Viant DSP: Use-Cases, Insights and Reviews | 2025 Cuspera

Viant DSP helped a leading iGaming brand use AI Bid Optimizer to improve ad performance. The brand wanted to reach more customers and lower costs for first-time deposits. Viant's AI tools and advance...d reporting cut CPMs by 36%. The campaign delivered 161 million more impressions and a 43% lift in total impressions. Over 7,000 extra conversions were achieved using data onboarding, lookalike audiences, and retargeting.
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Viant DSP and Household ID technology helped Harrah’s Cherokee Casino Resort boost room bookings and visitor engagement. 62Above used Viant’s platform for a multi-channel campaign with display ads an...d CTV spots. The campaign drove a 109% year-over-year increase in room booking conversions. Foot traffic rose by 143%. Cost-per-room booking conversion dropped by 87%. CTV exposure led to a 313% lift in foot traffic. Harrah’s Cherokee expanded their KPIs to include conversion lift and real-world foot traffic.
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Viant’s Household ID solution and Circana integration helped a national restaurant and CPG brand boost sales. The brand wanted to increase household penetration and purchase frequency. They used Vian...t’s DSP, CTV, and advanced reporting to target high-value audiences. CTV outperformed display and video, leading to a shift in budget. ROAS doubled from $5.89 to $10.44 after adding CTV to the media mix.
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Viant Household ID solution helped Havas Media Network run a cookieless digital advertising test for a major pharma advertiser. The goal was to reach target audiences at scale without third-party coo...kies and match performance to cookie-based campaigns. Viant activated custom audiences using Havas Media’s Converged platform and partners like PurpleLab. The cookieless campaign achieved 100% target audience reach and 93% unique reach. DoubleVerify viewability reached 70%. The test proved scalable identity resolution without cookies.
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Viant DSP helped a global pharmaceutical company run a CTV-only campaign. The goal was to increase web traffic for a chronic immune disease drug. The company used Viant Household ID and Conversion Li...ft Reporting to measure results. They saw a 104% lift in site visits and a 97% view-through rate after the campaign.
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Viant’s AI Bid Optimizer helped a casino & online gambling brand save money on media costs. The brand used Viant’s AI Bid Optimizer, advanced reporting, and data platform. They wanted to drive more d...eposits and reach more people without spending more. The campaign led to a 21% increase in incremental impressions and a 16% lower CPM. The brand kept their CPA goals while growing their campaign reach.
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