SearchAds 4.0 53 reviewer insights

SearchAds: App Store Optimization and Campaign Management

Apple Search Ads

SearchAds helps marketing teams automate Apple Ads campaigns and manage app store keywords using AI-powered rules. Teams use it to automate Apple Ads campaigns, applying AI-powered rules to manage and track user acquisition. They also manage app store keywords by conducting research and integrating subscriber data to refine their campaigns. For example, a customer used MobileAction’s SearchAds.com to automate Apple Ads campaign management. They integrated their mobile measurement partner for real-time event tracking to track their campaign management.

Main focus

Reported results

Typical customer

Small and mid-size companies

74% of customer stories; 22% from entertainment.

What teams use SearchAds for

Explore SearchAds use cases grouped by customer job. Click a use case to read the supporting evidence, or open a job to see detailed results.

Job

How widely used

Use cases

Also used for

Vyro, Vantage, Udo Games, SPARKFUL and others Mobile Marketing Main focus

Core use

All use cases (13)

Reported result

Zoomob, Narcade, Moneyhub, Kwalee Marketing Attribution Main focus

Common use

Vyro, Moburst Account Based Marketing

Common use

Udo Games, Newton SEO

Common use

Campaign management ism Marketing Automation

Emerging use

Other use cases

"Main focus" marks the two jobs the product is used for most often.

SearchAds capabilities

Explore SearchAds capabilities and related topics most often mentioned in customer evidence. Click a capability to read the supporting evidence.

Who uses SearchAds

IndustriesAggregated usage insights

Other industries31%

Company sizeAggregated usage insights

Small business39%
Mid-market35%
Enterprise26%

SearchAds customer stories

Results reported in published case studies.

Vyro

Consumer Electronics · Small

+40% rOAS

MobileAction helped Vyro boost their app marketing results. Vyro used ASO Intelligence and SearchAds.com to improve keyword targeting and campaign automation. They saw a 40% increase in R...

MobileAction helped Vyro boost their app marketing results. Vyro used ASO Intelligence and SearchAds.com to improve keyword targeting and campaign automation. They saw a 40% increase in ROAS and a 30% improvement in ROI within a month. Ranked keywords grew by 150%, from 2,000 to 5,000. Their app's category ranking in the US improved from 51 to 28.

Read the story → Source: mobileaction.co ↗

Zoomob

Gaming · Small

+200% ad CTR

Zoomob used MobileAction’s Ad Intelligence to improve its ad campaigns. The company wanted to target the right users and increase ad click-through rates with a limited budget. By analyzin...

Zoomob used MobileAction’s Ad Intelligence to improve its ad campaigns. The company wanted to target the right users and increase ad click-through rates with a limited budget. By analyzing competitor ad creatives and trends, Zoomob refined its strategy. This led to a 200% increase in ad CTR. MobileAction helped Zoomob save time and get better results from its ad spend.

Read the story → Source: mobileaction.co ↗

Vantage

Financial Services · Large

−59% cost per goal

MobileAction helped Vantage cut cost per goal by 59% in brand campaigns. Vantage used SearchAds.com and ASO Intelligence to automate campaign management and keyword optimization. They red...

MobileAction helped Vantage cut cost per goal by 59% in brand campaigns. Vantage used SearchAds.com and ASO Intelligence to automate campaign management and keyword optimization. They reduced cost per first-time deposit by 15% in three weeks. Over 50 automations improved campaign ROI and user acquisition. Vantage increased first-ranked keywords by 45% and added 300 new organic keywords. MobileAction's support and ASO Audit services boosted storefront impressions and app visibility.

Read the story → Source: mobileaction.co ↗

Udo Games

Entertainment · Small

+55% app visibility score

MobileAction helped Udo Games boost their app visibility score by 55%. Udo Games saw a 48% increase in organic downloads in just three months. The team used MobileAction’s ASO Intelligenc...

MobileAction helped Udo Games boost their app visibility score by 55%. Udo Games saw a 48% increase in organic downloads in just three months. The team used MobileAction’s ASO Intelligence to track keywords and optimize app store listings. They also improved ranked keywords by 135%. MobileAction’s support team provided hands-on help during a critical update, helping Udo Games recover rankings quickly.

Read the story → Source: mobileaction.co ↗

Tim O's Studio

Entertainment · Small

−50% research time

MobileAction’s Ad Intelligence helped Tim O’s Studio cut research time by 50%. The team used the platform to track competitor ad strategies and creative performance. They gained real-time...

MobileAction’s Ad Intelligence helped Tim O’s Studio cut research time by 50%. The team used the platform to track competitor ad strategies and creative performance. They gained real-time insights into where rivals spent on user acquisition and which creatives worked best. This allowed them to optimize campaigns and improve ROI. Tim O’s Studio became more agile and competitive in the mobile app market.

Read the story → Source: mobileaction.co ↗

SplashLearn

Education · Medium

+160% downloads

SearchAds.com helped SplashLearn boost downloads by 160% in new markets. The team automated Apple Ads optimization, saving days of manual work. They used integrated dashboards to track RO...

SearchAds.com helped SplashLearn boost downloads by 160% in new markets. The team automated Apple Ads optimization, saving days of manual work. They used integrated dashboards to track ROI and keyword performance. SplashLearn also saw a 40% increase in TTR in a major market. The solution enabled fast, data-driven campaign scaling and keyword research.

Read the story → Source: mobileaction.co ↗

All SearchAds customer stories →

SearchAds activities

From 53 reviewer insights.

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MobileAction, Inc News

Product 28/06/2026

React to cryptocurrency, Gold, and VIX moves with MobileAction’s automations

MobileAction introduces automation tools for Apple Ads, allowing finance and trading apps to react to market signals like cryptocurrency, gold, and VIX movements. These tools automate bid adjustments, budget changes, and custom product page activations based on predefined market conditions, enhancing ad campaign responsiveness to market dynamics.

M&A 10/05/2026

InMobi Acquires MobileAction

InMobi, a global technology company, has acquired MobileAction, an AI-powered platform provider for app developers and marketers. This acquisition enhances InMobi's advertising capabilities, particularly in reaching iOS app users, and strengthens its full-stack offerings. MobileAction will continue to operate independently, with plans for further investment in product innovation and global market expansion.

M&A 10/05/2026

InMobi Acquires MobileAction-Big Push for AI-Driven App Marketing

InMobi has acquired MobileAction to enhance its AI-driven app marketing capabilities. The acquisition, announced on May 7, 2026, aims to integrate MobileAction's app growth intelligence, particularly in iOS, with InMobi's global advertising platform. This move is expected to improve app discoverability and campaign performance, offering a more coordinated approach to paid and organic growth strategies for app marketers.

Partnership 09/05/2026

MobileAction Joins InMobi to Accelerate AI-Driven Mobile Marketing ...

MobileAction has partnered with InMobi to enhance AI-driven mobile marketing efforts. This collaboration aims to leverage both companies' strengths in mobile marketing technology to deliver improved solutions for app and game developers.

More SearchAds News...

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