Real-World Case Studies and Customer Success Stories with Thumbvista

Thumbvista used geofencing and mobile display ads for Dunkin Donuts. The goal was to increase foot traffic and sales at... a rural location inside a gas station. They set a 4-5 mile geofence, used GPS notifications, and built a custom landing page with a coupon and sharing options. Over four days, 164 customers clicked to get the coupon, with a .76% CTR. Strong creative and targeted mobile ads drove more visits and engagement.
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Thumbvista used geofencing for Domino's to target hotel guests in south Florida. The campaign placed mobile ads around hotels, linking... users to online ordering and app downloads. In the early days, over 30 users clicked through for app downloads. The strategy focused on delivering special offers to travelers via mobile marketing. This approach helped Domino's reach more customers in a competitive pizza delivery market.
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Thumbvista used mobile geofencing to help a private medical practice specializing in orthopedic surgeries reach athletes at a marathon event. The challenge was... to find people who might need surgery or physical therapy. Thumbvista set up geofencing and placed mobile ads around the race course and spectator areas. The campaign got over 30,000 impressions and a 0.27% click-through rate. The ads reached the right audience and helped with branding for the clinic.
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Thumbvista's mobile geofencing ads helped a Health Care & Rehab services company recruit nurses for a new location. The company targeted... 10 competitor locations to reach qualified applicants. The geofencing campaign reduced ad waste and focused on competitor employees. In 30 days, the campaign generated over 250 visits and 7 job applications from competitor staff. This shows geofencing can improve recruiting results in healthcare staffing.
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Thumbvista used geofencing to help a sandwich restaurant near Comic-Con San Diego. The goal was to drive foot traffic and... deliveries from nearby hotels and promote a special coupon. Thumbvista set up geo-targeted mobile banner ads within a mile of the restaurant, targeting hotel guests during lunch and dinner times. The campaign delivered over 23,000 impressions and reached about 6,000 mobile users. The click-through rate was 0.33% from a highly targeted audience.
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Thumbvista geofencing services helped Papa John's promote their Papa Rewards Program during Super Bowl Sunday. The challenge was to increase... loyalty rewards and gain market share for four new locations. The solution used mobile ads with geofencing, targeting a 2.5-mile radius around each location and offering a free pizza promo. The campaign delivered over 68,000 impressions and 469 actions, achieving a 0.69% click-through rate. This increased brand awareness for Papa John's rewards in new markets.
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Thumbvista used its geofencing and geo-targeting tools for a city council candidate in California. The challenge was to increase name... recognition on a limited budget. Thumbvista targeted ads to specific areas the candidate would represent, reducing ad waste. The ads appeared over 300,000 times on major news sites. Nearly 300 people visited to learn more. The candidate advanced to the fall runoff election.
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Thumbvista used geofencing mobile display ads to help a local government promote a new ride share program. The challenge was... to reach people using public transportation. Thumbvista geofenced bus stops and train stations to target commuters with ads linking to the program. The campaign ran for 8 weeks. It brought over 3,700 visitors to the ride share website and achieved a 0.30% click-through rate. Focusing ads on transit apps and local news sites increased effectiveness.
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Thumbvista used programmatic advertising to help a multi-location credit union attract new members. The challenge was to reach investment-savvy customers... for a high-rate savings and CD offer. Thumbvista used household income, location, and in-market data to target the right audience. They also placed ads on sites like MarketWatch and CNBC. The campaign delivered 825,000 impressions and drove 2,168 site visitors. 1,052 devices that saw the ad visited a credit union location within 30 days.
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Thumbvista used mobile ads and geofencing for Necco during the MLB All-Star Game in Cincinnati. Necco wanted to reach more... local people and raise awareness about foster parenting. The solution was to target mobile ads to zip codes and the ballpark area during the event. The campaign got thousands of impressions and 189 clicks to learn more about becoming a foster parent. The event-focused ad had about twice as many clicks as the standard branding ad.
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Thumbvista used geofence triggered mobile coupons for MetroPCS. The goal was to reach mobile users near stores and offer incentives... to switch or upgrade. Dynamic ads targeted hotspots and retail locations, showing relevant savings offers. The campaign ran for 21 days, delivering over 1.8 million impressions and 4,628 clicks. Real-time data helped optimize ad delivery and coupon claims.
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Thumbvista geofencing helped a VW dealer target customers at 20 competitor locations. The campaign used geoconquesting to show ads within... 1,000 feet of rival dealerships. Over 8 weeks, the ads appeared 300,000 times and drove nearly 700 extra actions. Ads ran on local news, weather, and auto apps. Retargeting devices after visits helped build a list of in-market buyers.
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Thumbvista used geofencing for an International Electronics Company at a trade show in Germany. The challenge was to promote the... company's booth and new products to event attendees. Thumbvista set up geofenced ads around the convention center and local hotels, targeting mobile users during the event. The campaign drove over 1200 visitors to a custom landing page and achieved a 0.31% click-through rate. The results helped increase booth awareness and event presence.
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Thumbvista used geofencing and mobile video ads for Planet Fitness. The goal was to build brand awareness for new gym... locations. The campaign targeted people near new locations with local video ads. This helped reduce ad waste and reach the right audience. The videos had an average completion rate of 78%.
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Thumbvista geofencing helped Middlesex Community College boost enrollment in key areas. The college used demographic data to create targeted ads... for veterans, adult learners, master's, online, and general students. Thumbvista's mobile display ads reached specific locations and segments. The campaign delivered nearly 1 million impressions. Click-through rates beat previous benchmarks, making the campaign an award-winning success.
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Thumbvista geofence insurance marketing helped an insurance company reach mobile users near auto dealerships. The goal was to get people... thinking about switching insurance to save money. The campaign used mobile ads with a click to call feature and a special landing page. In one month, the campaign got 111 clicks and 11 calls. This shows geofencing and click to call can help generate insurance leads.
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Thumbvista geofenced an industry conference for Home Materials Provider. The goal was to drive decision makers to the client's booth... using targeted mobile ads. The campaign delivered over 80,000 ad impressions in 3 days and generated more than 200 clicks. The client saw their ad in real time and was pleased with the volume and frequency. The campaign set the stage for future retargeting and industry-focused strategies.
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Thumbvista geofencing helped an international airline reach frequent travelers in the US and Canada. The campaign targeted airport locations and... travel apps, with ads in preferred Asian languages. Creative changed for the holiday season. The campaign drove over 48,000 clicks and a .57% CTR. Location-based mobile ads improved audience quality and relevance.
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