Viant DSP Overview

Viant’s DSP allows seamless targeting of customers across all programmatic channels and formats. Advertisers can efficiently reach their audience with DSP ads.

Use Cases

Customers recommend Advertisement, Helpdesk Management, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Viant DSP.

Other use cases:

  • Sending & Publishing Communications
  • Media Buying
  • Forecasting
  • Lead Qualification: Technographic
  • Identify Target Customers
  • Campaign Management
  • Contract Management
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Business Priorities

Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Viant DSP.

Other priorities:

  • Launch New Products
  • Scale Best Practices
  • Improve ROI
  • Build Brand Awareness
See all business priorities See less business priorities

Viant DSP Use-Cases and Business Priorities: Customer Satisfaction Data

Viant DSP works with different mediums / channels such as Mobile.

Reviews

"...You can achieve very affordable CPMs in your mobile campaigns and the support is really helpful and advise you the best way to get the maximum performance...." Peer review by Administrator

Peer review evidence (same sources as the product rating summary)

"...Buyers can now purchase OOH impressions using digital tools like AdQuick, a platform that makes it easy to plan, purchase and measure outdoor advertising; the Rubicon Project Exchange, which makes digital billboard inventory available to programmatic buyers via a private marketplace; and Adelphic, a self-service platform for cross-channel programmatic advertising. ..." B2B Marketers: It s Time to Start Leveraging OOH
"...You can achieve very affordable CPMs in your mobile campaigns and the support is really helpful and advise you the best way to get the maximum performance...." Peer review by Administrator
"...With significantly increased inventory and value, digital audio has quickly become a prime platform for reaching targeted, engaged audiences at scale, along with desktop, mobile, and OTT, said Nina Harvey, Head of Audio, at Rubicon Project...." Viant s Adelphic Announces New Programmatic Audio Inventory Integrations, Further Enhancing Omni-Channel DSP

Popular Business Setting

for Viant DSP

Top Industries

  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Viant DSP is popular in Marketing And Advertising, and is widely used by Mid Market, Small Business, and Enterprise.

Viant DSP Customer wins, Customer success stories, Case studies

11 buyers and buying teams have used Cuspera to assess how well Viant DSP solved their business needs. Cuspera uses 111 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

 

Kampgrounds of America (KOA) - Hospitality - Medium

Billings, USA

ViantAI Outcomes helped Kampgrounds of America (KOA) improve their cost per acquisition by 1.1x. KOA used ViantAI’s autonomous performance product during the busy holiday season. The AI-driven soluti...on reduced eCPA by 7.8% compared to their best manual strategy. The platform optimized bidding and inventory in real time. KOA saw measurable gains in efficiency and cost savings.

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MacKenzie-Childs - Retail - Medium

Aurora, USA

ViantAI Outcomes helped MacKenzie-Childs, a home decor ecommerce brand, improve cost per acquisition by 2.4x. The autonomous optimization tool delivered a 60.4% incremental lift in sales. The solutio...n reduced manual work for the team. MacKenzie-Childs compared ViantAI Outcomes to traditional methods and saw stronger performance. The team could focus on strategic growth instead of manual campaign management.

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UMass Global - Education - Large

Irvine, USA

UMass Global used ViantAI to boost student leads by 1.9x. The university compared autonomous AI optimization to its best manual strategy for online video ads. ViantAI cut cost per acquisition by 48%.... The AI model outperformed years of manual campaign work. UMass Global freed up its team to focus on growth, not just tactics.

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City of Hope - Hospital & Health Care - Large

Viant’s closed-loop measurement helped City of Hope boost healthcare provider referrals by over 10%. The hospital used Viant’s Household ID technology and IQVIA Digital data to link media exposure to... real hospital visits. This privacy-first solution identified the right patients and providers, driving more appointments. City of Hope reached 500,000 new households and saw strong results from omnichannel campaigns, including connected TV.

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Tambourine - Marketing And Advertising - Medium

Viant helped Tambourine reach over 4 million households for St. Kitts using Connected TV ads. The campaign achieved a 99% video completion rate and drove 63,863 travel conversions. Cost per household... reached was just $0.27, below industry average. Geo-targeting and live sports events boosted travel bookings. Premium CTV inventory and data-driven targeting powered strong results in travel marketing.

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a public university - Education - Large

Viant's Household ID Technology and AI Bid Optimizer helped a public university boost enrollment by 11% year-over-year. The campaign unified CTV, online video, and audio strategies to drive a 30% lea...d attribution to CTV and audio. The university saw a 440% increase in click-through rate and a 200% rise in DSP conversions. Multi-touch attribution and advanced reporting reduced cost per lead and validated Viant’s approach. The solution improved channel allocation and set a new best practice for education marketing.

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lightning

Peers used Viant DSP for advertisement and helpdesk management

Viant DSP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

2.75/5 ★

Read Reviews (13)
Analytics

2.10/5 ★

Read Reviews (7)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Custom Reports

2.75/5 ★

Read Reviews (13)
Analytics

2.10/5 ★

Read Reviews (7)

Software Failure Risk Guidance

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for Viant DSP

Top Failure Risks for Viant DSP

Viant Technology Inc. News

Partnership

Viant To Employ Ad Fontes Media's News Reliability And Bias Technology

Viant will integrate Ad Fontes Media's news reliability and bias technology into its platform. This collaboration aims to enhance the accuracy and trustworthiness of news content within Viant's digital advertising ecosystem.

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Partnership

Viant and Ad Fontes Media Bring Political Bias-Based Targeting to CTV ...

Viant Technology has partnered with Ad Fontes Media to introduce political bias-based targeting for Connected TV (CTV) news. This collaboration allows advertisers to target reliable news content using Ad Fontes' bias and reliability framework integrated into Viant's platform. The partnership aims to enhance ad precision and effectiveness in news environments, addressing challenges in programmatic advertising.

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Partnership

Viant partners with Ad Fontes Media to introduce granular bias and ...

Viant has partnered with Ad Fontes Media to launch a tool that allows advertisers to target connected TV news shows based on reliability and political bias. This innovation, a first in the industry, offers granular content control and is integrated into the Viant platform. The partnership aims to enhance brand safety and encourage more ad spending in news.

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Partnership

Viant and Ad Fontes Media Launch New Ad Tools for CTV News Inventory

Viant Technology Inc. has partnered with Ad Fontes Media to introduce new tools for connected TV (CTV) news inventory. This collaboration allows advertisers to target news content based on reliability, addressing concerns about associating ads with polarizing news. The integration enables advertisers to reach trusted news environments, enhancing ad performance and audience engagement.

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Viant Technology Inc. Profile

Company Name

Viant Technology Inc.

Company Website

https://www.viantinc.com/

HQ Location

2722 Michelson Dr, Suite 100, Irvine, California 92612, US

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

M&A