Veeva Crossix Overview

Veeva Crossix offers data-driven solutions to enhance DTC and HCP marketing. Life sciences brands can better plan, activate, and evaluate their marketing efforts.

Use Cases

Customers recommend Advertisement, Direct Marketing, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Veeva Crossix.

Other use cases:

  • Digital Marketing
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Business Priorities

Launch New Products and Grow Market Share are the most popular business priorities that customers and associates have achieved using Veeva Crossix.

Other priorities:

  • Build Brand Awareness
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Veeva Crossix Use-Cases and Business Priorities: Customer Satisfaction Data

Veeva Crossix works with different mediums / channels such as Mass Media. Television. Video etc.

Reviews

"...Crossix DIFA is the leading platform for measuring and optimizing digital healthcare marketing...." Peer review

Peer review evidence (same sources as the product rating summary)

"...The industry-leading DIFA platform now measures linear television advertising...." Crossix DIFA Platform Crossix
"...Connects digital DTC video, mobile and display campaigns to patient behavior...." Crossix DIFA Platform Crossix
"...Supports direct integrations from leading publishers and platforms to enhance measurement, optimization and analytics within the Crossix DIFA Platform...." Crossix DIFA Platform Crossix

Veeva Crossix Customer wins, Customer success stories, Case studies

How can Veeva Crossix enhance your Digital Marketing process?

 

Roche Pharmaceuticals - Pharmaceuticals - Very Large

Veeva Announces Expanded Partnership With Roche

Basel, Switzerland

Roche Pharmaceuticals has expanded its partnership with Veeva Systems by adopting Veeva Vault CRM to enhance global customer engagement. The AI-enabled CRM will support Roche's Pharma teams in delive...ring personalized interactions and insights, leveraging Veeva's agentic AI technology. This adoption aims to improve support for healthcare professionals and patients.

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Parexel - Clinical Research Organization - Very Large

Parexel: Driving Automated Data Transparency and Sponsor Trust with Veeva Clinical Transfer

Raleigh, USA

Parexel, a global clinical research organization, enhances its clinical trial data exchange by adopting Veeva Clinical Transfer. This solution automates data flow, providing sponsors with real-time o...versight and reducing administrative burdens. The integration eliminates complex custom setups, enabling faster, data-driven decisions.

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FarmaForce - Pharmaceutical - Medium

FarmaForce, A New CSO, Standardises on Veeva OpenData for Customer Data

Sydney, Australia

FarmaForce, a contract sales organization in the pharmaceutical industry, has standardized on Veeva OpenData for customer data management. This adoption enables FarmaForce to access comprehensive hea...lthcare professional and organization profiles directly within Veeva CRM, enhancing multichannel sales and marketing efforts. The integration supports FarmaForce's commercial strategies by providing reliable, up-to-date customer data.

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Curium - Pharmaceuticals - Large

Boston, USA

Curium used Veeva Vault CRM to improve customer engagement. They adopted Link Key Accounts and Campaign Manager to help field teams find hidden decision makers. Marketing teams used these tools to re...ach more people with promotions. The AI features in Vault CRM helped Curium move faster and stay ahead. A senior director at Curium said the tools helped their commercial team leap forward.

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Otsuka Europe and Bayer AG - Pharmaceuticals - Large

Leverkusen, Germany

Otsuka Europe and Bayer AG used Veeva PromoMats and Vault CRM to unify their content supply chain. They connected content creation and delivery, making it easier for teams to find and use approved ma...terials. Real-time synchronization and document mirroring reduced manual work and sped up content updates. AI tools helped automate compliance checks and content personalization. Teams now use data-driven insights to improve engagement with healthcare professionals.

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Bayer AG - Pharmaceuticals - Very Large

Leverkusen, Germany

Bayer AG uses Veeva Vault CRM and Veeva AI to connect data and software. This helps Bayer build a strong data foundation for AI. The company avoids rework in different markets by harmonizing referenc...e data. AI now gives insights faster and reduces admin work for field teams. Bayer focuses more on valuable customer interactions with these tools.

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Veeva Crossix Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.79/5 ★

Read Reviews (4)
Custom Reports

3.30/5 ★

Read Reviews (1)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.79/5 ★

Read Reviews (4)
Custom Reports

3.30/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for Veeva Crossix

Top Failure Risks for Veeva Crossix

Veeva Systems Inc. News

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Veeva Systems (VEEV) Launches Veeva EHS For Manufacturing And Testing Teams

Veeva Systems has launched Veeva EHS, a new application within its Quality Cloud suite, designed to automate environmental, health, and safety processes for manufacturing and testing teams. The application aims to enhance operational risk and safety management, with an early adopter rollout planned for August 2026 targeting life sciences and manufacturing customers.

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Veeva Clinical Database Features Brief

Veeva Systems has enhanced its Veeva DQS, a clinical data platform, to automate data aggregation, cleaning, and management for clinical trials. The platform centralizes data from various sources, automates discrepancy detection, and streamlines query management, enabling faster data readiness and improved collaboration among data managers.

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Veeva Systems (VEEV) Could Be 30% Undervalued On Index Removal And AI ...

Veeva Systems has been removed from several Russell growth indices but is rolling out new products in environmental, health, and safety, and AI-driven content review. The resolution of a dispute with IQVIA enables full integration of datasets into Veeva's Commercial Cloud, expanding its market and improving product adoption. This integration is expected to boost revenue growth.

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Veeva Systems Inc. Profile

Company Name

Veeva Systems Inc.

Company Website

https://www.veeva.com/

Year Founded

2007

HQ Location

4280 Hacienda Drive Pleasanton, CA 94588

Employees

1001-5000

Social

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Financials

PRIVATE