Verve Activate Overview

Verve-activate describes Verve Group's privacy-first omnichannel ad platform. Advertisers and publishers are connected to people in real time through programmatic solutions.

This is a summary of the comprehensive capabilities and benefits of Verve Activate based on over 11 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if Verve Activate is right for your needs? Our Cuspera AI engine can evaluate how Verve Activate fits your specific business needs, industry, and context. Get your personalized assessment report today.

Verve Activate supports business activities such as:

  • Segmentation And Targeting
  • Engaging And Following Up
  • Identify Target Customers

It can help manage these activities if you use Offline and On Premises for these needs.

Verve Activate Reviews

11 buyers and buying teams have used Cuspera to assess how well Verve Activate solved their business needs. Cuspera uses 11 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Use Cases

Peers recommend Segmentation And Targeting , Engaging And Following Up , Identify Target Customers , as the business use cases that they have been most satisfied while using Verve Activate.

See all use cases

Customer Stories

 

SmartNews - Internet - Medium

Tokyo, Japan

Verve’s Brand+ Marketplace helped SmartNews boost ad revenue. By using Prebid integration and pre-packaged deals, SmartNews saw a 141% quarter-over-quarter revenue growth. eCPM on Android increased b...y 56%. Fill rates rose by 39%. Verve also improved SmartNews’s credibility with ads.txt and direct demand partner relationships. SmartNews now sees Verve as a key strategic partner.

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OTTO - Retail - Very Large

Hamburg, Germany

Dataseat, now part of Verve, helped OTTO launch its first SKAN campaign focused on return on ad spend. OTTO rebuilt its conversion schema to track high-intent actions, not just basic engagement. This... new approach led to a 244% ROAS and over 80% visibility into post-install events. OTTO gained strong insight into user behavior on iOS without device-level data. The campaign set a foundation for future growth and broader reach.

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Gadsme - Marketing And Advertising - Small

Paris, France

Gadsme used Verve’s Brand+ Marketplace to boost demand and revenue for its in-game ad platform. Verve enabled multi-ad formats, private marketplace deals, and Prebid integration. Gadsme saw 697% year...-over-year revenue growth and a 475% increase in iOS publisher revenue. Fill rates more than tripled. The partnership helped Gadsme balance Android and iOS revenue streams and attract more advertisers.

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VideoHeroes - Marketing And Advertising - Small

Madrid, Spain

Verve helped VideoHeroes, a Madrid-based digital advertising platform, expand across Europe. VideoHeroes used Verve’s in-app performance marketplace to boost video completion rates by 13.4% in one qu...arter. The partnership drove 140% revenue growth and tripled annual impressions year-over-year. VideoHeroes combined its machine learning with Verve’s ad rendering and targeting for better campaign results. The collaboration set new benchmarks in programmatic marketing and audience engagement.

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Smadex - Marketing And Advertising - Medium

Barcelona, Spain

Verve's Brand+ Marketplace helped Smadex boost its Connected TV (CTV) ad campaigns. Smadex saw a 5.6X increase in ad impressions from Q4 2023 to Q1 2024. The cost per install (CPI) dropped by 55% bet...ween November 2023 and September 2024. Smadex used Verve's pre-packaged CTV deals to reach more engaged users. This partnership improved campaign efficiency and return on ad spend for Smadex's advertisers.

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Based on peer insights

Cuspera recommends Verve Activate for

Use Cases Segmentation And Targeting , Engaging And Following Up , Identify Target Customers
Medium Offline, On Premises

IT and Other Capabilities

for Verve Activate

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.16/5 ★

Read Reviews (2)
Custom Reports

2.93/5 ★

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.16/5 ★

Read Reviews (2)
Custom Reports

2.93/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for Verve Activate

Top Failure Risks for Verve Activate

Vendor Profile Details

Company Name

Verve Group, Inc.

Company Website

https://verve.com/

HQ Location

5796 Armada Dr. Suite 350 Carlsbad, CA 92008 USA

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE