SAS Customer Intelligence Overview

SAS-customer-intelligence helps identify profitable growth opportunities. Marketing initiatives are amplified using SAS's customer intelligence solutions.

Use Cases

Customers recommend Engagement Management, Campaign Management, Helpdesk Management, as the business use cases that they have been most satisfied with while using SAS Customer Intelligence.

Other use cases:

  • Forecasting
  • Lifetime Value Management
  • Order Management
  • Digital Marketing
  • Sending & Publishing Communications
  • Advertisement
  • Competitive Intelligence
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAS Customer Intelligence.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Grow Market Share
  • Improve Internal Communications
  • Establish Thought Leadership
  • Improve Brand Engagement
See all business priorities See less business priorities

SAS Customer Intelligence Use-Cases and Business Priorities: Customer Satisfaction Data

SAS Customer Intelligence works with different mediums / channels such as Offline. Omnichannel. Social Media etc.

SAS Customer Intelligence's features include Personalization. and SAS Customer Intelligence support capabilities include AI Powered, 24/7 Support, Email Support, etc. also SAS Customer Intelligence analytics capabilities include Analytics, and Custom Reports.

Reviews

"...SAS s 'Customer Link Analytics' enables businesses to identify their customers' social communities which allows them to manage their campaign effectiveness by targeting prospects and retaining high-value customers...." Peer review

Peer review evidence (same sources as the product rating summary)

"...Consider SAS Customer Intelligence 360 to get detailed insight from the digital channels where your customers interact with your brand the most...." SAS CI 360 Integration with Twilio Voice App
"...SAS Customer Intelligence 360 helps marketers exploit digital and offline data with practical self-learning AI applications and guided analytics for successful campaign orchestration...." SAS Again Named a Leader for Multichannel Marketing Hubs in Gartner s Magic Quadrant 2019
"...The more insight you have, the easier it is to deliver real-time recommendations and decisions to customer channels such as websites, mobile devices, call centers, financial services branches, point of sale locations and ATMs...." Customer Intelligence

Popular Business Setting

for SAS Customer Intelligence

Top Industries

  • Computer Software
  • Hospitality
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

SAS Customer Intelligence is popular in Computer Software, Hospitality, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Large Enterprise.

SAS Customer Intelligence Customer wins, Customer success stories, Case studies

How does SAS Customer Intelligence facilitate Engagement Management?

What solutions does SAS Customer Intelligence provide for Campaign Management?

How can SAS Customer Intelligence enhance your Forecasting process?

What makes SAS Customer Intelligence ideal for Lifetime Value Management?

11 buyers and buying teams have used Cuspera to assess how well SAS Customer Intelligence solved their business needs. Cuspera uses 259 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

 

DHL Supply Chain - Logistics And Supply Chain - Very Large

DHL Supply Chain to handle SAS ground operations at Manchester Airport

Bonn, Germany

SAS Scandinavian Airlines has appointed DHL Supply Chain as its ground handling partner at Manchester Airport under a new three-year agreement. DHL will manage baggage operations, customer service, a...ircraft loading, dispatch, and pushback for SAS, supporting up to five flights daily. This collaboration aims to enhance SAS's operational efficiency and customer experience at the airport.

Read on →
 

Liverpool Football Club - Sports - Very Large

Data Giant SAS's Deal With Liverpool FC Signals a Broader B2B Shift

Liverpool, UK

Liverpool Football Club has engaged SAS as its data analytics provider, marking a significant B2B shift for SAS. The partnership was highlighted during an event at the Skylight at the Refinery, where... SAS showcased its capabilities in enhancing fan engagement through interactive experiences.

Read on →
 

Kerala State IT Mission - Government - Very Large

Kerala partners with SAS to use AI in welfare schemes

Thiruvananthapuram, India

Kerala State IT Mission partners with SAS to integrate AI into social welfare schemes, enhancing digital governance. SAS's AI tools will deduplicate citizen records, improve policy decisions, and boo...st disaster response. This collaboration aims to streamline beneficiary management and foster inclusive growth through technology.

