Skyword Global Content Marketing: Product updates, Customer stories, and Insights | 2026 Cuspera

Skyword helped Western Governors University (WGU) build brand affinity with educators using content for its Hey Teach! publication. WGU used Skyword’s platform and services to create authentic, data-...driven articles written by experienced teachers. The content quickly attracted a loyal educator audience and strong search and social results. WGU saw a 340% year-over-year increase in organic search views, a 174% increase in referrals to program pages, and a 90% increase in unique visitors. The university also gained 9,700 newsletter subscribers.
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Skyword360 helped Iron Mountain scale its content operations. Iron Mountain needed to build and maintain a site for information management professionals. The small U.S. marketing team wanted a platfo...rm to support content across Canada and western Europe. Skyword360 and Skyword services let Iron Mountain manage assignments, editing, publishing, and analytics in one place. The team now delivers monthly articles, translates content for six markets, and manages all content channels with confidence. InfoGoTo became a vital resource for employees, leaders, and customers.
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Skyword Intelligence helped HCA Healthcare scale content across more than 175 hospital brands and affiliates. The enterprise content team used Skyword's analytics to track and measure content perform...ance across hundreds of digital properties. In 2019, HCA Healthcare documented over 9,000 posts featuring corporate content, reaching 4 million on Facebook. Social engagement for key health service line content increased by 115% year over year. The team now uses data to target content, improve engagement, and support business growth.
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Skyword Intelligence helped Vera Bradley improve brand engagement on social media. The team used social listening and data insights to refine their Instagram and Facebook strategies. They tracked com...petitors and found new ways to connect with customers. Vera Bradley's Instagram interactions per post per 1,000 followers reached 14.67, much higher than the competitor average of 4.54. On Facebook, their interactions per post per 1,000 page likes hit 0.82, compared to 0.30 for competitors. The brand now uses Skyword to guide future campaigns and partnerships.
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Skyword helped Tom's of Maine launch Good Matters, a site focused on green and healthy living. Skyword Analytics showed ingredient-focused content drove success. Skyword recommended content about pro...duct safety and ingredients, not just features. A former Tom's of Maine employee wrote the new content. Good Matters doubled its organic search views year-over-year. Product-centric content drove 5 times more pageviews and 38% longer time on page than average.
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Skyword helped Hill's Pet Nutrition boost their SEO with the Pet Care Center blog. The team used keyword research and expert contributors to answer pet care questions. The blog reached over 1 million... monthly organic search views in 2019. Search views grew by 188% from 2019 to 2020. The program pays for itself within three months each year. Hill's also launched personalized email campaigns and shared content globally.
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