Celerant and Action Target Help Dealers Streamline Range Operations ...
Celerant Technology and Action Target have integrated Celerant's Range Management software with Action Target's SmartRange AXISâ„¢ system. This integration automates range operations, improving effic...iency and enhancing the shooter experience. The system allows for seamless check-ins, automated lane management, and personalized customer interactions, with future updates enabling in-lane purchases to boost revenue.
Celerant's 2026 Client Conference Unveils AI Tools, Compliance Strategy, and New Technology for Firearms Dealers
Celerant Technology unveiled significant product updates at its 2026 Client Conference, including Skylar IQ, an AI-powered retail agent, and the Customer Engagement Suite. These tools integrate email..., SMS, social media, and live chat. The event also introduced a redesigned POS interface and new AI eCommerce features, focusing on firearms dealers' compliance and operational needs.
Celerant Launches Cumulus Analytics to Bring Powerful Retail Insights ...
Celerant Technology has launched Cumulus Analytics, a new module for Cumulus Retail, offering small and mid-sized retailers affordable access to powerful analytics. This tool provides curated dashboa...rds and essential reports, enabling retailers to gain insights into sales, inventory, and customer behavior. The module aims to help independent merchants operate more efficiently and profitably by delivering actionable data insights.
Celerant Unveils Customer Engagement Suite as a Central Marketing Hub at NRF 2026 - PR Newswire
Celerant Technology unveiled its Customer Engagement Suite (CES) at NRF 2026, providing a centralized marketing hub that integrates in-store and online data. Built into Celerant's core commerce platf...orm, CES consolidates marketing tools like email, SMS, and social media, enhancing personalized engagement and operational efficiency. The suite includes geo-fencing capabilities to connect digital marketing with physical store traffic.
Celerant and GunBroker Announce API-Enabled Precision Pricing to Sell Competitively Online - Outdoor Wire
Celerant Technology has enhanced its integration with GunBroker by introducing Precision Pricing, an API-enabled tool that leverages real-time marketplace data to optimize pricing and listings for fi...rearms retailers. This integration allows dealers to access GunBroker's pricing insights directly within Celerant's system, streamlining inventory management and enhancing competitive positioning without additional costs.
Celerant Technology has introduced geo-fencing functionality in its mobile shopping apps, allowing retailers to send real-time, location-based push notifications to customers entering designated zone...s. This feature aims to drive foot traffic and impulse purchases by targeting customers when they are near a store. The geo-fencing capability is available at no extra cost to retailers using Celerant's mobile apps.
Celerant Unveils Customer Engagement Suite: One Central Hub for Unified Retail Marketing
Celerant Technology has launched its Customer Engagement Suite, a comprehensive digital marketing platform for retailers. This suite integrates email, SMS, live chat, social media, and reputation man...agement tools into a single system, enhancing marketing automation and personalization. It allows retailers to manage campaigns and customer interactions from both desktop and mobile devices, offering flexible pricing based on total contacts.
Celerant Launches Geo-Fencing in Mobile Apps to Turn Nearby Shoppers into Buyers - PR Newswire
Celerant Technology has launched a new geo-fencing feature for its mobile shopping apps, enabling retailers to send real-time, location-based push notifications to nearby customers. This functionalit...y aims to increase foot traffic and impulse purchases by targeting consumers when they are close to a store. The feature is available at no extra cost to retailers using Celerant's mobile apps.
MSR Distribution and Celerant Integrate to Help FFL Dealers Sell More
Celerant Technology has integrated its retail software with MSR Distribution, allowing FFL dealers to import MSR's product catalog directly into their Celerant Point of Sale system. This integration ...automates inventory management, streamlines ordering, and enhances product selection, providing dealers access to unique, hard-to-find firearms and accessories. The automation of purchase orders based on inventory thresholds further optimizes operations for independent dealers.
Celerant Partners with Master FFL to Simplify Online Firearm Sales and Transfers - Outdoor Wire
Celerant Technology has partnered with Master FFL to enhance online firearm sales. This collaboration integrates an updated FFL Directory and automated transfer workflows, reducing compliance frictio...n and manual processing for firearm retailers using Celerant's eCommerce platforms.
Celerant and American Feeder Help Outdoor Retailers Expand Product Lines Without Overloading Inventory
Celerant Technology has partnered with American Feeder to integrate outdoor feeding equipment into Celerant's retail software. This allows retailers to offer high-ticket feeding systems without holdi...ng inventory, using electronic ordering and drop shipping. The integration targets hunting and fishing markets, enabling efficient customer service and expanding product lines without operational burdens.
Celerant Partners with Wintron Electronics for Marine Merchandise Retail Solutions - PR Newswire
Celerant Technology has formed a strategic partnership with Wintron Electronics to enhance marine merchandise retail solutions. This integration allows marine retailers to access Wintron's extensive ...catalog through Celerant's POS and eCommerce systems, enabling automated ordering and drop shipping. The partnership aims to help retailers expand their product offerings while minimizing inventory investment, addressing challenges like limited showroom space and high inventory costs.
Celerant Integrates with Armslist to Automate Listings and Grow Brand Reach - Outdoor Wire
Celerant Technology celebrates 26 years of innovation in firearms retail, emphasizing its integrated POS and eCommerce solutions. The company has expanded globally, following the acquisition of Saled...ock, and launched a Customer Engagement Suite to enhance digital marketing. Celerant's partnerships with industry leaders enable advanced features like geo-fencing and automated inventory management, positioning it as a leader in the shooting-sports retail sector.
Celerant Marks 26 Years of Retail Innovation and Global Growth
Celerant Technology celebrates 26 years of innovation in retail software, emphasizing its growth through global expansion and technological advancements. The company highlights its Customer Engagemen...t Suite, integrating SMS, live chat, and social media, and plans to merge U.S. and U.K. platforms into a unified global cloud system in 2026. This evolution aims to enhance retailer operations and customer engagement.