Read on →
 

Alliant - Marketing And Advertising - Medium

Brewster, USA

Alliant used SAS Analytics to move from an on-site setup to a flexible cloud environment. Stratacent designed the cloud infrastructure for Alliant. Alliant ran 1,400 analytical models and saw a 150% ...improvement. The move brought faster operations and better customer experience. SAS made advanced analytics accessible for Alliant as an SMB.

 

British Rowing - Sports - Small

London, UK

SAS helped British Rowing transform its membership analytics. Reports that once took days now take minutes. The new system uses SAS Visual Analytics and Data Management Studio. British Rowing can now... track membership trends and demographics daily. This data-driven approach supports targeted communications and commercial decisions. Membership insights help grow grassroots participation and improve engagement.

HSBC - Financial Services - Very Large

SAS Fraud Management helped HSBC lower fraud across tens of millions of debit and credit card accounts. HSBC used SAS to protect 100% of credit card transactions in real time in the US, Europe, and A...sia. The bank saw strong detection rates and fewer false positives, meeting aggressive anti-fraud goals. HSBC values the stability, speed, and adaptability of SAS for global fraud management. The solution supports ongoing updates to fight evolving fraud threats.

lightning

Peers used SAS Customer Intelligence for engagement management and campaign management

SAS Customer Intelligence Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (13)
Analytics

4.69/5

Read Reviews (71)
Custom Reports

4.58/5

Read Reviews (49)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (13)
Analytics

4.69/5

Read Reviews (71)
Custom Reports

4.58/5

Read Reviews (49)

Software Failure Risk Guidance

?

for SAS Customer Intelligence

Overall Risk Meter

Low Medium High

Top Failure Risks for SAS Customer Intelligence

SAS Institute Inc. News

Awards

SAS named a Leader in financial crime management solutions, says top research and advisory firm

SAS has been recognized as a Leader in financial crime management solutions by Forrester Research in its Q3 2026 report. SAS's AI-powered, cloud-native Viya platform received the highest scores in nine out of eleven criteria, highlighting its capabilities in data integration, AI/ML-based risk scoring, and regulatory reporting. This recognition underscores SAS's strength in fraud and financial crime management.

Partnership

SAS and AWS bring new insights to AI Enterprise Conference 2026

SAS and AWS are collaborating at the AI Enterprise Conference 2026 to discuss AI trust and governance. They will present the SAS Data and AI Impact Report, highlighting AI's role in business. The collaboration includes integrating SAS Viya and other platforms with AWS technology to enhance AI solutions.

Awards

SAS aces Chartis' 2026 fraud platform evaluation, best-in-class in every category

SAS has been recognized as a leader in the 2026 Chartis fraud platform evaluation, earning best-in-class scores in 21 out of 25 criteria. SAS excelled in enterprise fraud, payment fraud, and fraud platform categories, showcasing its strengths in analytics, AI functionality, and integrated fraud management solutions. This recognition underscores SAS's role in providing comprehensive fraud detection and management capabilities.

Partnership

Swiss Re and SAS partner to support insurers with AI-driven risk intelligence

Swiss Re and SAS have formed a strategic partnership to enhance insurers' risk assessment and pricing using AI-driven solutions. The collaboration integrates Swiss Re's catastrophe risk expertise with SAS's AI and actuarial modeling capabilities, enabling insurers to incorporate real-time risk data into underwriting and pricing processes. This joint solution aims to improve operational efficiency and decision-making in the insurance sector.

SAS Institute Inc. Profile

Company Name

SAS Institute Inc.

Company Website

//sas.com/en_us/home.html

HQ Location

100 SAS Campus Drive, Cary, NC 27513, US

Employees

10001+

Social

Financials

PRIVATE