.45.

CASE STUDY An online sportsbook and casino brand

An online sportsbook and casino brand wanted to reduce CPA and increase sign-ups with deposits. They used Viant's Household ID technology and DSP to create lookalike audiences and target high-value c...onsumers. The campaign included connected TV, online video, display, and audio channels. They achieved a 171% and 102% lift in conversions and reduced CPA by 72%. The brand also saw a $1.2 ROAS on first-time signups with deposits.

Apparel & Fashion

CASE STUDY A national athletic footwear brand

An athletic footwear brand wanted to increase store visits and online sales. They used Viant's DSP for a campaign across CTV and OLV in the U.S. and Canada. The brand used first-party data and identi...ty segments for targeted messaging. Viant's data lake provided audience validation and foot traffic analysis. The campaign achieved a $1.8 ROAS and a 98% lift in store visits.

Education

CASE STUDY Regional College

A regional college wanted to increase online engagement and student enrollment. They used Viant's omnichannel DSP and Conversion Lift Reporting. The campaign included CTV, OLV, digital audio, and dis...play ads. This led to a 628% lift in online actions and a 413% lift from CTV. The eCPA for online applications was $42.

Hospitality

CASE STUDY A hotel company

A hotel company wanted to increase bookings and reduce CPA. They used Viant's DSP to run a campaign targeting travelers who saw their ads. They onboarded first-party data and used third-party data pa...rtnerships. The campaign showed a 92% lift in walk-in stays and a 71% lift in advance bookings. The company also reduced CPA by 57% and achieved a $1.61 ROAS.

Retail

CASE STUDY regional appliance store

A regional appliance store wanted to measure the impact of digital ads on offline sales. They used Viant's DSP to track offline conversions and multi-touch attribution. The store launched a 45-day ca...mpaign targeting various audiences. They matched offline conversion data with Viant's identity graph. This led to accurate attribution of over 5,700 offline conversions. The store saw a 9% increase in conversions and a $10 return on ad spend.

Peers used Viant DSP for advertisement and helpdesk management

Viant DSP Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.42/5 ★ Read Reviews (1)
Custom Reports	2.75/5 ★ Read Reviews (13)
Analytics	2.10/5 ★ Read Reviews (7)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.42/5 ★ Read Reviews (1)
Custom Reports	2.75/5 ★ Read Reviews (13)
Analytics	2.10/5 ★ Read Reviews (7)

Software Failure Risk Guidance

for Viant DSP

Top Failure Risks for Viant DSP

Viant Technology Inc. News

Partnership 18/11/2024

Viant Launches Certified Partner Program - Business Wire

Viant has started a Certified Partner Program to enhance collaborations and strengthen partnerships.

Product 28/10/2024

Viant Licenses Comscore Data for Training ViantAI - Business Wire

Viant is using Comscore data to train its AI system, ViantAI.

Financial 23/10/2024

Viant Announces Date of Third Quarter 2024 Financial Results and Conference Call - StockTitan

Viant will release its third quarter 2024 financial results and hold a conference call.

Partnership 09/09/2024

Wiland, Inc. Partners with Viant to Enhance Omnichannel Audience Activation - Business Wire

Wiland, Inc. teams up with Viant to improve audience engagement across multiple channels.

Viant Technology Inc. Profile

Company Name

Viant Technology Inc.

Company Website

https://www.viantinc.com/

HQ Location

2722 Michelson Dr, Suite 100, Irvine, California 92612, US

Employees

251-500

Social

Financials

M&A