Veeva Crossix Overview

Veeva Crossix offers data-driven solutions to enhance DTC and HCP marketing. Life sciences brands can better plan, activate, and evaluate their marketing efforts.

Use Cases

Customers recommend Advertisement, Direct Marketing, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Veeva Crossix.

Other use cases:

  • Digital Marketing
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Business Priorities

Launch New Products and Grow Market Share are the most popular business priorities that customers and associates have achieved using Veeva Crossix.

Other priorities:

  • Build Brand Awareness
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Veeva Crossix Use-Cases and Business Priorities: Customer Satisfaction Data

Veeva Crossix works with different mediums / channels such as Mass Media. Television. Video etc.

Reviews

"...Crossix DIFA is the leading platform for measuring and optimizing digital healthcare marketing...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Healthcare brands can use DIFA TV to understand how effectively their national TV advertising is reaching a relevant health audience, the health actions that are taken after exposure and the business outcomes as a result...." Crossix Launches DIFA TV to Transform TV Analytics for Healthcare Marketers
"...Connects digital DTC video, mobile and display campaigns to patient behavior...." Crossix DIFA Platform Crossix
"...Supports direct integrations from leading publishers and platforms to enhance measurement, optimization and analytics within the Crossix DIFA Platform...." Crossix DIFA Platform Crossix

Veeva Crossix Customer wins, Customer success stories, Case studies

How efficiently Does Veeva Crossix manage your Digital Marketing?

 

Veeva Quality Cloud Advances Manufacturing Operations for Kindeva

Veeva Systems announced that Kindeva is adopting Veeva Quality Cloud to modernize its manufacturing operations. This adoption will unify Kindeva's global sites on a single cloud platform, enhancing q...uality management, compliance, and operational efficiency. The platform includes Veeva QualityDocs, QMS, Training, and LearnGxP, supporting Kindeva's growth and improving client service.

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Leading Companies Accelerating Clinical Trials with Veeva Vault CDMS

Veeva Systems reports increased adoption of its Vault CDMS by life sciences companies, including a top 20 pharmaceutical firm. Vault CDMS, part of the Veeva Vault Clinical Suite, accelerates clinical... trial data management, enabling faster study starts and efficient data handling. The platform supports over 100 trials, offering innovative features like zero-downtime amendments and rule configuration for data checks.

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Veranex Accelerates Clinical Trials with Veeva Vault CDMS

Veranex, a global medtech CRO, is using Veeva Vault CDMS to enhance clinical trial efficiency. The platform allows for rapid study builds, seamless data management, and mid-study changes without down...time. This adoption highlights Veeva's role in modernizing clinical data management, supporting Veranex's efforts to streamline processes and accelerate medical product development.

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Epikast - Pharmaceuticals - Small

New York, USA

Epikast used Veeva Vault CRM and Service Center to unify its inside sales and customer service teams. The company faced challenges with fragmented systems and slow, disconnected sales processes. By a...dopting a single platform, Epikast enabled faster sales execution and highly personalized engagement with healthcare professionals. The rollout took just 2.5 months, with Service Center activated in under two weeks. Epikast now benefits from deeper customer context, streamlined operations, and improved collaboration across commercial teams.

 

Merck - Pharmaceuticals - Very Large

Rahway, USA

Merck uses Veeva Development Cloud to improve data quality and drive operational efficiency. The unified platform helps Merck share data across the company in new ways. This leads to better end-to-en...d efficiency. Merck benefits from deeper data understanding. The solution supports Merck’s goal of operational excellence.

 

Emerging biopharmaceutical company - Pharmaceuticals - Small

Veeva Compass Patient helped an emerging biopharma company prepare for a rare disease launch. The company used patient data to analyze the full patient journey, focusing on specialists and referral p...atterns. They identified key disease markers and developed predictive models to find high-risk patients. This enabled earlier intervention and more targeted outreach to healthcare providers. The insights supported commercial strategy and launch planning.

Veeva Crossix Features

  • Low
  • Medium
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FEATURE RATINGS AND REVIEWS
Analytics

3.79/5

Read Reviews (4)
Custom Reports

3.30/5

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.79/5

Read Reviews (4)
Custom Reports

3.30/5

Read Reviews (1)

Software Failure Risk Guidance

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for Veeva Crossix

Top Failure Risks for Veeva Crossix

Veeva Systems Inc. News

Product

New Veeva Vault CTMS to Transform Clinical Operations as the Industrys First Unified Cloud Solution

Veeva Systems has introduced Veeva Vault CTMS, the first cloud-based application unifying CTMS and eTMF for clinical operations. This solution offers life sciences companies a single source for clinical data, real-time visibility, and seamless stakeholder collaboration. Vault CTMS, part of the Veeva Vault Clinical Suite, aims to streamline clinical trial processes and is expected to be available in Q1 2017.

Product

Veeva Introduces New ePRO Application for Faster Access to Patient Data

Veeva Systems has launched Veeva ePRO, a new application designed to enhance patient-reported outcomes in digital clinical trials. This tool allows patients to complete assessments via mobile or web, providing real-time data access for sponsors and research sites. Part of the Veeva Vault Clinical Suite, ePRO aims to streamline trial activities and improve patient retention by addressing common challenges in clinical trials.

Product

Veeva Reinvents Clinical Data Management with a Single Application to Manage All Trial Data

Veeva Systems has launched Veeva Vault CDMS, a next-generation cloud application designed to streamline clinical data management. This single application integrates coding, EDC, data cleaning, and reporting, allowing life sciences companies to manage all trial data efficiently. Vault CDMS aims to replace multiple tools, providing a complete view of clinical data for faster insights and execution. It is part of the Veeva Vault Clinical Suite, enhancing trial processes on a unified cloud platform.

Partnership

Lotus Clinical Research Expands Partnership with Veeva to Accelerate Clinical Trials

Lotus Clinical Research has expanded its partnership with Veeva Systems by broadening its use of the Veeva Vault Clinical Suite. This strategic move enhances Lotus' clinical trial operations, reducing startup times and improving coordination with sponsors and sites. Veeva's integrated clinical applications support Lotus' growth and diversification in clinical research.

Veeva Systems Inc. Profile

Company Name

Veeva Systems Inc.

Company Website

https://www.veeva.com/

Year Founded

2007

HQ Location

4280 Hacienda Drive Pleasanton, CA 94588

Employees

1001-5000

Social

Financials

PRIVATE