Retail Case Studies and Success Stories with ShopperMX
CASE STUDY a leading U.S. retail corporation
InContext provided 3D product modeling for a leading U.S. retail corporation. The retailer wanted to improve the checkout process in their small grocery stores using machine learning and frictionless... checkout technology. InContext created and delivered over 29,000 3D models of products in 9 weeks. These models helped train store cameras to recognize items and ensure accurate checkout. The project averaged nearly 3,500 models delivered each week.
InContext Solutions helped a leading retail warehouse club use 3D product modeling to launch an AR tool. The retailer wanted shoppers to see large items in augmented reality before buying. InContext ...created over 300 AR-ready 3D models in 5 weeks, including color and texture options. The retailer quickly launched the AR app for members. This helped them test their idea and improve the shopping experience.
Food & Beverages Case Studies and Success Stories with ShopperMX
CASE STUDY A large beverage manufacturer
ShopperMX GO helped a large beverage manufacturer sell more point of interest (POI) displays in large format stores. The challenge was to convince store managers to add a second display without seein...g proof of success. Using the SMX GO augmented reality app, sales associates showed managers how the displays would fit in real time. This reduced the sales cycle and increased manager confidence. The result was an incremental revenue increase of $2,600 per display across 50 stores, totaling about $130,000.
Consumer Goods Case Studies and Success Stories with ShopperMX
CASE STUDY A manufacturer
InContext's virtual simulation technology helped a manufacturer test where shoppers expect to find a new hybrid product in stores. The challenge was to choose between two possible locations for the p...roduct launch. Respondents navigated a virtual store and took a survey about their expectations and willingness to search. Results showed shoppers linked the product to the category of its form, not the brand's other products. The manufacturer placed the product with similar form items, leading to a successful launch and entry into a new category.
InContext's virtual shopper research helped a CPG manufacturer stop a retailer from de-listing a SKU. The manufacturer used InContext to run a virtual store study, tracking how shoppers switched prod...ucts when the SKU was removed. Results showed the product was unique and its removal led to a high walk rate, even though it had a small market share. The retailer kept the SKU and found better alternatives for de-listing that would not hurt category sales.
InContext Solutions helped a major packaged foods company study pricing for its frozen breakfast products. The team used a virtual shelf test with 2,400 grocery shoppers and tested six pricing strate...gies. The research found the brand could raise its everyday price to $2.59 without hurting sales or brand image. A 3 for $7 promotion increased unit sales and protected revenue. After 12 months, the brand grew 8.16%. The research cost less than $75,000.
InContext Solutions helped a major CPG brand use VR for in-store strategies. The brand started working with InContext in 2012. After five years, they saw a 9x return on investment. They used VR to te...st new category concepts and improve shelf layouts. The company also used VR for sales training and employee development. They plan to expand VR use with innovation centers and more virtual tools.
InContext Solutions used its cloud-based virtual simulation platform to help a manufacturer client test new packaging designs for a frozen food item. The client wanted to save money on packaging mate...rials but needed to ensure sales would not drop. InContext ran virtual shopping tests and visual attention analysis to compare the new designs with the current one. The results showed the new designs would hurt sales, so the client stopped the redesign. This decision saved the client over $500,000 in redesign and production costs.
ShopperMX helped a global spirits manufacturer test new aisle layouts. The client wanted to convince a large retailer to rearrange their spirits aisles. They used virtual research and 3D test environ...ments to compare current and new layouts. The test showed over 10% higher category sales in the new layout. The client’s brand family saw better sales and more shoppers chose premium products. Findability of products also improved.
Manufacturing Case Studies and Success Stories with ShopperMX
CASE STUDY A manufacturer
ShopperMX helped a manufacturer test three shelving strategies in retail stores. The goal was to find the best planogram for their brands. Using virtual shelf research, they found that horizontal blo...cks gave a 14% sales lift over other methods. This change showed a $40 million growth potential for the brand. The $15,000 research spend delivered an ROI of 800 to 1.
ShopperMX helped a manufacturer improve store sell-in. The company used tailored selling stories and digital content for sales teams. Field teams used videos and images in stores to support sales and... execution. Over one year, store sell-in increased by 19%. Compliance improved by 24%. Real-time updates were possible with digital content.
ShopperMX helped a manufacturer improve their online shopping experience. The manufacturer wanted to make online shopping as easy as in-store. They used virtual qualitative research with ShopperMX, i...ncluding digital shop-alongs and interviews. This approach gave them new insights into shopper behavior and brand loyalty. The results helped them create a more intuitive online and in-app shopping experience.
InContext Solutions helped a manufacturer launch a new product in stores. The manufacturer faced 17 possible in-store strategies and needed a strong sales story for retailers. They used InContext's v...irtual solutions in four phases, including visual attention analysis and custom virtual store research. The process identified the best concept and allowed for retailer-specific recommendations. The manufacturer saved over $100,000 and many months of work, achieving a 100% retailer execution rate. Actual results matched test predictions within 0.1 share point.
Pharmaceuticals Case Studies and Success Stories with ShopperMX
CASE STUDY A large pharmaceutical company
InContext Solutions helped a large pharmaceutical company boost private label brand sales at a drugstore. The company wanted to increase brand and category sales while keeping private label sales str...ong. They tested three types of in-aisle signage using virtual store technology. Signage with product images led to a 5% rise in category sales and a 31% jump in private label brand sales. The retailer updated signage in thousands of stores based on these results.
