Playwire | Evolving ad technology and increasing advertiser demands for publishers to manage their own advertising
Media Production Case Studies and Success Stories with Playwire
CASE STUDY Lambgoat
Playwire helped Lambgoat boost ad revenue by 50% in just two months. Lambgoat used Playwire’s RAMP platform to manage ads and gain advanced analytics. Over 25% of Lambgoat’s revenue now comes from vi...deo ads. The platform made it easy for Lambgoat to add new sites and grow their music community. Playwire’s support and analytics let Lambgoat track RPM per article and run a revenue-sharing model with writers.
Playwire helped Lambgoat boost ad revenue by 50% in two months. Lambgoat used Playwire’s RAMP Platform to manage ads and analytics across seven sites. Over 25% of Lambgoat’s revenue now comes from vi...deo ads. Playwire’s analytics tools let Lambgoat track RPM per article and support a revenue-sharing model with writers. The platform’s support and easy integration saved time and helped Lambgoat grow its music community.
Utilities Case Studies and Success Stories with Playwire
CASE STUDY major utility & education website
Playwire's QPT initiative helped a major utility and education website improve ad performance. The site faced high ad request volume, low viewability, and complex ad logic. Playwire used traffic shap...ing, viewability optimization, and ad logic refinement. CPMs increased by 168%. Overall revenue grew by 76%. Ad requests dropped by 61%. Viewability improved by 107%. The site now runs more efficiently and earns more from ads.
Entertainment Case Studies and Success Stories with Playwire
CASE STUDY Martin Snelling
Playwire helped Martin Snelling monetize his portfolio of viral online games. Martin wanted to add ads without hurting the player experience. The Playwire team worked with him to place ads that did n...ot interrupt gameplay. After using Playwire, Martin saw revenue that beat his expectations. His games now reach over 8 million visitors a month and have 200,000 daily active users. Martin uses Playwire's analytics to track performance and make smart decisions.
Playwire helped Everhance, a digital publisher, cut costs by removing the need for an in-house ad ops team. Everhance used Playwire's lightweight ad tech to keep pages fast and user-friendly. The pla...tform gave Everhance deep analytics to understand revenue drivers. Everhance kept strong CPMs and improved revenue performance. The partnership let Everhance focus more on content and audience growth.
Playwire helped All Media Network grow revenue by 10% compared to other solutions. All Media Network needed a reliable monetization partner after issues with a previous provider. Playwire delivered s...trong results while keeping user experience high. The partnership included premium ad units and direct deals. All Media Network values Playwire's support and consistent performance.
Playwire helped Vortex Games increase ad revenue on their Minecraft servers. Vortex Games used Playwire to add rewarded ads that players enjoy. During Q4, ad revenue made up over 50% of total revenue.... The partnership has lasted more than 7 years. Vortex Games uses the extra revenue to improve their servers and player experience.
Playwire helped All Media Network grow revenue by an average of 10% over other solutions. All Media Network needed a reliable monetization partner after issues with a previous provider. Playwire matc...hed or beat their old revenue while keeping user experience strong. Premium ad units and direct deals with brands like McDonald's and Nike boosted results. All Media Network values Playwire's support and long-term partnership for steady revenue growth.
Playwire's Advanced Yield Analytics helped GTPlanet double its ad revenue after switching from previous providers. GTPlanet saw 36% year-over-year revenue growth and has stayed with Playwire for over... 6 years. The analytics tool gave GTPlanet new insights by combining GA4 and ad revenue data. This allowed changes to site design and content that increased revenue. Owner Jordan Greer values Playwire's transparency, customer service, and product innovation.
Playwire helped Vortex Games boost ad revenue on their Minecraft servers. Vortex Games used rewarded ads to give players more ways to access premium content. During Q4, ad revenue made up over 50% of... total revenue. The Playwire platform was reliable and easy to use. Vortex Games saw strong results and positive player feedback. Their partnership with Playwire has lasted over 7 years.
Playwire helped Everhance, a digital publisher, cut operational costs by removing the need for an in-house ad ops team. Everhance used Playwire's lightweight ad tech to keep pages fast and user-frien...dly. The platform gave Everhance deep analytics to understand revenue drivers. Playwire delivered strong CPMs and helped Everhance balance ad revenue with user experience. Everhance gained more flexibility and automation with Playwire.
Education Case Studies and Success Stories with Playwire
CASE STUDY A major utility & education website
Playwire's QPT initiative helped a major utility and education website solve ad tech inefficiencies. The site faced high ad request volume, low viewability, and complex ad logic. Playwire used traffi...c shaping, viewability optimization, and ad logic refinement. The results: 168% higher CPMs, 76% revenue growth, 61% fewer ad requests, and 107% better viewability. The publisher also doubled access to premium demand sources.
Internet Case Studies and Success Stories with Playwire
CASE STUDY GTPlanet
Playwire helped GTPlanet double their ad revenue compared to their previous solution. GTPlanet used Playwire's Advanced Yield Analytics to get detailed data on ad revenue and site performance. This d...ata let them change their site design and content to make more money. GTPlanet saw 36% year-over-year revenue growth. The owner values Playwire's customer service, transparency, and product development. GTPlanet has stayed with Playwire for over 6 years because of these results.
Other Industry Case Studies and Success Stories with Playwire
CASE STUDY Martin Snelling
Playwire helped Martin Snelling monetize his viral online games. Martin's games attract over 200,000 daily active users and 8 million monthly visitors. He wanted to add ads without hurting the player... experience. Playwire's technical team made ad integration easy for him, even though he isn't a coder. Ads were placed so they never interrupt gameplay. Martin's revenue from ads has been much higher than he expected.
