Veeva Crossix Overview

Veeva Crossix offers data-driven solutions to enhance DTC and HCP marketing. Life sciences brands can better plan, activate, and evaluate their marketing efforts.

Use Cases

Customers recommend Advertisement, Direct Marketing, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Veeva Crossix.

Other use cases:

  • Digital Marketing
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Business Priorities

Launch New Products and Grow Market Share are the most popular business priorities that customers and associates have achieved using Veeva Crossix.

Other priorities:

  • Build Brand Awareness
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Veeva Crossix Use-Cases and Business Priorities: Customer Satisfaction Data

Veeva Crossix works with different mediums / channels such as Mass Media. Television. Video etc.

Reviews

"...Crossix DIFA is the leading platform for measuring and optimizing digital healthcare marketing...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Healthcare brands can use DIFA TV to understand how effectively their national TV advertising is reaching a relevant health audience, the health actions that are taken after exposure and the business outcomes as a result...." Crossix Launches DIFA TV to Transform TV Analytics for Healthcare Marketers
"...Connects digital DTC video, mobile and display campaigns to patient behavior...." Crossix DIFA Platform Crossix
"...Supports direct integrations from leading publishers and platforms to enhance measurement, optimization and analytics within the Crossix DIFA Platform...." Crossix DIFA Platform Crossix

Veeva Crossix Customer wins, Customer success stories, Case studies

How does Veeva Crossix facilitate Digital Marketing?

 

IQVIA - Healthcare - Very Large

Veeva Systems (VEEV) Becomes Default Clinical Software Across A Major Research Partner

Durham, USA

IQVIA has adopted Veeva Systems' clinical applications as enterprise standards for its global research operations. This expanded agreement includes Veeva's Clinical Trial Management System, eTMF, Stu...dy Startup, and Site Connect, enhancing Veeva's role in IQVIA's clinical workflows and broadening its reach across contract research and biopharma sectors.

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IQVIA - Healthcare - Very Large

Veeva Systems (VEEV) Could Be 21% Undervalued After IQVIA Expanded Its ...

Durham, USA

IQVIA has expanded its partnership with Veeva Systems by adopting multiple Veeva clinical applications as enterprise standards for its development studies. This move strengthens Veeva's position in t...he healthcare technology sector, highlighting its role in clinical trial management and enterprise standardization.

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IQVIA - Clinical Research - Very Large

IQVIA to Use Veeva Applications in Clinical Development Studies

Durham, USA

IQVIA will use Veeva's applications for clinical development studies, enhancing its capabilities in clinical trial management.

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Inc. - Pharmaceuticals - Medium

San Diego, USA

Veeva Development Cloud helped a San Diego biotech eliminate data reconciliation. The company built a single data foundation for clinical, safety, and regulatory processes. This reduced trial costs b...y 70%. Data now flows through all systems without redundancy. The solution also minimized business and compliance risk.

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Boehringer Ingelheim - Pharmaceuticals - Large

Ingelheim am Rhein, Germany

Boehringer Ingelheim unified customer data across 100+ countries using Veeva OpenData and Veeva Network. The company replaced fragmented legacy systems with a single, connected data model. This move ...cut total cost of ownership by 30% and project costs by 70% over five years. Teams now have a global, harmonized view, making analytics and AI possible at scale. The new foundation also prepares Boehringer Ingelheim for a smooth transition to Veeva Vault CRM.

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Recordati - Pharmaceuticals - Large

Milan, Italy

Recordati used Veeva Development Cloud to prepare for a Veeva Vault data migration. They focused on aligning business and IT teams before starting the migration. This helped them share best practices... for data migration in the pharmaceutical industry. The case highlights the importance of teamwork and planning for successful cloud data migration.

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Veeva Crossix Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.79/5 ★

Read Reviews (4)
Custom Reports

3.30/5 ★

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.79/5 ★

Read Reviews (4)
Custom Reports

3.30/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for Veeva Crossix

Top Failure Risks for Veeva Crossix

Veeva Systems Inc. News

Product

NC Life Sciences News: Labcorp's $722M Acquisition, IQVIA's Veeva Partnership & More

IQVIA is expanding its partnership with Veeva Systems by standardizing several Veeva applications across its clinical development studies. This integration aims to accelerate trials and enhance collaboration between research sites and sponsors, while maintaining flexibility for customers to choose other technologies.

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Financial

Veeva Announces Fiscal 2016 Third Quarter Results

Veeva Systems reported its fiscal 2016 third-quarter results with total revenues of $106.9 million, marking a 28% year-over-year increase. Subscription services revenue rose by 33% to $81.7 million. The company highlighted significant growth in non-CRM offerings, which accounted for over 25% of total revenues. Veeva also announced new Vault products and continued expansion in clinical and regulatory areas.

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Financial

Veeva Announces Fiscal 2021 Third Quarter Results

Veeva Systems announced its fiscal 2021 third-quarter results, reporting total revenues of $377.5 million, a 34% increase year-over-year. Subscription services revenues also grew by 34% to $302.9 million. The company highlighted its leadership in digital transformation within life sciences, with significant customer wins and adoption of its Veeva Development Cloud.

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Financial

Veeva Announces Fiscal 2014 Third Quarter Results

Veeva Systems announced its fiscal 2014 third quarter results, reporting total revenues of $55 million, a 54% year-over-year increase. Subscription services revenues grew by 95% to $38.9 million. The company highlighted the release of Veeva Network, a cloud-based customer master solution, and its recognition as a CRM leader by IDC Health Insights.

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Veeva Systems Inc. Profile

Company Name

Veeva Systems Inc.

Company Website

https://www.veeva.com/

Year Founded

2007

HQ Location

4280 Hacienda Drive Pleasanton, CA 94588

Employees

1001-5000

Social

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Financials

PRIVATE