SAS® CUSTOMER INTELLIGENCE 360: Use-Cases, Insights and Reviews | 2025 Cuspera

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Create relevant, satisfying, valued customer experiences | SAS

SAS® CUSTOMER INTELLIGENCE 360 Overview

SAS Customer Intelligence 360 offers a modern marketing hub for real-time, individualized customer interactions. Engagement is elevated beyond CDP capabilities.

Use Cases

Customers recommend Engagement Management, Helpdesk Management, Segmentation And Targeting, as the business use cases that they have been most satisfied with while using SAS® CUSTOMER INTELLIGENCE 360.

Other use cases:

Social Media Analytics
Social Media Marketing
Lifetime Value Management
Lead Engagement
Forecasting
Collaboration
Workflow Management

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Business Priorities

Enhance Customer Relationships is the most popular business priority that customers and associates have achieved using SAS® CUSTOMER INTELLIGENCE 360.

Other priorities:

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SAS® CUSTOMER INTELLIGENCE 360 Use-Cases and Business Priorities: Customer Satisfaction Data

SAS® CUSTOMER INTELLIGENCE 360 works with different mediums / channels such as Mobile. Website. Mobile App etc.

SAS® CUSTOMER INTELLIGENCE 360's features include Personalization, and Live Streaming. and SAS® CUSTOMER INTELLIGENCE 360 support capabilities include 24/7 Support, Email Support, Chat Support, etc. also SAS® CUSTOMER INTELLIGENCE 360 analytics capabilities include Analytics, and Custom Reports.

Reviews

"...SAS Customer Link Analytics enables marketers to analyze social networks and identify relationships among customers, and then use that information for more accurate profiling and segmentation...." Peer review

Popular Business Setting

for SAS® CUSTOMER INTELLIGENCE 360

Top Industries

Computer Software
Hospitality

Popular in

Mid Market
Small Business

SAS® CUSTOMER INTELLIGENCE 360 is popular in Computer Software, and Hospitality, and is widely used by Mid Market, and Small Business,

Comprehensive Insights on SAS® CUSTOMER INTELLIGENCE 360 Use Cases

How does SAS® CUSTOMER INTELLIGENCE 360 address your Engagement Management Challenges?

Case Studies

Restaurants

CASE STUDY Boddie-Noell Enterprises

SAS Viya helps Boddie-Noell Enterprises, the largest Hardee’s franchise operator in the US, improve fast food service. They use SAS Visual Forecasting, Visual Analytics, and Intelligent Decisioning t...o make data-driven decisions. This boosts productivity, efficiency, and customer satisfaction. Orders are taken faster and food is served quickly and accurately. Boddie-Noell relies on AI and analytics to keep lines moving and quality high.

Hospitality

CASE STUDY Norwegian Cruise Line Holdings

SAS Event Stream Processing on SAS Viya and SAS Visual Machine Learning helped Norwegian Cruise Line Holdings personalize passenger experiences in real time. The company used SAS to create targeted m...essaging campaigns for better customer engagement. Norwegian Cruise Line Holdings saw a 280% increase in campaign engagement. The solution was deployed with SAS Managed Cloud Services. This improved communication and guest satisfaction on their ships.

Insurance

CASE STUDY Caser Seguros

SAS Customer Analytics helped Caser Seguros, a large insurance company, win in a tough price war. The company used SAS to analyze market trends and competitor pricing. This let them react quickly and... keep more customers. The predictive tools helped them prepare for churn and launch retention programs fast. Caser Seguros needed a flexible solution for many sales channels, and SAS delivered.

Banking

CASE STUDY Vanquis Bank

Vanquis Bank uses SAS Viya on Microsoft Azure to reduce risk and cloud costs. They improve analytics efficiency and performance. The bank centralizes workload balancing with SAS Grid Manager. This he...lps reduce IT infrastructure costs. Business users are exploring SAS Viya for better accuracy and reliability.

Manufacturing

CASE STUDY wienerberger

SAS Viya and SAS Visual Analytics on Microsoft Azure help wienerberger cut energy use and waste. wienerberger, the world’s largest brick maker, wants to lead in sustainable manufacturing. The company... uses AI and analytics to track and improve factory operations. Their goal is to become climate-neutral by 2050. SAS gives them insights to support these green targets.

Banking

CASE STUDY Intesa Sanpaolo

SAS analytics helped Intesa Sanpaolo build a data-driven culture. The bank used SAS to give teams faster access to insights. This improved decision making and boosted efficiency. Intesa Sanpaolo is o...ne of the top banking groups in Europe. The solution helped them manage data across many markets. Leaders at the bank say analytics increased trust, performance, and productivity.

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FEATURE	RATINGS AND REVIEWS
AI Powered	3.15/5 ★ Read Reviews (1)
Analytics	4.64/5 ★ Read Reviews (26)
Custom Reports	4.63/5 ★ Read Reviews (13)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.15/5 ★ Read Reviews (1)
Analytics	4.64/5 ★ Read Reviews (26)
Custom Reports	4.63/5 ★ Read Reviews (13)

Software Failure Risk Guidance

for SAS® CUSTOMER INTELLIGENCE 360

Top Failure Risks for SAS® CUSTOMER INTELLIGENCE 360

SAS Institute Inc. News

Product 27/07/2025

SAS Using Digital Twins to Transform Manufacturing

SAS is transforming manufacturing with enhanced digital twin capabilities, combining its AI and analytics with Unreal Engine from Epic Games. Georgia-Pacific is piloting these digital twins to optimize operations at its Savannah River Mill. The initiative aims to improve productivity, safety, and efficiency, with potential applications in healthcare and urban planning.

Product 16/07/2025

SAS debuts new, custom AI models to bust business bottlenecks

SAS has introduced new AI models designed to tackle specific business challenges, such as entity resolution and supply chain optimization. These models, part of SAS's $1 billion investment in AI, are pre-trained or customizable, integrating easily with existing systems. They aim to enhance productivity and ROI while adhering to ethical standards. Future releases will include models for fraud detection and healthcare payment integrity.

Awards 14/07/2025

SAS recognized on the 2025 MES Midmarket 100 list | WebWire

Datadog has been named a Leader in the 2025 Gartner Magic Quadrant for Observability Platforms, marking the fifth consecutive year it has received this recognition. This accolade highlights Datadog's ongoing innovation and leadership in cloud application monitoring and security. The company continues to focus on product innovation and R&D, leveraging AI to enhance applications and workflows.

Executive 09/07/2025

SAS names Matt Parson as Chief Financial Officer - Fintech Finance

SAS has appointed Matt Parson as the new Chief Financial Officer, succeeding David Davis. Parson brings extensive experience from his roles at Red Hat, CloudBees, Paymentus, and ExtraHop. As CFO, he will oversee SAS's global financial strategy, focusing on scalable growth and market expansion. CEO Jim Goodnight highlights Parson's expertise in steering financial and operational strategies for high-growth tech companies.

SAS Institute Inc. Profile

Company Name

SAS Institute Inc.

Company Website

//sas.com/en_us/home.html

HQ Location

100 SAS Campus Drive, Cary, NC 27513, US

Employees

10001+

Social

Financials

PRIVATE