SensorTower Ad intelligence: Use-Cases, Insights and Reviews | 2026 Cuspera

Sensor Tower’s Mobile App Insights helped Roblox boost user engagement. Roblox used Sensor Tower to find trending game genres and pick the best experiences to feature. In Latin America, they saw an 8...0% higher conversion rate by promoting shooter games. Data-driven marketing let Roblox reach more players and grow their community. Sensor Tower’s platform gave Roblox the tools to make smart, targeted decisions.
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Sensor Tower’s Pathmatics Digital Advertising Insights helped Coty integrate digital and offline ad data. Coty improved metrics visibility, tracking ROI, ROAS, CPA, and CPI. They used competitor spen...d and impression data to optimize strategy. The solution enabled Coty to diversify channel activations and validate decisions with Share of Voice data. Coty now aligns digital and traditional ad strategies faster, gaining a comprehensive view of the market.
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Sensor Tower helped Amanotes grow as a global leader in music games. Amanotes used Sensor Tower's data to improve user acquisition, market targeting, and content localization. The company achieved 3 ...billion downloads and a 590% revenue increase from 2018 to 2019. Sensor Tower's insights supported campaign optimization and partnership opportunities. Amanotes maintained top global rankings in music game downloads for five years.
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Sensor Tower helped AliExpress boost organic conversion rates and app store ratings. Using Sensor Tower's app update timeline and review analysis tools, AliExpress increased App Store conversion by 1...4 points and Google Play by 5 points year-over-year. Store ratings rose by 0.3 stars in many countries. AliExpress gained more app store features and topped download rankings during key sales events. The platform's data and insights enabled better marketing and creative strategies for global growth.
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Pathmatics helped Johnson & Johnson get better insights into their competitors’ social media spend. The company used the Pathmatics Connect API with their Domo dashboard. This let their marketing tea...ms track share of voice and compare it to ROI. The solution saved time on training and improved daily analytics. Johnson & Johnson now makes faster decisions to boost their brands online.
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Sensor Tower helped UDO, a global gaming publisher, move from slow, reactive decisions to fast, data-driven choices. UDO used Mobile App Insights for creative, market, and competitor data. This let t...hem size markets, spot trends early, and expand into new regions like MENA and LATAM. Teams now align on one source of truth, saving hours and reducing friction. UDO calls Sensor Tower a key partner for building global games.
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