Latest Product Updates and Feature Enhancements on Triton Digital Audience Measurement
Triton Digital, Omny Studio Go With Video Podcasting
Triton Digital has enhanced its Omny Studio platform to support video podcasting, allowing publishers to create, manage, and monetize both audio and video content. The update includes features like s...eamless video integration and open distribution support, enabling creators to engage audiences across different media formats.
Triton Digitals Q3 2025 Podcast Ranker Connects Listening Trends to Retail Behavior Ahead of Peak Shopping Season
Triton Digital's Q3 2025 Podcast Ranker reveals insights into how podcast listening trends correlate with retail behavior, providing valuable data for retailers ahead of the peak shopping season.
Triton Digital Launches AdBuilder AI to Power Self-Serve Audio Buying
Triton Digital has launched AdBuilder AI, a self-serve platform that enables partners to access small and mid-sized advertisers. The platform allows advertisers to create and manage audio ad campaign...s independently, integrating with Triton's Ad Platform for streamlined operations. AdBuilder AI supports AI-generated voice and multilingual features, enhancing revenue opportunities for partners without increasing operational demands.
Triton Digital Releases Webcast Metrics Rankings
Triton Digital released its Webcast Metrics rankers for June 2019, providing insights into top-performing streaming audio stations globally and regionally. This service is an industry standard for me...asuring online audio consumption, offering validated data for audio publishers to analyze content consumption by various metrics.
Strategic Partnerships and Integrations of Triton Digital Audience Measurement
Salem Media Renews Triton Digital Deal With YouTube In Mind
Triton Digital has renewed its partnership with Salem Media Group, enhancing Salem's use of Triton's Streaming and Podcast Services via Omny Studio. The agreement introduces new analytics tools, incl...uding Podcast Video Metrics for YouTube and the Sounder product suite, to support Salem's digital expansion. The partnership continues to provide monetization support and advanced audience measurement solutions.
Broadcast Radio Is Now Available Through DSPs
Triton Digital has enabled iHeartMedia's broadcast radio inventory to be available programmatically through Viant's DSP. This integration involves data matching and creating shared IDs for targeting ...audiences across digital and broadcast radio. Triton's work included connecting iHeart's radio stations to its SSP and developing a platform for user-level targeting. This collaboration enhances programmatic buying and measurement for radio campaigns.
Triton Digital Partners with The Washington Post to Power Digital Audio Strategy
Triton Digital has partnered with The Washington Post to enhance its digital audio strategy. The collaboration involves using Triton's podcast solutions, including the Triton Ad Platform and Podcast ...Metrics, to expand The Post's audio reach and revenue. This partnership highlights Triton's role in supporting premium publishers with scalable audio solutions.
Triton Digital Partners With ekoz.ai to Bring AI-Generated Host-Read Podcast Ads to Spreaker - Business Wire
Triton Digital has partnered with ekoz.ai to introduce AI-generated host-read podcast ads on Spreaker, enhancing programmatic advertising capabilities. This collaboration allows advertisers to use AI... voice cloning for scalable, authentic host-read ads, expanding monetization for podcasters without additional workload. The integration, already delivering millions of impressions, provides a new revenue stream while maintaining the authenticity of host voices.
TARA Media and Triton Digital Partner to Enhance Programmatic Audio Advertising - PR Newswire
TARA Media and Triton Digital have formed a partnership to advance programmatic audio advertising. The collaboration aims to leverage Triton Digitals audio advertising technology and TARA Medias medi...a expertise, enabling more effective digital audio ad campaigns and streamlined programmatic buying for advertisers.